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8 tips on how to develop your online presence in China 8 tips on how to develop your online presence in ChinaComments Off

China is one of the world’s largest internet markets

China is far from the manufacturing country we’ve deemed it to be in the past century: nowadays, it’s safe to say China has one of the largest internet markets of the world, and with 54 million users added in 2013 alone, most companies are trying to enter the market thanks to new digital marketing strategies targetting smartphone users and netizens in general. However, in order to succeed, firms have to craft an entirely new marketing method specially adapted to the Middle Kingdom’s culture or user behavior, and that’s easier said than done.

1. Market study

As with any other strategy, you have to search for information on the market you’re trying to enter: research on your target market, audience, as well as your potential rivals. On top of that, make sure you accurately assess your own firm’s internal strengths and weaknesses in order to determine if entering China is a sustainable idea.


2. Speak Chinese in China

In China, not all people speak English, especially on the internet. If you want to reach local consumers, people expect you to communicate in Chinese : translate your content in Chinese, and make sure you’re adapting it to fit the views and concerns of the local customer, which will be different from what was written originally for a western consumer.

3. Secure your .cn domain

Increase your visibility by using a .cn domain that’s easy to remember and that fits your brand image and marketing strategy. If you want to rank higher in search engines relevant in China, like Baidu, make sure you’re optimizing your site according to a precise SEO strategy.

 

4. Choose a local server

As much as China is one of the largest internet markets of the world, it’s still a country where internet speed is lagging behind other more developed Asian countries (South Korea, Japan … ). Chinese internet speeds have improved drastically in recent years, but even like this it’s better if you host your site locally : offering a fast, user-friendly surfing experience is sure to make consumers remember your site.

5. Remember smartphone users are predominant

Optimizing your site for mobile use isn’t an option if you want to increase your online presence in China: 81% of Chinese internet users access the Internet using a smartphone or a tablet. You’ll have to make sure your site is user friendly on a Smartphone, and if you can, developing an app is even better:iOs, Android, Windows Phone Apps so that any smartphone user can use it. Just one quick point though: as most apps downloaded in China are free of use, don’t make your app paid!


6. Be present on Chinese social networks

Even if Facebook, Twitter or Youtube are officially banned in China, social networking is a big thing here. They have their own Facebook, their own chatting service, and their own video hosting network. You’ll have to be active on Chinese social networks if you want people to get to know your brand.

 

7. Target your customer

Using a smartphone to access data enables consumers to have personalized offers: for the firm, it means targeting the customer is easier. With customer data such as location, preferences, purchase history, and everything you can think of, developingpersonalized brand experiences becomes much easier! Think relevance, time and customization.

8. Develop a mobile strategy

Now that you have a draft of what you should and shouldn’t do, it’s time to formalize your online strategy and to carefully market it in order to achieve your objectives. Seeking help from a local consulting company can be wise, especially if you haven’t got any local help or view: they’ll help you get an idea of what Chinese consumers want, what they already have, and thus what they need; what you can bring them.

By SEMSEO – SEO – and SJ Grand

See also:

