Zhou HongYi , the chairman of Qihoo 360: Micro-Creative drives change

Nowadays UE(User Experience) as a dominating mode in new times, is greatly impacting on the management of traditional business. Because e-business extremely develops, consumers for some products feel can quickly convey to every corner of the world. So if you can from the user’s perspective, even a tiny change, such a tiny change, I call it micro-creative.

All starting from the user

The company can concern for strategy, layout and industry chain when developing a new product, however consumers concern what is the value of your product, and your product can solve problem for me. So an enterprise can go into micro-creative, first there is a kind of culture, it is not mystery, it requires the enterprise shape a kind of culture from the user angle and point of view from top to bottom. It requires the entrepreneur, executives, product manager, marketing personnel shall submerge your ego, willing to enter the details of the products, to understand the feeling the user for product. No the culture, no matter how to change, will be an unordered Brownian movement.

Overthrow the market

From the classical cases, when Apple introduced the iPod, because it was so small, without any PC manufacturers felt dangerous, but Apple started to form brand and the user base, it was too late when Microsoft realized. The tiny innovation will be able to merger the market of the industry leaders step by step through meeting the needs of users, improving product experience continuously.

The micro-creative begin from the unpopular field

The micro-creative often begin from the unpopular field, we choose the unpopular field. There will be a kind of survival and growing space without the concern for strong competitors.

Everyone should be micro-creative drivers

Everyone should be micro-creative drivers, CEO is no exception. Micro-creative is a kind of methodology, it stresses the practice.

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