Dell Inc. expects its unit sales growth in China to beat the market’s projected 12% expansion in the fourth quarter, the executive added.

On top of its more than 3,000 sales points, Dell recently launched a flagship retail store in Shanghai, China’s financial hub. The PC maker has also been beefing up its sales force in China’s secondary cities.

“We will continue to make those investments. We will open more retail stores and of course we are expanding our sales team in the (secondary cities),” said Amit Midha, head of Dell’s small and medium business unit in Asia.

“We want to make sure the tier three, tier four cities have Dell’s sales people on the ground,” he said in an interview.

Midha said that based on industry data, Dell’s unit share in China stood at about 9 percent, compared to Lenovo’s 29 percent and HP?s 14 percent.

Midha had earlier told a newspaper in China that Dell’s sales in China last year rose 28%, outpacing industry growth of 7% in the country, and that China accounts for around 5% of the company’s total global sales. Dell generated $61.1 billion in global revenue in the fiscal year ended Jan. 31, 2009.

Source : Konaxis