2006 China Online Ad Research Report 2006 China Online Ad Research Report(0)

Page5 II. Research Methods
Page5 Profile of iResearch Research on Internet Industry (Industry Research)
Page7 Development of Global Online Marketing
Page7 Development of Chinese Online Marketing Market
Page7 Development of Chinese Online Advertising Market
Page9 Development of Chinese Online Media
Page9 Chinese Online Advertisers
Page10 1. Development of Global Online Advertising
Page10 1.1 Development of Online Advertising in the United States
Page10 1.1.1 US Spending on Online Advertising by Quarters in Past Years
Page12 1.1.2 US Spending on Online Advertising Adopting Different Pricing Methods in 2006
Page13 1.1.3 US Spending on Online Advertising in Different Forms in 2006
Page15 1.2 Development of Online Advertising in Japan
Page15 1.2.1. Japan¡¯s Spending on Online Advertising in Past Years
Page16 1.2.2 Share of Online Marketing in Overall Advertising Market of Japan
Page17 2. Analysis of China¡¯s Online Marketing Market
Page17 2.1. Size of China¡¯s Online Marketing Market
Page18 2.2. Size and Share of Segments of Chinese Online Advertising Market
Page20 2.3 Share of Kinds of Advertisements in the Online Advertising Market
Page21 2.4. Share of Major Operators in the Online Advertising Market
Page21 3. Analysis of the Whole Chinese Advertising Market
Page21 3.1 Market Size of Chinese Advertising Market in 2006
Page22 Size of China¡¯s Advertising Market in 1988-2006
Page24 3.2. Proportion of Online Marketing Spending in Overall Advertising Spending in 2001-2006
Page25 4. Development of Chinese Online Advertising Market in 2006
Page25 4.1 Spending on Online Advertising
Page25 4.1.1. Market Size of China¡¯s Online Advertising Market in 2006
Page26 4.1.2. Comparison of Spending on Online Advertising by Quarters in the 2001-2006 Period
Page27 4.2. Online Advertisers in China
Page27 4.2.1 Number of Online Advertisers in China during 2001-2006
Page29 4.2.2 Number of Online Advertisers by Months in 2006
Page30 4.3. Analysis of Segments of China¡¯s Online Advertising Market
Page30 4.3.1. Shares of Each Industry in China¡¯s Spending on Online Advertising in 2006
Page31 4.3.2. Comparison of Major Industries’ Spending in the 2001-2006 Period
Page32 4.4 Analysis of Regional Development of Online Advertising
Page32 Analysis of Spending on Online Advertising by Regions in 2005-2006
Page34 4.5. Analysis of Use of Online Advertising in Different Forms in 2006
Page36 4.6 Analysis of Development of RichMedia Online Advertising
Page36 4.6.1 Development of RichMedia in 2006
Page37 4.6.2 Change of Broadcasting Times of HDT RichMedia AD in Past Years
Page38 4.6.3 Change of Click-through-rate (CTR) of HDT RichMedia AD in Past Years
Page39 4.6.4. Change of Broadcasting of Different Forms of HDT RichMedia AD
Page40 4.6.5 Change of Number of Advertisers of HDT RichMedia AD in Past Years
Page41 5. Development of Chinese Online Media in 2006
Page41 5.1 Online Advertising Revenue of Online Media in 2006
Page41 5.1.1 AD Revenue of Chinese Online Media Carriers
Page41 5.1.2 Change of AD Revenue of Chinese Online Media in Past Years
Page43 5.1.3 Number of Advertisers of Major Online Media in 2006
Page44 5.1.4 Top 10 Media of 2006 by Online Advertising Revenue
Page45 5.2 Share of Portals in Online Advertising Market
Page46 5.3 Online Advertising Revenues of Top 3 Portals during 2001-2006
Page47 5.4 Shares of Top 3 Portals in Online Advertising Market during 2001-2006
Page48 5.5 Development of Major Types of Media in 2006
Page48 5.5.1 Development of Integrated Portals in 2006
Page50 5.5.2 Development of News Portals in 2006
Page52 5.5.3 Development of Financial Websites in 2006
Page54 5.5.4 Development of IT Websites in 2006
Page56 6. Online Advertisers and AD Spending in 2006
Page56 6.1 Advertisers in IT Industry and AD Spending
Page56 Chart 6-1 Ranking of Advertisers in IT Industry by AD Spending
Page58 Chart 6-2 Ranking of IT Media by AD Revenue
Page60 Chart 6-3 Ranking of IT Media by the Number of Advertisers
Page62 Chart 6-4 Ranking of IT Products by AD Spending
Page64 6.2 Advertisers in Real Estate Industry and AD Spending
Page64 Chart 6-5 Ranking of Advertisers in Real Estate Industry by AD Spending
Page66 Chart 6-6 Ranking of Media by Revenue from Real Estate Advertising
Page68 Chart 6-7 Ranking of Media by Real Estate Advertisers
Page70 Chart 6-8 Ranking of Sub-industries of Real Estate Industry by AD Spending
Page72 6.3 Advertisers in Communications Industry and AD Spending
Page72 Chart 6-9 Ranking of Advertisers of Transportation Industry by AD Spending
Page74 Chart 6-10 Ranking of Media by Spending on Advertising for Transportation
Page75 Chart 6-11 Ranking of Media by Number of Advertisers in Transportation Industry
Page77 Chart 6-12 Ranking of Sub-industries of Transportation Industry by AD Spending
Page79 6.4 Advertisers in Communications Industry and AD Spending
Page79 Chart 6-13 Ranking of Communications Advertisers by Spending
Page81 Chart 6-14 Ranking of Media by AD Spending on Communications
Page83 Chart 6-15 Ranking of Media by Number of Advertisers in Communications Industry
Page84 Chart 6-16 Ranking of Sub-industries of Communications Industry by AD Spending
Page86 6.5 Advertisers in Web Service Sector and AD Spending
Page86 Chart 6-17 Ranking of Websites by Spending on Online Advertising
Page88 Chart 6-18 Ranking of Websites by AD Spending
Page90 Chart 6-19 Ranking of Websites by Number of Advertisers in Web Service Sector
Page92 Chart 6-20 Ranking of Sub-industries of Web Service Industry by AD Spending
Page94 7. Analysis of Online Advertising Agencies in 2006
Page95 Major Online Advertising Agencies in 2005-2006
Page97 8. Analysis of Netizens’ Recognition of Online Advertising
Page97 8.1 Netizens’ Contact with Media
Page97 8.1.1 Share of Users Having Frequent Contact with Various Advertising Media in Recent Year
Page98 8.1.2 Types of Advertising Media Users Believe to Be Most Influential on Their Consumption Behavior
Page99 8.1.3 Share of Time Users Spend Looking Through Online Advertisements Every Day
Page100 8.1.4 Three Most Impressive Brands for Users in the Past Year
Page100 Three Most Impressive Brands for Chinese Users in 2006
Page101 8.1.5 Media Channels through which Users First Glimpse at *Brands
Page102 8.1.6 Media Channels through which Users Glimpse at *Brands Frequently
Page103 8.2 Users’ Contact with Online Advertisements
Page103 8.2.1 Types of Online Media Users Frequently Look through Online Advertisements
Page104 8.2.2 Users’ Acceptance of Varieties of Online Advertisements
Page105 8.2.3 Users’ Attention to Varieties of Online Advertisements
Page106 8.2.4 Users’ Click of Online Advertisements They are Interested in
Page107 8.2.5 Reasons Why Users Click Online Advertisements
Page108 8.2.6 Reasons Why Users Don’t Click Online Advertisements
Page110 8.2.8 Users’ Obtaining of Required Information after They Click Online Advertisements
Page111 8.2.9 Information Users Want to Acquire the Most by Clicking Online Advertisements
Page112 8.3. Analysis of Preference for Online Advertisements
Page112 8.3.1 Factors Prompting Users to Focus on Internet Advertisements
Page113 8.3.2. Picture Advertisements Most Appealing to Users
Page114 8.3.3. Picture Advertisements Most Annoying to Users
Page115 8.3.4. Users’ Attitude towards Influence of Online Advertisements on Consumption
Page116 8.3.5. Whether Online Advertisements Stimulate Users to Purchase
Page117 9.1.1 Share of Online Marketing in Past Year
Page119 9.1.3 Reasons why Companies Don’t Conduct Online Marketing
Page120 Figure 9-4 Forms of Online Marketing Activities Companies Have Chosen
Page121 9.1.5 Companies’ Satisfaction towards Online Marketing
Page122 9.2 Analysis of Companies’ Use of Online Marketing
Page122 9.2.1 Total Time Companies Broadcast Online Advertisements on Websites of Media
Page123 9.2.2 Companies’ Spending on Online Advertising in Recent One Year
Page124 9.2.3 Companies’ Evaluation of Effect of Online Advertising
Page124 .2.4 Companies’ Budget on Online Advertising in the Following Year
Page126 9.2.5 Factors Companies Take into Account when Choosing Online Advertising
Page128 Industry Prospect
Page130 Appendix 1: Types and Quantity of Monitoring Media
Page130 1.1 Portal Monitoring Media
Page130 1.2 IT Advertisement Monitoring Media
Page131 1.3 Financial Website Monitoring Media
Page131 1.4 Local Website Monitoring Media
Page131 1.5 Real Estate Website Monitoring Media
Page132 1.7 Living Service Website Monitoring Media
Page132 1.8 New Website Monitoring Media
Page133 Legal Statement
Page133 Company Website/Free Information
Page133 Chinese Research Website: http://www.iresearch.com.cn
Page133 Chinese Media Website: http://www.iresearch.cn
Page133 English Research Website: http://english.iresearch.com.cn
Page133 Paid Services
Page133 Survey of Chinese Netizens: http://www.iusersurvey.com
Page133 Monitoring of Online Advertising: http://www.iadtracker.com
Page133 Research of Netizen Behaviors: http://www.iusertracker.com
Page133 Network Media Ranking: http://www.iwebchoice.com
Page133 Online Ad Recommendation: http://www.iadchoice.com

China Instant Messaging Research Report 2006 China Instant Messaging Research Report 2006(0)

