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2006 China Online Album Research Report 2006 China Online Album Research Report(0)

Page4 I. Background
Page5 II. Definitions
Page6 III. Research Methods
Page7 IV. Abstract
Page9 V. Text
Page9 1. Definition and Classification
Page9 1.1. Background
Page9 1.2. Definition and Scope
Page11 1.3. Market Classification
Page12 2. Development Situation of Global OPA
Page12 2.1. General Situation of Global OPA
Page13 2.2. User Size of OPA in U.S. 2004-2010
Page14 2.3. Market Share of Visiting OPA in U.S. 2006
Page15 3. Development Situation of OPA Market in China
Page15 3.1. Analysis of Promotional Factors of OPA Development in China
Page16 3.2. Analysis of Development Stage of OPA Market in China
Page18 3.3. Market Share of OPA Users in China 2006
Page19 3.4 Gross and Prediction of Active OPA Account in China 2005-2010
Page20 3.5. Active Account Number of Some OPA Operators in China 2006
Page21 4. Industrial Chain and Business Model of OPA in China
Page21 4.1. Industrial Chain of OPA Market in China
Page22 4.2. Business Model of OPA Market in China
Page25 5. Tendency Analysis of OPA Market in China
Page25 5.1. Issues on OPA Market in China
Page27 5.2. Development Tendency of OPA Market in China
Page29 6. Analysis of OPA Service Provider in China
Page29 6.1 Comparison of Basic Functions Between Major OPAs in China
Page31 6.2 Users Coverage of OPA Service in July ¨C October 2006
Page33 6.3. Netease OPA
Page33 6.3.1 Brief Induction to Netease OPA
Page33 6.3.2 Product Strategy of Netease OPA
Page34 6.3.3 Users Structure of Netease OPA
Page35 6.4. Tencent OPA
Page35 6.4.1 Brief Induction to Tencent OPA
Page35 6.4.2 Product Strategy of Tencent OPA
Page36 6.4.3 Users Structure of Tencent OPA
Page37 6.5. Yahoo OPA
Page37 6.5.1 Brief Induction to Yahoo OPA
Page37 6.5.2 Product Strategy of Yahoo OPA
Page38 6.5.3 Users Structure of Yahoo OPA
Page39 6.6. Yupoo OPA
Page39 6.6.1 Brief Induction to Yupoo OPA
Page40 6.6.2 Product Strategy of Yupoo OPA
Page41 6.7. Hexun OPA
Page41 6.7.1 Brief Induction to Hexun OPA
Page41 6.7.2 Product Strategy of Hexun OPA
Page42 6.8. Sohu OPA
Page42 6.8.1 Brief Induction to Sohu OPA
Page42 6.8.2 Product Strategy of Sohu OPA
Page43 7. Analysis of OPA Users
Page43 7.1 Using Situation of Netizens on OPA
Page43 7.1.1. Demand Situation of Netizens on Online Storage and Exhibition
Page44 7.1.2.Proporation of Netizens with Uploading Experience Who Have the Need of Online Storage and Exhibiting Content
Page45 7.1.3 Type of Contents Stored and Exhibited by Netizens with Uploading Experience
Page46 7.1.4. Using Situation on OPA of Netizens with Experience in Uploading Photos
Page47 7.1.5. Purpose of Netizens to Use OPA for Storing and Exhibiting Photos
Page48 7.1.6 Distribution of OPA Numbers Owned by Users
Page49 7.1.7 Number of Pictures Stored in OPA of Users
Page50 7.1.8 Time of Users for using OPA
Page51 7.1.9 Frequency of Users for using OPA
Page52 7.1.10 Ways of Online Communication Between OPA Users
Page53 7.1.11 Digital Camera Possession of OPA Users
Page54 7.2. Using Behavior of OPA Users
Page54 7.2.1 Using Preference of OPA Users
Page55 7.2.2 Publicizing Ways of OPA Users
Page56 7.2.3 Distributing Proportion of OPA Exhibiting Targets
Page57 7.2.4 OPA Users Browsing Other Albums
Page58 7.2.5 Selection Ways of OPA Users Browsing Other Albums
Page59 7.2.6 Approaches of OPA Users for Uploading Photos
Page60 7.2.7 Way of OPA Users to Upload Photos
Page61 7.2.8 Type of OPA Picture Stored and Exhibited by Users
Page62 7.2.9 Improvements Expected by OPA Users on Album Service
Page63 7.3 Expectation and Selection of OPA Users for Album
Page63 7.3.1 Expectation Value of OPA Users of Album Capacity
Page64 7.3.2 Channels Distribution of OPA Users to understand OPA
Page65 7.3.3 Main Factors Under Consideration of OPA Users in Selection of Album
Page66 7.3.4 Attitude toward Charging for OPA Use
Page67 7.4 Preference of OPA Users for Some Functions
Page67 7.4.1 Tendency of OPA Users for Sharing Activities
Page68 7.4.2 Form of Communication on Preference of OPA Users
Page69 7.4.3 Preference of OPA Users for Photo Frame Function
Page70 7.4.4 Attitude of OPA Users toward Logo of Enterprise Product
Page71 7.4.5 Page Information Activity Favorable for OPA Users
Page72 7.4.6 Demanding Degree of OPA Users on Fractionized Exhibiting Class of Photos
Page73 7.4.7 Worries of OPA Users about Opening Their Photos for Public
Page74 7.4.8 Demanding Degree of OPA Users on Thumb Picture
Page75 7.4.9 The Most Intolerable Aspect for OPA Users
Page76 7.5. Using Preference and Satisfaction Status of OPA Users
Page76 7.5.1 OPA Used and the Most Frequently Used by OPA Users
Page77 7.5.2 OPA Favorable and the Most Favorable for OPA Users
Page78 7.5.3 Satisfaction Degree of Users for Using OPA
Page79 7.5.4 Spider Map of OPA Satisfaction Contrast
Page80 7.6. Analysis of OPA Users Features
Page80 7.6.1 Integral Features of Users and Basic Features of Typical Operational Users
Page82 7.6.2 Fractionized Features of Users and Fractionized Features of Typical Operational Users
Page83 Appendix: Method and Flow for Survey of iResearch
Page88 Legal Declaration

