Page5¡ª¡ªI. Background
Page6¡ª¡ªII. Definitions
Page7¡ª¡ªIII. Methodology
Page8¡ª¡ªIV. Summary
Page14¡ª¡ª¢õ. Text
Page14¡ª¡ª1. Annual Revenues of Major Portals in Recent Years
Page14¡ª¡ª1.1 Annual Revenues of Sina
Page17¡ª¡ª1.2 Annual Revenues of Sohu
Page19¡ª¡ª1.3 Annual Revenues of Netease
Page21¡ª¡ª1.4 Annual Revenues of TOM Online
Page24¡ª¡ª1.5 Annual Revenues of Tencent
Page27¡ª¡ª2. Analysis on Operation of Major Portals in 2005
Page27¡ª¡ª2.1 Comparison of Revenue Distribution in 2005
Page28¡ª¡ª2.2 Operation Analysis of Sina in 2005
Page29¡ª¡ª2.3 Operation Analysis of Sohu in 2005
Page30¡ª¡ª2.4 Operation Analysis of Netease in 2005
Page31¡ª¡ª2.5 Operation Analysis of TOM Online in 2005
Page32¡ª¡ª2.6 Operation Analysis of Tencent in 2005
Page33¡ª¡ª3. Competitive Capability of Major Portals in Website Traffic
Page33¡ª¡ª3.1 Audience Reach of Major Portals in 2004
Page35¡ª¡ª3.2 Audience Reach of News Channels of Major Portals in 2004
Page36¡ª¡ª3.3 Audience Reach of IT Channels of Major Portals in 2004
Page37¡ª¡ª3.4 Audience Reach of Auto Channel of Major Portals in 2004
Page38¡ª¡ª3.5 Audience Reach of Sports Channels of Major Portals in 2004
Page39¡ª¡ª3.6 Audience Reach of SMS Channels of Major Portals in 2004
Page40¡ª¡ª3.7 Audience Reach of Female Channel of Major Portals in 2004
Page41¡ª¡ª3.8 Audience Reach of Search Channels of Major Portals in 2004
Page42¡ª¡ª3.9 Audience Reach of Email Channels of Major Portals in 2004
Page43¡ª¡ª4. Comparison on Demographic Features of Portal Visitors
Page43¡ª¡ª4.1 Gender Distribution of Most Frequent Visitors of Each Major Portal
Page44¡ª¡ª4.2 Age and Monthly Income of Most Frequent Visitors of Each Major Portal
Page45¡ª¡ª4.3 Marital Status of Most Frequent Visitors of Each Major Portal
Page46¡ª¡ª4.4 Education Background of Most Frequent Visitors of Each Major Portal
Page47¡ª¡ª4.5 Occupation Distribution of Most Frequent Visitors of Each Major Portal
Page48¡ª¡ª4.6 Geographic Distribution of Most Frequent Visitors of Each Major Portal
Page49¡ª¡ª4.7 City Level Distribution of Most Frequent Visitors of Each Major Portal
Page50¡ª¡ª4.8 Major Internet Access Methods Adopted by Most Frequent Visitors of Each Major Portal
Page51¡ª¡ª4.9 Years of Internet Use of Most Frequent Visitors of Each Major Portal
Page52¡ª¡ª4.10 Age and Daily Online Duration of Most Frequent Visitors of Each Major Portal
Page53¡ª¡ª4.11 Major Internet Access Location of Most Frequent Visitors of Each Major Portal
Page54¡ª¡ª4.12 Monthly Income and Monthly Online Expenditure of Most Frequent Visitors of Each Major Portal
Page55¡ª¡ª5. Competitive Capability of Major Portals in Online Advertising Business
Page55¡ª¡ª5.1 Advertising Revenues of Major Portals in 2004
Page56¡ª¡ª5.2 Number of Advertisers of Major Portals in 2004
Page57¡ª¡ª5.3 Number of Advertising Records on Major Portals in 2004
Page58¡ª¡ª5.4 Analysis on Users’ Behaviors towards Online Advertising
Page58¡ª¡ª5.4.1 Daily Online Duration and Daily Online Ad Viewing Duration of Most Frequent Visitors of Each Major Portal