Page4 I. Background of 4th iResearch Online Consumption Survey
Page6 II. Research Methods
Page7 III. Background of the Industry Research
Page7 IV. Definitions
Page9 V. Findings
Page13 VI. The report details
Page13 Part 1 Market Analysis
Page13 1. Overview of Instant Messaging Market
Page13 1.1 Analysis on Industry Value Chain of Instant Messaging Market
Page15 1.2 Market Participants of China¡¯s Instant Messaging Industry
Page17 2. Analysis on Global Instant Messaging Market
Page17 2.1 Number of Global IM Accounts will reach 1.6 billion by 2010
Page18 2.2 Number of Global IM Users exceed 400 million in 2006
Page19 2.3 Market Sectors of Global Instant Messaging Industry
Page22 2.4 Market Share of There Global Instant Messaging Providers
Page24 3. Overview of China Instant Messaging Market
Page24 3.1 Number of Instant Messenger Users Reached 114 million in 2006.
Page25 3.2 Development of Instant Messaging Products in China
Page29 3.3 Inevitability of the Development of Instant Messaging Products
Page31 3.4 Advantages and Disadvantages in the Development of China¡¯s Instant Messaging Market
Page31 3.4.1 Contributing Factors
Page32 3.4.2 Hindering Factors
Page33 4. Analysis on Competition in China¡¯s Instant Messaging Market
Page33 4.1 Market Share of IM Operators
Page35 4.2 Comparison of Monthly Use between Major IM in China
Page37 4.3 Comparison of Daily Use between Major IM in China
Page40 Part 2 Analysis of Operators
Page40 1. Market Leaders
Page40 1.1 Tencent QQ
Page40 1.1.1 Number of Tencent QQ Accounts
Page41 1.1.2 Number of Tencent QQ Peak Concurrent Users
Page43 1.1.3 Annual Revenue of Tencent
Page44 1.2 MSN Messenger (Live Messenger)
Page44 1.2.1 Number of MSN Messenger Users
Page45 1.2.2 User Comparison between Tencent QQ and MSN Messenger
Page46 2. Instant Messaging Products of Portals and Overseas Operators
Page46 2.1 Instant Messengers of Three Major Portals
Page48 2.2 3 Overseas Instant Messengers – Yahoo Messenger, Google & Skype
Page50 2.3 User Comparison between Yahoo Messenger, Google & Skype
Page52 3. New Marketers of the Instant Messaging Market
Page52 3.1 Fetion
Page54 3.2 PICA Instant Messaging Software
Page56 4. Comparison of User Characteristics between IMs
Page56 4.1 Gender
Page57 4.2 Age
Page58 4.3 Education Level
Page59 4.4 Monthly Income Level
Page60 4.5 Internet Access Location
Page61 Part 3 User Analysis
Page61 1. Use of IM by Internet Users in China
Page61 1.1 IM Penetration Reached 86% among Internet Users
Page62 1.2 Communication Demand Drives Internet User to IM
Page63 1.3 Reasons Stop Internet Users Using Instant Messaging
Page64 1.4 Non-IM Users are Likely to Join the Group of IM Users in the Future
Page65 2. Basic Attributes and Online Habits of IM Users in China
Page65 2.1 Basic Attributes of IM Users in China
Page66 2.2 IM Users¡¯ Major Activities are for Communication and Entertainment
Page67 2.3 The Group of China¡¯s IM Users is a Large Group of Online Consumers
Page68 3. Use of IM by IM Users in China
Page68 3.1 Most Frequently Used IM by IM Users
Page69 3.2 Use of IMs
Page71 3.3 Use of Functions
Page73 3.4 Privacy and Communication Cycle are major Consideration for User to Choose an IMs
Page74 4. IM Behaviors of IM Users in China
Page74 4.1 Frequency of IM Software Use in China
Page75 4.2 Spent Length of Time of IM Use per Use
Page76 4.3 Number of IMs Adopted by Users Simultaneously
Page77 5. Use Analysis of Instant Messenger Functions
Page77 5.1 Use Analysis of Contact List Function of Instant Messenger
Page77 5.1.1 An Average Number of 50 Contacts in Users¡¯ IM Contact List
Page78 5.1.2 An Average of 21 New Contacts are added to Users¡¯ IM Contact List
Page79 5.1.3 Small Capacity Contact List will not Keep Users Away
Page80 5.2 Use Analysis of Voice Function of Instant Messenger
Page80 5.2.1 Voice Function Penetration Reaches 90%
Page81 5.2.2 Major Voice Functional IMs
Page82 5.2.3 Voice Communication Quality is a Key to Attract IM Users
Page83 5.2.4 Satisfaction Level of IM Voice Function
Page84 5.3 Use Analysis of Video Function of Instant Messenger
Page84 5.3.1 Video Function Penetration Exceeds 80%
Page85 5.3.2 Major Video Functional IMs
Page86 5.3.3 Video Connection Speed is a Key to Attract IM Users
Page87 5.3.4 Satisfaction Level of IM Video Function
Page88 5.4 Use Analysis of Interactive Window of Instant Messenger
Page88 5.4.1 Interactive Window of IMs Reached Nearly 65% of IM Users
Page89 5.4.2 News, Entertainment and Life Contents is to Satisfy Users¡¯ Demand
Page90 5.4.3 Interactive Window Provides a Accuracy and Timeliness Platform
Page91 5.5 Analysis of IM Charge Value Added Services
Page91 5.5.1 IM Users Expect Spend approximate 10RMB/Mth on VAS
Page92 5.5.2 Users are willing to Pay for Mobile Messaging, Mobile Phone Connected
Page93 6. Analysis on User Loyalty and Brand Preference
Page93 6.1 Tencent QQ Enjoys the Highest Loyalty Level and Skype Has the Biggest Attraction Level
Page95 6.2 IM Users¡¯ Brand Preference
Page96 6.3 Most Recommended IMs of the 2006
Page97 Report Conclusion and Suggestions
Page99 Basic Attributes of IM Survey Samples
Page100 Attachment: iResearch Survey Method and Procedure
Page105 Disclaimers:

2006 China Mobile TV Research Report 2006 China Mobile TV Research Report(0)

Page4 I£®Overview of the 4th Investigation on Net Consuming behavior of Chinese Netizens
Page4 II£® Research Methods
Page5 IV£® Definitions
Page6 V£®Abstract
Page7 VI£®Main Body
Page7 1£®Overview of Mobile TV Market
Page7 1.1. Definitions and Features
Page8 1.2. Technology and Application
Page10 1.2.1 Implementation Technology Based on Mobile Network
Page11 1.2.2. Implementation Technology Based on Ground Digital Network
Page12 1.2.3. Implementation Technology Based on Satellites
Page13 2£® Current Status and Momentum of the Global Mobile TV Market
Page13 2.1. General Development State of the Global Mobile TV Service
Page15 2.2. Development State of Developed Countries
Page15 2.2.1. Development State of Mobile TV of Korea
Page17 2.2.2. Development State of Mobile TV of Japan
Page18 2.2.3. Development State of Mobile TV of the U.S.
Page19 2.2.4. Development State of Mobile TV of Europe
Page20 2.3. Market Size and Perspective
Page21 3£®Current Status and Momentum of mobile TV Market of China
Page21 3.1. Overview
Page23 3.2. Promotion Factors
Page24 3.3. Hindering Factors
Page25 3.4. Development Process of this Industry
Page27 3.5. Market Size and Prediction of the Mobile TV Market of China
Page29 3.6. Business Development Analysis of China Mobile
Page29 3.6.1. Business Development
Page31 3.6.2 Analysis of Dreamo
Page32 3.7. Business Development Analysis of China Unicom
Page32 3.7.1. Business Development
Page33 3.7.2. Analysis of Uni-Web
Page35 4£®Analysis of the Value Chain
Page35 4.1. Analysis of the Overall Industry Chain
Page35 4.1.1. Industry Chain Dominated MNOs
Page36 4.1.2. Industry Chain Dominated by BNOs
Page37 4.2. Analysis of Participants in the Industry Chain
Page37 4.2.1. Network Operators
Page37 4.2.2. Content Providers (CP)
Page37 4.2.3. Service Providers (SP)
Page38 4.2.4. Technology Providers (TP)
Page38 4.2.5. Terminal Producers
Page38 4.2.6. End Users
Page39 4.3. Analysis of Development Trend of the Value Chain
Page41 5£®Analysis of the Commercial Mode
Page41 5.1. Core Issues
Page44 5.2. Analysis of Foreign Typical Modes
Page44 5.2.1. TU Media
Page46 5.2.2. Sprint
Page48 5.3. Probable Modes at the Early Stage in China
Page48 5.2.1. ¡°Oriental Pearl + MNO + SP¡± Mode
Page49 5.2.2. MNO + Exclusive SP
Page51 5.4. Future Probable modes in China
Page51 5.4.1. Commercial Mode Dominated by MNOs
Page52 5.4.2. Mode Dominated By BNOs
Page53 5.4.3. Comparison Analysis
Page53 Mode Dominated By MNOs
Page53 Mode Dominated By BNOs
Page54 6£®Terminal Market Analysis
Page54 6.1. Overview
Page55 6.2. Analysis of Major Terminal Producers
Page55 6.2.1. Nokia
Page58 6.2.2. Motorola
Page61 6.2.3. Samsung
Page62 6.2.4.LG
Page63 6.2.5. Sony Ericsson
Page64 7£®Analysis of Domestic Major SP/CP
Page64 7.1. CCTV.com
Page66 7.2. Dragon Mobile
Page68 7.3. FunVio
Page70 7.4. 100 TV.com
Page71 7.5. CTTnet
Page73 7.6. Stellar-Megamedia
Page74 8. Demand Analysis of Chinese Users
Page74 8.1. Analysis of Users¡¯ Attitude and Promotion Factors
Page74 8.1.1. Potential Users
Page75 8.1.2. Mobile phone terminals are users¡¯ first options
Page76 8.1.3. Key Factors Affecting Terminal Change
Page77 8.1.4. Key Factors Affecting Mobile TV Popularity
Page78 8.1.5. Dominant Operator
Page79 8.2. Analysis of Users¡¯ Demand
Page79 8.2.1. Program Types
Page80 8.2.2. Charging Ways
Page81 8.2.3. Charge Level
Page82 9£® Advices
Page82 9.1. Advices on Cooperation modes in the Industry Chain
Page84 9.2. Advices on Business Development Modes
Page85 Legal Statement:

2006 China E-mail Research Report 2006 China E-mail Research Report(0)

Page4 I. Background of the Fourth Session Extensive Research of Chinese Netizens’ Network Consumption Activities
Page5 II. Ways of Research
Page7 III. Background of Industrial Research
Page7 IV. Conceptions and Definitions
Page8 ¢õ. Report Summary
Page10 VI. Report Body
Page10 1. Definitions and Categories of E-mail Box
Page10 1.1. Definitions of E-mail Box
Page10 1.2. Categories of E-mail Box
Page12 2. Global Developing Situation of E-mail Boxes
Page12 2.1. Global Active E-mail Box Accounts
Page13 2.2. Proportions of Global Various Mail Box Accounts
Page14 2.3. Market Scale and Prediction of Global Paid Enterprise Mail Boxes
Page15 3. Overall Developing Situation of China¡¯s E-mail Box Market
Page15 3.1. Analysis about Accelerated Elements of China¡¯s E-mail Box Development
Page16 3.2. Analysis of Developing Stages of China¡¯s E-mail Boxes
Page16 3.2.1 Analysis of Developing Stages of China¡¯s Free E-mail Boxes
Page17 3.2.2 Analysis of Developing Stages of China¡¯s Charged E-mail Boxes
Page18 3.3. Analysis about China¡¯s E-mail Box Market Industrial Chains
Page20 3.4. Present Survey of China¡¯s E-mail Box Market
Page21 3.5. China¡¯s Active E-mail Box Accounts
Page22 3.6. Proportions of China¡¯s Various Mail Box Accounts
Page23 4. Developing Situation of China¡¯s Free E-mail Market
Page23 4.1. Market Quotients of the Number of Free E-mail Users
Page25 4.2. Gross and Prediction of Active Free E-mail Box Accounts
Page26 4.3. Situation about the Number of Active Accounts of Free E-mail Box Operators
Page27 4.4. Tendency Analysis of Free E-mail Box Market
Page28 5. Developing Situation of China¡¯s Individual Charged Mail Box Market
Page28 5.1. Number and Prediction of Individual Charged Mail Box Accounts
Page29 5.2. Market Quotients of the Number of Individual Charged Mail Box Users
Page30 5.3. Situation about the Number of Active Accounts of Individual Charged Mail Box Operators
Page31 5.4. Market Scale and Prediction of Individual Charged Mail Boxes
Page31 China¡¯s individual charged mail box market scale refers to the actual paying expenditure of China¡¯s individual charged mail box users for utilizing charged mail boxes. In light of investigation, research and deep interview, in China¡¯s charged individual mail market in 2006, actual income was about CNY80,000,000, individual charged mail box increased comparatively steadily and annual growth rate was approximate 10%.
Page32 5.5. Tendency Analysis of Individual Charged Mail Box Market
Page33 6. Developing Situation of China¡¯s Enterprise Mail Box Market
Page33 6.1. Categories and Characteristics of Enterprise Mail Box
Page34 6.2. Number and Prediction of China¡¯s Enterprise Mail Boxes
Page35 6.3. Quantity Situation of China¡¯s Enterprise Mail Box Product Sub Accounts
Page36 6.4. Market Scale of China¡¯s Enterprise Mail Box
Page37 6.5. Industry Scale of China¡¯s Enterprise Mail Box
Page38 6.6. Tendency Analysis of China¡¯s Enterprise Mail Box Market
Page39 7. Analysis of China¡¯s E-mail Box Service Provider
Page39 7.1. Property Comparison of Free E-mail Box Users
Page42 7.2. Netease E-mail Box Product Strategy
Page43 7.3. Sina E-mail Box Product Strategy
Page45 7.4. Yahoo E-mail Box Product Strategy
Page46 7.5. 263 E-mail Box Product Strategy
Page47 7.6. 21CN E-mail Box Product Strategy
Page48 8 Analysis of China¡¯s E-mail Box Users
Page48 8.1. Analysis of Overall Using Characteristics for E-mail Boxes
Page48 8.1.1 Number of Netizen¡¯s Regularly Used E-mail Boxes
Page49 8.1.2 Logging in Frequency to Mail Box by E-mail Box User
Page50 8.1.3 Main Ways to Receive and Send Letters by Mail Box Users
Page51 8.1.4 Used Client Port Software to Receive and Send Letters by Mail Box User
Page52 8.1.5 Deficiencies of Present E-mail Box in E-mail Users¡¯ Views
Page53 8.1.6 Mail Box¡¯s Functions Comparatively Concerned by E-mail Users
Page54 8.1.7 Age Distribution of Mail Box User in Registering Mail Box for the First Time
Page55 8.1.8 Purpose of Registering the First E-mail Box by Mail Box User
Page56 8.2. Analysis of Free E-mail Box Users
Page56 8.2.1 Free Mail Box Netizens Used and Use Most Frequently
Page56 8.2.2 Free Mail Box Brand Netizens Use Most Frequently
Page57 8.2.3 Free Mail Box Product Netizens Use Most Frequently
Page58 8.2.4 Contrast Araneid Chart of Free Email Address¡¯s Satisfaction Degree
Page60 8.2.5 Considering Elements When Free Mail Box Users Choose Mail Box
Page61 8.2.6 The Condition of Free Email Address User Subscribing Their Interested Mail Service on Own Initiative
Page62 8.2.8 Distribution Situation of the Ways by Which Netizens Know Free Mail Box
Page63 8.2.9 Situation of Other Service Provided by Free Mail box Provider Netizen Used
Page65 8.2.11 Reasons That Make Free Mail Box Users Choose Charged Mail Box
Page66 8.2.12 Charged Mail Box That Free Mail Box Users Intend to Buy
Page67 8.3. Analysis of Individual Charged E-mail Box Users
Page67 8.3.1 Individual Charged Mail Box Netizens Used and Use Most Frequently
Page68 8.3.2 Individual Charged E-mail Box Netizens Use Most Frequently
Page68 According to the survey, the individual charged E-mail box netizens use most frequently in 2006 is the one of 163.net, which occupies 23.1 percent of the total. The next is the one of sina web site, whose percent is 22. And the third place is the mail box of 263.com, the percent is 12.1.
Page69 8.3.4 Elements That Individual Charged E-mail Box of Excellent Brand Should Own
Page71 8.3.6 Attitude That Individual Charged Mail Box User Have about the Price of Presently Used Mail Box
Page72 8.3.7 Payment Ways that Netizens¡¯ Use Most Frequently for Individual Charged Mail Box
Page74 8.3.8 Considering Elements When Charged Mail Box Users Choose Mail Box
Page75 8.3.9 Mail Box Functions That Individual Charged Mail Box Users Pay Attention to
Page76 8.3.10 Proportion That Individual Charged Mail Box User Used to Change Mail Box
Page77 8.3.11 Reasons That Individual Charged Mail Box User Changed Mail Box
Page78 8.3.12 Distribution Situation of the Ways by Which Netizens Know Charged Mail Box
Page78 8.4. Analysis of Enterprise Mail Box Users
Page78 8.4.1 Reasons That Company Uses Enterprise Mail Box
Page80 8.4.2Approaches That Company Obtains Relevant Information about Enterprise Mail Box
Page81 8.4.3 Functions and Services of Enterprise Mail Box That Company Think about to the Largest Extent
Page82 8.4.4 Shortcomings of Enterprise Mail Box That Company Can not Tolerate at All
Page83 8.4.5 Period Distribution Situation That Company Pays for Enterprise Mail Box
Page84 8.4.6 Mail Box Capacity Situation That Company Distribute for Employees
Page85 8.5. Basic Properties of Sample
Page88 Appendix: Ways and Flow of iResearch Investigation and Study
Page92 Law Statements

