According to local media reports, Google China is testing a new home page which will mark the biggest change of its outlook in China since its entry into the country. A spokesperson from Google China has confirmed by saying that Google China is indeed testing a new home page, but there is not a fixed schedule on when the new page will be launched.

The new home page is said to display seven types of Google China’s products, including Blog Search, Video Search, Document, Toolbar, Pinyin Input Method, Hot Rank and Website Navigation. These services are not apparently visible to most users currently, so the redesign of the home page may integrate many more features and add clutter to the minimalist page.

The internet search engine already announced its new China-friendly domain name of G.cn last week.

Source : Chinatechnews

“During the third quarter, we saw solid revenue and earnings growth driven by an increase in user traffic and active online customers”, said Robin Li, Baidu’s chairman and chief executive officer. “Our results reflect the scalability of our pay for performance business model and demonstrate our growing reputation as the Chinese language search provider of choice.”

Online marketing revenues for the third quarter were RMB496.1 million, representing a 108.8% increase from the third quarter of 2006. The growth was driven by the increases in both the number of active online marketing customers and revenue per customer. Baidu had nearly 143,000 active online marketing customers in the third quarter of 2007, representing a sequential increase of 11.6% and an increase of 38.5% from the corresponding period in 2006. Revenue per online marketing customer for the third quarter of 2007 increased to approximately RMB3,500, representing a sequential increase of 11.0% and an increase of 50.7% from the corresponding period in 2006.

Operating profit was RMB168.1 million, representing a 120.5% increase from the corresponding period in 2006. Net income was RMB181.7 million, representing a 113.2% increase from the corresponding period in 2006.

As of September 30, 2007, Baidu’s cash, cash equivalents and short-term investments amounted to RMB1.4 billion. Net operating cash inflow and capital expenditures for the third quarter of 2007 were RMB254.9 million and RMB150.0 million, respectively. The increase in capital expenditure was primarily due to capacity expansion and construction on Baidu’s new campus facility.

Source : Chinatechnews

The two companies are Chongqing Zhijia Company and Guangzhou Tiantuo Company. They will be responsible for Google’s AdWords service in Chongqing and Guangzhou, respectively.

With the joining of these two companies, the number of Google’s AdWords agent has been brought to a total of 24.

Source : Chinatechnews

“We’re thrilled that we are able to leverage our search expertise and technology leadership to incorporate Baidu’s API”, said Ian Leuchars, senior Vice President of Search Marketing Services for 24/7 Real Media. “This will be very beneficial for advertisers with global search campaigns, especially those with a desire to reach China’s rapidly growing online population.”

Integration with Baidu gives the company access to a growing market. According to research firm Analysys International, the size of the China search engine market reached US$153 million in the first half of 2007, increasing 69 percent quarter-on-quarter and 29 percent year-on-year. The China online advertising market is projected to reach US$1.5 billion by the end of 2010.

