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Wechat Marketing tips Wechat Marketing tipsComments Off

Maximize your impact by putting your marketing effort on the right APPs is key to your success.

The potential of Chinese market is not to be demonstrated anymore and adapting your tactics to the Chinese culture is worth…

 

As of December 2015, WeChat reached over 650 million active users (more than 88% of those users are chinese).

Its direct competitors, Skype, Whatsapp, Viber and Line reach just over 300 million, 800 million, 100 million and 560 million.

 

Worldwide, WeChat ranks in the top 2 most popular social networking-messaging applications, based solely on active users.

 

From a China perspective, WeChat is by far the single most popular application.

-       Unlike WhatsApp, Wechat is not just a mobile phone messaging application, it also out-competes RenRen (the equivalent of Facebook in China) by having more active users.

-       Unlike WhatsApp, WeChat is also China’s default messaging service on PCs and Tablets. Knowing that CTRs are higher on PCs and Tablets, this aspect brings greater visibility and higher CTRs for advertisers.

-       It is also the default video chat app in the way that Skype is to users within the United States.

WeChat is truly the dominant social media in China.

 

Considering non-Chinese users only, WeChat’s total active users will not be representative of its popularity in English speaking markets such as USA, Canada, Australia etc.

 

Like Whatsapp, if the user were to lose their phone or change their number, they would be able to transfer all their contacts and messages onto a new phone. WeChat shares all the important features of Whatsapp such as Group Chat, Text Chat, Voice Chat, Web Chat, sending photos and videos and sharing location.

 

Thus, it combines the advantages of social networking offered by Facebook, the mobile phone usability of WhatsApp and video messaging popularity of Skype all in one single platform.

 

If you consider to engage the Chinese market from a long-term business standpoint, wechat is a MUST.

 

WeChat offers greater usability and several features which outdo its current competition.

 

WeChat Users, what you need to know

Looking at the demographics of Wechat users in China, we realize WeChat looks like Facebook in United States in the mid-2000s, meaning

it’s primarily used by youth and trendy segments in major cities of China.

 

Age: Only 15% of WeChat users are aged over 35, and of these, Chinese natives constitute an even lesser percentage. Therefore, if your product/service targets elder or middle aged native Chinese population, RenRen is probably a better solution.

Gender: female users represent under 35% of wechat users.

 

Cultural differences in China

In order to be successful in China and compared to western countries, here are the general culture differences you should consider:

  1. Chinese people are very community-oriented:  Don’t explain the benefit of the product to 1 consumer directly (i.e. “our product will enable you to….” OR “you will no longer have to….”). Advertising in China emphasis on “we” and “us” (not “you” and “I”). Chinese consumers are using these apps to feel part of a community and to interact with or make friends.

 

  1. Status is very important in China : Treated your customers like a VIP and show them they are important (for both Chinese men and women). The westerners’ successful brands in China are high-end clothing brands. Chinese love to buy brands (Hugo Boss, Versace, etc.) and will not compromise by buying a cheap duplicate.

 

  1. Business environment

a)      TV or radio media, heavy regulation impedes foreign parties from entering China’s online content arena.

b)      Scale and differentiation: Although the Chinese advertising market is busy, only few brands are fighting for the Share of voice. If your product offers some kind of differentiation it will capture customers attention especially on Wechat.

 

Guidelines for organizing a WeChat Marketing Strategy

Even if most of the tactics we use with Chinese APPs do not differ greatly we do on WhatsApp or other platforms, there are some key differences to keep in mind when you organize a WeChat Marketing Strategy:

-       Use QR codes: QR codes are very popular in China and WeChat offers in-built functionality to quickly read or create a QR code, then Users can easily you and integrate your community.

• Knowing Chinese people love to be part of a community, having a large online community (followers) the greater impact you will have in convincing your potential buyers. The social reach offered by having a lot of followers is very important in China.

• Don’t forget WeChat is not just a messaging APP (like Skype or Whatsapp), it’s also a social media platform similar to Facebook. Ensure that your marketing campaign is warm and welcoming.

