April 22 of this year, State Council abolished the limit of delivery and at the same time added more lottery purchasing channels, which made the first video — this new online video media had the opportunity to work with the Heilongjiang Lottery Center. Zhang Lijun, chairman of the board of the video group said that so far, the Lottery channel had nearly 10,000 registered users, channel was using a series of virtual betting and guessing games for the registered users. Zhang Lijuan, director of the Propaganda Department of Heilongjiang Lottery center said: “This first cooperation with online new media is leading our country’s lottery business to enter a new stage of development.”

Advertisers of VODone will be able to have a reliable source of information to monitor the effectiveness of advertisements placed through VODone BUS and understand the responses and habits of page viewers.

The preferred advertisements will be delivered to web browsers to increase exposure and revenue while expanding consumer traffic. The agreement will further enhance the effectiveness and ability TMD2 to target advertisers and increase adspend in the form of video clips, text links, ad banners, badges or buttons on the VODONE BUS platform.

Commenting on the agreement, Dr. Zhang Lijun, chairman of VODone, said in a prss release, ‘We are pleased and excited about our agreement with DoubleClick as we enter the next phase of our development as a leading Internet video broadcasting platform. We anticipate that by establishing this additional strategic partnership that we will further strengthen our competitive edge. The strategy will increase the number of advertisers using the VODone BUS platform, boost consumer page views and expand traffic flow where advertisements using VODone BUS are shown. The increase in advertisers, accuracy of audience preferences and precision will all serve increase overall revenue to the Group.’

Source : Chinatechnews

VODone Telemedia, VODone’s local partner, will provide Tencent official video clips and other content such as articles, photos and promotion materials relating to the show for broadcasting on the Internet. Tencent agreed to set up the Water Margin theme webpage, posting different types of information including the synopsis of the TV series.

According to the terms of the agreement with Baidu, the Chinese search engine will launch a theme webpage to document all relevant news and events about the show and the TV series.

‘We are proud to be joining hands with different media to produce this casting polling show and TV series and we believe the potential business impact to the company is tremendous,’ said an official at VODone in a press release. ‘Through these events, on top of being able to derive substantial sponsorship revenue as well as generate direct revenue from polling via internet and mobile phones, the much enhanced brand profile will increase web traffic and page view and in turn, help our core internet advertising business.’

Source : Chinatechnews