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Baidu’s profits better than Wall Street expectations Baidu’s profits better than Wall Street expectations(0)

Baidu?s Q1 revenue of $118.6 million beats the expected $115.9 million.

While Baidu’s current sales growth is not as high as those attained from its historical pace, Pali Research analyst Tian Hou said the company nonetheless outperformed the target it had set for itself.

Earlier this year, Baidu said its growth would moderate in the first quarter because of the weak Chinese economy and a decision to remove paid listings of unlicensed medical companies from its site.

“If you look at China’s market there’s a rebound. If you look at Baidu, there’s better performance than expectations. And also if you look at the pools of investable stock from the China Internet space, you really don’t have a lot,” said Hou.

Shares of Baidu rose $10.14 to $235 in after-market on Monday (Apr 27). The stock is up more than 70 percent since February.

Baidu trails Google and Yahoo in Internet search worldwide, but is the No. 1 player in China according to research firm comScore.

Google stepped up its efforts in China last month, with the introduction of free downloads of licensed music.

Still on Baidu, it plans to offer $1.5 million of advertising on its platform to small and medium-sized enterprises in May.

Baidu has announced the launch of a “Confidence Plan”, and has established a fund that will be used to help small and medium enterprises (SMEs) obtain additional business opportunities. Shen Haoyu, vice president of Baidu’s commercial operations, stated that initial investments will amount to RMB 10 mln, with funds to be released in May.

Baidu has additional plans to begin large-scale enterprise training in 2009, with the goal of aiding companies to develop and implement search engine marketing plans.

Source : Konaxis

Baidu abolished the client software sector and core staff left Baidu abolished the client software sector and core staff left(0)

Director of enterprise software division, one of the seven founders of Baidu, because of lack of work capabilities, he has made no achievements or got little internal recognitions inside Baidu, while having tensions, frequent contradictions and conflicts with other departments, leading to difficulty in co-operation between other sectors and the sector he is responsible for. As we all know, enterprise software division was the abolished by Baidu in 2007, and the vast majority of employees were laid off, which was an important public relations crisis of Baidu in 2008, and the unemployed staff had sued Beidu to the Court.

It is said that Baidu client software sector is mainly responsible for product management and market operation of Baidu Sou Ba, Baidu hard disk search, Baidu Qian Qian Jing Ting and Baidu HI.

It is reported that after the abolition of the client software sector, the Baidu Sou Ba was integrated into the Union Development department, Baidu hard disk search products received permanent cessation of maintenance and update, Qian Qian Jing Ting was integrated into the digital music department, Baidu HI products were incorporated into the You A Division, market department was incorporated into the search engine product marketing department. In the past few months, the top product manager, marketing manager of these several product lines, as well as several backbone staff of the departments have left, and Director Xiao Wang will also resign recently for the poor performance of the department.

Baidu will soon announce the decision.

Baidu launched touring page before May 1st Baidu launched touring page before May 1st(0)

The main page features a collection to provide touring information, which is not optimized for search by Baidu.

Baidu touring page has the nature similar to special topics with a polymerization of hot spots, scenic attractions, the hottest travel agencies, travel news and other information at home and abroad, at the same time it integrates part of the contents from Baidu search, Baidu zhidao and other fields to facilitate the users’ travellings.

This is also a little try by Baidu in small products, Google China-Baidu’s major competitor-has good performances in these small and quick products developments. Prior to this, Google launched the spring maps, Valentine’s Day maps, relief maps and other products, which won praises from online users.

Baidu Reports Stellar Revenue, Profit Growth For Chinese Internet Search Baidu Reports Stellar Revenue, Profit Growth For Chinese Internet Search(0)

‘This was another excellent quarter for Baidu,’ said Robin Li, Baidu’s chairman and CEO. ‘Our revenue growth remained strong and is an indication of our ability to execute our strategy of providing the best possible user experience and service to our customers. Instrumental to our growth were the ceaseless efforts of our sales force and customer service teams who continued to deliver strong results despite a long Chinese New Year holiday and severe snow storms across large parts of China. In addition, a larger customer base contributed to strong organic and Baidu Union growth.’