Engagement comes first (before sales): Chinese people are frugal. You will win them them by offering something different make them feel different, you need to turn them into your brand evangelists instead of just offering them more value for their money. For instance, you can offer free content such as webinars, ebooks etc or you could hold contests and special events.

Status and exclusivity are important in addressing Chinese consumers. They look for luxury products/services, trends, exclusive offers, LTOs, etc… Chinese people like to feel special.

“viral” marketing is even a stronger phenomenon with Wechat because it allows users to find and message strangers. If your campaign should have a viral element such as encouraging people to develop a network and spread your message.

Don’t spam your followers: WeChat allows you to mass message followers. Although this is very useful to advertise updates, offers and new products, it is bad practice to spam your own followers. Use the broadcast message functionality of WeChat sparingly. source Wechat Marketing Agency 

 

Summary

If you want to target the Chinese market and engage the 18-35 age group, Wechat must be a a key element of your marketing campaign.

 

WeChat is the single most popular social media application in China, has great functionalities and is growing at a fast pace.

 

In order to be successful using Wechat in China, you do need to consider cultural differences. Chinese people greater consider communities, privileges, exclusivity and luxury. Your value proposition doesn’t need to focus on price and value but more on exclusivity and differentiation.

 

Engage your potential buyers before trying to sell selling to them.

How Chinese tech firms are changing global markets How Chinese tech firms are changing global marketsComments Off

 

As China’s domestic market proceeds to create, quite a few on the country’s web giants are starting to look in other places for future expansion prospective buyers. As advancement slows as well as industry gets to be saturated, businesses together with Tencent, Alibaba, and lots of other people are eyeing not just Southeast Asia, but additionally Israel, the US, plus the EU.
To find out more, we talked with Hagai Tal, CEO of Tel Aviv-based cell marketing enterprise Taptica. He has invested, led and produced corporations for development, continued expense, and IPO/disposal, which include Kontera, Amadesa, Payoneer, BlueSnap (formerly Plimus), and Spark Networks (NYSE: LOV). He’s a Fellow of your 3rd class on the Middle East Management Initiative of your Aspen Institute plus a member from the Aspen Global Leadership Network.


How active do you think you’re in China?


We have now an place of work in Beijing with all around 10 folks already. We’ve been serving customers like Cheetah Cellular, Tencent and various big guys, like Alibaba. We assist them to start with to discover a channel for us to sort a romantic relationship with clients outside the house of China. So our largest asset price will likely be helping these providers to determine what to do in regards to firms from the West. At times we get entangled while in the information in addition.
Though the the greater part of our enable would be to help them to determine which current market may be the right market for them. The Chinese market is definitely an fascination for us because we see the cellular proliferation in China. We see businesses in China which have lots of potential to expand.

In recent times, many of them are attempting to increase exterior of China, either by just distributing their information or getting businesses exterior of China. So we’re observing a whole lot of action coming from the Chinese current market. And that i should mention that during the the latest years, also there is some type of matureness while in the Chinese current market, the place in the past it was a lot more a jungle, you already know, absolutely everyone was striving to perform distinct issues. Now it is turning out to be substantially extra structured and you can find much more specifications.
And there is a lot far more interaction involving China and Western nations, so also how of performing company and conversation in between the two sides are getting to be better and superior. Payment phrases are greater, authorized stuff has become a lot easier to operate.
What does one imagine is driving this change?


Many of the companies we’re addressing are general public. So I believe the public current market currently gave them a superior valuation and they are all trying to search out strategies to go on to raise the expansion or even the maintain the growth they may have. They all fully grasp that it is most likely outdoors of China which will be the most effective way for them to accomplish it.

 


They all manage to retain the services of persons who may have the language, buy businesses who can give them the bridge to acquire those nations around the world invested in dollars to be able to try to marketplace their goods and in good shape their products to different marketplace. Once we visit the contracts, we see a good deal of men and women knocking to the door and asking issues regarding how to have to buyers outside the house of China.


