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Taobao allied with Hua Shu group to push China TV version shopping sites Taobao allied with Hua Shu group to push China TV version shopping sites(0)

The two sides will cowork in fields such as Taobao TV shopping, digital products, mobile phones Taobao, word of mouth network services to carry out all-round cooperations, and Hua Shu group will introduce customized TV version Taobao shopping.

According to introduction, the two sides are planning to use Hua Shu digital TV products multi-platform coverage advantages, providing TV digital ecommerce to TV audiences. It was expected that in the first half of 2010, Hua Shu digital TV will launch customized Taobao TV page, and television viewers will just need to use the remote control, to shop on Taobao.

Similarly, as the Great Taobao’s information service website, Kou Bei Net are ready to work with Hua Shu 96345 Hangzhou comprehensive convenience services, sharing and complementing each other in the information resources, portal resources, service resources, advertising resources and other areas to achieve mutual benefits and win-win situation objectives.

This is another large cross-platform development of Great Taobao strategy. On the same day, in Hangzhou Taobao announced a second major strategic commercial distribution, developing “Taobao Partner Program” including logistics, marketing, channels etc.

Cao Qiang, president of Hua Shu media group, said the strong-strong unions of Taobao and Hua Shu, will complement each other in the platform, content and user aspects. TV version Taobao will even become the first innovative model combined with e-commerce and next-generation digital TV technology.

Deputy Director of State Administration of Radio and TV – Wang Lian said earlier that the Internet, wired network, wireless network “3 Net integration” was a trend, and would be the “next-generation radio and television network (NGB)” important component. Analysts believed that Taobao’s entry into the field of television was one of the largest cross-media, cross-industry, cross-platform strategies of Taobao, which means a greater strategy and planning began to deploy.

Excitement Net Zhang He: TV series cost have risen to 40,000 yuan per episode Excitement Net Zhang He: TV series cost have risen to 40,000 yuan per episode(0)

Meanwhile, Zhang He said it would generate greater values to allow the video sites medialized.

Starting form this year, online video copyright increasingly caused more concerns. Zhang He revealed that at present the cost of video websites to buy television series was 10000-20000 yuan per episode, while in last year the average cost was about 4000-5000 yuan, but the recent purchased TV series reached 40,000 yuan level.

Concerning the purchasing price increase trend, Zhang He believed no need to worry too much, the market could naturally adjust to the overall industry. About the mentioned 40,000 yuan TV series, Zhang He said it would generate profits from copyright distribution, cooperations with operators, as well as 3G and advertising.

Turning to anti-piracy issue, Zhang He said that pirated video site hurt very much the development of the industry, legal action is excitement nets’ last resort. At the same time Zhang He said that the copyright issues in video industry is too difficult to resolve, “have no much confidence in self-innovation of the industry”.

Besides, Zhang He also said to Sina science and technology that, through the anti-piracy practices to expand the market share is not a true awakening, but playing the “muddy the waters” in the industry. What worried Zhang He most was after the current wave of fighting against Internet piracy video passed, the industry’s piracy would continue to develop.

“Video sharing is a very narrow thing, all people should not all go this way” in the eyes of Zhang the online video industry still has many left blanks. He believes that there are a lot of space in genuine video sites expanding the way to survive. “to medialized the video sites is more valuable” Zhang He cited an example.

Little Network TV PPLive headhunt Giant Microsoft executive as CEO Little Network TV PPLive headhunt Giant Microsoft executive as CEO(0)

PPLive pulled the Tao Chuang who was Microsoft Internet global senior business executive. Yesterday, PPLive company spokesman Chen Zhong confirmed to CBN reporter that Dr. Tao Chuang has officially assumed the CEO, and Yao Xin, co-founder of the company will serve as chairman on board.

Tao Chuang is a well-known expert in the geospatial information field. As early as 2001, by virtue of technological inventions in the field he was awarded the the title of national chief research professor of Canada.

Later on, in the United States he founded the online three-dimensional earth visualization technology company-GeoTango, and developed the first commercial three-dimensional visualization of Earth imaging system, earned a large sum of money at one time in 14 months which made Microsoft, Google very much coveted, who secretly fight for this for a long time.

However, the time he joined the PPLive is not lucky. The external environment is not optimistic, PPLive is faced with heavy financial pressures. Since last year, the “capital-strand breaks” and even the news of the withdrawal from Shanghai is ongoing.

Naturally to raise the money is a big problem. Tao Chuang said the company was planning IPO, the United States, China have both been considered. However, it also needs to communicate with investors.

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