Anshe Chung’s Halo and the Second Life’s brilliance can not be copied completely in China. Having experienced blundering imitation, the 3D virtual world in China needs to reconsider the reality of China as well as the issue of landing in China. Re-examining the development of SL, we can divide it into two semi-stages, which reflect the quiet changes of the SL business model.

The first stage: For individual users. At this stage, Anshe Chung is a typical representative of the SL. Anshe Chung gives the closest and distant goal for those Internet users who dream of getting wealth in the virtual world as if that all of us can create a myth of wealth in 3D virtual world.

Anshe Chung really brought enormous users for SL, but no one can go beyond the Anshe Chung. In tens of millions of users among SL, The number of independent users who can really achieve “Balance of Payments is surplus” is no more than 66,000. The number of active users is in stagnation.

Linden Lab may have already foreseen this problem, so when in grand and spectacular scale Anshe Chung myth, it has not been intoxicated by the myth, it is quietly developing institutional users.

This is the beginning of the second phase of it. A considerable number of the world 500 enterprises such as IMB, Intel, Microsoft and so on settled down in China. Even some government agencies also set up its virtual embassies, such as the Maldives, Sweden and Estonia. U.S. presidential election campaign is also camped in SL.

However, in the process of developing institutional users, the phenomenon of withdrawal began to appear in the institutional users in SL. For example, Starwood Hotels Group, Reuters and so on announced withdrawal from the SL because the hits can not bring real growth in the actual business. In such background, SL institutional users strategy was fine-tuned , this is what we called at the beginning – semi-stage one.

In this semi-stage, SL focused on a more pragmatic development to really bring values to the actual businesses of the agencies, such as online education, virtual training. A number of universities in SL set up virtual classrooms, in which IBM held the virtual meetings, in which Britain and the United States military conducted joint military exercises and so on.

From SL development process, we can see the changes from individual users to institutional users, from the retreat to the practical, from the popularity development to a pragmatic number of active users.

At present, China’s several 3D virtual worlds, either imitate SL (actually mimic the first stage of SL), or make a virtual world of games or community. China’s Internet has indeed very obvious entertainment feature, but the demand for entertainment has been seized by games, web video, online music, what can virtual world use to grab users?

The current community-based applications have extremely low threshold, virtual worlds have to use a high threshold to seize the low-threshold application users and it is difficult to provide a better user experiences. How do you convince customers to buy yours?

CNNIC analysts: SL’s several changes worth study by domestic carriers of the virtual world. Under the present conditions in China, it is not possible to realize free convertibility between RMB and virtual currency as the Linden currency to US dollars do, therefore the possibility of developing economies in Chinese virtual world is nearly zero.

What China’s 3D virtual world operators should really learn from SL is their second semi-stage work. The virtual experiences will be combined with the practical application and entities, such as cooperation with the Radio and Television University Virtual instruction; training institutions for the entity to conduct the development of virtual training; cooperation with on-line virtual mall showings, Virtual Dressing, virtual test drive and so on.

Finding and focusing on their target market, we believe the 3D virtual world will be much more successful in China.

Chen,Jiangong, Senior analyst, Internet Development Research department, CNNIC

The computer, which local media reports will be made by designated PC manufacturers and embedded into Alibaba’s e-commerce platform for SMEs, is expected to come out within the year. Alibaba and Intel say they have yet to choose the right PC manufacturers and have tem be responsible for the production and sale of the computer.

Alibaba has lately been doing deals to bolster its services for SMEs in Asia. The company last month inked a deal in with Infomedia India Limited to benefit small and medium-size enterprises in India. The Alibaba.com and Infomedia partnership will combine the power of traditional print publishing with online media and e-commerce, providing Indian SMEs with a one-stop solution for global and domestic trade. Together they will create a strong online community of Indian business people and provide them with a single cost-effective channel to promote their products and source from quality suppliers in India and around the world. It will also provide SMEs in India with the latest industry news and technical developments in multi-media formats.

Source : Chinatechnews

According to the MOU, the parties will conduct in-depth cooperation on data center optimization, particularly on energy efficiency optimization. In addition, they will cooperate on services for future computing environments, including establishing joint labs and conducting research on core technology like server virtualization, to meet the growing need of Tencent, which has millions of active online users and has higher demand for the performance and power consumption with the increase of its user population.

As one the world’s largest chip manufacturers, Intel has been an advocate of the new generation green data centers and has rich experience in creating highly efficient data processing platforms. Under the MOU, Intel will provide high performance, low power consumption and manageable server platforms so that Tencent can retain a leading position in the industry by testing and making use of technology and products beneficial to its business development.

The parties’ MOU also includes strategic cooperation in mobile Internet terminals to provide more attractive services to mobile Internet users.

Source : Chinatechnews

Intel says it will provide capital and technology support to SMG’s broad frequency network television service. In particular, it will offer the US$12 million for the development and promotion of network TV technology. Wang Wenhan, general manager of Intel Asia Pacific R&D Co., Ltd, said that they will further their cooperation with SMG on product development and software service and provide high performance and high reliability background support to SMGBB, an affiliate of SMG, by making use of its own advantage in Internet technology.

SMG is a leader within China’s new media industry. The company’s business covers digital interactive television service, mobile phone television, IPTB and broad frequency network television etc. Its SMGBB ows the exclusive right to promote and operate the company’s video and audio programs.

Source : Chinatechnews

Baidu’s spokesperson says that the main topics that Baidu and Intel are working on right now is how to make preparations for the application environment of next generation Internet search. In addition, after adopting a new server and solution, Baidu will be able to save 35 million kilowatts of electricity in the coming year, which means a savings of up to 20000 tons of coal, 140 million liters of water, and reduce its carbon dioxide emissions by 35000 tons.

The lab’s engineer team will consist of members from both Baidu and Intel and more information should be available in the coming weeks.

Source : Chinatechnews