How will be the Chinese center on revenue development impacting the global markets?


You will discover different ways of different inventory markets close to the planet. You already know, there is NASDAQ every person is looking at. We’re a community business on London stock exchange. There’s also Chinese providers going general public in China. Now, there is form of an arbitrage amongst the valuation the corporation gets in various markets and unique markets have various ways to evaluate a corporation. In London, should you possess the EBITDA, then you can get the valuation while in China should you have the internet earnings, you may get the valuation. So there is a large give attention to the web profit.

 

Digital in China ! 


Now, concurrently, the online revenue of many companies, specially those people inside the gaming sector, in China is rather high. It is significantly better than other places. So there is certainly an arbitrage among the different markets. It means that over the digital mobile shopper, China is rather large to providers in my area, that if we get approached by organizations from China, we need to adapt or we’d like to check out the exact same way which the Chinese are searching in to the providers. And so they do have a look at the web financial gain and since of that, we’d like to consider how you can current the business while in the web earnings also.
The Chinese, as a consequence of what we described in advance of, they should retain the expansion which they have. They need to invest in organizations. They have to have, if a Western company would like to be acquired via the Chinese, they should understand how the Chinese are searching into it. They can not just compare with the EBITDA where by they are doing it in London Inventory Exchange, they’ve got to take a look at the web revenue.
It is not so poor since the Chinese are on the lookout at hard cash. “Seriously just how much revenue you’re creating, in which the rest of the players are wanting in the tales all-around it plus the long run prospective.” explain the CEO of TailorMadeChina


How do you feel this can have an effect on organizations which are attracting Chinese-led financial investment?


They’re not just searching for businesses to purchase, they’re also in search of administration or people who will manage for them.
They are not necessarily coming in the firm and expressing, “We understand how to do it improved than you, you have got to complete regardless of what we let you know.” They see it a unique way, they are saying, “We do not comprehend all this. We wish you to keep on managing the business enterprise.”
They want the administration to stick about, they build the contracts all over the composition on the administration if they stick all over. They may have little interest in finding included from the day by day operating in the organization.


How about innovation? Will Chinese possession impact the innovation of such firms?


I really don’t think that assertion is pertinent anymore for the potential. I think the Chinese are becoming innovators. You understand, I observed these new bike-rental organizations. I believe this is often fantastic. This is innovation. I believe the Chinese maybe are already copying while in the earlier few several years, but I feel while in the the latest 12 months or two, the Chinese have grown to be more innovative.
You understand, for us, we simply cannot be revolutionary just for the men and women who stay in Israel as the industry is simply too smaller. But for your Chinese, they really do not ought to go up to now. They have to take a look at their regional background they have. After which should you check out the cell gadgets in China, it is revolutionary presently. You are aware of, I have gone to your conferences, I do believe there’s been design in China now happening.
The culture hole in between China as well as the west is getting lesser and smaller and we’ll see substantially much more revolutionary men and women. I see Chinese beginning to mature mainly inside the US. They arrive back now to China. They will be described as a fantastic team of folks which can direct innovation in China.

Read also :

 

Baidu Apollo, next Chinese Top Innovation Baidu Apollo, next Chinese Top InnovationComments Off

Apollo launched by Chinese Giant Baidu will make a whole new change in automatic transport system

As of late, Kitty Hawk (sponsored by Google’s Larry Page) got consideration for exhibiting its variant of a flying car, which requires no pilot permit. In a smooth video, the model vehicle is seen to float through the waters before drifting around 15 feet noticeable all around. However, strangely, Kitty Hawk Flyer may not be the main car taking off noticeable all around.

The idea of vertical take-off and landing (VTOP), or flying cars, enables flying machine to achieve high speeds without requiring runways, rather taking off like helicopters. A couple of the many names that are as of now dealing with VTOP outlines are Lilium, Uber, and Airbus. This is what they’re doing.

