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Tencent CTO: The next step will be to increase investments in the search service Tencent CTO: The next step will be to increase investments in the search service(0)

Xiong Hua said that although currently face fierce competition, but the search engine was still the next business for Tencent to increase investment into, Tencent was going to do it bit by bit, no tips. “It’s like Yahoo, who dared to challenge Yahoo at that time? For instance, Microsoft, at first no one dared to challenge him either.”

As for future expectations, Xiong said he would learn modestly, watching while doing, “a lot of things we have not done well, need to be strengthened.”

According to latest report published by third-party research firm-CNNIC in September this year, current brand penetrations rates in China’s search market are: Baidu (92.9%), Google (32.7%) occupying the top two, followed by sogou (26.9% ) and Yahoo (22%), Soso (13%) is the fifth.

With regard to intent to enter the international market, Xiong Minghua currently was looking for some local partners in Vietnam, India,to provide product technology to local partners to develop. But he immediately stressed that the focus of Tencent was still Chinese market, and would consider overseas markets after Chinese market development became smooth.

Google losing in China Google losing in China(0)

Google was the first-choice search engine for just 12.7 percent of search users at the end of last month, a fall of 3.9 percentage points from last year, according to a report by the China Internet Network Information Center, China’s domain registration agency. The same figure for Baidu was 77.2 percent, up 0.3 percentage points, it said.

The fall in Google’s market share appeared bigger because the report separated out users of Google from users of a local search engine that was powered by Google until this month. The change had not occurred during the time period covered by the report, which said crunched the numbers separately to show future trends.

Just 6 percent of Chinese search users have tried Bing, the report said. But Microsoft’s large user bases in Internet Explorer and Windows Live Messenger could eventually boost that number, it said.

China?s new Web users increasingly come from less developed areas away from the country’s prosperous coast. Google, which Chinese users often use to find English-language or work-related materials, is less popular among those users, said the report.

Yahoo was the first choice for just 1.6 percent of Chinese search users, the same as at the end of last year, the report said.

Source : Konaxis

China’s first search engine marketing standard was released China’s first search engine marketing standard was released(0)

The release of this industry standards included definitions of terms in search marketing (SEM) industry, search engine marketing reference standard, search engine marketing steps. Targeting at the definition and related knowledge involved in SEM, it gave an authoritative and generally applicable interpretation, while helping enterprise understand all aspects of search engine marketing. Steps include the whole process of prior preparation of marketing to the implementation and then to evaluation and adjustment.

Data showed that during the second quarter of the passed 2009, the overall size proportion that search engine advertising in online advertising increased to 39%. Search marketing has become the mainstream field of China’s Internet marketing.

Analysis:  the top five reasons of Google’s lagging behind Baidu in China Analysis: the top five reasons of Google’s lagging behind Baidu in China(0)
  1. Google is not Chinese in the natural phrase. This is difficult to allows users in China to remember this name, bringing out tremendous negative impact on Google. The company eventually used as its Chinese version domain name, this may be the shortest web address till this date, and Google hopes to solve the problem that local users can not remember its name.
  2. Traditional Chinese search results. An article comparing Google with Baidu said that, Google would sometimes return search results in Traditional Chinese, Traditional Chinese were more often used in Taiwan, Hong Kong and overseas Chinese and mainland Chinese users were not accustomed to using Traditional Chinese, so they did not want to see similar results. These search results make Google look unfamilar with users of mainland China.
  3. Baidu has a better localized search. While Google has more search results, but it is not entirely related to the search keywords. Although Baidu’s search results is less, but the correlation is even higher.
  4. Positioning differences. There is an article pointed out that Baidu cleverly positioned itself as a search engine that has a better understanding of Chinese language, but Google described itself as foreigners who are unfamiliar with local culture.
  5. Baidu’s music downloading service. Baidu provides an important service-music downloading, though most music is copyrighted, but Baidu said it was not illegal to just link to these music. This is the thing that Google did not do before but later through coperation with (Whale Music Network) launched a similar service, but Baidu had an edge in this field.

Despite the impact of these factors, Google in China made good progress, its market share grewo from 2% in 2003 to last year’s 29%. Google has a high degree of concern on the market and are trying to introduce a large number of services to drive growth, while the remaining is to see whether they can beat Baidu in the future.

Classifieds Business Yahoo China Classifieds Business Yahoo China(0)

The spokesman added that Alibaba is slimming down Yahoo China, which is 39 percent-owned by Yahoo, as part of a restructuring drive and wants to re-focus the portal on entertainment content while developing its search and email businesses with greater resources investment from Alibaba Group, according to the report.

Yahoo paid $1 billion for its stake in Alibaba in 2005 but since then Yahoo?s share of China?s search market has shrunk from 21 percent to just 6 percent in the second quarter of this year, according to figures from Analysys International. On then other hand, the market shares of China?s search market leader Baidu, and Google both increased to 62 percent and 29 percent, respectively in the same period.

