Bing in China

The Microsoft portal, an effort to spur use of its services in a market crowded by local competitors, offers downloads of mobile clients for Bing and Windows Live Messenger, along with instructions on how to use Microsoft services, including Hotmail, from a mobile phone.

Bing has not caught on in China and Microsoft has done little to promote it in the country. However, Bing, launched in June, has grown quickly in the U.S. and attracted about 9 percent of online searches there last month, according to Internet monitoring companies.

The Bing mobile client lets users search for local information such as maps, restaurant locations and weather forecasts. Microsoft “will continue to strengthen and expand the service scope of its mobile Internet products,” the company said in a statement. While Baidu and Google have well-established search services for free music downloads that keep Chinese users coming back, Microsoft so far has done little to localize Bing, Cavender said.

Source : Konaxis

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