Source : Chinatechnews

Page5 1. The definition and categorization of search engines
Page5 1.1 The definition of search engines
Page5 1.2 The categorization of search engines
Page5 1.2.1 The categorization by search methods
Page6 1.2.2 The categorization by search content
Page8 1.2.3 The categorization by service providers
Page9 1.3 The categorization of China’s search engine ad markets
Page9 1.3.1 Pay per click search engines
Page9 1.3.2 Other ads
Page10 1.4 The function of search engines
Page10 1.4.1 The function of search engines to netizens
Page10 1.4.2 The function of search engines to companies
Page11 1.4.3 The function of search engines to websites
Page12 2. A summary on global search engines
Page12 2.1. An analysis on the current state of global search engines
Page14 2.2 The state of overseas search engine market
Page14 2.2.1. The search engine market scale in the US
Page16 2.2.2. The state of the search engine market in the UK
Page18 2.2.3. The state of the search engine market in Japan
Page19 2.2.4. Global operators of search engines in different languages
Page20 2.3. The future development trend of global search engines
Page20 2.3.1. Search engines based on SNS socialization
Page21 2.3.2. Online marketing is more closely linked with offline marketing
Page21 2.3.3. Business models are created based on video content
Page21 2.3.4. Creating portal platforms in the new internet age
Page23 3. The development of China’s search engine market
Page23 3.1. The development stages of China’s search engine market
Page23 3.1.1. The development stages of China’s search engine market
Page24 3.1.2. The development process of China’s search engine market
Page26 3.2. The main characteristics of China’s search engine market
Page27 3.3. The scale of China’s search engine market
Page27 3.3.1. The user scale of China’s search engine market
Page30 3.3.2. The income scale of China’s search engine market
Page34 3.4 The amount of daily queries of China’s search engines
Page34 3.4.1. The amount of average daily queries of China’s search engines
Page35 3.4.2. The proportion of all functions of China’s search engine website traffic
Page37 4. An analysis on the industry chain and business model of China’s search engine market
Page37 4.1 The industry chain of China’s search engine market
Page37 4.1.1. The initial-stage industry chain
Page41 4.1.2. The current industry chain
Page44 4.1.3. The main components of the industry chain of the search engine market
Page46 4.2£®The main business models of China¡¯s search engine market
Page46 4.2.1. The differences among the per click ad models of major operators
Page47 4.2.2. The advantages of search engine ads over other online ads
Page47 4.2.3. Marketing via e-commerce platforms and search engine platforms
Page49 5. An analysis on China¡¯s search engine operators in 2006
Page49 5.1. An income analysis
Page49 5.1.1. The market share of China¡¯s search engine operators¡¯ revenues in 2006
Page51 5.1.2. The market share situations of China¡¯s search engine operators¡¯ revenues in the past years
Page52 5.1.3. China¡¯s search engine operators¡¯ revenues in 2006
Page53 5.2. An analysis on website traffic
Page53 5.2.1. The market share of the query amount of China¡¯s search engines in 2006
Page60 5.2.2. The monthly query amount of China’s search engines in 2006
Page65 5.2.3. The coverage rate of China¡¯s search engine websites in 2006
Page70 5.3. An analysis on the advantages of China¡¯s main search engine operators
