Page4–I. Background
Page5–II. Definitions
Page5–1. Definitions Related to Survey Sample
Page6–2. Definitions of Terms Used in the Report
Page7–III. Methodology
Page9–¢ô. Summary
Page12–¢õ. Report
Page12–1.Definition and Classification of Internet Search
Page12–1.1 Definition of Internet Search
Page12–1.2 Categories of Internet Search
Page12–1.2.1 Directory Search
Page12–1.2.2 Keyword Internet Search
Page12–1.3 Classification of Domestic Internet Search Online Marketing Market
Page12–1.3.1 Fixed Ranking (paid placement)
Page13–1.3.2 Pay-for-performance
Page13–1.3.3 Address Bar
Page14–2. Summary of Global Internet Search Market
Page14–2.1 Development and Shares of Global Internet Search Market
Page15–2.2 Market Size of Global Internet Search Market
Page16–2.3 Characteristics of the U.S. Internet Search Market
Page16–2.3.1 Market Size of the U.S. Internet Search Market
Page17–2.3.2 Proportions of Main Search Contents of the U.S. Internet Search Users
Page18–2.3.3 Daily Search Queries of Internet Search Users in the U.S.
Page19–2.4 Features of the Development of Global Internet Search Market
Page20–3. Number of Users and Market Size of China Internet Search Market
Page20–3.1 Number of China Internet Search Users
Page20–3.1.1 Number of China Internet Users
Page21–3.1.2 Number of China Internet Search Users
Page22–3.1.3 Search Queries of China Internet Search Users
Page23–3.2 Market Size of China Online Marketing Market
Page23–3.2.1 Market Size of China Online Marketing Market
Page24–3.2.2 Composition of China Online Marketing Market in 2004
Page25–3.2.3 Composition of China Online Marketing Market 2001-2006
Page26–3.2.4 Market Size of China Paid Search Market
Page27–3.3 Market Size of China Internet Search Operators
Page27–3.3.1 Market Size of China Internet Search Operators
Page29–3.3.2 Percentage of Channel Cost for China Internet Search Operators
Page30–3.4 Search Queries of China Internet Search Market
Page30–3.4.1 Search Queries of China Internet Search Market
Page31–3.4.2 Number of Daily China Internet Search Users and Search Queries
Page32–3.4.3 Proportions of Various Search Features
Page33–3.5 China Internet Search Online Marketing Market Size
Page33–3.5.1 China Internet Search Online Marketing Formats
Page34–3.5.2 Market Size of Various Paid Search Formats in China
Page37–3.5.3 Composition of Paid Search Market in China
Page38–4. Analysis on Industry Value Chain and Business Model of China Internet Search Market
Page38–4.1. Analysis on the Development Stages of China Internet Search Market
Page40–4.2. Analysis on Industry Value Chain of China Paid Search Market
Page42–4.3. Analysis on Main Business Models and Billing Method in China Internet Search Market
Page42–4.3.1 Analysis on the business model of Internet search
Page44–4.3.2 Revenue Sharing between Internet Search Operator and Channel Agent
Page45–4.4. Analysis on China Internet Search Market Channel Agent
Page45–4.4.1 Total Revenue of Internet Search Channel Agents
Page46–4.4.2 Number of Internet Search Channel Agents and Classification
Page47–4.4.3 Revenues of Internet Search Channel Agents
Page48–4.5 Main Features of China Internet Search Market
Page49–5. Analysis on Use of Internet Search Online Marketing by China Enterprises
Page49–5.1 Number of China Medium and Small Sized Enterprises
Page50–5.2 Number of SMEs in China that Use Paid Search
Page51–5.3 Percentage of SMEs in China that Use Paid Search
Page52–5.4 Average Annual Expenditure on Paid Search by China SMEs
Page53–6. Analysis on Major China Internet Search Operators
Page53–6.1 Market Shares of Major China Internet Search Operators in 2004
Page55–6.2 Revenues of Main Internet Search Operators in 2004
Page56–6.3 List of Revenues of Major China Internet Search Operators in 2004
Page57–6.4 The Most Frequently Used Internet Search Websites in China 2004
Page58–6.5 Market Shares of Major Operators in Terms of Search Queries in 2004
Page59–6.6 Main Search Features Provided by Internet Search Operators
Page60–6.7 Analysis on Main Internet Search Operators
Page61–6.7.1 Search Portals
Page71–6.7.2 Portals with Search Features
Page77–7. Analysis on China Internet Search Users
Page77–7.1 Analysis on the Use Behavior of Internet Search Users
Page78–7.2 Allocation of Various Search Tools On an Internet Search Users’ Desktop
Page79–7.3 The Most Frequently Used Browsers by China Netizens in 2004
Page80–7.4 Analysis on Usage Pattern of Internet Search Users
Page80–7.4.1 Whether China Netizens Used Internet Search in 2004
Page81–7.4.2 Reasons for Using Internet Search
Page82–7.4.3 How Long Have the Users Adopted Internet Search
Page83–7.4.4 Frequently Used Internet Search Methods by Internet Search Users
Page84–7.4.5 Search Contents of China Internet Search Users
Page85–7.4.6 Search Contents of Internet Search Users by Different Brand
Page86–7.4.7 Number of Pages Browsed by Internet Search Users in Search Results
Page87–7.4.8 Reasons for Internet Search Users to Click Links Appeared in Search Results
Page88–7.5 Use of Different Brand Search Tools by Internet Search Users
Page88–7.5.1 Main Search Products Adopted by Internet Search Users
Page89–7.5.2 Most Frequently Used Address Bar Search Product by Internet Search Users in 2004
Page90–7.5.3 Most Frequently Used Toolbar Search Product by Internet Search Users in 2004
Page91–7.6 Use of Search Portals and Search Channels of Internet Portals by Internet Search Users
Page92–7.7 Analysis on Needs of Internet Search Users
Page92–7.7.1 How Do Internet Search Users Balance Between Search Products of Different Brands
Page93–7.7.2 Whether Internet Search Users Aware that Advertising Info Included in Search Results
Page94–7.7.3 Needs of New Search Features by Internet Search Users
Page95–7.7.4 Problems in Internet Search Service Regarded by Internet Search Users
Page96–7.7.5 Whether Internet Search Users are Willing to Pay for Internet Search Service in the Future
Page97–Disclaimers