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2005 China Online Game Research Report 2005 China Online Game Research Report(0)

Page5 I. Background
Page7 II. Definitions
Page8 III. Methodology
Page9 IV. Summary
Page10 V. Text
Page10 1. Definition and Classification of Online Game
Page10 1.1. Definition and Classification of Electronic Game
Page10 1.2. Definition and Classification of Online Game
Page12 2. Overview of China Online Game Industry Development in 2005
Page12 2.1. Market Sizes and Market Shares
Page17 2.2. Number of Users and User Features
Page20 3. Industry Value Chain of China Online Game Industry
Page21 4. Analysis on Operation Model of China Online Game Industry
Page21 4.1. Both Game Licence and in-house Development Keep Growing
Page21 4.2. More Game Operated in or Exported to Oversea Markets
Page22 4.3. More Target Users
Page23 4.4. Pay-to-Play to Free-to-Play
Page24 5. Analysis on Marketing and Promotion in China Online Game Industry
Page24 5.1. Use of Celebrity in Marketing Become More Popular
Page25 5.2. Cross Marketing Campaign Adopted by More Market Players
Page26 6. Analysis on Factors Influencing China Online Game Industry
Page26 6.1. Authorities Increase Policy Influence
Page28 6.2. Deeper Market Segmentation Required
Page28 6.3. Industry Integration Increases
Page29 7. Forecast of China Online Game Market Development 2006-2010
Page29 7.1. Market Sizes and Market Features
Page32 7.2. Number of Users and User Features
Page34 8. Analysis on Major Market Players
Page34 8.1. Shanda Aimed at Digital Entertainment
Page36 8.2. Netease Continued Success in Westward Journey
Page38 8.3. Warcraft Helped the 9 to Revive
Page40 8.4. Kingsoft Advanced for Oversea Market
Page43 9. Analysis on Competency of Major MMORPG Product
Page43 9.1. Popular Games in 2005
Page44 9.2. WoW
Page46 9.3. Mir2
Page48 9.4. Fantasy Westward Journey
Page50 9.5. Love Story of Swordsmen Online
Page51 10. Analysis on Genres of Online Games that China Online Gamers Play
Page51 10.1. Genres of Online Games that China Online Gamers have Played and Most Frequently Play
Page52 10.2. Genres of Online Games that China Online Gamers Most Frequently Play by Gender
Page53 10.3. Genres of Online Games that China Online Gamers Most Frequently Play by Age
Page54 10.4. Genres of Online Games that China Online Gamers Most Frequently Play by Income Level
Page55 10.5. Features of Various Genre Gamers
Page56 11. Analysis on Playing Habits of China MMORPG Gamers
Page56 11.1. Gaming Purpose of China MMORPG Gamers
Page57 11.2. Major Location of Game Playing by China MMORPG Gamers
Page58 11.3. Purchase of Virtual Item by China MMORPG Gamers
Page59 11.4. Percentage of Expenditure on Virtual Item Purchase to Total Gaming Expenditure
Page60 11.5. Favorite Billing Method of Paid China MMORPG Gamers
Page61 11.6. Attitude Toward Anti-Obsession System by China MMORPG Gamers
Page61 11.6.1. Attitude Toward Anti-Obsession System by China MMORPG Gamers
Page62 11.6.2. Attitude Toward Anti-Obsession System by China MMORPG Gamers of Different Gaming Expenditure Level
Page63 11.7. Analysis on Channel that China MMORPG Gamers Obtain Game Related Information
Page63 11.7.1. Through Which Channel Do China MMORPG Gamers Obtain Game Related Information
Page64 11.7.2. Which Magazine/Newspaper Do China MMORPG Gamers Often Review to Obtain Game Related Information
Page65 11.7.3. Which Websites Do China MMORPG Gamers Often Visit to Obtian Game Related Information
Page66 11.8. Game Features Paid Most Attention to by Chian MMORPG Gamers When Determining What to Play
Page67 11.9. Reasons for China MMORPG Gamers to Quit A Game
Page68 12. Analysis on Gaming Preferences of China MMORPG Gamers
Page68 12.1. Favorite Game Theme of China MMORPG Gamers
Page69 12.2. Favorite Game Graphic Style of China MMORPG Gamers
Page70 12.3. Favorite Game Graphic Format of China MMORPG Gamers
Page71 12.4. Favorite Game Background Music of China MMORPG Gamers
Page72 12.5. Favorite Game Conversation Style of China MMORPG Gamers
Page73 12.6. Favorite Game Activity of China MMORPG Gamers
Page75 12.7. Favorite Game Character Category of China MMORPG Gamers
Page76 13. Analysis on Difference among Gamers of Major Popular MMORPG Products
Page76 13.1. General Illustration of Difference among Gamers of Major Popular MMORPGS Products
Page77 13.2. Differences in Personal Features among Gamers of Major Popular MMORPG Products
Page77 13.2.1. Difference on Gender Distribution among Gamers of Major Popular MMORPG Products
Page78 13.2.2. Difference on Marital Status among Gamers of Major Popular MMORPG Products
Page79 13.2.3. Difference on Age Distribution among Gamers of Major Popular MMORPG Products
Page80 13.2.4. Difference on Occupation Distribution among Gamers of Major Popular MMORPG Products
Page81 13.2.5. Difference on Regional Distribution among Gamers of Major Popular MMORPG Products
Page82 13.2.6. Difference on Monthly Income among Gamers of Major Popular MMORPG Products
Page84 13.2.7. Integrated Analysis on Personal Features of Gamers of Major Popular MMORPG Products
Page85 13.3. Differences in Gaming Habits among Gamers of Major Popular MMORPG Products
Page85 13.3.1. Differences on Gaming Frequency, Length of Time, and Expenditure among Gamers of Major Popular MMORPG Products
Page87 13.3.2. Difference on Virtual Item Purchase among Gamers of Major Popular MMORPG Products
Page89 13.3.3. Integrated Analysis on Gaming Habits of Gamers of Major Popular MMORPG Products
Page90 Appendix: Research Methodology and Procedures
Page92 Disclaimers