Page70 5.3.1. An analysis on the search services of China¡¯s main search engine operators
Page72 5.3.2. An analysis on the value-added services of China¡¯s main search engine operators
Page73 5.3.3. An analysis on the market niches of China¡¯s main search engine operators
Page74 5.4.1. Operator Positioning of Search Base and Gate Base
Page77 5.4.2. User Positioning of Chinasearch Engine Operator
Page77 5.4.3. Advertising Model Positioning of Chinasearch Engine Operators
Page79 5.5. Market Analysis of China Search Engine Operator
Page79 5.5.1. Rogue Software Causes Decline of Address Bar Search Market
Page79 5.5.2. Operators¡¯ Devotion to Search Core Business
Page79 5.5.3. Chinese Strategy of Foreign Famous Search Engine Operators
Page81 6£®Agents Analysis of China Search Engine Market
Page81 6.1£® Function Analysis of China Search Engine Agent
Page82 6.2£® Agent Analysis of China Search Engine
Page82 6.2.1. Agent Re-distribution
Page82 6.2.2. Operator to Sell Directly
Page84 7£®Problem and Trend Analysis of China Search Engine Market
Page84 7.1. Major Problem of China Search Market
Page86 7.2. Development Trend of Search Engine Market
Page90 8£® Analysis of Chinese Major Search Engine Operator
Page90 8.1. Colligate Search Website
Page90 8.1.1. Baidu
Page98 8.1.2. Google
Page105 8.1.3. Yahoo China
Page109 8.2. Gate Website Search Channel
Page109 8.2.1. Sohu Search/ Sogou
Page112 8.2.2. Sina Search/ Iask
Page114 8.2.3. Tencent Search/SOSO
Page116 8.3. Vertical Search Website
Page116 8.3.1. Kooxoo
Page119 8.3.2. Qihoo
Page121 8.4 Analysis on User Difference between Major Operators
Page121 8.4.1. Sex Difference of Users Between Major Search Engines Sites
Page123 8.4.1. Age Difference of Users Between Major Search Engines Sites
Page124 8.4.1. Academic Difference of Users Between Major Search Engines Sites
Page125 8.4.1. Regional Difference of Users Between Major Search Engines Sites
Page126 8.4.1. Personal Income Difference of Users Between Major Search Engines Sites
Page127 9. Analysis on Agencies of Major Search Engines in China
Page127 9.1. China Enterprises
Page130 9.2. Hotsales
Page133 II. Analysis on Netizen Users of search engines
Page133 10. Demand of the Chinese Users in search engine service
Page134 10.1 Reasons for the Chinese netizens to use search engine
Page137 10.2 Habit of the Chinese netizens to use search engine
Page140 10.3 Way of the Chinese netizens to use search engine
Page145 11. Selection of the Chinese users on search engine operators
Page147 11.1 Favors of the Chinese netizens for search engine brands
Page151 11.2. Selection of the Chinese netizens on search engine websites
Page161 11.3. Selection of the Chinese netizens on address URL
Page162 11.4. Selection of the Chinese netizens on search toolbar
Page164 12. Other platform searches used by the Chinese users
Page164 12.1 Desktop searches used by the Chinese netizens
Page168 12.2 Mobile searches used by the Chinese netizens
Page175 13. Relation between the Chinese users of search engines and advertisings
Page175 13.1 Quantity of turnover pages in search results of the Chinese users
Page177 13.2 Factors to promote the Chinese users to click the search results
Page178 13.3 Cognition of the Chinese users on search results containing advertisings
Page179 13.4 Clicking of the Chinese users on search results containing advertisings
Page180 13.5 Forms of search engine advertising acceptable for the Chinese users
Page181 14. Summary on the Chinese users of search engines
Page184 Legal Declaration