2006 China Online Shopping Research Report 2006 China Online Shopping Research Report(0)

Page9 I. Background for The 4th China Netizens¡¯Online Consumption Behavior Research
Page11 II. Study methodology
Page12 III. Industry study background
Page13 IV. Concept definitions
Page15 V. Report abstract
Page17 VI. Main body of the report
Page17 1£®Basic contents of online shopping
Page17 1.1 Background of online shopping report
Page18 1.2 Relevant definitions to online shopping
Page20 2£®Global online shopping market
Page20 2.1. Overview of global online shopping market
Page20 2.1.1 Global netizen population
Page22 2.1.2 Market characteristics of global online shopping
Page24 2.1.3 The size of global online shopping market
Page25 2.2. Online shopping market of USA
Page27 2.3 European online shopping market
Page29 2.4. Asian online shopping market
Page31 3 Market development status of China¡¯s online shopping market
Page31 3.1 Development stage of China¡¯s online shopping market
Page32 3.1.1 Introduction period£¨1997-2002£©
Page34 3.1.2 Growth period(2003-2010£©
Page36 3.1.3 Maturity period£¨2010 and beyond£©
Page37 3.2 Analysis to Problems of China Online Shopping Market in 2006
Page37 3.2.1 Rights and interests of China¡¯s online shopping consumers
Page37 3.2.2 Security issues of online shopping in China
Page37 3.2.3. Settlement of payment for online shopping in China
Page38 3.2.4. Seller¡¯s reputation of online shopping in China
Page38 3.2.5 Legislation of online shopping
Page39 4. Online shopping market scale in China
Page39 4.1 Online shopping market scale in China from 2001-2010
Page40 4.2 Divided market scale of Chinese online shopping industry from 2003 to 2006
Page40 4.3 Online payment scale of Chinese online shopping from 2004 to 2010
Page41 4.4 User scale of Chinese online shopping industry from 2001 to 2010
Page42 4.5 Divided market user scale in Chinese online shopping industry from 2001 to 2010
Page43 4.6 Structure of Chinese online shopping market from 2001 to 2010
Page43 4.6.1 Structure of Chinese e-business turnover from 2003 to 2006
Page45 4.6.2 Proportion of online shopping turnover in gross retail turnover in China from 2001 to 2010
Page46 4.6.3 User structure of Chinese online shopping market from 2001 to 2010
Page47 4.6.4 Proportion of online shopping users in total number of the Internet users in China from 2001 to 2010
Page48 4.7 Transaction share of Chinese online shopping market in 2006
Page48 4.7.1 Market share of Chinese online shopping portals in 2006
Page48 4.7.1.1 Absolute market share
Page50 4.7.1.2 Relative market share
Page51 4.7.2 Competitive structure of Chinese online shopping market in 2006
Page54 5. Industrial chain of Chinese online shopping industry
Page54 5.1 Industrial chain of Chinese online shopping industry
Page54 5.1.1 Analysis on Chinese online shopping industrial chain
Page54 5.1.2 Industrial chain analysis of two kinds of online shopping modes in China
Page55 5.2 Situation of three parties on Chinese industrial chain
Page55 5.2.1 Merchants/buyers
Page57 5.2.2 Online shopping websites
Page58 5.2.2.1 Classified in terms of transaction party
Page59 5.2.2.2 Classified in terms of commodity scope
Page60 5.2.3 End users
Page61 5.3 Payment of online shopping
Page61 Advantages
Page62 5.4 Logistic delivery
Page62 5.4.1 Logistic delivery of B2C online shopping
Page63 5.4.2 Logistic delivery of C2C online shopping
Page63 5.5 Marketing
Page64 6. Competitiveness analysis of Chinese shopping websites in 2006
Page64 6.1 Market competitiveness index system of Chinese online shopping market
Page65 6.2 Comparison of competitiveness of two kinds of shopping websites in China
Page67 6.2.1 Website index
Page67 6.2.2 Function index
Page67 6.2.3 Service index
Page67 6.2.4 Management index
Page67 6.2.5 Marketing index
Page68 6.3 Competitiveness comparison of typical C2C shopping websites
Page69 6.3.1 Website index
Page70 6.3.2 Function index
Page72 6.3.3 Service index
Page72 6.3.4 Management index
Page73 6.3.5 Marketing index
Page75 7£®Main online shopping websites in China in 2006
Page75 7.1 Users’ behaviors of two kinds of shopping websites of online shopping market in China in 2006
Page75 7.1.1 Monthly clicks of two kinds of online shopping platforms in China during Sep.-Dec. 2006
Page77 7.1.2 Total monthly effective browsing time of users of two kinds of online shopping platforms during Sep. ¨CDec. 2006 in China
Page78 7.2 B2C shopping website
Page78 7.2.1 Joyo.com
Page80 7.2.2 Dangdang.com
Page82 7.3 C2C shopping websites
Page82 7.3.1 Taobao.com
Page84 7.3.2 eBay.com.cn
Page87 7.3.3. Paipai.com
Page89 8. Online shopping market Hotpoint in China in 2006
Page89 8.1 Emerging new shopping websites
Page89 8.1.1 Comparison shopping website: shopping + search 1£«1£¾2£¿
Page91 8.1.2 Barter shopping website: return to the tradition or innovation
Page91 8.1.3 Forum-type shopping website: coming online shopping 2.0 times
Page93 8.2 Increasingly intensive market competition ¨C the next year full of variables
Page94 8.3 Free of charge will not last long, profiting mode to be developed
Page96 9£®Analysis to the online shopping platform users in 2006
Page96 9.1 General analysis to the online shopping platform users in China
Page96 9.1.1 Online shopping times of netizens in 2006
Page97 9.1.2 Reasons of Chinese netizens not engaging in online shopping in 2006
Page98 9.1.3 Properties of online shopping platform users in 2006
Page99 9.1.4 2006 online shopping user structure in China
Page100 9.1.5 Channels for online shopping users to know shopping websites in 2006
Page101 9.1.6 Communication means of online shopping users in China in 2006
Page103 9.1.7 Online shopping transaction payment mode in 2006
Page105 9.1.8 Online shopping website types in 2006
Page109 9.1.9 Pre-purchasing website types of online shopping websites in 2007
Page110 9.2 Analysis to the online shopping buyers in China
Page110 9.2.1 Elements affecting online buyers’ decision in 2006
Page111 9.2.2 Information on online buyers’ using of the shopping websites in 2006
Page112 9.2.3 Buyers’ satisfaction of main online shopping websites of China in 2006
Page113 9.2.4 2006 buyers’ consumption sum structure of main online shopping website in China
Page113 9.2.4.1 Consumption sum structure of main C2C shopping websites in 2006
Page114 9.2.4.2 Structure of buyers’ consumption sum of main B2C websites in 2006 in China
Page115 9.2.5 Buyers’ loyalty of online shopping websites in 2006 in China
Page116 9.2.6 Varieties of goods bought by buyers from online shopping websites in 2006
Page117 9.2.7 Analysis to the online shopping in China ¨Ctake mobile for example
Page117 9.2.7.1 Analysis to the sales potential of mobile website
Page117 9.2.7.2 SWOT analysis to the mobile website
Page118 9.2.7.3 Analysis to the mobile brand manufacturers
Page119 9.2.7.4 Analysis to the mobile website sales channel
Page120 9.3 Analysis to the online sellers
Page120 9.3.1 Elements affecting online sellers’ decision in 2006
Page121 9.3.2 Reasons for online sellers to open shops on the shopping website in 2006
Page123 9.3.3 Satisfaction of sellers to the online shopping website in 2006
Page126 9.3.4 Sellers’ loyalty of online shopping websites in 2006
Page127 9.3.5 Goods types sold by online sellers in 2006
Page128 Appendix£ºiResearch investigation methods and procedure
Page132 Legal statement£º