2005 China Instant Messaging Research Report 2005 China Instant Messaging Research Report(0)

Page3¡ª¡ªI. BACKGROUND
Page4¡ª¡ªII. DEFINITIONS
Page5¡ª¡ªIII. METHODOLOGY
Page6¡ª¡ªIV. SUMMARY
Page9¡ª¡ªV. TEXT
Page9¡ª¡ª1. OVERVIEW OF INSTANT MESSAGING MARKET
Page9¡ª¡ª1.1 ANALYSIS ON INDUSTRY VALUE CHAIN OF INSTANT MESSAGING
Page11¡ª¡ª1.2 ANALYSIS ON GLOBAL INSTANT MESSAGING MARKET
Page11¡ª¡ª1.2.1 Number of Global Instant Messaging Accounts 2003-2007
Page12¡ª¡ª1.2.2 Number of Global Instant Messages Sent per Day 2003-2009
Page13¡ª¡ª1.3 ANALYSIS ON IM USE IN USA
Page13¡ª¡ª1.3.1 Major Instant Messaging Tools in USA
Page14¡ª¡ª1.3.2 Enterprise Instant Messaging in USA
Page15¡ª¡ª1.4 DEVELOPMENT OF CHINA INSTANT MESSAGING MARKET
Page15¡ª¡ª1.4.1 Development of Instant Messaging in China
Page17¡ª¡ª1.4.2 Enterprise Instant Messaging in China
Page18¡ª¡ª2. OVERVIEW OF CHINA INSTANT MESSAGING MARKET
Page18¡ª¡ª2.1 NUMBER OF INTERNET USERS IN CHINA 2001-2010
Page19¡ª¡ª2.2 NUMBER OF INSTANT MESSAGING USERS IN CHINA 2002-2010
Page20¡ª¡ª2.3 MARKET SIZE OF CHINA INSTANT MESSAGING MARKET
Page21¡ª¡ª2.4 IMPACT FACTORS OF CHINA INSTANT MESSAGING MARKET
Page24¡ª¡ª3. ANALYSIS ON COMPETITION IN CHINA INSTANT MESSAGING MARKET
Page24¡ª¡ª3.1 OVERVIEW OF COMPETITION IN CHINA INSTANT MESSAGING MARKET
Page25¡ª¡ª3.2 MARKET SHARE OF IM OPERATORS IN TERMS OF MOST FREQUENT USERS
Page27¡ª¡ª3.3 USE OF INSTANT MESSAGING TOOLS IN CHINA
Page29¡ª¡ª3.4 CONVERSION RATE OF MOST FREQUENT USERS TO ONCE USERS BY BRAND
Page30¡ª¡ª3.5 USE OF OTHER IM BRANDS BY MOST FREQUENT USERS OF A CERTAIN IM BRAND
Page31¡ª¡ª4. ANALYSIS ON CHINA INSTANT MESSAGING OPERATORS
Page31¡ª¡ª4.1 USERS’ FAVORITE IM BRAND
Page32¡ª¡ª4.2 LEADING PLAYERS
Page32¡ª¡ª4.2.1 Tencent QQ
Page35¡ª¡ª4.2.2 MSN Messenger
Page36¡ª¡ª4.3 PORTAL PLAYERS
Page36¡ª¡ª4.3.1 Netease Popo
Page37¡ª¡ª4.3.2 SinaUC
Page38¡ª¡ª4.3.3 Sohu SouQ
Page39¡ª¡ª4.3.4 TOM Skype
Page41¡ª¡ª4.4 NEW AND JOINT PLATFORM PLAYERS
Page41¡ª¡ª4.4.1 Taobao Wangwang
Page42¡ª¡ª4.4.2 Shanda Quanquan
Page43¡ª¡ª4.4.3 Google Talk
Page44¡ª¡ª5. ANALYSIS ON INSTANT MESSANGER USERS IN CHINA
Page44¡ª¡ª5.1 ATTITUDE ANALYSIS OF IM USERS IN CHINA
Page44¡ª¡ª5.1.1 Reasons for IM Use in China
Page45¡ª¡ª5.1.2 Frequency of IM Software Use in China
Page46¡ª¡ª5.1.3 Spent Length of Time of IM Use per Use
Page47¡ª¡ª5.1.4 Number of IM Tools Adopted by Users Simultaneously
Page48¡ª¡ª5.1.5 Impact Factors of Choosing Different IM Tools
Page49¡ª¡ª5.1.6 Satisfaction Level of Each IM Tool in China
Page50¡ª¡ª5.2 BEHAVIOR ANALYSIS OF IM USERS IN CHINA
Page50¡ª¡ª5.2.1 Use of Voice Chatting Feature
Page53¡ª¡ª5.2.2 Use of Video Chatting Feature
Page56¡ª¡ª5.2.3 Attitudes towards Popping Up Windows of IM Tools
Page58¡ª¡ª5.2.4 Attitudes towards Payment for IM Featured Services
Page60¡ª¡ª5.3 COMPARISON ON DEMOGRAPHIC FEATURES OF IM USERS BETWEEN MAJOR IM TOOLS
Page60¡ª¡ª5.3.1 Differences of Gender Distribution between Major IM Tools
Page61¡ª¡ª5.3.2 Differences of Age Distribution between Major IM Tools
Page62¡ª¡ª5.3.3 Differences of Level of Education between Major IM Tools
Page63¡ª¡ª5.3.4 Differences of City Level Distribution between Major IM Tools
Page64¡ª¡ª5.3.5 Differences of Level of Monthly Income between Major IM Tools
Page65¡ª¡ª6. SUGGESTIONS FROM IRESEARCH
Page66¡ª¡ªAPPENDIX: RESEARCH METHODOLOGY AND PROCEDURES
Page68¡ª¡ªDISCLAIMERS
Table of Charts in Full Version

Page10¡ª¡ªIM industry value chain
Page11¡ª¡ªNumber of global IM accounts
Page12¡ª¡ªNumber of global IMs sent per day
Page13¡ª¡ªNumber of IM users in USA by brand
Page14¡ª¡ªHow many enterprises have used instant messaging in North America
Page15¡ª¡ªDevelopment of instant messaging in China
Page18¡ª¡ªNumber of Internet users in China 2001-2010
Page19¡ª¡ªNumber of instant messaging users in China 2002-2010
Page20¡ª¡ªBusiness modules of IM operators
Page22¡ª¡ªNumber of spam instant messages in the world
Page25¡ª¡ªMarket share of China IM operators in terms of most frequent users in 2005
Page26¡ª¡ªMarket share of China IM operators in terms of most frequent user 2003-2005
Page27¡ª¡ªUsers’ major IM tools in China in 2005
Page28¡ª¡ªPercentage of IM users who have used an IM tool 2003-2005
Page29¡ª¡ªConversion rate of most frequent users to once users by brand in 2005
Page30¡ª¡ªUse of other IM Brands by most frequent users of a certain IM brand in 2005
Page31¡ª¡ªUsers’ favorite IM brand in 2005
Page32¡ª¡ªNumber of Tencent QQ accounts
Page33¡ª¡ªNumber of peak concurrent users of Tencent QQ IM software
Page34¡ª¡ªAnnual revenue of Tencent 2002-2005 by business module
Page35¡ª¡ªMSN online communication products highlights
Page40¡ª¡ªNumber of global peak concurrent users of Skype
Page44¡ª¡ªWhy do users choose using instant messenger in China in 2005
Page45¡ª¡ªHow frequent do users use IM in China in 2005
Page46¡ª¡ªHow long do users log on IM per use
Page47¡ª¡ªNumber of IM tools adopted by user simultaneously
Page48¡ª¡ªFactors for consideration in choosing an instant messenger in China in 2005
Page49¡ª¡ªSatisfaction level of each IM tool in China in 2005
Page50¡ª¡ªDo IM users use function of voice chatting in China in 2005
Page51¡ª¡ªUse of voice function enabled IMs in China in 2005
Page52¡ª¡ªSatisfaction level of voice function of IMs in China in 2005
Page53¡ª¡ªDo IM users use function of video chatting in China in 2005
Page54¡ª¡ªUse of video function enabled IMs in China in 2005
Page55¡ª¡ªSatisfaction level of video function of IMs in China in 2005
Page56¡ª¡ªDo users view information from popping up windows of IMs in China
Page57¡ª¡ªWhat kind information do users want from popping up window of IMs in China
Page58¡ª¡ªWhat kind featured Charge Services do users expect in China in 2005
Page59¡ª¡ªHow much are users willing to pay monthly for IM featured service in China in 2005
Page60¡ª¡ªGender distribution of instant messenger users in China in 2005
Page61¡ª¡ªAge distribution of instant messenger users in China in 2006
Page62¡ª¡ªLevel of education of instant messenger users in China in 2007
Page63¡ª¡ªCity level distribution of instant messenger users in China in 2008
Page64¡ª¡ªLevel of monthly income of instant messenger users in China in 2009