Page5¡ª¡ªI. Background
Page7¡ª¡ªII. Definitions
Page8¡ª¡ªIII. Methodology
Page9¡ª¡ªIV. Summary
Page11¡ª¡ªV. Text
Page11¡ª¡ªPart One. Analysis on the Internet Search Industry
Page11¡ª¡ª1. Definition and Classification
Page11¡ª¡ª1.1. Definition of Internet Search
Page11¡ª¡ª1.2. Classification of Internet Search
Page11¡ª¡ª1.2.1. Classification by Search Methods
Page12¡ª¡ª1.2.2. Classification by Search Contents
Page12¡ª¡ª1.2.3. Classification by Search Service Providers
Page13¡ª¡ª1.3. Classification of China Paid Search Market
Page13¡ª¡ª1.3.1. Paid Placement
Page13¡ª¡ª1.3.2. Pay-for-performance (a.k.a. keyword auction, cost-per-click)
Page13¡ª¡ª1.3.3. Address Bar Search
Page13¡ª¡ª1.4. Importance of Internet Search
Page13¡ª¡ª1.4.1 Importance of Search Engine for Netizens
Page14¡ª¡ª1.4.2 Importance of Search Engine for Businesses
Page15¡ª¡ª2. Overview of Global Internet Search Market
Page17¡ª¡ª3. Analysis on Number of China Internet Search Users and Market Size of China Internet Search Market
Page17¡ª¡ª3.1. Main Features of China Internet Search Market
Page18¡ª¡ª3.2. Number of China Internet Search Users 2002-2010
Page19¡ª¡ª3.3. Market Size of China Internet Search Market
Page19¡ª¡ª3.3.1. Market Size of China Online Marketing Market 2001-2010
Page20¡ª¡ª3.3.2. Composition of China Online Marketing Market
Page23¡ª¡ª3.3.3. Total Revenue of China Internet Search Operators 2001-2010
Page24¡ª¡ª3.4. Daily Search Queries in China
Page24¡ª¡ª3.4.1. Daily Search Queries in China 2002-2010
Page25¡ª¡ª3.4.2. Contribution of Various Search Features to Total Search Usage in China
Page27¡ª¡ª3.5. Market Size of Each China Paid Search Submarket 2002-2010
Page29¡ª¡ª4. Analysis on the Industry Value Chain and Business Models of China Internet Search Market
Page29¡ª¡ª4.1 Analysis on Development Stages of China Internet Search Market
Page31¡ª¡ª4.2 Analysis on Industry Value Chain of China Internet Search Market
Page33¡ª¡ª4.3 Analysis on Main Business Models and Billing Methods in China Internet Search Market
Page35¡ª¡ª4.4 Analysis on Revenue Share between Internet Search Operator and Reseller
Page36¡ª¡ª4.5 Analysis on China Internet Search Operators
Page37¡ª¡ª5. Analysis on China Internet Search Marketers
Page37¡ª¡ª5.1. Number of Medium and Small Enterprises in China 2001-2010
Page38¡ª¡ª5.2. Number of Enterprises Using Internet Search Marketing in China
Page39¡ª¡ª5.3. Percentage of Enterprises Using Internet Search Marketing in China
Page40¡ª¡ª6. Analysis on China Internet Search Operators
Page40¡ª¡ª6.1 Revenues
Page40¡ª¡ª6.1.1. Market Share of China Internet Search Operators in 2005
Page41¡ª¡ª6.1.2. Market Share of China Internet Search Operators 2003-2005
Page42¡ª¡ª6.1.3. Revenues of China Internet Search Operators 2003-2005
Page43¡ª¡ª6.2 Search Usage
Page43¡ª¡ª6.2.1. Usage Share of China Internet Search Operators in 2005
Page45¡ª¡ª6.2.2. Usage Share of China Internet Search Operators 2004-2005
Page46¡ª¡ª6.2.3. Reach of China Major Search Websites in 2005
Page47¡ª¡ª6.2.4. Usage Share of China Internet Search Operators by Search Content in 2005
Page50¡ª¡ª7. Analysis on China Internet Search Market Trend
Page50¡ª¡ª7.1. Expansion of Search Contents
Page50¡ª¡ª7.2. Service Optimization
Page50¡ª¡ª7.3. Innovation in Profit-making
