“Through the Shou Chuang endorsement company to provide endorsement, we obtained 50 million yuan loans from the Cuiwei branch of Beijing Bank.” Wang Changtian, president of Enlight Media Ltd. said.

It is said by officials in Beijing that since the financial crisis, there had been an overall slowdown in economic growth in Beijing, but the field of cultural and creative industries was growing the same in the period of last year. As of the end of April, Beijing Bank, Bank of Communications Beijing Branch have approved 87 loans projects for cultural and creative industries with 1.4 billion loans.