Forerunner of China’s mobile phone site, Well Khon Search founder and CEO Yang Ning in an interview today, disclosed that in the third quarter of this year, China’s wireless search amounted to 296 million times growing by 8.8 percent. Mobile and Internet convergence trends destined the mobile search would become the future direction of development of search technology, while building a profitable model will help to stand out and win at the starting point. In his view, the search engine needed personality and technology needed segment of the market and the current service provided by search was not good enough. According to reports, previously China’s mobile Internet population had a “low-income, low education” – “two low” characteristics, which once was the problem for the scaled profits of mobile Internet industry. With 3G penetration and the natural growth of corresponding groups, the audience structure will have a change. “90th” market will be the first population division of the segmented search engine market.

Insiders pointed out that currently China’s search market was highly concentrated, and Baidu holds over 60% of the entire search market. Moore’s Law, however, shows that China’s rapidly changing environment in mobile Internet will become the new model incubator. Mobile Internet industrilization’s key is in the “90 after” market.