Page51¡ª¡ª8. Analysis on China Major Internet Search Operators
Page51¡ª¡ª8.1. Search Portals
Page51¡ª¡ª8.1.1. Baidu
Page56¡ª¡ª8.1.2. Google
Page59¡ª¡ª8.1.3. Yahoo
Page61¡ª¡ª8.1.4. Zhongsou
Page62¡ª¡ª8.2. Search Channels of Internet Portals
Page62¡ª¡ª8.1.1. Sohu Search/Sogou
Page63¡ª¡ª8.1.2. Sina Search/iAsk
Page64¡ª¡ª8.3. Analysis on Differences in Major Internet Search Operators’ Users
Page64¡ª¡ª8.3.1. Age Difference of Major Search Websites’ Users
Page65¡ª¡ª8.3.2. Difference in Educational Background of Major Search Websites’ Users
Page66¡ª¡ª8.3.3. Regional Difference of Major Search Websites’ Users
Page67¡ª¡ª8.3.4. Personal Income Difference of Major Search Websites’ Users
Page68¡ª¡ª9. Analysis on Major Paid Search Resellers in China
Page68¡ª¡ª9.1. CE Dongli
Page70¡ª¡ª9.2. Hotsales
Page71¡ª¡ªPart Two. Analysis on Internet Search Personal Users
Page71¡ª¡ª1. Demand and Habit of China Internet Search Users
Page71¡ª¡ª1.1. Reasons for Internet Search Use by China Internet Search Users
Page72¡ª¡ª1.2. Search Experience of China Internet Search Users
Page73¡ª¡ª1.3. Search Methods Frequently Used by China Internet Search Users in 2005
Page75¡ª¡ª1.4. Search Tools Used by China Internet Search Users in 2005
Page76¡ª¡ª2. Selection of Internet Search Operators by China Internet Search Users
Page76¡ª¡ª2.1. Most Frequently Used Address Bar by China Address Bar Search Users
Page78¡ª¡ª2.2. Most Frequently Used Toolbar by China Toolbar Search Users
Page79¡ª¡ª2.3. Most Frequently Used Search Websites by China Internet Search Users
Page79¡ª¡ª2.3.1. Frequently and Most Frequently Used Search Websites by China Internet Search Users in 2005
Page80¡ª¡ª2.3.2. Frequently Used Search Websites by China Internet Search Users in 2005
Page81¡ª¡ª2.3.3. Most Frequently Used Search Websites by China Internet Search Users in 2005
Page82¡ª¡ª2.3.4. Most Frequently Used Search Websites by China Internet Search Users 2003-2005
Page83¡ª¡ªPart Three. Analysis on Internet Search Marketers
Page83¡ª¡ª1. Demands and Habits of China Internet Search Marketers
Page83¡ª¡ª1.1. Reasons for China Internet Search Marketers to Use Paid Search Marketing in 2005
Page84¡ª¡ª1.2. Purposes of Paid Search Marketing Use by China Internet Search Marketers in 2005
Page85¡ª¡ª2. Selection of Internet Search Operators by China Internet Search Marketers
Page85¡ª¡ª2.1. Factors that Influence China Internet Search Marketers in Selecting Internet Search Operators
Page86¡ª¡ª2.2. Selection of Internet Search Operators by China Internet Search Marketing Users in 2005
Page87¡ª¡ª2.3. Satisfaction Level of China Internet Search Marketers toward Paid Search Marketing in 2005
Page88¡ª¡ª3. China Internet Search Marketers’ Evaluation of Internet Search Marketing
Page88¡ª¡ª3.1. Effectiveness of Paid Search Marketing Perceived by China Internet Search Marketers in 2005
Page90¡ª¡ª3.2. Effects of Paid Search Marketing Expected by China Internet Search Marketers in 2005
Page91¡ª¡ª3.3. Length of Time Expected by China Internet Search Marketers for Internet Search Marketing to Take Effect in 2005
Page92¡ª¡ª3.4. Billing Methods of Paid Search Marketing Preferred by China Internet Search Marketers in 2005
Page93¡ª¡ªPart Four. Conclusion
Page94¡ª¡ªAppendix: Research Methodology and Procedures
Page96¡ª¡ªDisclaimers