2005 China Search Engine Market Report 2005 China Search Engine Market Report(0)

Page5¡ª¡ªI. Background
Page7¡ª¡ªII. Definitions
Page8¡ª¡ªIII. Methodology
Page9¡ª¡ªIV. Summary
Page11¡ª¡ªV. Text
Page11¡ª¡ªPart One. Analysis on the Internet Search Industry
Page11¡ª¡ª1. Definition and Classification
Page11¡ª¡ª1.1. Definition of Internet Search
Page11¡ª¡ª1.2. Classification of Internet Search
Page11¡ª¡ª1.2.1. Classification by Search Methods
Page12¡ª¡ª1.2.2. Classification by Search Contents
Page12¡ª¡ª1.2.3. Classification by Search Service Providers
Page13¡ª¡ª1.3. Classification of China Paid Search Market
Page13¡ª¡ª1.3.1. Paid Placement
Page13¡ª¡ª1.3.2. Pay-for-performance (a.k.a. keyword auction, cost-per-click)
Page13¡ª¡ª1.3.3. Address Bar Search
Page13¡ª¡ª1.4. Importance of Internet Search
Page13¡ª¡ª1.4.1 Importance of Search Engine for Netizens
Page14¡ª¡ª1.4.2 Importance of Search Engine for Businesses
Page15¡ª¡ª2. Overview of Global Internet Search Market
Page17¡ª¡ª3. Analysis on Number of China Internet Search Users and Market Size of China Internet Search Market
Page17¡ª¡ª3.1. Main Features of China Internet Search Market
Page18¡ª¡ª3.2. Number of China Internet Search Users 2002-2010
Page19¡ª¡ª3.3. Market Size of China Internet Search Market
Page19¡ª¡ª3.3.1. Market Size of China Online Marketing Market 2001-2010
Page20¡ª¡ª3.3.2. Composition of China Online Marketing Market
Page23¡ª¡ª3.3.3. Total Revenue of China Internet Search Operators 2001-2010
Page24¡ª¡ª3.4. Daily Search Queries in China
Page24¡ª¡ª3.4.1. Daily Search Queries in China 2002-2010
Page25¡ª¡ª3.4.2. Contribution of Various Search Features to Total Search Usage in China
Page27¡ª¡ª3.5. Market Size of Each China Paid Search Submarket 2002-2010
Page29¡ª¡ª4. Analysis on the Industry Value Chain and Business Models of China Internet Search Market
Page29¡ª¡ª4.1 Analysis on Development Stages of China Internet Search Market
Page31¡ª¡ª4.2 Analysis on Industry Value Chain of China Internet Search Market
Page33¡ª¡ª4.3 Analysis on Main Business Models and Billing Methods in China Internet Search Market
Page35¡ª¡ª4.4 Analysis on Revenue Share between Internet Search Operator and Reseller
Page36¡ª¡ª4.5 Analysis on China Internet Search Operators
Page37¡ª¡ª5. Analysis on China Internet Search Marketers
Page37¡ª¡ª5.1. Number of Medium and Small Enterprises in China 2001-2010
Page38¡ª¡ª5.2. Number of Enterprises Using Internet Search Marketing in China
Page39¡ª¡ª5.3. Percentage of Enterprises Using Internet Search Marketing in China
Page40¡ª¡ª6. Analysis on China Internet Search Operators
Page40¡ª¡ª6.1 Revenues
Page40¡ª¡ª6.1.1. Market Share of China Internet Search Operators in 2005
Page41¡ª¡ª6.1.2. Market Share of China Internet Search Operators 2003-2005
Page42¡ª¡ª6.1.3. Revenues of China Internet Search Operators 2003-2005
Page43¡ª¡ª6.2 Search Usage
Page43¡ª¡ª6.2.1. Usage Share of China Internet Search Operators in 2005
Page45¡ª¡ª6.2.2. Usage Share of China Internet Search Operators 2004-2005
Page46¡ª¡ª6.2.3. Reach of China Major Search Websites in 2005
Page47¡ª¡ª6.2.4. Usage Share of China Internet Search Operators by Search Content in 2005
Page50¡ª¡ª7. Analysis on China Internet Search Market Trend
Page50¡ª¡ª7.1. Expansion of Search Contents
Page50¡ª¡ª7.2. Service Optimization
Page50¡ª¡ª7.3. Innovation in Profit-making
Page51¡ª¡ª8. Analysis on China Major Internet Search Operators
Page51¡ª¡ª8.1. Search Portals
Page51¡ª¡ª8.1.1. Baidu
Page56¡ª¡ª8.1.2. Google
Page59¡ª¡ª8.1.3. Yahoo
Page61¡ª¡ª8.1.4. Zhongsou
Page62¡ª¡ª8.2. Search Channels of Internet Portals
Page62¡ª¡ª8.1.1. Sohu Search/Sogou
Page63¡ª¡ª8.1.2. Sina Search/iAsk
Page64¡ª¡ª8.3. Analysis on Differences in Major Internet Search Operators’ Users
Page64¡ª¡ª8.3.1. Age Difference of Major Search Websites’ Users
Page65¡ª¡ª8.3.2. Difference in Educational Background of Major Search Websites’ Users
Page66¡ª¡ª8.3.3. Regional Difference of Major Search Websites’ Users
Page67¡ª¡ª8.3.4. Personal Income Difference of Major Search Websites’ Users
Page68¡ª¡ª9. Analysis on Major Paid Search Resellers in China
Page68¡ª¡ª9.1. CE Dongli
Page70¡ª¡ª9.2. Hotsales
Page71¡ª¡ªPart Two. Analysis on Internet Search Personal Users
Page71¡ª¡ª1. Demand and Habit of China Internet Search Users
Page71¡ª¡ª1.1. Reasons for Internet Search Use by China Internet Search Users
Page72¡ª¡ª1.2. Search Experience of China Internet Search Users
Page73¡ª¡ª1.3. Search Methods Frequently Used by China Internet Search Users in 2005
Page75¡ª¡ª1.4. Search Tools Used by China Internet Search Users in 2005
Page76¡ª¡ª2. Selection of Internet Search Operators by China Internet Search Users
Page76¡ª¡ª2.1. Most Frequently Used Address Bar by China Address Bar Search Users
Page78¡ª¡ª2.2. Most Frequently Used Toolbar by China Toolbar Search Users
Page79¡ª¡ª2.3. Most Frequently Used Search Websites by China Internet Search Users
Page79¡ª¡ª2.3.1. Frequently and Most Frequently Used Search Websites by China Internet Search Users in 2005
Page80¡ª¡ª2.3.2. Frequently Used Search Websites by China Internet Search Users in 2005
Page81¡ª¡ª2.3.3. Most Frequently Used Search Websites by China Internet Search Users in 2005
Page82¡ª¡ª2.3.4. Most Frequently Used Search Websites by China Internet Search Users 2003-2005
Page83¡ª¡ªPart Three. Analysis on Internet Search Marketers
Page83¡ª¡ª1. Demands and Habits of China Internet Search Marketers
Page83¡ª¡ª1.1. Reasons for China Internet Search Marketers to Use Paid Search Marketing in 2005
Page84¡ª¡ª1.2. Purposes of Paid Search Marketing Use by China Internet Search Marketers in 2005
Page85¡ª¡ª2. Selection of Internet Search Operators by China Internet Search Marketers
Page85¡ª¡ª2.1. Factors that Influence China Internet Search Marketers in Selecting Internet Search Operators
Page86¡ª¡ª2.2. Selection of Internet Search Operators by China Internet Search Marketing Users in 2005
Page87¡ª¡ª2.3. Satisfaction Level of China Internet Search Marketers toward Paid Search Marketing in 2005
Page88¡ª¡ª3. China Internet Search Marketers’ Evaluation of Internet Search Marketing
Page88¡ª¡ª3.1. Effectiveness of Paid Search Marketing Perceived by China Internet Search Marketers in 2005
Page90¡ª¡ª3.2. Effects of Paid Search Marketing Expected by China Internet Search Marketers in 2005
Page91¡ª¡ª3.3. Length of Time Expected by China Internet Search Marketers for Internet Search Marketing to Take Effect in 2005
Page92¡ª¡ª3.4. Billing Methods of Paid Search Marketing Preferred by China Internet Search Marketers in 2005
Page93¡ª¡ªPart Four. Conclusion
Page94¡ª¡ªAppendix: Research Methodology and Procedures
Page96¡ª¡ªDisclaimers