2006 China Online Album Research Report 2006 China Online Album Research Report(0)

Page4 I. Background
Page5 II. Definitions
Page6 III. Research Methods
Page7 IV. Abstract
Page9 V. Text
Page9 1. Definition and Classification
Page9 1.1. Background
Page9 1.2. Definition and Scope
Page11 1.3. Market Classification
Page12 2. Development Situation of Global OPA
Page12 2.1. General Situation of Global OPA
Page13 2.2. User Size of OPA in U.S. 2004-2010
Page14 2.3. Market Share of Visiting OPA in U.S. 2006
Page15 3. Development Situation of OPA Market in China
Page15 3.1. Analysis of Promotional Factors of OPA Development in China
Page16 3.2. Analysis of Development Stage of OPA Market in China
Page18 3.3. Market Share of OPA Users in China 2006
Page19 3.4 Gross and Prediction of Active OPA Account in China 2005-2010
Page20 3.5. Active Account Number of Some OPA Operators in China 2006
Page21 4. Industrial Chain and Business Model of OPA in China
Page21 4.1. Industrial Chain of OPA Market in China
Page22 4.2. Business Model of OPA Market in China
Page25 5. Tendency Analysis of OPA Market in China
Page25 5.1. Issues on OPA Market in China
Page27 5.2. Development Tendency of OPA Market in China
Page29 6. Analysis of OPA Service Provider in China
Page29 6.1 Comparison of Basic Functions Between Major OPAs in China
Page31 6.2 Users Coverage of OPA Service in July ¨C October 2006
Page33 6.3. Netease OPA
Page33 6.3.1 Brief Induction to Netease OPA
Page33 6.3.2 Product Strategy of Netease OPA
Page34 6.3.3 Users Structure of Netease OPA
Page35 6.4. Tencent OPA
Page35 6.4.1 Brief Induction to Tencent OPA
Page35 6.4.2 Product Strategy of Tencent OPA
Page36 6.4.3 Users Structure of Tencent OPA
Page37 6.5. Yahoo OPA
Page37 6.5.1 Brief Induction to Yahoo OPA
Page37 6.5.2 Product Strategy of Yahoo OPA
Page38 6.5.3 Users Structure of Yahoo OPA
Page39 6.6. Yupoo OPA
Page39 6.6.1 Brief Induction to Yupoo OPA
Page40 6.6.2 Product Strategy of Yupoo OPA
Page41 6.7. Hexun OPA
Page41 6.7.1 Brief Induction to Hexun OPA
Page41 6.7.2 Product Strategy of Hexun OPA
Page42 6.8. Sohu OPA
Page42 6.8.1 Brief Induction to Sohu OPA
Page42 6.8.2 Product Strategy of Sohu OPA
Page43 7. Analysis of OPA Users
Page43 7.1 Using Situation of Netizens on OPA
Page43 7.1.1. Demand Situation of Netizens on Online Storage and Exhibition
Page44 7.1.2.Proporation of Netizens with Uploading Experience Who Have the Need of Online Storage and Exhibiting Content
Page45 7.1.3 Type of Contents Stored and Exhibited by Netizens with Uploading Experience
Page46 7.1.4. Using Situation on OPA of Netizens with Experience in Uploading Photos
Page47 7.1.5. Purpose of Netizens to Use OPA for Storing and Exhibiting Photos
Page48 7.1.6 Distribution of OPA Numbers Owned by Users
Page49 7.1.7 Number of Pictures Stored in OPA of Users
Page50 7.1.8 Time of Users for using OPA
Page51 7.1.9 Frequency of Users for using OPA
Page52 7.1.10 Ways of Online Communication Between OPA Users
Page53 7.1.11 Digital Camera Possession of OPA Users
Page54 7.2. Using Behavior of OPA Users
Page54 7.2.1 Using Preference of OPA Users
Page55 7.2.2 Publicizing Ways of OPA Users
Page56 7.2.3 Distributing Proportion of OPA Exhibiting Targets
Page57 7.2.4 OPA Users Browsing Other Albums
Page58 7.2.5 Selection Ways of OPA Users Browsing Other Albums
Page59 7.2.6 Approaches of OPA Users for Uploading Photos
Page60 7.2.7 Way of OPA Users to Upload Photos
Page61 7.2.8 Type of OPA Picture Stored and Exhibited by Users
Page62 7.2.9 Improvements Expected by OPA Users on Album Service
Page63 7.3 Expectation and Selection of OPA Users for Album
Page63 7.3.1 Expectation Value of OPA Users of Album Capacity
Page64 7.3.2 Channels Distribution of OPA Users to understand OPA
Page65 7.3.3 Main Factors Under Consideration of OPA Users in Selection of Album
Page66 7.3.4 Attitude toward Charging for OPA Use
Page67 7.4 Preference of OPA Users for Some Functions
Page67 7.4.1 Tendency of OPA Users for Sharing Activities
Page68 7.4.2 Form of Communication on Preference of OPA Users
Page69 7.4.3 Preference of OPA Users for Photo Frame Function
Page70 7.4.4 Attitude of OPA Users toward Logo of Enterprise Product
Page71 7.4.5 Page Information Activity Favorable for OPA Users
Page72 7.4.6 Demanding Degree of OPA Users on Fractionized Exhibiting Class of Photos
Page73 7.4.7 Worries of OPA Users about Opening Their Photos for Public
Page74 7.4.8 Demanding Degree of OPA Users on Thumb Picture
Page75 7.4.9 The Most Intolerable Aspect for OPA Users
Page76 7.5. Using Preference and Satisfaction Status of OPA Users
Page76 7.5.1 OPA Used and the Most Frequently Used by OPA Users
Page77 7.5.2 OPA Favorable and the Most Favorable for OPA Users
Page78 7.5.3 Satisfaction Degree of Users for Using OPA
Page79 7.5.4 Spider Map of OPA Satisfaction Contrast
Page80 7.6. Analysis of OPA Users Features
Page80 7.6.1 Integral Features of Users and Basic Features of Typical Operational Users
Page82 7.6.2 Fractionized Features of Users and Fractionized Features of Typical Operational Users
Page83 Appendix: Method and Flow for Survey of iResearch
Page88 Legal Declaration