Operating profit in the first quarter of 2008 increased to RMB147.4 million, representing a 99.6% increase from the corresponding period in 2007. Net income in the first quarter of 2008 increased to RMB146.6 million, representing a 71.5% increase from the corresponding period in 2007.

Online marketing revenues for the first quarter were RMB572.7 million, representing a 108.5% increase from the first quarter of 2007. The growth was mainly driven by increases in the number of active online marketing customers as well as revenue per customer. Baidu had nearly 161,000 active online marketing customers in the first quarter of 2008, representing a sequential increase of 3.9% and an increase of 43.8% from the corresponding period in 2007. Revenue per online marketing customer for the first quarter remained stable sequentially at approximately RMB3,600, and increased approximately 44.0% from the corresponding period in 2007.

Traffic acquisition costs as a component of cost of revenues were RMB76.6 million, representing 13.3% of total revenues, compared to 10.3% in the corresponding period in 2007. The increase in TAC as a percentage of total revenues primarily reflects the continued growth of revenue contribution from Baidu Union members.

Operating profit was RMB147.4 million, representing a 99.6% increase from the corresponding period in 2007. Net income was RMB146.6 million, representing a 71.5% increase from the corresponding period in 2007. Basic and diluted EPS for the first quarter of 2008 amounted to RMB4.29 and RMB4.22, respectively.

As of March 31, 2008, Baidu’s cash, cash equivalents and short-term investments amounted to RMB1.7 billion. Baidu currently expects to generate total revenues in an amount ranging from RMB780 million to RMB800 million for the second quarter of 2008, representing a 94.4% to 99.4% increase from the corresponding period in 2007 and a 35.8% to 39.3% increase from the first quarter of 2008.

Source : Chinatechnews

Baidu Brewing Plans To Enter Online Games Market Baidu Brewing Plans To Enter Online Games Market(0)

Chinese media reports that Baidu is secretly brewing plans to enter the online games market and will soon launch several types of computer games to be operated exclusively by its own departments. Baidu will make use of its own online platform and online game channel to run the games and may source games from other partners.

Baidu’s entry into the games industry will bring a great change to the industry. Other Chinese Internet companies like Tencent and Alibaba have started game divisions probably because of the potential real income to be earned from the sector. While companies like and have struggled over the past couple of years to legally earn good income from wireless channels, their gaming channels have continued to do well. China’s online game market value was RMB12.8 billion in 2007 and it will keep increase by more than 20% in the coming four to five years and will reach RMB40.1 billion by 2011.

Net revenues for the fourth quarter of 2007 increased by 34% quarter-over-quarter and by 50% year-over-year to RMB423.7 million for Chinese online gaming firm The9, while rival Shanda said net revenues increased 51.8% year-over-year for all of 2007.

Source : Chinatechnews

iResearch-Baidu: Entertainment Brings traffic Financial Brings Income iResearch-Baidu: Entertainment Brings traffic Financial Brings Income(0)

Visits of Baidu entertainment exceeds 10 million
According to the latest data from iUserTracker, monthly visits of Baidu entertainment reached 10 million since its launch in Jan, 2008. Users of Baidu entertainment are mainly of young people with low incomes.

The launch of Baidu entertainment channel can increase the traffic and meet young users requirements. But has little contribution in attracting ads. According to iResearch, Baidu will improve user experience to make entertainment channel an important one. And advertisers haven¡¯t realized media value of Baidu entertainment channel yet.

iUserTracker- User Structure and Behavior of Baidu Entertainment and Financial Service in Feb. 2008

Financial service is sharp in business value

According to the latest data from iUserTracker, since the launch in Nov, 2007, monthly visits of Baidu financial channel maintains at 2 million. Its users are mainly aged over 36 with high education level and high incomes, which helps financial channel to attract many advertisers, especially advertisers in financial, insurance, automobile and real estate industries.

iResearch believes that the launch of Baidu financial channel is to attract users with high consumption power. User stickiness is the key point for Baidu financial channel. Monthly viewing duration of Baidu financial channel has exceeded 3 minutes by now.