2006 China Search Engine Research Report 2006 China Search Engine Research Report(0)

Page5 1. The definition and categorization of search engines
Page5 1.1 The definition of search engines
Page5 1.2 The categorization of search engines
Page5 1.2.1 The categorization by search methods
Page6 1.2.2 The categorization by search content
Page8 1.2.3 The categorization by service providers
Page9 1.3 The categorization of China’s search engine ad markets
Page9 1.3.1 Pay per click search engines
Page9 1.3.2 Other ads
Page10 1.4 The function of search engines
Page10 1.4.1 The function of search engines to netizens
Page10 1.4.2 The function of search engines to companies
Page11 1.4.3 The function of search engines to websites
Page12 2. A summary on global search engines
Page12 2.1. An analysis on the current state of global search engines
Page14 2.2 The state of overseas search engine market
Page14 2.2.1. The search engine market scale in the US
Page16 2.2.2. The state of the search engine market in the UK
Page18 2.2.3. The state of the search engine market in Japan
Page19 2.2.4. Global operators of search engines in different languages
Page20 2.3. The future development trend of global search engines
Page20 2.3.1. Search engines based on SNS socialization
Page21 2.3.2. Online marketing is more closely linked with offline marketing
Page21 2.3.3. Business models are created based on video content
Page21 2.3.4. Creating portal platforms in the new internet age
Page23 3. The development of China’s search engine market
Page23 3.1. The development stages of China’s search engine market
Page23 3.1.1. The development stages of China’s search engine market
Page24 3.1.2. The development process of China’s search engine market
Page26 3.2. The main characteristics of China’s search engine market
Page27 3.3. The scale of China’s search engine market
Page27 3.3.1. The user scale of China’s search engine market
Page30 3.3.2. The income scale of China’s search engine market
Page34 3.4 The amount of daily queries of China’s search engines
Page34 3.4.1. The amount of average daily queries of China’s search engines
Page35 3.4.2. The proportion of all functions of China’s search engine website traffic
Page37 4. An analysis on the industry chain and business model of China’s search engine market
Page37 4.1 The industry chain of China’s search engine market
Page37 4.1.1. The initial-stage industry chain
Page41 4.1.2. The current industry chain
Page44 4.1.3. The main components of the industry chain of the search engine market
Page46 4.2£®The main business models of China¡¯s search engine market
Page46 4.2.1. The differences among the per click ad models of major operators
Page47 4.2.2. The advantages of search engine ads over other online ads
Page47 4.2.3. Marketing via e-commerce platforms and search engine platforms
Page49 5. An analysis on China¡¯s search engine operators in 2006
Page49 5.1. An income analysis
Page49 5.1.1. The market share of China¡¯s search engine operators¡¯ revenues in 2006
Page51 5.1.2. The market share situations of China¡¯s search engine operators¡¯ revenues in the past years
Page52 5.1.3. China¡¯s search engine operators¡¯ revenues in 2006
Page53 5.2. An analysis on website traffic
Page53 5.2.1. The market share of the query amount of China¡¯s search engines in 2006
Page60 5.2.2. The monthly query amount of China’s search engines in 2006
Page65 5.2.3. The coverage rate of China¡¯s search engine websites in 2006
Page70 5.3. An analysis on the advantages of China¡¯s main search engine operators
Page70 5.3.1. An analysis on the search services of China¡¯s main search engine operators
Page72 5.3.2. An analysis on the value-added services of China¡¯s main search engine operators
Page73 5.3.3. An analysis on the market niches of China¡¯s main search engine operators
Page74 5.4.1. Operator Positioning of Search Base and Gate Base
Page77 5.4.2. User Positioning of Chinasearch Engine Operator
Page77 5.4.3. Advertising Model Positioning of Chinasearch Engine Operators
Page79 5.5. Market Analysis of China Search Engine Operator
Page79 5.5.1. Rogue Software Causes Decline of Address Bar Search Market
Page79 5.5.2. Operators¡¯ Devotion to Search Core Business
Page79 5.5.3. Chinese Strategy of Foreign Famous Search Engine Operators
Page81 6£®Agents Analysis of China Search Engine Market
Page81 6.1£® Function Analysis of China Search Engine Agent
Page82 6.2£® Agent Analysis of China Search Engine
Page82 6.2.1. Agent Re-distribution
Page82 6.2.2. Operator to Sell Directly
Page84 7£®Problem and Trend Analysis of China Search Engine Market
Page84 7.1. Major Problem of China Search Market
Page86 7.2. Development Trend of Search Engine Market
Page90 8£® Analysis of Chinese Major Search Engine Operator
Page90 8.1. Colligate Search Website
Page90 8.1.1. Baidu
Page98 8.1.2. Google
Page105 8.1.3. Yahoo China
Page109 8.2. Gate Website Search Channel
Page109 8.2.1. Sohu Search/ Sogou
Page112 8.2.2. Sina Search/ Iask
Page114 8.2.3. Tencent Search/SOSO
Page116 8.3. Vertical Search Website
Page116 8.3.1. Kooxoo
Page119 8.3.2. Qihoo
Page121 8.4 Analysis on User Difference between Major Operators
Page121 8.4.1. Sex Difference of Users Between Major Search Engines Sites
Page123 8.4.1. Age Difference of Users Between Major Search Engines Sites
Page124 8.4.1. Academic Difference of Users Between Major Search Engines Sites
Page125 8.4.1. Regional Difference of Users Between Major Search Engines Sites
Page126 8.4.1. Personal Income Difference of Users Between Major Search Engines Sites
Page127 9. Analysis on Agencies of Major Search Engines in China
Page127 9.1. China Enterprises
Page130 9.2. Hotsales
Page133 II. Analysis on Netizen Users of search engines
Page133 10. Demand of the Chinese Users in search engine service
Page134 10.1 Reasons for the Chinese netizens to use search engine
Page137 10.2 Habit of the Chinese netizens to use search engine
Page140 10.3 Way of the Chinese netizens to use search engine
Page145 11. Selection of the Chinese users on search engine operators
Page147 11.1 Favors of the Chinese netizens for search engine brands
Page151 11.2. Selection of the Chinese netizens on search engine websites
Page161 11.3. Selection of the Chinese netizens on address URL
Page162 11.4. Selection of the Chinese netizens on search toolbar
Page164 12. Other platform searches used by the Chinese users
Page164 12.1 Desktop searches used by the Chinese netizens
Page168 12.2 Mobile searches used by the Chinese netizens
Page175 13. Relation between the Chinese users of search engines and advertisings
Page175 13.1 Quantity of turnover pages in search results of the Chinese users
Page177 13.2 Factors to promote the Chinese users to click the search results
Page178 13.3 Cognition of the Chinese users on search results containing advertisings
Page179 13.4 Clicking of the Chinese users on search results containing advertisings
Page180 13.5 Forms of search engine advertising acceptable for the Chinese users
Page181 14. Summary on the Chinese users of search engines
Page184 Legal Declaration

2006 China online banking research report 2006 China online banking research report(0)

Page6 III. Industrial Research Background
Page7 IV Concepts & Definitions
Page10 £¨1£©Virtual financial service institution, and the banking network is a virtual digital network.
Page10 £¨2£©Customers can use online banking anytime and anywhere with support of Internet.
Page10 £¨3£©Time and space restriction on banking have become history.
Page15 Basic online banking businesses
Page17 2.1 America
Page18 2.2 Europe
Page19 2.3 Japan
Page20 2.4 Analysis of Typical Online Banking Firms
Page22 3.1 Analysis of China¡¯s Online Banking Industrial Policy
Page25 3.2 Analysis of China¡¯s Online Banking Industrial Chain
Page30 3.4 Analysis of Development Features of China¡¯s Online Banking Market
Page30 Analysis of Development Features of China¡¯s Online Banking Market
Page32 3.5 Analysis of Factors Influencing the Development of Chinese Online Banking
Page33 3.5.2 Negative Factors
Page37 4.2 China¡¯s Online Banking Transaction Scale in 2005-2010
Page37 4.2.1 Personal Online Banking
Page39 4.2.2 Corporate Online Banking
Page70 7.1 Basis Business
Page70 Comparison of Basic Online Banking Business of Major Banks in China
Page71 7.2 New Business
Page72 7.3 Investment & Wealth Management
Page72 Comparison of Investment & Wealth Management Business of Major Banks in China
Page73 7.4 Security Mechanism
Page75 7.5 Comprehensive Comparison
Page77 8.1 The Industrial and Commercial Bank of China (ICBC)
Page96 8.3 Bank of Communications (BoComm)
Page104 9.1 Analysis of Chinese Netizens¡¯ Use of Online Banking
Page110 9.2 Analysis of Use of Personal Online Banking
Page116 9.3 Analysis of Netizens¡¯ Use of Corporate Online Banking
Page122 9.4 Analysis of Use of Online Banking in 2007
Page127 9.5 iResearch Suggestions