2006 China Online Shopping Research Report 2006 China Online Shopping Research Report(0)

Page9 I. Background for The 4th China Netizens¡¯Online Consumption Behavior Research
Page11 II. Study methodology
Page12 III. Industry study background
Page13 IV. Concept definitions
Page15 V. Report abstract
Page17 VI. Main body of the report
Page17 1£®Basic contents of online shopping
Page17 1.1 Background of online shopping report
Page18 1.2 Relevant definitions to online shopping
Page20 2£®Global online shopping market
Page20 2.1. Overview of global online shopping market
Page20 2.1.1 Global netizen population
Page22 2.1.2 Market characteristics of global online shopping
Page24 2.1.3 The size of global online shopping market
Page25 2.2. Online shopping market of USA
Page27 2.3 European online shopping market
Page29 2.4. Asian online shopping market
Page31 3 Market development status of China¡¯s online shopping market
Page31 3.1 Development stage of China¡¯s online shopping market
Page32 3.1.1 Introduction period£¨1997-2002£©
Page34 3.1.2 Growth period(2003-2010£©
Page36 3.1.3 Maturity period£¨2010 and beyond£©
Page37 3.2 Analysis to Problems of China Online Shopping Market in 2006
Page37 3.2.1 Rights and interests of China¡¯s online shopping consumers
Page37 3.2.2 Security issues of online shopping in China
Page37 3.2.3. Settlement of payment for online shopping in China
Page38 3.2.4. Seller¡¯s reputation of online shopping in China
Page38 3.2.5 Legislation of online shopping
Page39 4. Online shopping market scale in China
Page39 4.1 Online shopping market scale in China from 2001-2010
Page40 4.2 Divided market scale of Chinese online shopping industry from 2003 to 2006
Page40 4.3 Online payment scale of Chinese online shopping from 2004 to 2010
Page41 4.4 User scale of Chinese online shopping industry from 2001 to 2010
Page42 4.5 Divided market user scale in Chinese online shopping industry from 2001 to 2010
Page43 4.6 Structure of Chinese online shopping market from 2001 to 2010
Page43 4.6.1 Structure of Chinese e-business turnover from 2003 to 2006
Page45 4.6.2 Proportion of online shopping turnover in gross retail turnover in China from 2001 to 2010
Page46 4.6.3 User structure of Chinese online shopping market from 2001 to 2010
Page47 4.6.4 Proportion of online shopping users in total number of the Internet users in China from 2001 to 2010
Page48 4.7 Transaction share of Chinese online shopping market in 2006
Page48 4.7.1 Market share of Chinese online shopping portals in 2006
Page48 4.7.1.1 Absolute market share
Page50 4.7.1.2 Relative market share
Page51 4.7.2 Competitive structure of Chinese online shopping market in 2006
Page54 5. Industrial chain of Chinese online shopping industry
Page54 5.1 Industrial chain of Chinese online shopping industry
Page54 5.1.1 Analysis on Chinese online shopping industrial chain
Page54 5.1.2 Industrial chain analysis of two kinds of online shopping modes in China
Page55 5.2 Situation of three parties on Chinese industrial chain
Page55 5.2.1 Merchants/buyers
Page57 5.2.2 Online shopping websites
Page58 5.2.2.1 Classified in terms of transaction party
Page59 5.2.2.2 Classified in terms of commodity scope
Page60 5.2.3 End users
Page61 5.3 Payment of online shopping
Page61 Advantages
Page62 5.4 Logistic delivery
Page62 5.4.1 Logistic delivery of B2C online shopping
Page63 5.4.2 Logistic delivery of C2C online shopping
Page63 5.5 Marketing
Page64 6. Competitiveness analysis of Chinese shopping websites in 2006
Page64 6.1 Market competitiveness index system of Chinese online shopping market
Page65 6.2 Comparison of competitiveness of two kinds of shopping websites in China
Page67 6.2.1 Website index
Page67 6.2.2 Function index
Page67 6.2.3 Service index
Page67 6.2.4 Management index
Page67 6.2.5 Marketing index
Page68 6.3 Competitiveness comparison of typical C2C shopping websites
Page69 6.3.1 Website index
Page70 6.3.2 Function index
Page72 6.3.3 Service index
Page72 6.3.4 Management index
Page73 6.3.5 Marketing index
Page75 7£®Main online shopping websites in China in 2006
Page75 7.1 Users’ behaviors of two kinds of shopping websites of online shopping market in China in 2006
Page75 7.1.1 Monthly clicks of two kinds of online shopping platforms in China during Sep.-Dec. 2006
Page77 7.1.2 Total monthly effective browsing time of users of two kinds of online shopping platforms during Sep. ¨CDec. 2006 in China
Page78 7.2 B2C shopping website
Page78 7.2.1 Joyo.com
Page80 7.2.2 Dangdang.com
Page82 7.3 C2C shopping websites
Page82 7.3.1 Taobao.com
Page84 7.3.2 eBay.com.cn
Page87 7.3.3. Paipai.com
Page89 8. Online shopping market Hotpoint in China in 2006
Page89 8.1 Emerging new shopping websites
Page89 8.1.1 Comparison shopping website: shopping + search 1£«1£¾2£¿
Page91 8.1.2 Barter shopping website: return to the tradition or innovation
Page91 8.1.3 Forum-type shopping website: coming online shopping 2.0 times
Page93 8.2 Increasingly intensive market competition ¨C the next year full of variables
Page94 8.3 Free of charge will not last long, profiting mode to be developed
Page96 9£®Analysis to the online shopping platform users in 2006
Page96 9.1 General analysis to the online shopping platform users in China
Page96 9.1.1 Online shopping times of netizens in 2006
Page97 9.1.2 Reasons of Chinese netizens not engaging in online shopping in 2006
Page98 9.1.3 Properties of online shopping platform users in 2006
Page99 9.1.4 2006 online shopping user structure in China
Page100 9.1.5 Channels for online shopping users to know shopping websites in 2006
Page101 9.1.6 Communication means of online shopping users in China in 2006
Page103 9.1.7 Online shopping transaction payment mode in 2006
Page105 9.1.8 Online shopping website types in 2006
Page109 9.1.9 Pre-purchasing website types of online shopping websites in 2007
Page110 9.2 Analysis to the online shopping buyers in China
Page110 9.2.1 Elements affecting online buyers’ decision in 2006
Page111 9.2.2 Information on online buyers’ using of the shopping websites in 2006
Page112 9.2.3 Buyers’ satisfaction of main online shopping websites of China in 2006
Page113 9.2.4 2006 buyers’ consumption sum structure of main online shopping website in China
Page113 9.2.4.1 Consumption sum structure of main C2C shopping websites in 2006
Page114 9.2.4.2 Structure of buyers’ consumption sum of main B2C websites in 2006 in China
Page115 9.2.5 Buyers’ loyalty of online shopping websites in 2006 in China
Page116 9.2.6 Varieties of goods bought by buyers from online shopping websites in 2006
Page117 9.2.7 Analysis to the online shopping in China ¨Ctake mobile for example
Page117 9.2.7.1 Analysis to the sales potential of mobile website
Page117 9.2.7.2 SWOT analysis to the mobile website
Page118 9.2.7.3 Analysis to the mobile brand manufacturers
Page119 9.2.7.4 Analysis to the mobile website sales channel
Page120 9.3 Analysis to the online sellers
Page120 9.3.1 Elements affecting online sellers’ decision in 2006
Page121 9.3.2 Reasons for online sellers to open shops on the shopping website in 2006
Page123 9.3.3 Satisfaction of sellers to the online shopping website in 2006
Page126 9.3.4 Sellers’ loyalty of online shopping websites in 2006
Page127 9.3.5 Goods types sold by online sellers in 2006
Page128 Appendix£ºiResearch investigation methods and procedure
Page132 Legal statement£º

