iResearch-Baidu: Entertainment Brings traffic Financial Brings Income

Visits of Baidu entertainment exceeds 10 million
According to the latest data from iUserTracker, monthly visits of Baidu entertainment reached 10 million since its launch in Jan, 2008. Users of Baidu entertainment are mainly of young people with low incomes.

The launch of Baidu entertainment channel can increase the traffic and meet young users requirements. But has little contribution in attracting ads. According to iResearch, Baidu will improve user experience to make entertainment channel an important one. And advertisers haven¡¯t realized media value of Baidu entertainment channel yet.

iUserTracker- User Structure and Behavior of Baidu Entertainment and Financial Service in Feb. 2008

iUserTracker- User Structure and Behavior of Baidu Entertainment and Financial Service in Feb. 2008

Financial service is sharp in business value

According to the latest data from iUserTracker, since the launch in Nov, 2007, monthly visits of Baidu financial channel maintains at 2 million. Its users are mainly aged over 36 with high education level and high incomes, which helps financial channel to attract many advertisers, especially advertisers in financial, insurance, automobile and real estate industries.

iResearch believes that the launch of Baidu financial channel is to attract users with high consumption power. User stickiness is the key point for Baidu financial channel. Monthly viewing duration of Baidu financial channel has exceeded 3 minutes by now.

Services for young users bring traffic

Young users are fantastic in entertainment news and can bring large number of visits. But these traffics are of low business value, and lack of proper profit model is needed.

Services for users aged between 25 and 35 are stars

For users aged between 25 and 35, who are regarded by advertisers because of high consumption power, Internet is their first media at office. These people are in an important stage of life and pay much attention in work, real estate, marriage, parenting and shopping. New medias should improve information of above industries to increase user stickiness and attract more advertisers.

Services for users over 35 are of great potential

Users over 35, who are of high incomes, don¡¯t frequently use new medias. But services they are interested in are of high business value, such as financial, trade, travel, health and luxury.

Business Value of Users by Age for New Medias

Business Value of Users by Age for New Medias

In a word, as a representative of new media, Baidu has grasped high business value users. iResearch suggests that new medias should improve their product structure to meet users requirement in different stage of life to increase user loyalty.


Add your comment

Commenting is allowed only for registered users.

Other articlesgo to homepage

The fight of Search engines in China

The fight of Search engines in ChinaComments Off

Baidu is the search engine that rages in China representing a little over 80% of market share, it could be the star of the Chinese Web for 2 years, thus invading the majority of the Chinese population. The Chinese are hyper-connected people, besides where you wander in China, you will see that all categories of

Baidu restores Terracotta Army with AR

Baidu restores Terracotta Army with ARComments Off

  Whenever you pay a visit to the Terracotta Military ( bingmayong) in west China’s Xi’an, you can experience astonished through the grandeur in the innumerable clay soldiers and horses, which were buried with China’s initial emperor Qinshihuang to accompany him for the afterlife. In people’s intellect, these terracotta sculptures seem vivid and lifelike, though the

Baidu Apollo, next Chinese Top Innovation

Baidu Apollo, next Chinese Top InnovationComments Off

Apollo launched by Chinese Giant Baidu will make a whole new change in automatic transport system As of late, Kitty Hawk (sponsored by Google’s Larry Page) got consideration for exhibiting its variant of a flying car, which requires no pilot permit. In a smooth video, the model vehicle is seen to float through the waters

When Google will come back to China ?

When Google will come back to China ?Comments Off

Google available in China for over an hour !  Google had its own Easter miracle. For a very short time, Google’s services were available in China for the first time in over three years. South China Morning Post reported that mainland Chinese IP addresses were able to access Google websites from 11:30 PM Sunday, March

Top 10 SEO companies in China

Top 10 SEO companies in ChinaComments Off

I am working for a new ecommerce plateform(not online now), and to succeed I know that SEO on Baidu is of paramount importance. However competition is fierce. China accounts for half of the netizens worldwide, and it isvery hard to get visibility. The offer is as big as the demand; therefore you need to increase

read more

Contacts and information

Social networks

Most popular categories

Real Time Analytics