2006 China Online Travel Research Report 2006 China Online Travel Research Report(0)

Page4 Background for 4th Survey on China Netizens¡¯ Online Consumption
Page5 II. Researching Method
Page6 IV. Concept and Definition
Page6 V. Summary of This Report
Page8 ¢õI. Report
Page8 1. General Introduction to OTR Industry
Page8 1.1 Definition of OTR
Page8 1.2 Types of OTR
Page8 1.2.1 Types Based on Service
Page8 1.2.2 Types Based on Travel Service Suppliers
Page9 1.2.3 Types Based on Travel Types
Page11 1.3 USA¡¯s Online Travel Market
Page12 1.4 General Introduction to China¡¯s Travel Industry
Page12 1.4.1 Rising Industry
Page12 1.4.2 China Travel Industry¡¯s Rapid Development Surprises the World
Page12 1.4.3 In 2006, travel market size in China reached to RMB 885.0 billion Yuan
Page14 2. Analysis on Business Modes and Industry Chain of OTR Industry
Page14 2.1 Business Modes of OTR
Page14 2.1.1 Hotel Reservation
Page14 2.1.2 Online Air Ticket Booking
Page15 2.1.3 Travel Products
Page16 2.2. Analysis on Industry Chain
Page16 2.2.1 Structure of OTR¡¯s Industry Chain
Page16 2.2.2 Status and Relationship Analysis on Industry Chain¡¯s Sections
Page18 2.2.3 SWOT Analysis on Industry Chain¡¯s Sections
Page19 2.3 Developing Tendency of OTR Market
Page19 2.3.1 In the OTR market, leisure travel¡¯s share is increasingly expanded.
Page20 2.3.2 Hotel reservation service still dominates the OTR market.
Page21 2.3.3 Share of Air Ticket Booking is Increased in OTR Market
Page22 2.3.4 Market for Vacation-Travel Reservation Industry Sees Promising Perspective
Page22 2.3.5 Increased Featured Service.
Page24 3£® Structure and Size of China¡¯s OTR Market
Page24 3.1 Structure of OTR Market
Page26 3.2 Population Size of OTR Users (China)
Page27 3.3 OTR Market Size
Page28 3.4 Online Hotel Reservation Market Size
Page30 3.5 Online Air Ticket Booking Market Size
Page32 3.6 Online Vacation Travel Market Size
Page34 4. Analysis on OTR Market Competition Environment
Page35 4.1 New Business Modes in OTR Market
Page35 4.1.1 Travel Search Engine: Prove direct access to travel resources.
Page36 4.1.2 Direct Hotel Reservation: Lineal industry chain.
Page36 4.1.3 Electronic Commerce in Travel Service: B2B and B2C Platforms
Page38 4.2. Online air-ticket direct selling provided by air carries makes OTR market structure change.
Page38 4.2.1 Air-ticket direct selling is the developing tendency.
Page38 4.2.2 Online air ticket reservation market will remain stable in a short term.
Page39 4.3 Business indicator comparison between different ranking groups for China mainland-based OTR service suppliers.
Page40 4.4 Market share of major enterprises engaged in OTR market.
Page42 4.5 Analysis on Comprehensive Competitiveness of OTR Enterprises
Page47 5. Analysis on Representative Websites
Page47 5.1 Ctrip.com
Page50 5.2 eLong.com
Page50 5.2.1 e Brief Introduction to eLong.com
Page52 5.2.2 SWOT Analysis on eLong.com
Page53 5.2.3 Better Feedback from eLong.com¡¯s Consumers in Experiencing Reservation Service than C-trip.com¡¯s
Page54 5.2.4 eLong.com has the same profit pattern with C-trip.com
Page57 5.3 mangocity.com
Page57 5.3.1 Brief Introduction to mangocity.com
Page59 5.3.2 SWOT Analysis on mangocity.com
Page60 5.4 china-sss.com
Page60 5.4.1 Brief Introduction to china-sss.com
Page61 5.4.2 SWOT Analysis on china-sss.com
Page62 5.5 etpass.com
Page62 5.5.1 Brief Introduction to etpass.travel.com
Page64 5.5.2 SWOT Analysis on etpass.com
Page65 5.6 qunar.com-a travel search engine
Page65 5.6.1 Brief Introduction to qunar.com
Page67 5.6.2 SWOT Analysis on qunar.com
Page68 5.6.3 Features of Qunar.com
Page69 5.6.4 Development of qunar.com in 2006
Page70 6. Analysis on OTR Users
Page70 6.1 Fundamental Property of OTR Users
Page72 6.2 Behavior Analysis on OTR Users
Page72 6.2.1 Receiving and sending email is what most of the OTR users prefer to do.
Page74 6.2.2 OTR users enjoy high consumption capability.
Page75 6.3 Analysis on Netizens¡¯ Vacation Travel Reservation
Page75 6.3.1 More than 80% of OTR Users Go out for Travel Purpose
Page76 6.3.2 OTR Users Go on Business Trip Frequently
Page77 6.3.3 Vacation Products Priced at 1000-<4000 RMB Yuan Are the Most Favored
Page78 6.3.4 Vacation Products on C-trip.com are Most Welcome with High Consumer Satisfaction
Page79 6.4 Analysis on Travelers Making Online Hotel Reservations
Page79 6.4.1 Online Hotel Reservations is a Means Most Often Adopted by OTR Users
Page80 6.4.2 Room Price Becomes the Essential Factor for Online Hotel Reservation
Page81 6.4.3 C-trip.com and eLong.com Occupy 80% of the Hotel Reservation Market
Page82 6.4.4 Hotel Reservation Service on C-trip.com is the Most Favored by Consumers
Page83 6.4.5 Consumers Who Make Hotel Reservation Online Hope Room Price Could Become Cheaper
Page84 6.5 Analysis on Online Air Ticket Booking Service Users
Page84 6.5.1 Online Air Tickets Booking is a Means Most Often Adopted by OTR users.
Page85 6.5.2 Price and Flight Time are Main Factors for Consumers to Make Decisions.
Page86 6.5.3C-trip.com and eLong.com Occupy 70% of the Ticket Booking Market
Page87 6.5.4 Air-ticket Booking Service on C-trip is Most Favored by Consumers
Page88 6.5.5 Consumers Who Book Tickets Online Hope Ticket Price Could Become Cheaper
Page89 6.6 Satisfaction of Consumers for the Services Provided by OTR Websites
Page89 6.6.1 Analysis on Insufficiency in OTR Services
Page90 6.6.2 User Satisfaction Degree on C-trip.com¡¯ Reservation Service
Page92 6.6.3 User Satisfaction Degree on eLong.com¡¯s Reservation Service
Page93 6.7 Online Payment is Seldomly Adopted in OTR
Page95 6.8 Web Ads are the Major Soruce for Travelers to Get to Know OTR Websites
Page96 Summary
Page97 Legal Statement