2005 China Online Recruiting Research Report 2005 China Online Recruiting Research Report(0)

Page4¡ª¡ªI. Background
Page6¡ª¡ªII. Definitions
Page7¡ª¡ªIII. Methodology
Page8¡ª¡ªIV. Summary
Page10¡ª¡ª¢õ. Text
Page10¡ª¡ª1. Analysis of China Recruiting Market
Page10¡ª¡ª1.1. China Recruiting Market Size 2002-2005
Page11¡ª¡ª1.2. China Recruiting Market Size by Submarket
Page11¡ª¡ª1.2.1. China Recruiting Market Size by Submarket 2003-2005
Page13¡ª¡ª1.2.2. Percentage of Each Submarket among Entire China Recruiting Market 2003-2005
Page14¡ª¡ª2. Development of Global Online Recruiting Market
Page15¡ª¡ª3. Development of China Online Recruiting Market
Page15¡ª¡ª3.1. China Online Recruiting Market Size
Page15¡ª¡ª3.1.1. China Online Recruiting Market Size 2002-2005
Page16¡ª¡ª3.1.2. Percentage of China Online Recruiting Market among Entire China Recruiting Market 2002-2005
Page17¡ª¡ª3.2. Number of China Online Job Seekers
Page17¡ª¡ª3.2.1. Number of China Online Job Seekers 2002-2005
Page18¡ª¡ª3.2.2. Percentage of China Online Job Seekers among Netizens 2002-2005
Page19¡ª¡ª3.3. Number of China Online Recruiters 2002-2005
Page20¡ª¡ª4. Competition Pattern in China Online Recruiting Market
Page20¡ª¡ª4.1. Competition Pattern in China Online Recruiting Market
Page21¡ª¡ª4.2. Analysis on Revenue of Super Recruiting Websites in China Online Recruiting Market
Page21¡ª¡ª4.2.1. Online Recruiting Revenue of Super Recruiting Websites 2003-2005
Page22¡ª¡ª4.2.2. Market Share of China Super Recruiting Websites in China Online Recruiting Market 2004-2005
Page23¡ª¡ª4.2.3. Composition of 51JOB Revenue 2001-2005
Page25¡ª¡ª4.3. Number of Registered Online Job Seekers of Super Recruiting Websites 2003-2005
Page26¡ª¡ª4.4. Analysis on the User Feature of Each Super Recruiting Website
Page26¡ª¡ª4.4.1. Profile of 51JOB Users
Page27¡ª¡ª4.4.2. Profile of CHINAHR Users
Page28¡ª¡ª4.4.3. Profile of ZHAOPIN Users
Page29¡ª¡ª4.4.4. Comparison on Users of China Super Recruiting Websites
Page30¡ª¡ª4.5. Analysis on the Marketing Campaign of China Super Recruiting Websites
Page30¡ª¡ª4.5.1. Marketing Campaign of 51JOB in 2005
Page31¡ª¡ª4.5.2. Marketing Campaign of CHINAHR in 2005
Page32¡ª¡ª4.5.3. Marketing Campaign of ZHAOPIN in 2005
Page33¡ª¡ª4.6. Analysis on Competition Strategy in China Online Recruiting Market
Page34¡ª¡ª5. Factors that Influence the Development of China Online Recruiting Market
Page34¡ª¡ª5.1. Positive Factors that Influence the Development of China Online Recruiting Market
Page35¡ª¡ª5.2. Negative Factors that Influence the Development of China Online Recruiting Market
Page36¡ª¡ª5.3. Strength and Weakness of Online Recruiting
Page37¡ª¡ª6. Development Stage and Trend of China Online Recruiting Market
Page37¡ª¡ª6.1. Development Stage of China Online Recruiting Market
Page38¡ª¡ª6.2. Development Trend of China Online Recruiting Market
Page39¡ª¡ª7. Forecast on China Online Recruiting Market
Page39¡ª¡ª7.1. Forecast on China Recruiting Market Size
Page40¡ª¡ª7.2. Forecast on Online Recruiting Market Size
Page40¡ª¡ª7.2.1. Forecast on China Online Recruiting Market Size
Page41¡ª¡ª7.2.2. Forecast on the Percentage of China Online Recruiting Market among Entire China Recruiting Market
Page42¡ª¡ª7.3. Forecast on Number of Online Job Seekers
Page42¡ª¡ª7.3.1. Forecast on Number of Online Job Seekers
Page43¡ª¡ª7.3.2. Forecast on the Percentage of Online Job Seekers among Netizens
Page44¡ª¡ª7.4. Forecast on Number of Online Recruiters
Page45¡ª¡ª8. Analysis on China Online Recruiters and Online Job Seekers
Page45¡ª¡ª8.1. Analysis on Online Recruiters
Page45¡ª¡ª8.1.1. Factors that Influence Online Recruiters in Selecting Recruiting Websites
Page46¡ª¡ª8.1.2. Recruiting Websites China Online Recruiters Have Used
Page47¡ª¡ª8.1.3. Overall Satisfaction Level of Online Recruiters toward Recruiting Websites
Page48¡ª¡ª8.1.4. Frequency of Recruiting Website Use by Online Recruiters
Page49¡ª¡ª8.1.5. Number of Online Recruiting Posts Issued per Online Recruiter per Year
Page50¡ª¡ª8.1.6. Other Cooperation between Online Recruiters and Recruiting Websites
Page51¡ª¡ª8.1.7. Why Recruiters Do Not Use Online Recruiting
Page52¡ª¡ª8.1.8. Whether Recruiters that Have Not Used Online Recruiting Will Use it in the Next One Year
Page53¡ª¡ª8.2. Use Behavior of China Online Job Seekers
Page53¡ª¡ª8.2.1. Channels that Online Job Seekers Obtain Recruiting Information
Page54¡ª¡ª8.2.2. Most Frequently Used Channels by China Online Job Seekers to Obtain Recruiting Information
Page55¡ª¡ª8.2.3. Channels from which China Online Job Seekers Can Obtain the Most Recruiting Information
Page56¡ª¡ª8.2.4. Channels from which China Online Job Seekers Obtain the Most Interview Opportunities
Page57¡ª¡ª8.2.5. Recruiting Websites that China Online Job Seekers Have Used
Page58¡ª¡ª8.2.6. Most Frequently Used Recruiting Websites by China Online Job Seekers
Page59¡ª¡ª8.2.7. Most Frequently Used Recruiting Websites by China Online Job Seekers 2004-2005
Page60¡ª¡ª8.2.8. Recruiting Websites China Online Job Seekers Like
Page61¡ª¡ª8.2.9. China Online Job Seekers’ Favorite Recruiting Website
Page62¡ª¡ª8.2.10. Overall Satisfaction Level of China Online Job Seekers toward Recruiting Websites
Page63¡ª¡ª8.2.11. Frequency of Recruiting Websites Visit by China Online Job Seekers
Page64¡ª¡ª8.2.12. Number of Resumes Delivered by Online Recruiting Job Seekers per Month
Page65¡ª¡ª8.2.13. Number of Interviews Obtained by China Online Job Seekers per Month
Page66¡ª¡ª8.2.14. Service Frequently Used by China Online Job Seekers
Page67¡ª¡ª8.2.15. Channels from Which China Online Job Seekers Get to Know Recruiting Websites
Page68¡ª¡ª8.2.16. Reason for China Online Job Seekers to Use Online Recruiting
Page69¡ª¡ª8.2.17. Factors that Influence China Online Job Seekers in Selecting Recruiting Websites
Page70¡ª¡ª8.2.18. Whether China Online Job Seekers Think They Can Find Satisfactory Jobs through Online Recruiting
Page71¡ª¡ª8.2.19. Reason why Netizen Do Not Use Online Recruiting
Page72¡ª¡ª8.2.20. Whether Netizens that Have Not Used Online Recruiting Will Use it in the Next One Year
Page73¡ª¡ªAppendix: Research Methodology and Procedures
Page75¡ª¡ªDisclaimers