Services for young users bring traffic

Young users are fantastic in entertainment news and can bring large number of visits. But these traffics are of low business value, and lack of proper profit model is needed.

Services for users aged between 25 and 35 are stars

For users aged between 25 and 35, who are regarded by advertisers because of high consumption power, Internet is their first media at office. These people are in an important stage of life and pay much attention in work, real estate, marriage, parenting and shopping. New medias should improve information of above industries to increase user stickiness and attract more advertisers.

Services for users over 35 are of great potential

Users over 35, who are of high incomes, don¡¯t frequently use new medias. But services they are interested in are of high business value, such as financial, trade, travel, health and luxury.

Business Value of Users by Age for New Medias

In a word, as a representative of new media, Baidu has grasped high business value users. iResearch suggests that new medias should improve their product structure to meet users requirement in different stage of life to increase user loyalty.

Baidu Partners With Haier For Television Service Baidu Partners With Haier For Television Service(0)

Baidu and Haier have announced plans to enter a strategic cooperation to jointly promote online media television services. According to their agreement, Baidu will provide Internet services and technology support such as search and online community to Haier’s online television scheme, which enables Chinese television users to access Baidu’s services with a remote control.

Baidu is aiming at making its brand ubiquitous among traditional desktop computer users and those users who traditionally would not have access to the search engine’s features. Baidu previously began a strategic cooperation with Nokia which enabled Chinese users to use mobile phones to enjoy Baidu’s search services in the palm of their hands. In 2008, the company launched voice search via telephones.

Source : Chinatechnews Allies With 15 Broadcasting Stations Allies With 15 Broadcasting Stations(0)

The Radio Alliance service is currently available under Baidu’s MP3 Channel and through it users can search for and listen to real-time programs of radio stations in different parts of the country. The first batch of Baidu’s partners on this service are mainly music program providers.

In addition, Baidu will continue to develop more functions for the service, such as downloading, program ordering and program scheduling. A representative from Baidu says they will continue to develop more partners for the service and may cooperate with famous broadcasting service providers from both home and abroad.

Source : Chinatechnews

Omniture To Resell Chinese Search Engine Services Around The World Omniture To Resell Chinese Search Engine Services Around The World(0)

‘This strategic partnership with Omniture will enable advertisers to increase the performance of their online campaigns,’ said Haoyu Shen,’s vice president of business operations. ‘By integrating our search metrics with Omniture, we believe online marketers will not only be able to measure campaigns but also improve conversion by making the end-to-end search experience more relevant. Companies tapping the Chinese market should now be able to reach customers more easily.’

According to iResearch,’s share of Web search traffic in the third quarter of 2007 was 73.6% in China while’s market share for China’s search engine marketing spend was 60.8%.

‘We believe China is an enormous untapped market opportunity for many companies,’ said Josh James, CEO and co-founder, Omniture. ‘Our partnership with strengthens our business in China and allows our customers to more effectively add China to the growing list of world economies supported by Omniture solutions.’

Source : Chinatechnews

Kingsoft Joins Hands With Baidu To Offer Free Anti-virus Service Kingsoft Joins Hands With Baidu To Offer Free Anti-virus Service(0)

The newly launched BSC is said to offer security ratings for systems in a way similar to Vista scoring to remind users of conducting necessary operations to kill viruses or upgrade their computer, as well as to provide online security services to them.

The parties have not considered a profit-making pattern for the new service, but they say that they won’t charge a fee from users. In November 2006, Kingsoft cooperated with Baidu on launching, which was one of the first third-party anti-virus platforms in China.

Source : Chinatechnews

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