2006 China Domain Research Report 2006 China Domain Research Report(0)

Page4 I. Background of The Fourth Chinese Net-surfer Network Consumption Investigation
Page5 III. Background
Page5 IV. Definitions
Page6 V. Summary
Page7 VI. Text
Page7 1. Survey of Domain Name Service
Page7 1.1. Diagram of Administration on Domain Name Registration and Service System
Page8 1.2. Basic Situation of International Top-level Domain Name
Page10 1.3. Development of Chinese Internet Domain Name
Page12 1.4. Development of Main Types of Domain Name in China
Page13 2. Analysis on Development of Worldwide Domain Name Hosting Market
Page13 2.1. Ranking of International Top-level Domain Name Market of Worldwide Main Countries in 2006
Page14 2.2. Market Size of Various Types of International Top-level Domain Name of the world in 2006
Page15 2.3. Characteristics of International Domain Name Market of the World in 2006
Page16 3. Analysis on Chinese Domain Name and Virtual Hosting Market
Page17 3.1. Number Contrast between Chinese International Top-level Domain Name and CN Domain Name in 2006
Page18 3.2. Market Size of Main Types of Domain Name in China in 2006
Page19 3.3. Market Size of Main Types of International Top-level Domain Name in China in 2006
Page20 3.4. Market Size of Various Types of Chinese CN Domain Name in 2006
Page21 3.5. Development of Chinese Website
Page22 3.5.1. The Distribution of Various Types of Website in China in 2006
Page23 3.5.2. The Distribution of Various Types of Website Under CN in China in 2006
Page24 3.5.3. The Top Ten of Various Regions of Website in China in 2006
Page25 3.6. Development of Chinese Enterprise Website
Page25 3.6.1. Scale of Chinese Enterprise Website
Page26 3.6.2. The Proportion Changing of Chinese Enterprise Website in Overall Websites
Page27 3.7. Development of Personal Website in China
Page27 3.7.1. Chinese Personal Website Scale
Page28 3.7.2. The Proportion Changing of Chinese Personal Website in Overall Websites
Page29 4. Analysis on Revenue of Chinese Domain Name and Virtual Hosting Market
Page30 4.1. Current Situation and Prospect of Chinese Domain Name Market Revenue
Page31 4.2. Development of Chinese Domain Name Number
Page32 4.3. Market Size of Main Types of Domain Name in China in 2006
Page33 4.4. Market Scale of Main Types of Domain Name in China in 2006
Page34 4.5. Current Situation and Prospect of Chinese Virtual Hosting Market Revenue
Page35 4.6. Development of Number of Enterprise Using Virtual Hosting in China
Page36 5. Analysis on Provider of Domain Name and Virtual Hosting in China
Page36 5.1. Market Size of Chinese Main Domain Name Provider in 2006
Page37 5.2. Domain Name Revenue of Chinese Main Domain Name Provider in 2006
Page39 5.3. Market Size of Chinese Virtual Hosting Provider in 2006
Page40 5.4. Revenue of Chinese Main Virtual Hosting Provider in 2006
Page41 5.5. Revenue Scale of Chinese Main Domain Name and Virtual Hosting Provider in 2006
Page42 5.6. Market Size of Chinese Main Domain Name and Virtual hosting Provider in 2006
Page43 5.7. Analysis on Provider of Server Automation Software
Page43 5.7.1. SWsoft
Page46 5.8. Survey of Domain Name Analysis and Website Location Provider
Page48 5.8.1. Analysis on HiChina
Page51 5.8.2. Analysis on Xinnet
Page53 6. Analysis on Net-surfer/Enterprise Domain Name Registration and Obtaining and Using of Website Location Information
Page53 6.1. Basic Situation of Enterprise Website
Page53 6.1.1. Analysis on Enterprise User’s Approach of Obtaining Domain Name and Website Location Information
Page56 6.1.3. Analysis on Enterprise User’s Changing of Domain Name and Website Location Provider
Page57 6.1.4. Analysis on Enterprise Website Space
Page58 6.2. Survey of Personal Website
Page58 6.2.1. Analysis on Personal User’s Approach of Obtaining Domain Name and Website Location Information
Page59 6.2.2. Analysis on Personal User’s Using of Domain Name Registration and Website Location Service
Page60 6.2.3. Analysis on Factors of Outsourcing Provider Personal User Focuses on
Page61 7. Analysis on Net-surfer and Enterprise’s Using of Domain Name Analysis Service
Page61 7.1. Analysis on Enterprise User’s Using of Domain Name Analysis Service
Page61 7.1.1. Analysis on Provider of Domain Name Analysis Used by Enterprise User
Page62 7.1.2. Analysis on Domain Name Used by Enterprise User
Page63 7.1.3. Analysis on Enterprise User’s Satisfaction with Provider of Domain Name Registration being Used
Page64 7.2. Analysis on Personal User’s Using of Domain Name Analysis Service
Page64 7.2.1. Analysis on Provider of Domain Name Analysis Used by Personal User
Page65 7.2.2. Analysis on Domain Name Used by Personal User
Page66 7.2.3. Analysis on Personal User’s Satisfaction with Provider of Domain Name Analysis being Used
Page67 8. Analysis on Net-surfer and Enterprise’s Using of Website Location
Page67 8.1. Analysis on Enterprise User’s Using of Website Location
Page67 8.1.1. Analysis on Provider of Website Location Used by Enterprise User
Page68 8.1.2. Analysis on Type of Website Location Used by Enterprise User
Page69 8.1.3. Analysis on Virtual Hosting Price Accepted by Enterprise User
Page70 8.1.4. Analysis on Enterprise User’s Consideration in Selecting Website Location Provider
Page71 8.1.5. Analysis on Enterprise Website’s Advanced Function
Page72 8.1.6. Analysis on Enterprise User’s Satisfaction with Provider of Website Location being Used
Page73 8.2. Analysis on Personal User’s Using of Website Location
Page73 8.2.1. Analysis on Provider of Website Location Used by Personal User
Page74 8.2.2. Analysis on Type of Website Location Used by Personal User
Page75 8.2.3. Analysis on Personal User’s Consideration in Selecting Website Location
Page76 8.2.4. Analysis on Personal User’s Satisfaction with Provider of Website Location being Used
Page77 9. Analysis on the Need of Net-surfer with no Website
Page77 9.1. Analysis on Prospect of Website Building by Net-surfer
Page78 9.2. Analysis on Needed Service in Website Building by Net-surfer
Page79 Disclaimers