2005 China Online Friends-Making Research Report 2005 China Online Friends-Making Research Report(0)

Page6¡ª¡ªI. Research Background
Page8¡ª¡ªII. Definition
Page9¡ª¡ªIII. Methodology
Page11¡ª¡ª¢ô. Summary
Page16¡ª¡ª¢ö.Report
Page16¡ª¡ªSection1 Industry Analysis
Page16¡ª¡ª1. Definition of Online Friends-Making
Page16¡ª¡ª1.1 Definition of Online Friends-Making
Page18¡ª¡ª1.2 Classification of Online Friends-Making
Page20¡ª¡ª1.3 Development Stages of Global Online Friends-Making Market
Page21¡ª¡ª1.4 Development Stages of China Online Friends-Making Market
Page23¡ª¡ª1.5 The Development of Internet Industry and Influence of Web2.0 on Friends-Making Website
Page25¡ª¡ª1.5.1Classification of Web 2.0 and Influence of Web2.0 on Friends-Making Website
Page26¡ª¡ª1.5.2 “Six Degrees of Separation” and “Friends Circle”
Page27¡ª¡ª1.5.3 Social Networking Service and Friends-Making Websites
Page28¡ª¡ª1.5.4 The Core Functions of the Friends-Making Websites
Page29¡ª¡ª2. Analysis on Global Online Friends-Making Market
Page29¡ª¡ª2.1. Number of Internet users Worldwide
Page30¡ª¡ª2.2 US Online Friends-Making Market
Page30¡ª¡ª2.2.1 Market Overview
Page31¡ª¡ª2.2.2 Market Shares of Online Friends-Making Operators in US Market
Page32¡ª¡ª2.2.3 US Online Friends-Making Market Size 2002-2008
Page33¡ª¡ª2.3 European Online Friends-Making Market
Page33¡ª¡ª2.3.1 Market Overview
Page34¡ª¡ª2.3.2 European Online Friends-Making Market Size 2002-2008
Page35¡ª¡ª2.4 Aisan Online Friends-Making Market
Page36¡ª¡ª3 Development of China Online Friends-Making Market
Page36¡ª¡ª3.1 The Rapid Development of China Internet Industry Offers Sound Foundation for the Rising of Friends-making Website
Page37¡ª¡ª3.2 Overview of China Online Friends-Making Market
Page37¡ª¡ª3.2.1 Number of China Friends-Making Website Users 2002-2008
Page39¡ª¡ª3.2.2 Composition of China Friends-Making Website Users
Page40¡ª¡ª3.2.3 Composition of China Paid Online Friends-Making Users
Page41¡ª¡ª3.2.4 Percentage of China Paid Online Friends-Making Users to Active Users
Page42¡ª¡ª3.2.5 The Average Annual Payment of Online Friends-Making Users 2002-2008
Page43¡ª¡ª3.2.6 Market Size and Forecast of China Online Friends-Making Websites
Page44¡ª¡ª3.2.7 Forecast of 2008 Online Friends-Making Market Composition in Terms of Revenue
Page45¡ª¡ª3.3 The Average Monthly Reach of Main Operators in China Online Friends-Making Market
Page46¡ª¡ª3.4 The Revenue of Main Online Friends-Making Operators
Page47¡ª¡ª3.5 Classification of China Main Online Friends-Making Operators
Page49¡ª¡ª3.6 The Revenue of Main China Online Friends-Making Operators by Category
Page50¡ª¡ª3.7 Strength and Weakness of Online Friends-Making Operators of Different Type
Page51¡ª¡ª4 The Development of China Online Friends-Making Sub-Markets
Page51¡ª¡ª4.1 The Development of China Online General Friends-Making Market
Page51¡ª¡ª4.1.1 Market Overview
Page52¡ª¡ª4.1.2 Number of China General Friends-Making Website Users 2002-2008
Page53¡ª¡ª4.1.3 Market Size of China Online General Friends-Making Market
Page54¡ª¡ª4.1.4 Assessment of China Main Online General Friends-Making Operators
Page56¡ª¡ª4.1.5 Market Shares of China Online General Friends-Making Operators
Page57¡ª¡ª4.2 The Development of China Online Dating Market
Page57¡ª¡ª4.2.1 Number of China Marriageable Internet users
Page58¡ª¡ª4.2.2 Number of China Online Dating Users 2002-2008
Page59¡ª¡ª4.2.3 Market Size of China Traditional Matchmaker Market 2002-2008
Page60¡ª¡ª4.2.4 Share of China Online Dating Market Size to Entire China Dating Market Size
Page61¡ª¡ª4.2.5 Market Size of China Online Dating Market
Page62¡ª¡ª4.2.6 The Assessment of China Main Online Dating Operators
Page63¡ª¡ª4.2.7 Market Shares of China Online Dating Operators
Page64¡ª¡ª4.3 The Development of China Online Business Friends-Making Market
Page64¡ª¡ª4.3.1The Reason to the Development of Business Friends-Making Market
Page65¡ª¡ª4.3.2 Number of China Business Friends-Making Website Users 2004-2008
Page66¡ª¡ª4.3.3 Assessment of China Main Business Friends-Making Operators
Page67¡ª¡ª4.3.4 Traffic of Main Business Friends-Making Websites
Page68¡ª¡ª4.3.5 Market Prospect
Page69¡ª¡ª5 Analysis on Main Foreign Online Friends-Making Operators
Page69¡ª¡ª5.1 www.match.com
Page69¡ª¡ª5.1.1 Basic Information of match.com
Page70¡ª¡ª5.1.2 Basic information of cn.match.com
Page71¡ª¡ª5.1.3 Number of Match.com Paid UsersQ4 2003-Q1 2005
Page72¡ª¡ª5.1.3 Revenue Generated From Memership Fee for Match.com
Page73¡ª¡ª5.1.4 Stock Transaction of Inter/Active (Parent Company of match.com) of the Past Years
Page74¡ª¡ª5.2 yahoo£¡personals
Page74¡ª¡ª5.2.1 Basic Information of yahoo£¡personals
Page76¡ª¡ª5.2.2 Basic Informatio of yahoo! Youyuanren
Page77¡ª¡ª5.3 www.friendfinder.com
Page77¡ª¡ª5.3.1 Basic Information of friendfinder
Page78¡ª¡ª5.3.2 Basic Information of AsiaFriendFinder.com
Page79¡ª¡ª5.4 www.eharmony.com
Page80¡ª¡ª5.5 www.friendster.com
Page81¡ª¡ª5.6 www.linkedin.com
Page82¡ª¡ª5.7 www. tribe.net
Page83¡ª¡ª5.8 www.ryze.com
Page84¡ª¡ª5.9 Friendzy
Page86¡ª¡ª6 Analysis on China Main General Friends-Making Websites
Page86¡ª¡ª6.1 QQ Friends Center£¨love.qq.com, dating.qq.com£©
Page86¡ª¡ª6.1.1 Basic Information of QQ Friends Center
Page88¡ª¡ª6.1.2 The Monthly Average Reach of QQ Friends Center in the First Half of 2005
Page89¡ª¡ª6.2 yuan.sina.com.cn
Page89¡ª¡ª6.2.1 Basic Information of yuan.sina.com.cn
Page91¡ª¡ª6.2.2 The Monthly Average Reach of yuan.sina.com.cn in the First Half of 2005
Page92¡ª¡ª6.3 love.163.com
Page92¡ª¡ª6.3.1 Basic Information of love.163.com
Page93¡ª¡ª6.3.2 The Monthly Average Reach of love.163.com in the First Half of 2005
Page94¡ª¡ª6.4 www.yeeyoo.com
Page94¡ª¡ª6.4.1 Baisc Information of www.yeeyoo.com
Page95¡ª¡ª6.4.2 The Monthly Average Reach of yeeyoo.com in the First Half of 2005
Page96¡ª¡ª6.5 UUME£¨www.uume.com£©
Page96¡ª¡ª6.5.1 Basic Information of UUME
Page97¡ª¡ª6.5.2 The Monthly Average Reach of UUME in the First Half of 2005
Page98¡ª¡ª7. Analysis on China Main Online Dating Websites
Page98¡ª¡ª7.1 www.96333.com
Page98¡ª¡ª7.1.1 Basic Information of www.96333.com
Page100¡ª¡ª7.1.2 The Monthly Average Reach of 96333.com in the First Half of 2005
Page101¡ª¡ª7.2 www.51friend.net
Page101¡ª¡ª7.2.1 Basic Information of www.51friend.net
Page103¡ª¡ª7.3 match100.cn
Page104¡ª¡ª7.4 www.5i2.com
Page104¡ª¡ª7.4.1 Basic Information of www.5i2.com
Page105¡ª¡ª7.4.2 Traffic of www.5i2.com in 2005
Page106¡ª¡ª7.5 www.zjc.com.cn
Page106¡ª¡ª7.5.1 Basic Information of www.zjc.com.cn
Page107¡ª¡ª7.5.2 Personal Background of www.zjc.com.cn Members
Page108¡ª¡ª7.6 www.jcxh.com.cn
Page109¡ª¡ª7.7 www.bj-jjy.com.cn
Page110¡ª¡ª8. Analysis on China Main Business Friends-Making Websites
Page110¡ª¡ª8.1 www.linkist.com
Page110¡ª¡ª8.1.1 Basic Information of www.linkist.com
Page112¡ª¡ª8.2 www.tianji.com
Page113¡ª¡ª9. Influential Factor and Development Trend of China Online Friends-Making Market
Page113¡ª¡ª9.1 Influential Factors
Page113¡ª¡ª9.1.1 External Environment
Page115¡ª¡ª9.1.2 Internal Environment
Page116¡ª¡ª9.2 The Development and Forecast of China Online Friends-Making Users
Page118¡ª¡ª9.3 The Revenue and Forecast of China Online Friends-Making Market
Page119¡ª¡ª9.4 The Development Trend of China Online Friends-Making Sub-Markets
Page120¡ª¡ª9.5 Analysis to the Marketing Strategy of China Online Friends-Making Operators
Page122¡ª¡ªSection 2 Users Analysis
Page122¡ª¡ª10. Analysis to the Online Friends-Making Behavior of Internet users
Page122¡ª¡ª10.1. The Online Friends-Making Experiences of Internet users
Page122¡ª¡ª10.1.1. The Percentage of Online Friends-Making Users to Internet users
Page122¡ª¡ª10.1.2. The Online Friends-Making Experiences of Internet users by Gender
Page123¡ª¡ª10.2£® The Analysis to the Reasons Why Internet users Are Reluctant to Use Online Friends-Making Services
Page124¡ª¡ª11. Analysis to the Behaviors of Online Friends-Making Users
Page124¡ª¡ª11.1. Reasons Why Internet users Choose Online Friends-Making Services
Page125¡ª¡ª11.2. The Purpose of Online Friends-Making Users
Page126¡ª¡ª11.3. The Most Frequently Used Friends-Making Tools by Online Friends-Making Users
Page127¡ª¡ª11.4. The Online Friends-Making Website/Channel Internet users Visit
Page127¡ª¡ª11.4.1 The Online Friends-Making Website/Channel Internet users Have Used and Most Frequently Used
Page128¡ª¡ª11.4.2 Satisfaction Level of Online Friends-Making Users
Page129¡ª¡ª11.4.3 Satisfaction Level of Online Friends-Making Users toward Their Most Frequently Used Websites/Channels
Page131¡ª¡ª11.5 The Way Online Friends-Making Users Knowing the Friends-Making Website
Page132¡ª¡ª11.6. Habit of Online Friends-Making Users in Logging their Personal Profile
Page132¡ª¡ª11.6.1Whether Online Friends-Making Users Have Profiled Personal Information on Online Friends-Making Websites/Channels
Page132¡ª¡ª11.6.2 The Validity of Personal Profiles of Online Friends-Making Users
Page133¡ª¡ª11.7 Reasons Why Online Friends-Making Users Stop Using Friends-Making Website/Channel
Page134¡ª¡ª11.8 Comparison between Online Friends-Making and Traditional Friends-Making
Page135¡ª¡ª12. The Analysis to the Consumption Behavior of Online Friends-Making Users
Page135¡ª¡ª12.1 Whether Online Friends-Making Users Are Willing to Pay for Online Friends-Making Service
Page136¡ª¡ª12.2 The Monthly Payment Online Friends-making Users are willing to pay for the Friends-Making Website
Page137¡ª¡ª12.3 Online Friends-Making Users’ Favorite Payment Method
Page138¡ª¡ª13. The Analysis to the Offline Communication Behavior of Online Friends-Making Users
Page138¡ª¡ª13.1 Percentage of Online Friends-Making Users with Offline Communication Experiences
Page138¡ª¡ª13.2 Offline Communication Ways Preferred by Online Friends-Making Users
Page139¡ª¡ª13.3 Attitude Online Friends-Making Users Hold towards Cyber Love
Page140¡ª¡ªAppendix£ºDefinitions Related to Survey Sample
Page142¡ª¡ªDisclaimers