Meanwhile, reports that nearly 100 of China Yahoo’s Beijing-based content department employees have decided to resign after being offered the choice between a transfer to Alibaba Group’s Hangzhou headquarters or redundancy. These who choose to transfer will receive “N+1″ compensation, with N equaling the number of years employed.

A China Yahoo spokesman previously said that after becomes part of Taobao, its more than 200 employees will be transferred to Taobao but that management would be retained.

Taobao, which lets users sell items through online stores or auctions, reported a transaction volume of 80.9 billion yuan (US$11.8 billion) in the first half of 2009, nearly double the figure from one year earlier. Registered users on the Web site also doubled during that period. Alibaba also added a Facebook-style social networking platform to the Web site to encourage users to spend more time and money there.

Source : Konaxis

Baidu tested internally the new version map Baidu tested internally the new version map(0)

It is known that this was the largest function update since the map search was released, and its official version was expected to be officially launched in the Baidu world.

An internal e-mail from Baidu showed that Baidu Map team released a new version of the map internal test last Friday. According to the official news from Baidu, the Baidu World Congress 2009 which would be held on 18th of this year had changed its name to “The General Assembly of Baidu technological innovation”, and speculation inside the industry was that new Baidu map might be launched in this Assembly.

Baidu map search is a localization map search service jointly provided by Baidu and the provider of electronic map-MAPBAR.COM. Through Baidu map search, you can find the geographical locations of designated cities, urban areas, streets and buildings, which also provides line look-up function.

Baidu Q2 profit up 53% Baidu Q2 profit up 53%(0)

Higher sales growth is expected in the third quarter due to the growing acceptance of Phoenix Nest, its new advertising system based on keywords.

Sales growth is achieved by continuously introducing technology improvements to meet the customer’s varied demands, said Robin Li, the chief executive officer of the company. Phoenix nest, which is similar to Google?s AdWords, played a part in Baidu’s better-than-expected second-quarter revenue growth, along with China’s rapidly growing number of Internet users.

The Beijing-based company expected the third-quarter profit will grow by 15 perent to 18 percent from the second quarter. For the third quarter, Baidu projected sales of $184 million to $189 million, compared with the average analyst estimate of $178.9 million.

Analysts expect Phoenix Nest to be a key growth driver for Baidu in the upcoming quarters as China’s search market continues to expand at a rapid pace. The market grew 47 percent year-on-year in the second quarter to 18.1 billion yuan ($2.6 billion), according to data from Analysys International.

Baidu, controlled 61.6 percent of China’s search market in the second quarter, according to Analysys International. The firm is holding off rival Google Inc, which held 29 percent of the China search market.

According to a Deutsche Bank note, web traffic to Baidu increased gradually since late March while traffic to Google China remained flattish.

Jennifer Li, Baidu’s chief financial officer, said the firm was expecting higher costs in the third quarter because Baidu was hiring more sales people for Phoenix Nest and hosting a forum in that period.

The company said the number of online marketing customers using its site increased 9.7 percent quarter-over-quarter to 203,000 in the second quarter.

As of the end of June,, China has 338 million people surfing online, the world’s biggest population of Internet users.

Source : Konaxis

Baidu is working with Discovery Channel Baidu is working with Discovery Channel(0)

This is the first opening of this kind of site.

The website provides users with a unique interactive platform for exchange and sharing of the knowledge and information at Discovery channels around the world, including a variety of topics from the science and technology to history and culture, as a supplement of Discovery other than the TV media.

In the future, Baidu will have overall responsibility for the site construction, operation, management and content updates of Discovery Channel Chinese Web. Discovery will be the exclusive content provider responsible for the latest custom content and translations designed for the Chinese market.

High revenue Baidu third quarter 2009 High revenue Baidu third quarter 2009(0)

Baidu?s labor costs may rise in the third quarter because the company plans to hire more people as it expands, said an analyst.

Second-quarter net income increased 45 percent to 383.3 million yuan from a year earlier, the Beijing- based Baidu said Thursday in a statement. Sales rose 37 percent to 1.1 billion yuan.

Baidu?s share of the Chinese search market rose to 74.1 percent in the first quarter from 73.1 percent a year earlier, according to Beijing-based research firm IResearch Inc. Google Inc.?s share climbed to 20.9 percent from 18.7 percent.

Source : Konaxis

Baidu will compile the rural digital  Encyclopedia Baidu will compile the rural digital Encyclopedia(0)

Since the first half of the year, in its important income source-keyword promotion-the species which have fastest growths in proportion are agriculture, forestry, animals and fishery, so that we can see that the e-commerce market of rural areas has great potential and Baidu will strengthen its mining efforts in this regard.

In addition to Wikipedia, the Baidu will also increase the ratio of keywords promotion, and in conjunction with several other products, such as “Baidu Zhi Dao”, Baidu You A”, providing information answers, brand advertising display, online network marketing platform support,to help marketing for rural tourism information and other native products.

The encyclopedia’s contents are from the participants of “rural information competition”. Baidu provided for the contest 5 million yuan and online promotion resources.

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