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Promotion Plan WAP Ad Accepted by Users Promotion Plan WAP Ad Accepted by Users(0)

Learn more about mobile TV market in China please read iResearch China Mobile TV Research Report 2006.

Key Factors Affecting Mobile TV Popularity Key Factors Affecting Mobile TV Popularity(0)

Price is the most crucial factor, because 73% of mobile phone users would decide whether to use this service or not in terms of terminal price; 67.7% of users would take charge level into consideration; and 61.7% are worried about technical stands of Mobile TV.

Learn more about mobile TV market in China please read iResearch China Mobile TV Research Report 2006.

China Advertising Market by Media Type 1987-2005 China Advertising Market by Media Type 1987-2005(0)

Where: expenses on TV media was RMB 35.53 billion, RMB 25.6 billion on newspapers, 2.49 billion and 3.89 billion respectively on magazines and broadcast; 3.13 billion from Internet advertising and the rest parts were outdoor and other advertising (building video advertising) revenues. As the overall China economy is going strong constantly, China advertising market has owned a prodigious market size.

Learn more about online photo Album market in China please read iResearch China Wireless Advertising Market Research Report 2006.

Breakdown of China Advertising Market by Media Type 1987-2005
(unit: RMB 100 million)

Key Factors Affecting Terminal Change Key Factors Affecting Terminal Change(0)

Among them, price is the most crucial one, because 43.4% of mobile phone users would make decisions in terms of terminal prices; 24.4% attach the most importance to quality of Mobile TV; and 19.2%, terminal functions.

Learn more about mobile TV market in China please read iResearch China Mobile TV Research Report 2006.

Market Size of China Wireless Advertising by Various Forms in 2006 Market Size of China Wireless Advertising by Various Forms in 2006(0)

Learn more about online photo Album market in China please read iResearch China Wireless Advertising Market Research Report 2006.

Number of 2-D Code Mobile Phone Users in Japan Number of 2-D Code Mobile Phone Users in Japan(0)

Besides, according to the survey done by Anchor Research in June 2005, 58.5% of users expected to get their new mobile phones with 2-D code identifying function. The figure was ranked No. 3, only next to million-pixel cameras and music players. 2-D code identification has become the basic function of mobile phone perceived by mobile phone users in Japan.

Learn more about online photo Album market in China please read iResearch China Wireless Advertising Market Research Report 2006.

Market Size of Wireless Advertising in Japan 2002-2005 Market Size of Wireless Advertising in Japan 2002-2005(0)

By 2005, the figure reached up to 28.8 billion Yen, increased by nearly 6 times in 3 years. Wireless Advertising has become an important part of Japanese Internet advertising industry. It is predicted that in 2006, Japanese wireless advertising would get a market size of up to 45 billion Yen, continuing its high-speed development trend.

Learn more about online photo Album market in China please read iResearch China Wireless Advertising Market Research Report 2006.

Number of Wireless Websites in Japan Number of Wireless Websites in Japan(0)

In this respect, there were 1620 official Japanese websites in 2001, and 41093 non-official websites; as of mid 2005, the figure of wireless official websites reached 4,635 and non-official websites got 87372, with the total websites number of over 92000. At present, the number of Japanese wireless websites still keeps a steady growth.

With rapid growth of Mobile TV industry, the main networks are very likely to be combined, which may bring about remarkably change within the value chain. It can be specified as:

Proportions of Global Email Accounts Proportions of Global Email Accounts(0)

In 2006, 70% of global e-mail box accounts are mail box accounts provided by mail service providers via WEB pages, 27% of them are mail box accounts provided by enterprise self-established mainframes, and 3% of accounts belong to enterprise mail box products provided by enterprise mail box providers.

Learn more about online photo Album market in China please read iResearch China Email Market Research Report 2006.

Mobile industry’s value chain Mobile industry’s value chain(0)

In the near future, two operational modes ¨C Broadcasting and Ordering may exist in China¡¯s market simultaneously. Their main differences are indicated in service targets and offering approaches.

With rapid growth of Mobile TV industry, the main networks are very likely to be combined, which may bring about remarkably change within the value chain. It can be specified as:

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