Page59¡ª¡ª5.4.2 Whether Most Frequent Visitors of Each Major Portal Will Click Online Ads They Have Browsed
Page60¡ª¡ª5.4.3 Favorite Online Ad Formats of Most Frequent Visitors of Each Major Portal
Page61¡ª¡ª5.4.4 Influence Level of Online Ads on Most Frequent Visitors of Each Major Portal
Page62¡ª¡ª6. Competitive Capability of Major Portals in Instant Messenger Sector
Page62¡ª¡ª6.1 Major Portals and Their IM Products
Page63¡ª¡ª6.2 Frequent Users of Each Major Portal’s IM Product
Page65¡ª¡ª6.3 Use of Instant Messaging Tools in China
Page67¡ª¡ª6.4 Comparison on Demographic Features of Portals’ IM User
Page67¡ª¡ª6.4.1 Differences of Gender Distribution between Major IM Tools
Page68¡ª¡ª6.4.2 Differences of City Level Distribution between Major IM Tools
Page69¡ª¡ª6.4.3 Differences of Age Distribution between Major IM Tools
Page70¡ª¡ª6.4.4 Differences of Level of Education between Major IM Tools
Page71¡ª¡ª6.4.5 Differences of Level of Monthly Income between Major IM Tools
Page72¡ª¡ª6.4.6 Frequency of IM Use per Week
Page73¡ª¡ª6.4.7 Spent Length of Time of IM Use per Use
Page74¡ª¡ª7. Competitive Capability of Major Portals in Email Sector
Page74¡ª¡ª7.1 Number of Email Accounts in China
Page75¡ª¡ª7.2 Market Share of Major Free Email Service Providers
Page76¡ª¡ª7.3 Market Share of Major Pay Email Service Providers in Individual Charge Email Market
Page77¡ª¡ª7.4 Most Frequently Used Free Email by Chinese Email Users
Page78¡ª¡ª7.5 Comparison on Demographic Features of Portals’ Email User
Page78¡ª¡ª7.5.1 Differences of Gender Distribution
Page79¡ª¡ª7.5.2 Differences of Age Distribution
Page80¡ª¡ª7.5.3 Differences of Level of Monthly Income
Page81¡ª¡ª7.5.4 Differences of Level of Education
Page82¡ª¡ª7.5.5 Differences of City Level Distribution
Page83¡ª¡ª7.6 Satisfaction Analysis of Portal Email Users
Page83¡ª¡ª7.6.1 Satisfaction Level of Portal Email Users on Providers’ Customer Service
Page84¡ª¡ª7.6.2 Satisfaction Level of Portal Email Users on Mail Capacity
Page85¡ª¡ª7.6.3 Satisfaction Level of Portal Email Users on Connecting Speed
Page86¡ª¡ª7.6.4 Satisfaction Level of Portal Email Users on Anti-Virus Feature
Page87¡ª¡ª7.6.5 Satisfaction Level of Portal Email Users on Anti-Spam Feature
Page88¡ª¡ª8. Competitive Capability of Major Portals in Internet Search Sector
Page88¡ª¡ª8.1 Analysis on China Major Portal Search Operators
Page88¡ª¡ª8.1.1 Main Business Models and Billing Methods in China Internet Search Market
Page89¡ª¡ª8.1.2 Market Share of China Internet Search Operators in 2005
Page90¡ª¡ª8.1.3 Revenues of China Internet Search Operators 2003-2005
Page91¡ª¡ª8.2 Usage Share of China Internet Search Operators in 2005
Page92¡ª¡ª8.3 Reach of China Major Search Websites in 2005
Page93¡ª¡ª8.4 Analysis on Internet Search Personal Users
Page93¡ª¡ª8.4.1 Most Frequently Used Toolbar by China Toolbar Search Users
Page94¡ª¡ª8.4.2 Frequently and Most Frequently Used Search Websites by China Internet Search Users in 2005
Page95¡ª¡ª9. Comprehensive Evaluation on Portals’ Competitive Capability
Page96¡ª¡ªAppendix: Research Methodology and Procedures
Page98¡ª¡ªDisclaimers