2006 China Search Engine Research Report 2006 China Search Engine Research Report(0)

Page5 1. The definition and categorization of search engines
Page5 1.1 The definition of search engines
Page5 1.2 The categorization of search engines
Page5 1.2.1 The categorization by search methods
Page6 1.2.2 The categorization by search content
Page8 1.2.3 The categorization by service providers
Page9 1.3 The categorization of China’s search engine ad markets
Page9 1.3.1 Pay per click search engines
Page9 1.3.2 Other ads
Page10 1.4 The function of search engines
Page10 1.4.1 The function of search engines to netizens
Page10 1.4.2 The function of search engines to companies
Page11 1.4.3 The function of search engines to websites
Page12 2. A summary on global search engines
Page12 2.1. An analysis on the current state of global search engines
Page14 2.2 The state of overseas search engine market
Page14 2.2.1. The search engine market scale in the US
Page16 2.2.2. The state of the search engine market in the UK
Page18 2.2.3. The state of the search engine market in Japan
Page19 2.2.4. Global operators of search engines in different languages
Page20 2.3. The future development trend of global search engines
Page20 2.3.1. Search engines based on SNS socialization
Page21 2.3.2. Online marketing is more closely linked with offline marketing
Page21 2.3.3. Business models are created based on video content
Page21 2.3.4. Creating portal platforms in the new internet age
Page23 3. The development of China’s search engine market
Page23 3.1. The development stages of China’s search engine market
Page23 3.1.1. The development stages of China’s search engine market
Page24 3.1.2. The development process of China’s search engine market
Page26 3.2. The main characteristics of China’s search engine market
Page27 3.3. The scale of China’s search engine market
Page27 3.3.1. The user scale of China’s search engine market
Page30 3.3.2. The income scale of China’s search engine market
Page34 3.4 The amount of daily queries of China’s search engines
Page34 3.4.1. The amount of average daily queries of China’s search engines
Page35 3.4.2. The proportion of all functions of China’s search engine website traffic
Page37 4. An analysis on the industry chain and business model of China’s search engine market
Page37 4.1 The industry chain of China’s search engine market
Page37 4.1.1. The initial-stage industry chain
Page41 4.1.2. The current industry chain
Page44 4.1.3. The main components of the industry chain of the search engine market
Page46 4.2£®The main business models of China¡¯s search engine market
Page46 4.2.1. The differences among the per click ad models of major operators
Page47 4.2.2. The advantages of search engine ads over other online ads
Page47 4.2.3. Marketing via e-commerce platforms and search engine platforms
Page49 5. An analysis on China¡¯s search engine operators in 2006
Page49 5.1. An income analysis
Page49 5.1.1. The market share of China¡¯s search engine operators¡¯ revenues in 2006
Page51 5.1.2. The market share situations of China¡¯s search engine operators¡¯ revenues in the past years
Page52 5.1.3. China¡¯s search engine operators¡¯ revenues in 2006
Page53 5.2. An analysis on website traffic
Page53 5.2.1. The market share of the query amount of China¡¯s search engines in 2006
Page60 5.2.2. The monthly query amount of China’s search engines in 2006
Page65 5.2.3. The coverage rate of China¡¯s search engine websites in 2006
Page70 5.3. An analysis on the advantages of China¡¯s main search engine operators
Page70 5.3.1. An analysis on the search services of China¡¯s main search engine operators
Page72 5.3.2. An analysis on the value-added services of China¡¯s main search engine operators
Page73 5.3.3. An analysis on the market niches of China¡¯s main search engine operators
Page74 5.4.1. Operator Positioning of Search Base and Gate Base
Page77 5.4.2. User Positioning of Chinasearch Engine Operator
Page77 5.4.3. Advertising Model Positioning of Chinasearch Engine Operators
Page79 5.5. Market Analysis of China Search Engine Operator
Page79 5.5.1. Rogue Software Causes Decline of Address Bar Search Market
Page79 5.5.2. Operators¡¯ Devotion to Search Core Business
Page79 5.5.3. Chinese Strategy of Foreign Famous Search Engine Operators
Page81 6£®Agents Analysis of China Search Engine Market
Page81 6.1£® Function Analysis of China Search Engine Agent
Page82 6.2£® Agent Analysis of China Search Engine
Page82 6.2.1. Agent Re-distribution
Page82 6.2.2. Operator to Sell Directly
Page84 7£®Problem and Trend Analysis of China Search Engine Market
Page84 7.1. Major Problem of China Search Market
Page86 7.2. Development Trend of Search Engine Market
Page90 8£® Analysis of Chinese Major Search Engine Operator
Page90 8.1. Colligate Search Website
Page90 8.1.1. Baidu
Page98 8.1.2. Google
Page105 8.1.3. Yahoo China
Page109 8.2. Gate Website Search Channel
Page109 8.2.1. Sohu Search/ Sogou
Page112 8.2.2. Sina Search/ Iask
Page114 8.2.3. Tencent Search/SOSO
Page116 8.3. Vertical Search Website
Page116 8.3.1. Kooxoo
Page119 8.3.2. Qihoo
Page121 8.4 Analysis on User Difference between Major Operators
Page121 8.4.1. Sex Difference of Users Between Major Search Engines Sites
Page123 8.4.1. Age Difference of Users Between Major Search Engines Sites
Page124 8.4.1. Academic Difference of Users Between Major Search Engines Sites
Page125 8.4.1. Regional Difference of Users Between Major Search Engines Sites
Page126 8.4.1. Personal Income Difference of Users Between Major Search Engines Sites
Page127 9. Analysis on Agencies of Major Search Engines in China
Page127 9.1. China Enterprises
Page130 9.2. Hotsales
Page133 II. Analysis on Netizen Users of search engines
Page133 10. Demand of the Chinese Users in search engine service
Page134 10.1 Reasons for the Chinese netizens to use search engine
Page137 10.2 Habit of the Chinese netizens to use search engine
Page140 10.3 Way of the Chinese netizens to use search engine
Page145 11. Selection of the Chinese users on search engine operators
Page147 11.1 Favors of the Chinese netizens for search engine brands
Page151 11.2. Selection of the Chinese netizens on search engine websites
Page161 11.3. Selection of the Chinese netizens on address URL
Page162 11.4. Selection of the Chinese netizens on search toolbar
Page164 12. Other platform searches used by the Chinese users
Page164 12.1 Desktop searches used by the Chinese netizens
Page168 12.2 Mobile searches used by the Chinese netizens
Page175 13. Relation between the Chinese users of search engines and advertisings
Page175 13.1 Quantity of turnover pages in search results of the Chinese users
Page177 13.2 Factors to promote the Chinese users to click the search results
Page178 13.3 Cognition of the Chinese users on search results containing advertisings
Page179 13.4 Clicking of the Chinese users on search results containing advertisings
Page180 13.5 Forms of search engine advertising acceptable for the Chinese users
Page181 14. Summary on the Chinese users of search engines
Page184 Legal Declaration

2006 China online banking research report 2006 China online banking research report(0)

Page6 III. Industrial Research Background
Page7 IV Concepts & Definitions
Page10 £¨1£©Virtual financial service institution, and the banking network is a virtual digital network.
Page10 £¨2£©Customers can use online banking anytime and anywhere with support of Internet.
Page10 £¨3£©Time and space restriction on banking have become history.
Page15 Basic online banking businesses
Page17 2.1 America
Page18 2.2 Europe
Page19 2.3 Japan
Page20 2.4 Analysis of Typical Online Banking Firms
Page22 3.1 Analysis of China¡¯s Online Banking Industrial Policy
Page25 3.2 Analysis of China¡¯s Online Banking Industrial Chain
Page30 3.4 Analysis of Development Features of China¡¯s Online Banking Market
Page30 Analysis of Development Features of China¡¯s Online Banking Market
Page32 3.5 Analysis of Factors Influencing the Development of Chinese Online Banking
Page33 3.5.2 Negative Factors
Page37 4.2 China¡¯s Online Banking Transaction Scale in 2005-2010
Page37 4.2.1 Personal Online Banking
Page39 4.2.2 Corporate Online Banking
Page70 7.1 Basis Business
Page70 Comparison of Basic Online Banking Business of Major Banks in China
Page71 7.2 New Business
Page72 7.3 Investment & Wealth Management
Page72 Comparison of Investment & Wealth Management Business of Major Banks in China
Page73 7.4 Security Mechanism
Page75 7.5 Comprehensive Comparison
Page77 8.1 The Industrial and Commercial Bank of China (ICBC)
Page96 8.3 Bank of Communications (BoComm)
Page104 9.1 Analysis of Chinese Netizens¡¯ Use of Online Banking
Page110 9.2 Analysis of Use of Personal Online Banking
Page116 9.3 Analysis of Netizens¡¯ Use of Corporate Online Banking
Page122 9.4 Analysis of Use of Online Banking in 2007
Page127 9.5 iResearch Suggestions

