Data showed that, among top 10 online advertisers, 8 chose sina as their target.
Wan Rui Data showed this year?s world cup online advertising clients cover from telecommunications, IT, auto, speed Consumption industries, in which auto becomes the biggest advertiser. 3 out of top 10 advertisers are auto companies, and these 3 companies all chose to put ads into sina world cup specials.

Sina ceo said yesterday, this year’s world cup coverage clients are up to 50, across 8 industries. This year sina’s input and output ratio exceed any previous sports event, and the data flow of world cup contents and advertising is also the top 1 in china.

Besides, Ai Rui world cup netizen survey data showed, sina-microblog has become the highest percentage product used by net users. 52% of world cup net users expressed viewpoints and interacted through micro-blog. Sina chief editor said in part of the games, sina-microblog sent more than 3,000 comments per second, which once made server down.