2004 China Online Movie Website Research Report 2004 China Online Movie Website Research Report(0)

Page4 I. Background
Page5 II. Definitions
Page5 1. Definitions Related to Survey Sample
Page6 2. Definitions of Terms Used in the Report
Page7 III. Methodology
Page9 IV. Summary
Page11 V. Text
Page11 1. Development of Global Internet and Broadband Market
Page11 1.1 Development of Global Internet Users and Penetration Rate
Page12 1.2 Global Broadband Users’ Growth Situation and Trend Forecast
Page13 1.3 Introduction of Main Countries and Regions with High Broadband Coverage
Page14 2. General Development of Chinese Internet and Broadband Users
Page14 2.1 Development of Chinese Internet Users and Forecast
Page15 2.2 Development of Chinese Broadband Users
Page16 2.3 China Broadband Access Mode
Page17 2.4 Market Share in China ADSL Access Market
Page18 3. Development of China Online Movie
Page18 3.1 Definition of Value-added Service from China Broadband Entertainment
Page19 3.2 Development of China Online Movie
Page20 3.3 Industry Chain of China Online Movie Market
Page21 3.4 Development of China Online Movie
Page22 3.5 Composition of Overall China Online Movie Market
Page23 3.6 Market Scale of China Online Movie and Estimation
Page24 4. Analysis on China Main Online Movie Operators
Page24 4.1 Development of In-Charged China Online Movie Users and Estimation
Page25 4.2 Market Scale of China Online Movie Operators and Estimation
Page26 4.3 Revenue of China Main Online Movie Operators In 2004
Page27 4.4 Business Range and Products of China Main Online Movie Operators
Page28 4.4.1 ChinaVnet
Page30 4.4.2 Beijing Broadband Network
Page31 4.4.3 Hbol Movies
Page33 4.4.4 21CN Broadband
Page35 4.4.5 WWW.CATV.COM
Page36 4.4.6 CCTV Broadband
Page37 4.4.7 Phoenix Broadband
Page38 5. Analysis on Need and Behavior of China Online Movie Users
Page38 5.1 Analysis on China Online Movie Users’ Preference
Page38 5.1.1 Users’ Opinion about the Advantage of Online Movie
Page39 5.1.2 Main Reason for Users Do not Watch Movie Online
Page40 5.1.3 How long have Users Adopted Online Movie
Page41 5.1.4 Frequently-Used Online Media Player Software
Page42 5.1.5 Preferred Genres of Online Programs
Page43 5.1.6 Preferred Categories of Movies/TV Programs
Page44 5.1.7 How Many Hours per Month Does User Spent on Online Movie
Page45 5.1.8 Frequently Used Movie Websites
Page46 5.2 Analysis over Satisfaction and Need from China Online Movie Users
Page46 5.2.1 Are Users Going to Watch Online Movie in the Next Year
Page47 5.2.2 Satisfaction Level of Chinese Online Movie Users
Page48 5.2.3 What Causes Dissatisfaction of Online Movie Service
Page49 5.2.4 Preferred Online Movie Service providers in the Future
Page50 5.2.5 Monthly Affordability for Online Movie Service by Users
Page51 5.2.6 Preferred Payment Method for Online Movie Service
Page52 5.2.7 How do Users Know Online Movie Service Providers
Page53 6. Main Conclusion
Page54 Disclaimers