2006 China Online Travel Research Report 2006 China Online Travel Research Report(0)

Page4 Background for 4th Survey on China Netizens¡¯ Online Consumption
Page5 II. Researching Method
Page6 IV. Concept and Definition
Page6 V. Summary of This Report
Page8 ¢õI. Report
Page8 1. General Introduction to OTR Industry
Page8 1.1 Definition of OTR
Page8 1.2 Types of OTR
Page8 1.2.1 Types Based on Service
Page8 1.2.2 Types Based on Travel Service Suppliers
Page9 1.2.3 Types Based on Travel Types
Page11 1.3 USA¡¯s Online Travel Market
Page12 1.4 General Introduction to China¡¯s Travel Industry
Page12 1.4.1 Rising Industry
Page12 1.4.2 China Travel Industry¡¯s Rapid Development Surprises the World
Page12 1.4.3 In 2006, travel market size in China reached to RMB 885.0 billion Yuan
Page14 2. Analysis on Business Modes and Industry Chain of OTR Industry
Page14 2.1 Business Modes of OTR
Page14 2.1.1 Hotel Reservation
Page14 2.1.2 Online Air Ticket Booking
Page15 2.1.3 Travel Products
Page16 2.2. Analysis on Industry Chain
Page16 2.2.1 Structure of OTR¡¯s Industry Chain
Page16 2.2.2 Status and Relationship Analysis on Industry Chain¡¯s Sections
Page18 2.2.3 SWOT Analysis on Industry Chain¡¯s Sections
Page19 2.3 Developing Tendency of OTR Market
Page19 2.3.1 In the OTR market, leisure travel¡¯s share is increasingly expanded.
Page20 2.3.2 Hotel reservation service still dominates the OTR market.
Page21 2.3.3 Share of Air Ticket Booking is Increased in OTR Market
Page22 2.3.4 Market for Vacation-Travel Reservation Industry Sees Promising Perspective
Page22 2.3.5 Increased Featured Service.
Page24 3£® Structure and Size of China¡¯s OTR Market
Page24 3.1 Structure of OTR Market
Page26 3.2 Population Size of OTR Users (China)
Page27 3.3 OTR Market Size
Page28 3.4 Online Hotel Reservation Market Size
Page30 3.5 Online Air Ticket Booking Market Size
Page32 3.6 Online Vacation Travel Market Size
Page34 4. Analysis on OTR Market Competition Environment
Page35 4.1 New Business Modes in OTR Market
Page35 4.1.1 Travel Search Engine: Prove direct access to travel resources.
Page36 4.1.2 Direct Hotel Reservation: Lineal industry chain.
Page36 4.1.3 Electronic Commerce in Travel Service: B2B and B2C Platforms
Page38 4.2. Online air-ticket direct selling provided by air carries makes OTR market structure change.
Page38 4.2.1 Air-ticket direct selling is the developing tendency.
Page38 4.2.2 Online air ticket reservation market will remain stable in a short term.
Page39 4.3 Business indicator comparison between different ranking groups for China mainland-based OTR service suppliers.
Page40 4.4 Market share of major enterprises engaged in OTR market.
Page42 4.5 Analysis on Comprehensive Competitiveness of OTR Enterprises
Page47 5. Analysis on Representative Websites
Page47 5.1 Ctrip.com
Page50 5.2 eLong.com
Page50 5.2.1 e Brief Introduction to eLong.com
Page52 5.2.2 SWOT Analysis on eLong.com
Page53 5.2.3 Better Feedback from eLong.com¡¯s Consumers in Experiencing Reservation Service than C-trip.com¡¯s
Page54 5.2.4 eLong.com has the same profit pattern with C-trip.com
Page57 5.3 mangocity.com
Page57 5.3.1 Brief Introduction to mangocity.com
Page59 5.3.2 SWOT Analysis on mangocity.com
Page60 5.4 china-sss.com
Page60 5.4.1 Brief Introduction to china-sss.com
Page61 5.4.2 SWOT Analysis on china-sss.com
Page62 5.5 etpass.com
Page62 5.5.1 Brief Introduction to etpass.travel.com
Page64 5.5.2 SWOT Analysis on etpass.com
Page65 5.6 qunar.com-a travel search engine
Page65 5.6.1 Brief Introduction to qunar.com
Page67 5.6.2 SWOT Analysis on qunar.com
Page68 5.6.3 Features of Qunar.com
Page69 5.6.4 Development of qunar.com in 2006
Page70 6. Analysis on OTR Users
Page70 6.1 Fundamental Property of OTR Users
Page72 6.2 Behavior Analysis on OTR Users
Page72 6.2.1 Receiving and sending email is what most of the OTR users prefer to do.
Page74 6.2.2 OTR users enjoy high consumption capability.
Page75 6.3 Analysis on Netizens¡¯ Vacation Travel Reservation
Page75 6.3.1 More than 80% of OTR Users Go out for Travel Purpose
Page76 6.3.2 OTR Users Go on Business Trip Frequently
Page77 6.3.3 Vacation Products Priced at 1000-<4000 RMB Yuan Are the Most Favored
Page78 6.3.4 Vacation Products on C-trip.com are Most Welcome with High Consumer Satisfaction
Page79 6.4 Analysis on Travelers Making Online Hotel Reservations
Page79 6.4.1 Online Hotel Reservations is a Means Most Often Adopted by OTR Users
Page80 6.4.2 Room Price Becomes the Essential Factor for Online Hotel Reservation
Page81 6.4.3 C-trip.com and eLong.com Occupy 80% of the Hotel Reservation Market
Page82 6.4.4 Hotel Reservation Service on C-trip.com is the Most Favored by Consumers
Page83 6.4.5 Consumers Who Make Hotel Reservation Online Hope Room Price Could Become Cheaper
Page84 6.5 Analysis on Online Air Ticket Booking Service Users
Page84 6.5.1 Online Air Tickets Booking is a Means Most Often Adopted by OTR users.
Page85 6.5.2 Price and Flight Time are Main Factors for Consumers to Make Decisions.
Page86 6.5.3C-trip.com and eLong.com Occupy 70% of the Ticket Booking Market
Page87 6.5.4 Air-ticket Booking Service on C-trip is Most Favored by Consumers
Page88 6.5.5 Consumers Who Book Tickets Online Hope Ticket Price Could Become Cheaper
Page89 6.6 Satisfaction of Consumers for the Services Provided by OTR Websites
Page89 6.6.1 Analysis on Insufficiency in OTR Services
Page90 6.6.2 User Satisfaction Degree on C-trip.com¡¯ Reservation Service
Page92 6.6.3 User Satisfaction Degree on eLong.com¡¯s Reservation Service
Page93 6.7 Online Payment is Seldomly Adopted in OTR
Page95 6.8 Web Ads are the Major Soruce for Travelers to Get to Know OTR Websites
Page96 Summary
Page97 Legal Statement

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