Now, the Hotel & Ticket Online Reservation is still the major money-making resource in the OTR market. A tendency shows that the revenue contributions to OTR market respectively conducted by hotel online reservation and air ticket online reservation are narrowing the gaps between them, which mean that a balanced structure is gradually achieved between these two core businesses of OTR market. The vacation travel, however, a new type of business emerging based on the Hotel & Ticket Online Reservation, only can be ranked at the 3rd position. But, considering that travelers are prone to select ¡°One-Stop¡± service suppliers who can provide services of air ticket, hotel and travel programs at the same time, the vacation travel sees great developing potentials. Furthermore, for the leading OTR suppliers, to provide package services for the enterprise clients is also an important money making method.

Learn more about online travel reservation industry in China please read iResearch China Online Travel Reservation Research Report 2006.

With this background, some approaches shall be carried out in order to make the EC platform more powerful. Different sections located in the industry chain of OTR shall complement each other, further cooperate with each other for win-win status, strengthen coordination between different works and highlight the internet convenience to make the OTR service more accessible. All of the sections must realize that it is essential to provide high quality service for the development of the traveling industry.

Learn more about online travel reservation industry in China please read iResearch China Online Travel Reservation Research Report 2006.