2006 China Online Society Research Report 2006 China Online Society Research Report(0)

Page5 I. Research Background of the 4th Chinese Internet User¡¯s Network Consumption Behavior
Page5 II. Research Methods
Page6 III. Research Background
Page7 IV Concept Definition
Page8 V. Report Summary
Page8 £¨1£©General Development Situation of China Making-Friends Online
Page8 £¨2£©Development Situation of Chinese Online Friends-making Market Segments
Page9 VI Report Text
Page9 1. Development Stages of Making Friends Online
Page9 1.1 Assortment of Making Friends Online
Page10 1.2 Development Stages of China Making Friends Online
Page11 1.3 Market Development Status of China Making Friends Online
Page13 1.4 Internet Development Course and Influence of Web2.0 on Friends-Making Websites
Page14 1.4.1 Six Degrees of Separation and Friends-making Mode of “Circle of Friends”
Page15 1.4.2 Socialized Network Software and Friends-making Websites
Page16 1.4.3 Core Functions of Friends-making Websites
Page17 2. Analysis of Global Online Friends-making Market Condition
Page18 2.1 Advertisement Market Scale of American Online Friends-making Websites for 2006-2010
Page19 2.2 Market Scale and Forecast of America Making-friends Online for 2004-2010
Page20 2.3 Market Scale and Forecast of Europe Making-friends Online for 2004-2009
Page21 3 Market Development Analysis of China Making-Friends Online
Page21 3.1 Development Factors¡¯ Analysis of China Making Friends Online
Page21 3.1.1 Internal Factors of China Making Friends Online
Page23 3.1.2 External Factors of China Making Friends Online
Page24 3.1.3 Operators’ Investment and financing situation of China Making-friends Online
Page26 4£®Development Analysis of China Making Friends Online
Page26 4.1 Scale of Chinese Internet Users for 2004-2010
Page27 4.2 User scale and Forecast of China Making-friends Online
Page28 4.3 User Scale and Forecast of Market Segments of Chinese Friends-making Websites
Page29 4.4 Paid User Scale and Forecast of Market Segments of China Friends-making Websites
Page30 4.5 Proportion of Chinese Online Friends-making Paid Users among Friends-making Users
Page31 4.6 Market Scale and Forecast of China Friends-making Websites
Page32 5 Analysis of Each Friends-making Market Segment in China
Page32 5.1 Summary of Market Segments’ User Visiting of China Making-Friends Online
Page32 5.1.1 Monthly Covering Number of Market Segments of China Making-Friends Online
Page33 5.1.2 Total Monthly Visiting Times of Chinese Online Friends-making Websites’ Market Segments
Page34 5.1.3 Average Per Capita Monthly Effective Browsing Time of Chinese Online Friends-making Websites’ Market Segments
Page35 5.1.4 Assortment Analysis of Major Operators of China Making-friends Online
Page37 5.2 Development of Leisure Friends-making Market in China
Page37 5.2.1 Development Profile of Chinese Leisure Friends-making Market
Page38 5.2.2 Scale Analysis of Chinese Leisure Friends-making Users
Page39 6.5.3 Scale of Chinese Leisure Friends-making Paid Users
Page40 5.2.4 Prospect Analysis of Chinese Leisure Friends-making Market
Page41 5.2.5 Analysis of Advantage and Disadvantage of Chinese Integrated Friends-making Portals and Perpendicular Leisure Portals
Page42 5.2.6 Analysis of Major Operators of Chinese Online Leisure Friends-making
Page44 QQ Friends-making Centre
Page46 YeeYoo
Page48 5.3 Development of Chinese Online Friends-making Websites for Marriage and Love
Page49 5.3.1 Population Scale of Chinese Internet Users of Marriage Age
Page50 5.3.2 User Scale of Chinese Friends-making Websites for Marriage and Love
Page51 5.3.3 Income Situation and Forecast of Chinese Online Friends-making Market for Marriage and Love
Page52 5.3.4 Analysis of Advantages and Disadvantages of China Making-friends Online for Marriage & Love and other Friends-making Modes for Marriage & Love
Page54 5.3.5 Analysis of Monthly Visiting Times of Chinese Friends-making Websites for Marriage and Love
Page55 5.3.6 Development of Major Operators of Chinese Online Leisure Friends-making
Page59 96333.com
Page61 Baihe.com
Page64 Love21cn
Page66 Mary5.com
Page68 5.4 Development of Chinese Business Friends-making Websites
Page68 5.4.1 Development Profile of Chinese Business Websites
Page69 5.4.2 User Scale of Chinese Business Websites
Page70 5.4.3 Forecast of Market Development Prospect of Business Friends-making Websites
Page71 5.4.4 Analysis of Major Chinese Business Friends-making Websites
Page72 Linkest
Page73 Tianji.com
Page74 XING
Page75 5.5. Marketing Strategy Analysis of Chinese Online Friends-making Operators
Page76 £¨2£©User Analysis
Page76 6.1 User Behavior Analysis of Making-friends Online
Page76 6.1.1 Causes for Users to Choose Online Friends-making
Page77 6.1.2 Intentions of Online Friends-making Users
Page78 6.1.3 Users’ Understanding of Online Friends-making Websites/Channels
Page79 6.1.4 Causes for Users Not to Make Friends Online
Page80 6.1.5 Authenticity of Users’ Personal Information Submitted for Online Friends-making
Page81 6.1.6 Users with Different Friends-making Intentions Offer Personal Information of Different Authenticity
Page82 6.1.7 Reasons for Users to Leave Friends-making Websites/Channels
Page83 6.1.8 Friends-making Types Intended to Attend in the Coming Year
Page84 6.2 Analysis of Users Applying Online Friends-making Websites/Channels
Page84 6.2.1 Analysis of Utilized or Most Frequently Utilized Friends-making Websites for Marry and Love
Page85 6.2.2 Analysis of Users’ Satisfaction Degree towards Friends-making Websites for Marry and Love
Page87 6.2.3 Users’ Satisfaction Degree towards the Service of Friends-making Websites for Marriage and Love
Page89 6.2.4 Users’ Application Situation of Leisure Friends-making Websites/Channels
Page90 6.2.5 Analysis of Users’ Satisfaction Degree towards Leisure Friends-making Websites
Page92 6.2.6 Analysis of Users’ Satisfaction Degree towards the Service of Leisure Friends-making Websites/Channels
Page94 6.2.7 Users’ Application Situation of Business Friends-making Websites
Page95 6.2.8 Analysis of Users’ Satisfaction Degree towards Business Friends-making Websites
Page96 6.2.9 Analysis of Users’ Satisfaction Degree towards the Service of Business Friends-making Websites
Page98 6.3 Consumption Behavior Analysis of Online Friends-making Users
Page98 6.3.1 Users’ Willingness towards Online Friends-making Paid Services
Page99 6.3.2 Users’ Willingness of Monthly Payment Amount for Online Friends-making Service
Page101 6.3.3 Users’ Most Favorite Payment Mode
Page102 6.4 Analysis of Online Friends-making Users’ Offline Intercourse Behavior
Page102 6.4.1 Users’ Favorite Types of Offline Friends-making Activity
Page103 6.4.2 Users’ Attended Types of Offline Friends-making Activity
Page104 6.4.3 Reasons for Users Not to Participate in Offline Friends-making Activity
Page105 6.4.4 Attitude of Online Friends-making Users towards Cyber Love
Page106 6.4.5 Advantage of Online Friends-making Over Traditional Friends-making in the Opinion of Internet Users
Page107 7. iResearch¡¯s Suggestion
Page108 Legal Statement

