July 13, shoes e-commerce site – Le Tao CEO told reporters that as Google search was suspected of infringing Le Tao’s rights, it had sued the latter to court, and Beijing’s Haidian District Court had accepted the case which was expected to be on trial on July 15.

Early in May this year, as Le Tao staff accidentally entered in the Google “Le Tao”, the sponsored links under search box was “to buy sports shoes, Le Tao is not as good as xxx”. Le Tao believed that Google China sold “Le Tao” as keywords to competitors, resulting in the public saw the above bad words used by competitors when searching in Google.

Lawyer of Beijing Tian law firm said: Google’s sale of Le Tao to their competitors in search engine which has a great influence on public was against the Le Tao’s reputation and economic interests.

Bi Sheng further said that from early May to the last exchange of evidences, Google showed distinct five faces, which intended to impute and appease, “After Le Tao staff discovered bad words, they called Google, but was told legal affairs was on leave -it was the first face; after filing in court, this was still not addressed, the staff answered the phone in bad attitude – this was the second face; a few days later, followed quickly by additional legal letters from Le Tao, the result was still not addressed – this was the third faces; after receiving a court summons, Google attitudes was reversed – this was the fourth face; in exchange of evidences, the attitude changed once again, Google denied its acts – this was the fifth face. “

Similarly, another search company Baidu also encountered trouble because of online promotion. On July 8, at the Ministry of Public Security press conference, Deputy Secretary Ministry of Public Security Network Security Protection Agency, Gu Jian, said Baidu Guangzhou Branch Staff provided marketing services for the gambling website “777 live entertainment field” and gained 600,000 yuan of illegal profits.