2004 China Online Recruiting Research Report 2004 China Online Recruiting Research Report(0)

Page4¡ª¡ªI. Background
Page5¡ª¡ªII. Definitions
Page5¡ª¡ª1. Definitions Related to Survey Sample
Page6¡ª¡ª2. Definitions of Terms Used in the Report
Page7¡ª¡ªIII. Methodology
Page9¡ª¡ªIV. Summary
Page10¡ª¡ª1. Overview of China Recruiting Market
Page10¡ª¡ª1.1. Classification of China Recruiting Market
Page12¡ª¡ª1.2. Market Sizes of Various Recruiting Methods in China 2003-2004
Page14¡ª¡ª1.3. Market Size of China Recruiting Market 2002-2006
Page15¡ª¡ª1.4. Summary on China Recruiting Market
Page16¡ª¡ª2. Overview of Global Online Recruiting Market
Page18¡ª¡ª3. Overview of China Online Recruiting
Page18¡ª¡ª3.1. Market Size of China Online Recruiting Market 2002-2006
Page20¡ª¡ª3.2. Competitive Structure of China Online Recruiting Market
Page22¡ª¡ª3.3. Analysis on Online Recruiters’ Needs
Page22¡ª¡ª3.3.1. Industry Distribution of Online Recruiters
Page23¡ª¡ª3.3.3. Number of Online Recruiters 2002-2006
Page24¡ª¡ª3.3.4. Annual Online Recruiting Expenditure by Online Recruiters 2002-2006
Page25¡ª¡ª3.4. Number of China Online Jobseekers
Page26¡ª¡ª3.5. Summary on China Online Recruiting
Page27¡ª¡ª4. Online Recruiting Operators in China
Page27¡ª¡ª4.1. Online Recruiting Websites in China
Page31¡ª¡ª4.2. Analysis on Revenue Structure of Super Recruiting Websites in China
Page31¡ª¡ª4.2.1. Profits and Loss of 51JOB
Page33¡ª¡ª4.2.2. Market Share of China Online Recruiting Market
Page34¡ª¡ª4.3. Analysis on Super Recruiting Websites in China
Page35¡ª¡ª4.3.1. 51JOB
Page36¡ª¡ª4.3.2. CHINAHR
Page37¡ª¡ª4.3.3. ZHAOPIN
Page39¡ª¡ª4.4. Summary on Online Recruiting Operators in China
Page39¡ª¡ª4.4.1. Summary on China Online Recruiting Websites
Page39¡ª¡ª4.4.2. Summary on Super Recruiting Websites in China
Page41¡ª¡ª5. Relation Between Recruiters and Recruiting Websites
Page43¡ª¡ª6. Relation Between Individual Jobseekers and Online Recruiting
Page43¡ª¡ª6.1. Behavior Analysis of Online Jobseekers
Page45¡ª¡ª6.2. Analysis on Online Jobseekers that Frequently Visit Four Super Recruiting Websites
Page45¡ª¡ª6.2.1. Regional Distribution of Jobseekers that Frequently Visit Four Super Recruiting Websites
Page46¡ª¡ª6.2.2. Monthly Income of Online Jobseekers that Frequently Visit Four Super Recruiting Websites
Page47¡ª¡ª6.3. Analysis on Satisfaction Level of Online Jobseekers Toward Recruiting Websites
Page50¡ª¡ª6.4. Chapter Summary
Page51¡ª¡ªDisclaimers

2004 China Internet Search Market Report 2004 China Internet Search Market Report(0)

Page4–I. Background
Page5–II. Definitions
Page5–1. Definitions Related to Survey Sample
Page6–2. Definitions of Terms Used in the Report
Page7–III. Methodology
Page9–¢ô. Summary
Page12–¢õ. Report
Page12–1.Definition and Classification of Internet Search
Page12–1.1 Definition of Internet Search
Page12–1.2 Categories of Internet Search
Page12–1.2.1 Directory Search
Page12–1.2.2 Keyword Internet Search
Page12–1.3 Classification of Domestic Internet Search Online Marketing Market
Page12–1.3.1 Fixed Ranking (paid placement)
Page13–1.3.2 Pay-for-performance
Page13–1.3.3 Address Bar
Page14–2. Summary of Global Internet Search Market
Page14–2.1 Development and Shares of Global Internet Search Market
Page15–2.2 Market Size of Global Internet Search Market
Page16–2.3 Characteristics of the U.S. Internet Search Market
Page16–2.3.1 Market Size of the U.S. Internet Search Market
Page17–2.3.2 Proportions of Main Search Contents of the U.S. Internet Search Users
Page18–2.3.3 Daily Search Queries of Internet Search Users in the U.S.
Page19–2.4 Features of the Development of Global Internet Search Market
Page20–3. Number of Users and Market Size of China Internet Search Market
Page20–3.1 Number of China Internet Search Users
Page20–3.1.1 Number of China Internet Users
Page21–3.1.2 Number of China Internet Search Users
Page22–3.1.3 Search Queries of China Internet Search Users
Page23–3.2 Market Size of China Online Marketing Market
Page23–3.2.1 Market Size of China Online Marketing Market
Page24–3.2.2 Composition of China Online Marketing Market in 2004
Page25–3.2.3 Composition of China Online Marketing Market 2001-2006
Page26–3.2.4 Market Size of China Paid Search Market
Page27–3.3 Market Size of China Internet Search Operators
Page27–3.3.1 Market Size of China Internet Search Operators
Page29–3.3.2 Percentage of Channel Cost for China Internet Search Operators
Page30–3.4 Search Queries of China Internet Search Market
Page30–3.4.1 Search Queries of China Internet Search Market
Page31–3.4.2 Number of Daily China Internet Search Users and Search Queries
Page32–3.4.3 Proportions of Various Search Features
Page33–3.5 China Internet Search Online Marketing Market Size
Page33–3.5.1 China Internet Search Online Marketing Formats
Page34–3.5.2 Market Size of Various Paid Search Formats in China
Page37–3.5.3 Composition of Paid Search Market in China
Page38–4. Analysis on Industry Value Chain and Business Model of China Internet Search Market
Page38–4.1. Analysis on the Development Stages of China Internet Search Market
Page40–4.2. Analysis on Industry Value Chain of China Paid Search Market
Page42–4.3. Analysis on Main Business Models and Billing Method in China Internet Search Market
Page42–4.3.1 Analysis on the business model of Internet search
Page44–4.3.2 Revenue Sharing between Internet Search Operator and Channel Agent
Page45–4.4. Analysis on China Internet Search Market Channel Agent
Page45–4.4.1 Total Revenue of Internet Search Channel Agents
Page46–4.4.2 Number of Internet Search Channel Agents and Classification
Page47–4.4.3 Revenues of Internet Search Channel Agents
Page48–4.5 Main Features of China Internet Search Market
Page49–5. Analysis on Use of Internet Search Online Marketing by China Enterprises
Page49–5.1 Number of China Medium and Small Sized Enterprises
Page50–5.2 Number of SMEs in China that Use Paid Search
Page51–5.3 Percentage of SMEs in China that Use Paid Search
Page52–5.4 Average Annual Expenditure on Paid Search by China SMEs
Page53–6. Analysis on Major China Internet Search Operators
Page53–6.1 Market Shares of Major China Internet Search Operators in 2004
Page55–6.2 Revenues of Main Internet Search Operators in 2004
Page56–6.3 List of Revenues of Major China Internet Search Operators in 2004
Page57–6.4 The Most Frequently Used Internet Search Websites in China 2004
Page58–6.5 Market Shares of Major Operators in Terms of Search Queries in 2004
Page59–6.6 Main Search Features Provided by Internet Search Operators
Page60–6.7 Analysis on Main Internet Search Operators
Page61–6.7.1 Search Portals
Page71–6.7.2 Portals with Search Features
Page77–7. Analysis on China Internet Search Users
Page77–7.1 Analysis on the Use Behavior of Internet Search Users
Page78–7.2 Allocation of Various Search Tools On an Internet Search Users’ Desktop
Page79–7.3 The Most Frequently Used Browsers by China Netizens in 2004
Page80–7.4 Analysis on Usage Pattern of Internet Search Users
Page80–7.4.1 Whether China Netizens Used Internet Search in 2004
Page81–7.4.2 Reasons for Using Internet Search
Page82–7.4.3 How Long Have the Users Adopted Internet Search
Page83–7.4.4 Frequently Used Internet Search Methods by Internet Search Users
Page84–7.4.5 Search Contents of China Internet Search Users
Page85–7.4.6 Search Contents of Internet Search Users by Different Brand
Page86–7.4.7 Number of Pages Browsed by Internet Search Users in Search Results
Page87–7.4.8 Reasons for Internet Search Users to Click Links Appeared in Search Results
Page88–7.5 Use of Different Brand Search Tools by Internet Search Users
Page88–7.5.1 Main Search Products Adopted by Internet Search Users
Page89–7.5.2 Most Frequently Used Address Bar Search Product by Internet Search Users in 2004
Page90–7.5.3 Most Frequently Used Toolbar Search Product by Internet Search Users in 2004
Page91–7.6 Use of Search Portals and Search Channels of Internet Portals by Internet Search Users
Page92–7.7 Analysis on Needs of Internet Search Users
Page92–7.7.1 How Do Internet Search Users Balance Between Search Products of Different Brands
Page93–7.7.2 Whether Internet Search Users Aware that Advertising Info Included in Search Results
Page94–7.7.3 Needs of New Search Features by Internet Search Users
Page95–7.7.4 Problems in Internet Search Service Regarded by Internet Search Users
Page96–7.7.5 Whether Internet Search Users are Willing to Pay for Internet Search Service in the Future
Page97–Disclaimers

