HTC officially Enters China Mainland

Chairman of the Board of HTC Wang Xuehong, CEO Zhou Yongming and Marketing Director Wang Jinghong attended the conference, which was the first press conference of HTC in China Mainland.

4 new sets were released in the conference – Tian Xi and Tian Yi, which fully supports TD-SCDMA of China Mobile, and Wildfire and Desire compatible with WCDMA of China Unicom. Tian Xi is using the OS of Windows Phone from Microsoft and other sets are based on the Android platform. All the 4 new sets are loaded with HTC Sense interface.

HTC Tian Xi is the first HTC device that supports TD-SCDMA network of China Mobile. It has a 4.3 inches WVGA screen and a TI OMAP3630 800MHz processor, with CMMB mobile tv broadcast fully supported. HTC Tian Yi is focused on middle and low end markets, with Android 2.2 Operating Platform and a QVGA screen.

The HTC WCDMA devices are HTC Wildfire and HTC Desire, which are already very popular in the grey import market before the official release. HTC Wildfire is integrated with several social networking sites, including Kaixin001.com, Sina Weibo and Jiepang.com. It also has a software package that contains hottest HTC apps.

Many HTC lovers are now very concerned about the future of the brand of Dopod. Before the official announcement that HTC will enter China Mainland with the brand of HTC, HTC devices were under the brand of Dopod in China Mainland. “Dopod will not be used on HTC devices in China Mainland,” Wang Jinghong, Marketing Director of HTC said, “but it doesn’t mean we will abandon the brand Dopod. “

According to a source, HTC may be associated with the leading domestic appliance retailer Gome, promoting the new HTC devices.

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