Price is the most crucial factor, because 73% of mobile phone users would decide whether to use this service or not in terms of terminal price; 67.7% of users would take charge level into consideration; and 61.7% are worried about technical stands of Mobile TV.

Learn more about mobile TV market in China please read iResearch China Mobile TV Research Report 2006.

In the near future, two operational modes ¨C Broadcasting and Ordering may exist in China¡¯s market simultaneously. Their main differences are indicated in service targets and offering approaches.

With rapid growth of Mobile TV industry, the main networks are very likely to be combined, which may bring about remarkably change within the value chain. It can be specified as:

Undoubtedly, commercial use of 3G network will promote its development remarkably. iResearch Consulting predicted that, as Mobile TV will make a rapid growth in the near future, the number of global Mobile TV users of 2008 would reach 44 million. And it was predicted to amount to 210 million by 2010.

Learn more about mobile TV market in China please read iResearch China Mobile TV Research Report 2006.

Page4 I£®Overview of the 4th Investigation on Net Consuming behavior of Chinese Netizens
Page4 II£® Research Methods
Page5 IV£® Definitions
Page6 V£®Abstract
Page7 VI£®Main Body
Page7 1£®Overview of Mobile TV Market
Page7 1.1. Definitions and Features
Page8 1.2. Technology and Application
Page10 1.2.1 Implementation Technology Based on Mobile Network
Page11 1.2.2. Implementation Technology Based on Ground Digital Network
Page12 1.2.3. Implementation Technology Based on Satellites
Page13 2£® Current Status and Momentum of the Global Mobile TV Market
Page13 2.1. General Development State of the Global Mobile TV Service
Page15 2.2. Development State of Developed Countries
Page15 2.2.1. Development State of Mobile TV of Korea
Page17 2.2.2. Development State of Mobile TV of Japan
Page18 2.2.3. Development State of Mobile TV of the U.S.
Page19 2.2.4. Development State of Mobile TV of Europe
Page20 2.3. Market Size and Perspective
Page21 3£®Current Status and Momentum of mobile TV Market of China
Page21 3.1. Overview
Page23 3.2. Promotion Factors
Page24 3.3. Hindering Factors
Page25 3.4. Development Process of this Industry
Page27 3.5. Market Size and Prediction of the Mobile TV Market of China
Page29 3.6. Business Development Analysis of China Mobile
Page29 3.6.1. Business Development
Page31 3.6.2 Analysis of Dreamo
Page32 3.7. Business Development Analysis of China Unicom
Page32 3.7.1. Business Development
Page33 3.7.2. Analysis of Uni-Web
Page35 4£®Analysis of the Value Chain
Page35 4.1. Analysis of the Overall Industry Chain
Page35 4.1.1. Industry Chain Dominated MNOs
Page36 4.1.2. Industry Chain Dominated by BNOs
Page37 4.2. Analysis of Participants in the Industry Chain
Page37 4.2.1. Network Operators
Page37 4.2.2. Content Providers (CP)
Page37 4.2.3. Service Providers (SP)
Page38 4.2.4. Technology Providers (TP)
Page38 4.2.5. Terminal Producers
Page38 4.2.6. End Users
Page39 4.3. Analysis of Development Trend of the Value Chain
Page41 5£®Analysis of the Commercial Mode
Page41 5.1. Core Issues
Page44 5.2. Analysis of Foreign Typical Modes
Page44 5.2.1. TU Media
Page46 5.2.2. Sprint
Page48 5.3. Probable Modes at the Early Stage in China
Page48 5.2.1. ¡°Oriental Pearl + MNO + SP¡± Mode
Page49 5.2.2. MNO + Exclusive SP
Page51 5.4. Future Probable modes in China
Page51 5.4.1. Commercial Mode Dominated by MNOs
Page52 5.4.2. Mode Dominated By BNOs
Page53 5.4.3. Comparison Analysis
Page53 Mode Dominated By MNOs
Page53 Mode Dominated By BNOs
Page54 6£®Terminal Market Analysis
Page54 6.1. Overview
Page55 6.2. Analysis of Major Terminal Producers
Page55 6.2.1. Nokia
Page58 6.2.2. Motorola
Page61 6.2.3. Samsung
Page62 6.2.4.LG
Page63 6.2.5. Sony Ericsson
Page64 7£®Analysis of Domestic Major SP/CP
Page64 7.1. CCTV.com
Page66 7.2. Dragon Mobile
Page68 7.3. FunVio
Page70 7.4. 100 TV.com
Page71 7.5. CTTnet
Page73 7.6. Stellar-Megamedia
Page74 8. Demand Analysis of Chinese Users
Page74 8.1. Analysis of Users¡¯ Attitude and Promotion Factors
Page74 8.1.1. Potential Users
Page75 8.1.2. Mobile phone terminals are users¡¯ first options
Page76 8.1.3. Key Factors Affecting Terminal Change
Page77 8.1.4. Key Factors Affecting Mobile TV Popularity
Page78 8.1.5. Dominant Operator
Page79 8.2. Analysis of Users¡¯ Demand
Page79 8.2.1. Program Types
Page80 8.2.2. Charging Ways
Page81 8.2.3. Charge Level
Page82 9£® Advices
Page82 9.1. Advices on Cooperation modes in the Industry Chain
Page84 9.2. Advices on Business Development Modes
Page85 Legal Statement: