The source said that Baidu was expanding personnel of relevant aspects of games to expect next year to co-operate in the gaming operations. More media disclosed that Baidu in low-key had set up the game division to make early preparations for next year’s joint operations of online games.

Statistics showed that in April 2008 Baidu had announced in high-profile its involvement in the gaming industry to launch web page game platform, but at that time the model was Baidu providing a platform entrance and promotion resources, and professional game operators to provide specific game operations and maintenances.

However, earlier this month, Baidu adopted a web page game operation project, headed by a person named WEI Hongrui of Baidu wireless concurrently, primarily reporting to vice president of Baidu commercial operation, Shen-Hao Yu. Industry insiders said it might mean that Baidu was doing preparation work for operating large-scale online games.

Baidu side was not immediately available for comment.

The industry insider believed that currently there were increasing demands for higher co-operations of the gaming industry, and the two major Internet companies- Tencent and giant network’s joint operations developed ideas for the industry. While Baidu has an advantage of the search platform, and operations with online games will be beneficial to the company’s transation from flow into commercial values.