Page4–I. Background
Page5–II. Definitions
Page5–1. Definitions Related to Survey Sample
Page6–2. Definitions of Terms Used in the Report
Page7–III. Methodology
Page9–¢ô. Summary
Page12–¢õ. Report
Page12–1.Definition and Classification of Internet Search
Page12–1.1 Definition of Internet Search
Page12–1.2 Categories of Internet Search
Page12–1.2.1 Directory Search
Page12–1.2.2 Keyword Internet Search
Page12–1.3 Classification of Domestic Internet Search Online Marketing Market
Page12–1.3.1 Fixed Ranking (paid placement)
Page13–1.3.2 Pay-for-performance
Page13–1.3.3 Address Bar
Page14–2. Summary of Global Internet Search Market
Page14–2.1 Development and Shares of Global Internet Search Market
Page15–2.2 Market Size of Global Internet Search Market
Page16–2.3 Characteristics of the U.S. Internet Search Market
Page16–2.3.1 Market Size of the U.S. Internet Search Market
Page17–2.3.2 Proportions of Main Search Contents of the U.S. Internet Search Users
Page18–2.3.3 Daily Search Queries of Internet Search Users in the U.S.
Page19–2.4 Features of the Development of Global Internet Search Market
Page20–3. Number of Users and Market Size of China Internet Search Market
Page20–3.1 Number of China Internet Search Users
Page20–3.1.1 Number of China Internet Users
Page21–3.1.2 Number of China Internet Search Users
Page22–3.1.3 Search Queries of China Internet Search Users
Page23–3.2 Market Size of China Online Marketing Market
Page23–3.2.1 Market Size of China Online Marketing Market
Page24–3.2.2 Composition of China Online Marketing Market in 2004
Page25–3.2.3 Composition of China Online Marketing Market 2001-2006
Page26–3.2.4 Market Size of China Paid Search Market
Page27–3.3 Market Size of China Internet Search Operators
Page27–3.3.1 Market Size of China Internet Search Operators
Page29–3.3.2 Percentage of Channel Cost for China Internet Search Operators
Page30–3.4 Search Queries of China Internet Search Market
Page30–3.4.1 Search Queries of China Internet Search Market
Page31–3.4.2 Number of Daily China Internet Search Users and Search Queries
Page32–3.4.3 Proportions of Various Search Features
Page33–3.5 China Internet Search Online Marketing Market Size
Page33–3.5.1 China Internet Search Online Marketing Formats
Page34–3.5.2 Market Size of Various Paid Search Formats in China
Page37–3.5.3 Composition of Paid Search Market in China
Page38–4. Analysis on Industry Value Chain and Business Model of China Internet Search Market
Page38–4.1. Analysis on the Development Stages of China Internet Search Market
Page40–4.2. Analysis on Industry Value Chain of China Paid Search Market
Page42–4.3. Analysis on Main Business Models and Billing Method in China Internet Search Market
Page42–4.3.1 Analysis on the business model of Internet search
Page44–4.3.2 Revenue Sharing between Internet Search Operator and Channel Agent
Page45–4.4. Analysis on China Internet Search Market Channel Agent
Page45–4.4.1 Total Revenue of Internet Search Channel Agents
Page46–4.4.2 Number of Internet Search Channel Agents and Classification
Page47–4.4.3 Revenues of Internet Search Channel Agents
Page48–4.5 Main Features of China Internet Search Market
Page49–5. Analysis on Use of Internet Search Online Marketing by China Enterprises
Page49–5.1 Number of China Medium and Small Sized Enterprises
Page50–5.2 Number of SMEs in China that Use Paid Search
Page51–5.3 Percentage of SMEs in China that Use Paid Search
Page52–5.4 Average Annual Expenditure on Paid Search by China SMEs
Page53–6. Analysis on Major China Internet Search Operators
Page53–6.1 Market Shares of Major China Internet Search Operators in 2004
Page55–6.2 Revenues of Main Internet Search Operators in 2004
Page56–6.3 List of Revenues of Major China Internet Search Operators in 2004
Page57–6.4 The Most Frequently Used Internet Search Websites in China 2004
Page58–6.5 Market Shares of Major Operators in Terms of Search Queries in 2004
Page59–6.6 Main Search Features Provided by Internet Search Operators
Page60–6.7 Analysis on Main Internet Search Operators
Page61–6.7.1 Search Portals
Page71–6.7.2 Portals with Search Features
Page77–7. Analysis on China Internet Search Users
Page77–7.1 Analysis on the Use Behavior of Internet Search Users
Page78–7.2 Allocation of Various Search Tools On an Internet Search Users’ Desktop
Page79–7.3 The Most Frequently Used Browsers by China Netizens in 2004
Page80–7.4 Analysis on Usage Pattern of Internet Search Users
Page80–7.4.1 Whether China Netizens Used Internet Search in 2004
Page81–7.4.2 Reasons for Using Internet Search
Page82–7.4.3 How Long Have the Users Adopted Internet Search
Page83–7.4.4 Frequently Used Internet Search Methods by Internet Search Users
Page84–7.4.5 Search Contents of China Internet Search Users
Page85–7.4.6 Search Contents of Internet Search Users by Different Brand
Page86–7.4.7 Number of Pages Browsed by Internet Search Users in Search Results
Page87–7.4.8 Reasons for Internet Search Users to Click Links Appeared in Search Results
Page88–7.5 Use of Different Brand Search Tools by Internet Search Users
Page88–7.5.1 Main Search Products Adopted by Internet Search Users
Page89–7.5.2 Most Frequently Used Address Bar Search Product by Internet Search Users in 2004
Page90–7.5.3 Most Frequently Used Toolbar Search Product by Internet Search Users in 2004
Page91–7.6 Use of Search Portals and Search Channels of Internet Portals by Internet Search Users
Page92–7.7 Analysis on Needs of Internet Search Users
Page92–7.7.1 How Do Internet Search Users Balance Between Search Products of Different Brands
Page93–7.7.2 Whether Internet Search Users Aware that Advertising Info Included in Search Results
Page94–7.7.3 Needs of New Search Features by Internet Search Users
Page95–7.7.4 Problems in Internet Search Service Regarded by Internet Search Users
Page96–7.7.5 Whether Internet Search Users are Willing to Pay for Internet Search Service in the Future
Page97–Disclaimers