2006 China Online Payment Research Report 2006 China Online Payment Research Report(0)

Page5 I. Research Background
Page5 Ii. Relevant Definitions in The Report
Page6 III. Research Methods
Page7 IV. Research Conclusions
Page8 V. Report
Page8 Part 1 Industry Analysis
Page8 1. Overview Of Electronic Payment (E-Payment)
Page8 1.1 E-payment
Page8 1.1.1 Definition of E-payment
Page8 1.1.2 Classification of E-payment
Page9 1.2 Developmental Stages Of E-Payment
Page10 2. Analysis Of Current Situation Of Global E-Payment Market
Page10 2.1 Development Situation And Trend Of Global E-Payment Market
Page11 2.2 Application Status Of E-Payment Abroad
Page12 3. Analysis Of E-Payment Development Status In China
Page12 3.1 Analysis Of Development Stages Of China¡¯s E-Payment Market
Page14 3.2 Analysis To Factors Influencing China¡¯s E-Payment Market
Page14 3.2.1 Positive Factors
Page14 3.2.2 Obstructive Factors
Page16 3.4 Analysis Of China¡¯s E-Payment Market
Page16 3.4.1 Size Of China¡¯s E-Payment Market
Page17 3.4.2 User Size Of China¡¯s E-Payment Market
Page18 4. Development Analysis On China¡¯s Opayment Market
Page18 4.1 Analysis On China¡¯s Opayment Market
Page18 4.1.1 Size Of China¡¯s Opayment Market
Page19 4.1.2 Structure Of China¡¯s Online Payment Market
Page21 4.1.3 The Scale Of China¡¯s Opayment Users
Page22 4.2 Opayment Analysis On China Online Shopping Market
Page22 4.2.1 The Size Of China¡¯s Online Shopping Market
Page23 4.2.2 The Size Of Opayment In China¡¯s Online Shopping Market
Page24 4.2.3 The Scale Of Opayment Users In The Online Shopping Market
Page25 4.3 Opayment Analysis Of China¡¯s Online Game Market
Page25 4.3.1 Size Of China¡¯s Online Game Market
Page26 4.3.2 Size Of Opayment In Game Point Market
Page27 4.3.3 Scale Of Online Payment Users Of Game Point Card
Page28 4.4 Analysis On Online Payment In Chinese Air Ticket Industry
Page28 4.4.1 Transaction Sum Of Online Ticket Order In China
Page29 4.4.2 Market Size Of Online Payment In Chinese Air Ticket Industry
Page30 4.5 Analysis On Online Charge In China
Page30 4.5.1 User Scale Of Online Banks In China
Page31 4.5.2 Market Scale In Chinese Online Charge Industry
Page32 4.6 Analysis On Online Payment In Chinese Education Industry
Page32 4.6.1 Market Size Of Chinese Online Education
Page33 4.6.2 Market Size Of Online Payment In Chinese Education Industry
Page34 4.7 Analysis On Online Payment Of Digital Publishing In China
Page34 4.7.1 Chinese Digital Publishing Market Scale
Page35 4.7.2 Market Scale Of Online Payment Of Chinese Digital Publishing Industry
Page36 5. Analysis On Chinese Telephone Payment Market
Page36 5.1 Overview On Tpayment
Page38 5.2 Analysis On Third Party TPayment Companies
Page39 5.3 Analysis On Main Commercial Modes Of TPayment
Page39 5.3.1 Yeepay Mode
Page39 5.3.2 Stamping Card Telephone Mode
Page40 5.3.3 Motopay Mode
Page40 5.4 User Scale Of TPayment
Page41 5.6 Market Scale Of TPayment
Page42 6. Analysis On Chinese Mobile Payment Industry
Page42 6.1 Concept Of Mobile Payment
Page42 6.1.1 Definition Of Mobile Payment
Page42 6.1.2 Classification of MPayment
Page42 6.2 Analysis On Status Quo of MPayment Industry
Page45 6.3 Analysis On The Third Party MPayment Companies
Page47 6.4 Analysis on MPayment Major Commercial Modes
Page47 6.4.1 Network Operators Operate Independently
Page47 6.4.2 Banks Operate Independently
Page48 6.4.3 Joint Operation Of ISPs And Financial Organizations
Page48 6.5 M-Payment User Scale Development And Forecast
Page49 6.6 M-Payment Market Scale Development And Predication
Page50 Part II Analysis On The Third Party Electronic Payment In China
Page50 7 Third Party Electronic Payment Platform In China
Page50 7.1 1 Definition Of The Third Party Electronic Payment Flatform
Page51 7.1.2 Functions Of The Third Party Electronic Payment Platform
Page52 7.2 Classification Of Third Party Electronic Payment Platform In China
Page52 7.2.1 Classification Based On The Transaction Volume
Page53 7.2.2 Classification based on independence status
Page54 7.3 Analysis Of Third Party Electronic Payment Platform Industrial Chain
Page54 7.3.1 Basic Payment Layer
Page54 7.3.2 Middle Payment Layer
Page54 7.3.3 Application Payment Layer
Page55 7.4 Mature Model Of Third Party Electronic Payment Platform
Page56 7.5 Problems Arising Out Of The Third Party Electronic Payment Platform In China
Page57 8. Analysis Of The Third Party Electronic Payment Market Of China
Page57 8.1 Third Party Electronic Payment Market Development Scale And Prediction
Page58 8.2 Analysis Of Third Party Electronic Payment Platform Market Strategy
Page58 8.2.1 Product Strategy
Page58 8.2.2 Price Strategy
Page58 8.2.3 Channel Strategy
Page60 8.3 Analysis On Third Party E-Payment Platform Market Competition
Page60 8.3.1 Analysis On Market Competitive Structure
Page61 8.3.2 Analysis On Competitiveness Of Main Payment Platforms
Page63 9. Analysis On Main Third Party Electronic Payment Companies Of China
Page63 9.1 Alipay
Page63 9.1.1 Brief Introduction
Page64 9.1.2 Current Situation Analysis
Page65 9.1.3 SWOT Analysis
Page65 9.1.4 Business Mode
Page66 9.2 Paypal
Page66 9.2.1 Brief Introduction
Page66 9.2.2 Current situation analysis
Page67 9.2.3 SWOT Analysis
Page68 9.2.4 Comparisons And Analysis Between Paypal And Alipay
Page69 9.3 Umpay
Page69 9.3.1 Brief Introduction
Page71 9.3.2 Analysis On Business Status Quo
Page72 9.3.3 SWOT Analysis
Page73 9.4 Ips
Page73 9.4.1 Introduction
Page75 9.4.2 Analysis On Business Status Quo
Page76 9.4.3 SWOT Analysis
Page77 9.5 PayEase
Page77 9.5.1 Introduction
Page78 9.5.2 Analysis On Business Status Quo
Page79 9.5.3 SWOT Analysis
Page80 9.6 Tenpay
Page80 9.6.1 Introduction
Page82 9.6.2 Analysis On Business Status Quo
Page83 9.6.3 SWOT Analysis
Page84 9.6.4 Business Modes
Page85 9.7 Cncard
Page85 9.7.1 Introduction
Page87 9.7.2 Analysis On Business Status Quo
Page88 9.7.3 SWOT Analysis
Page89 9.8 Chinabank
Page89 9.8.1 Introduction
Page91 9.8.2 Analysis On Business Status Quo
Page92 9.8.3 SWOT Analysis
Page92 9.8.4 Business Modes
Page94 9.9 99bill
Page94 9.9.1 Introduction
Page96 9.9.2 Analysis On Business Status Quo
Page97 9.9.3 SWOT Analysis
Page98 9.10 YeePay
Page98 9.10.1 Introduction
Page100 9.10.2 Analysis On Business Status Quo
Page101 9.10.3 SWOT analysis
Page102 9.11 Chinapnr
Page102 9.11.1 Introduction
Page104 9.11.2 Analysis On Business Status Quo
Page105 9.11.3 SWOT Analysis
Page106 Part III Anylysis On Users
Page106 10. Analysis On Investigation And Research Of Chinese Online Payment Users
Page106 10.1 Financing Activities Of Netizens
Page108 10.2 Netizens¡¯ Comments On Online Payment Services
Page108 10.2.1 Netizens¡¯ Attitudes Towards Online Payment
Page109 10.2.2 Main Channels For Netizens To Understand Online Payment Services
Page109 10.2.3 Contentment Of Netizens To Service Functions Of Online Payment
Page110 10.3 Reasons For Netizen¡¯S Choice Of Online Payment
Page111 10.4 Analysis On Netizen¡¯S Usage Of Online Payment
Page111 10.4.1 Purposes For Netizen¡¯S Usage Of Online Payment
Page112 10.4.2 Frequency For Netizen¡¯S Usage Of Online Payment
Page113 10.4.3 Time For Netizen¡¯S Usage Of Online Payment
Page114 10.4.4 Payment Tools Once Used And Frequently Used By Netizens During Online Payment
Page115 10.4.5 Payment Platform Once Used And Frequently Used By Netizens During Online Payment
Page116 10.4.6 Contentment Of Netizens To Most Frequently Used Payment Platforms
Page117 10.5 Netizen¡¯s Online Payment Plan
Page117 10.5.1 Netizen¡¯s Usage Of Online Payment In The Coming One Year
Page117 10.5.2 Main Purposes Of Online Payment Used By Netizens In The Coming Year
Page117 10.5.3 Online Payment Tools Most Likely Choosed By Netizens In The Coming Year
Page117 10.5.4 Commonts Of Netizens For Online Service Improvement In The Coming Year
Page118 Disclaimers