2004 China Instant Messenger Research Report 2004 China Instant Messenger Research Report(0)

Page4–I. Background
Page5–II. Definitions
Page5–1. DEFINITIONS RELATED WITH STUDY POPULATION
Page6–2. CONCEPTS & DEFINITIONS RELATED TO IM MARKET
Page7–III. Methodology
Page9–IV. Summary
Page13–V. Text
Page13–1.Concepts & Definitions Related to IM Market
Page14–2. Overview of IM Market
Page14–2.1.CURRENT USE OF IM SOFTWARE IN THE WORLD
Page16–2.2.CURRENT USE OF IM SOFTWARE IN U.S.
Page16–2.2.1.Distribution of IM Market Share in U.S.
Page18–2.2.2.Configuration of Adult IM Users in U.S.
Page19–2.3.CURRENT USE OF IM SOFTWARE IN CHINA
Page20–2.4.CURRENT USE OF IM BY CORPORATE USERS IN CHINA
Page23–3.Overview of IM Development in China
Page23–3.1.CURRENTLY DEVELOPMENT OF POPULATION OF IM USERS
Page25–3.2.FACTORS INFLUENCING IM DEVELOPMENT
Page26–3.3.CLASSIFICATION OF IM VALUE
Page26–3.4.IM INDUSTRIAL CHAIN
Page27–4.Competitive study on IM market
Page27–4.1.POPULATION OF MONTHLY ACTIVE IM USERS IN CHINA IN 2004(INCLUDING REPETITIVE USERS)
Page29–4.2.RATE OF MARKET PENETRATION OF MAJOR IMS IN TERMS OF MONTHLY ACTIVE USERS IN 2004
Page31–4.3.RATE OF MARKET PENETRATION OF MAJOR IMS IN TERMS OF MONTHLY ACTIVE USERS IN 2004 (EXCLUDING REPETITIVE USERS)
Page33–4.4.POPULATION OF CHINA’S MONTHLY ACTIVE IM USERS OVER YEARS
Page34–4.5.USE OF IM SOFTWARE IN 2004
Page34–4.5.1.Overview of Use of IM Software in 2004
Page37–4.5.2.Ratio of Users who most Frequently Used an IM Software to those who ever Used it in 2004
Page38–4.5.3.Comparison of Use of Major IM Software Between 2003 and 2004
Page39–4.5.4.Use of other IM Software by most Frequent Users of a Certain IM Software
Page39–Use of other IM Software by most Frequent Users
Page39–of a Certain IM software in 2004
Page40–5.Analysis on IM Operators
Page40–5.1.COMPETITION AMONG IM OPERATORS
Page40–5.2.LEADING OPERATORS
Page41–5.2.LEADING OPERATORS
Page47–5.3.PORTAL OPERATORS
Page51–5.4.SPECIALIZED OPERATORS
Page55–5.5.EVALUATION ON MAJOR IM SOFTWARE
Page56–6. Development of IM Users in China
Page56–6.1.ANALYSIS ON USE HABIT OF IM USERS
Page58–6.1.1.Use of Various Functions by IM Users
Page59–6.1.2. Numbers of IM Software Used by Users Simultaneously
Page60–6.1.3.Opinion of Users on Platforms Compatible with Various IM Software
Page61–6.1.4.Frequency of Users to Use an IM Software
Page62–6.1.5.Time Spent on IM Software per Day
Page63–6.1.6.Reasons for Users to Use IM Software
Page65–6.1.7.Ways for Users to Add Friends
Page66–6.1.8.Numbers of Friends of Users on Their Most Frequently Used IM Software
Page67–6.1.9.Solutions for IM Users to the problem of “List Is Full”
Page68–6.1.10.Internet Restriction on Using IM Software
Page69–6.1.11.Whether or Not Affected by IM Virus
Page70–6.2.DEGREE OF SATISFACTION OF USERS ON EACH FUNCTION OF IM SOFTWARE
Page72–6.3.USE OF VOICE IM SOFTWARE
Page72–6.3.1.Use of Various Types of Voice IM Software
Page74–6.3.2.Use of Comprehensive IM
Page75–6.3.3.Use of Professional Voice Chatting IM
Page76–6.3.4.Use of Mobile Phone Based Voice IM Software
Page77–6.3.5.Degree of Satisfaction on Voice IM Software
Page80–6.4.OPINIONS OF USERS ON IM ADVERTISING
Page80–6.4.1.Acceptance of Users on IM Advertising
Page81–6.4.2.Effect of IM Ad & Website Ad on IM Users
Page82–6.5. OPINION OF USERS ON IM FEE CHARGE
Page82–6.5.1.Monthly Expenditure Willing to Pay for IM Software
Page83–6.5.2.Ratio of Monthly Expenditure for IM to That for All Internet Applications
Page84–6.5.3.Functions of IM Software that Users are Willing to Pay for
Page86–6.6.COMPARISON OF USERS OF VARIOUS IM SOFTWARE
Page86–6.6.1.Gender Ratio of Users of Major IM Software
Page87–6.6.2. Distribution of Users of Major IM Software in terms of Types of Cities
Page88–6.6.3.Distribution of Users of Major IM Software in terms of Age
Page89–6.6.4.Distribution of Users of Major IM Software in terms of Level of Education
Page90–6.6.5.Monthly Income of Users of Major IM Software
Page91–6.6.6.Locations for IM Users to Access Internet
Page92–7.Recommendations on Future Development of IM
Page93–Law Statement

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