2006 China Online Advertisers Research Report 2006 China Online Advertisers Research Report(0)

Page3 I. Background
Page3 II. Definitions
Page4 III. Methodology
Page5 IV. Summary
Page5 1. Market analysis of China Online Advertising Market
Page6 1.1.Size of China Online Advertising Market
Page7 1.2.Number of Online Advertisers
Page8 2. Demand Analysis of China¡¯s Online Advertisers
Page8 2.1.Analysis of advertisers
Page8 2.1.1. How Many Percent of Company’s Advertising Cost has Online Advertising Took in 2005
Page9 2.1.2. Did Advertisers Change Advertising and Marketing Budget in 2006
Page10 2.1.3. How Did Advertisers Make the Decision of Advertising
Page11 2.1.4. Purposes of Advertising on Internet
Page12 2.1.5. Major Online Media that Advertisers Tend to
Page13 2.1.6. Online Advertising Formats of Advertisers in 2005
Page14 2.1.7. Did Advertisers Contact Agency or Website when Plan to Advertise
Page15 2.2.Primary factors that advertisers considerd
Page15 2.2.1. Major Factors of Media Selection by Advertisiers
Page16 2.2.2. Major Reasons for Advertisers to Use Search Marketing
Page17 2.2.3 Major Factors of Agency Selection by Advertisiers
Page18 2.3. Evaluation of Online Advertising Effect by Advertisers
Page18 2.3.1. Use of New Formats of Advertising By Advertisers
Page19 2.3.2. How Did Advertisers Evaluate Marketing Effects of Online Media
Page20 2.3.3. Evaluation of Online Advertising Effect by Advertisers
Page21 2.3.4 Channels for Advertisers to Acquire Data of Advertising Effect
Page22 2.4.Satisfaction Analysis
Page22 2.4.1. Advertisers’ Satisfaction Level towards to Formats of Advertising
Page23 2.4.2. Advertisers’ Satisfaction Level towards to Advertising Agency
Page24 3. Advertising Characteristics in China
Page24 3.1. Advertising Characteristics by Product Categories
Page24 3.1.1. Advertising Characteristics of Difference Product Categories in China
Page26 3.1.2. Advertising Characteristics of Major Product Categories
Page35 3.2. Advertising Characteristics by Major Areas
Page35 3.2.1. Characteristics of Beijing Online Advertising Market
Page38 3.2.2. Characteristics of Shanghai Online Advertising Market
Page41 3.2.3. Characteristics of Guangdong Online Advertising Market
Page44 4. Analysis of Internet Media Advertisers in China
Page44 4.1. Number of Internet Media Advertisers in China
Page44 4.1.1.Number of Advertisers of Major Portals in China 2001¡ª2005
Page45 4.1.2. Number of Advertisers of Major Portals in China Jan ¡ª Aug 2006
Page46 4.1.3. Growth Rate of Number of Advertisers 2002-2005
Page47 4.2. Number of Advertisers of Major Portals by Product Catagories
Page47 4.2.1 Number of Advertisers of Sina
Page48 4.2.2. Number of Advertisers of Sohu
Page49 4.2.3. Number of Advertisers of Netease
Page50 4.3. Analysis of Advertising Revenue
Page50 4.3.1. Contrast analysis of Portals¡¯ Advertising Revenue of Major Portals
Page52 4.3.2. Advertising Revenue of TOP3 Portals
Page53 Disclaimers

2006 China Wireless Advertising Research Report 2006 China Wireless Advertising Research Report(0)

Page4 I. Background
Page4 II. Definitions
Page5 IV. Summary
Page7 V. Text
Page7 1. Overview of Wireless Advertising
Page7 1.1. Definition of Wireless Advertising
Page9 1.2. Features of Wireless Advertising
Page11 1.3. Differences Between Wireless Advertising and Traditional Advertising
Page13 1.4. Classification of Wireless Advertising
Page15 1.5. Industry Standards for Wireless Advertising
Page16 2. Overview of Global Wireless Advertising Market
Page16 2.1. Number of Global Wireless Internet Access Users through Mobile Phone
Page17 2.2. Penetration of News and Info Browse via Mobile Phone in Major Countries
Page18 2.3. Acceptance of Wireless Advertising by American Advertisers
Page19 2.4. Overview of Wireless Advertising Market in Japan
Page19 2.4.1. Market Size of Wireless Advertising in Japan 2002-2005
Page20 2.4.2. Number of Wireless Websites in Japan
Page21 2.4.3. Number of 2-D Code Mobile Phone Users in Japan
Page22 2.4.4. Analysis on Japan I-mode
Page24 2.4.5. Successful Elements of Japan I-mode
Page26 2.4.6. Google Undertook Trial of Wireless Advertising in Japan
Page27 3. Analysis on China Wireless Advertising Market
Page27 3.1. Market Size of China Wireless Advertising 2005-2010
Page29 3.2. Market Size of China WAP Website Advertising 2006-2010
Page30 3.3. Market Size of China Wireless Advertising by Various Forms in 2006
Page31 3.4. Revenue Generated from Wireless Advertising by Various Participants in 2006 in China Wireless Advertising Market
Page32 3.5. Market Size of China Wireless Advertising by Various Media in 2006
Page33 3.6. Analysis on Development Stages of China Wireless Advertising Market
Page35 3.7. Analysis on Wireless Advertising Strategy of China Mobile Carriers
Page37 3.8. New Wireless Advertising Forms in China Market
Page38 4. Analysis on External Environment Development of China Wireless Advertising
Page38 4.1. Policy Analysis of China Mobile Wireless Advertising
Page38 4.1.1. Forbidden to Popularize Business Using Non-Monternet
Page39 4.1.2. Stopping Transmission of Mobile Phone Number/UA
Page41 4.1.3 Restricting WAP Monthly-Package Traffic
Page43 4.1.4. Policy Analysis of Groups Sending to Target Groups
Page45 4.2. Analysis on China Traditional Advertising Market
Page45 4.2.1. Development of China Advertising Market
Page46 4.2.2. Growth of China Advertising Market by Media Type 2001-2005
Page47 4.3. User Basis of China Wireless Advertising Market
Page47 4.3.1 Number of China Mobile Phone Users 1999-2006
Page48 4.3.2 Number of China Mobile Phone Users Using WAP 2003-2008
Page49 4.3.3 Acceptance of Wireless Advertising by Users
Page50 4.4. Technology Basis of China Wireless Advertising Market—-3G Platform
Page50 4.4.1 Evolution of Modern Mobile Telecommunication Technology
Page51 4.4.2. Effect of 3G on Wireless Advertising
Page53 5. Analysis on Industry Value Chain of China Wireless Advertising
Page53 5.1. Industry Value Chain Structure of China Wireless Advertising
Page55 5.2. Analysis on Industry Value Chain of WAP Advertising
PageAdvertising 5.3. Analysis on Industry Value Chain of Targeted
Page59 5.4. Analysis on Industry Value Chain of Terminal Implanted Advertising
Page60 5.5. Pricing Model of Wireless Advertising
Page60 5.5.1. Pricing Model of WAP Advertising
Page61 5.5.2. Pricing Model of Targeted Advertising
Page62 6. Analysis on Major Wireless Advertising Companies
Page62 6.1. Focus Wireless
Page62 6.1.1. Overview of Enterprise
Page64 6.1.2 Product Analysis
Page67 6.1.3. Business Model
Page67 6.1.4. SWOT Analysis
Page69 6.2. Fractalist
Page69 6.2.1 Overview of Enterprise
Page69 6.2.2. Product Analysis
Page71 6.2.3. Business Model
Page71 6.2.4. SWOT Analysis
Page73 6.3. Shanghai Adatmobile
Page73 6.3.1. Overview of Enterprise
Page73 6.3.2. Product Analysis
Page75 6.3.3. Business Model
Page75 6.3.4. SWOT Analysis
Page76 6.4. Free WAP Sites
Page76 6.4.1. Overview of Enterprise
Page82 6.4.2. Case Study on WAP Advertising
Page87 6.4.3. Business Model
Page89 6.4.4. SWOT Analysis
Page90 7. Analysis on User Behaviors
Page90 7.1. Percentage of Users Who Have Received SMS Promotion Ads
Page90 7.2. Frequency of Receiving SMS Promotion Ads
Page91 7.3. Attitudes Toward SMS Promotion Ads by Users
Page92 7.4. Attitudes Toward SMS Promotion Ads by Users of Different Receiving Frequency
Page93 7.5. Attitudes Toward SMS Promotion Ads by Users of Different Education Background
Page94 7.6. Classified Ads That Users Might be Interested
Page95 7.7. Classified Ads That Users Might be Interested by Gender
Page96 7.8. Whether Users Willing to Subscribe SMS/MMS Classified Ads
Page97 7.9. Acceptance for Enterprise CRBT by Users
Page98 7.10. Chances for Users to Click WAP Ads
Page99 7.11. Chances for WAP Users of Different WAP Use Level to Click WAP Ads
Page100 7.12. Reasons for Users Not to Click WAP Ads
Page101 7.13. Reasons for Users to Click WAP Ads
Page102 7.14. WAP Ad Promotion Plan Accepted by Users
Page103 7.15. Acceptance of Mobile Online Video Ads by Users
Page104 8. iResearch Suggestions
Page104 8.1. Suggestions for Wireless Media:
Page105 8.2. Suggestions for Wireless Advertising Agents (operators):
Page106 Appendix: Research Methodology and Procedures
Page108 Disclaimers

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