Baidu Top of innovation

1. Lilium in China

The Munich-based firm Lilium brings the idea of customized, clean, and moderate air goes to everybody. The airplane idea was started in 2013 by CEO and prime supporter Daniel Wiegand and now gets the sponsorship of financial specialists like Skype fellow benefactor Niklas Zennström and Wunderlist originator Christian Reber.

The Lilium Jet is the world’s first all-electric VTOL fly and gloats a mark mid-air move from float mode to wing-borne forward flights. The outflow free flies have zero operational natural effect, as per the organization. Lilium administrations will be accessible on request with a straightforward snap that enables clients to arrange an air maneuver to the adjacent landing cushion and “bring off with a push of a catch.” Its on-request air transport is required to transform into a reality in 2025. The firm is working effectively with driving portability specialist organizations to convey an across the board client encounter from booking to landing. source DaxueFirm

2. Uber in China

A predominant name in the car-sharing industry, Uber is not extremely a long ways behind in moving ground transportation to the skies.

The underlying expectation of Uber’s flying dream was distributed in its white paper discharged the previous fall, which laid out a future loaded with on-request air transportation that would abbreviate a two-hour drive from San Jose to San Francisco to a 15-minute flight. Uber has as of now collaborated with the world’s biggest charging system, Charge Point, to create exceptional chargers for its armada of electric flying cars at Uber Elevate Vertiports by 2020.

3. Airbus

The European aviation monster Airbus is tending to the fate of urban flying through its particular undertakings. At Geneva’s Motor Show in 2017, it uncovered its idea outline as a team with the amazing mentor developer Italdesign. Through its particular usefulness, the car will work both on ground and air. The plan of the cutting edge extends, called Pop-up System, contains completely electric capacities, alongside a container for two travelers. The case on wheels is empowered by a computerized reasoning (AI) handle that gets comfortable with the individual administrator and offers the most ideal courses and travel alternatives.

Airbus has been seeking after its flying-taxi activity since 2016. Extend Vahana is a self-steered flying vehicle idea that includes building up another kind of vehicle for individual traveler and load transport. Vahana utilizes VTOL, alongside sense-and-maintain a strategic distance from innovation, and is slated to be tried toward the finish of 2017. Not at all like Vahana, Airbus’ other unmistakable venture, CityAirbus, is intended for numerous travelers and will at first be moved by a pilot before going completely independent

source TechinAsia

Chinese Online Property Market Appears Set For Lengthy Downturn Chinese Online Property Market Appears Set For Lengthy DownturnComments Off

China’s online property market industry appears set for a prolonged downturn that will last far into 2017 and potentially beyond, according to analysts who say government policies intended to steady the housing sector have depressed sales and have had the expected effect of reducing demand for the online property services.

The projection of an extended downturn in the online property sector follows years of both growth and contraction, and the volatility in the market is one of the reasons that the government is imposing strict rules to avoid a housing market crash. If China were to experience a housing market bubble that burst, it would create significantly greater economic problems affecting more sectors than a narrower decline affecting just the property market.



The declining Chinese property market “is entering a long winter for at least six months.

According to a report released this week by economic analysts Alvin Jiang and Alan Hellawell from Deutsche Bank, the declining Chinese property market “is entering a long winter for at least six months.”

The South China Morning Post notes that the analysts believe that this downturn will last through to end of 2017, which could mean it lasts even longer — potentially into 2018. The analysts say that the decrease in the market can be directly connected to government policies that aim to avoid a housing market crash by imposing strict requirements on several important factors such as managing property prices and limiting transactions. [1]

In their report, the analysts said, “Both the online property transaction business and the related listing business are suffering from the cold property market. Continuing strict policies have frozen transactions and hurt the desire of property agents to spend,” which has led to major drops in property transactions. For example, the report says that the volume of property transactions in China’s top 10 cities dropped 25 percent in October.

 

The Chinese Online Property portals

Given the downturn, the analysts decided to downgrade their rating of the online property portal sales SouFun to “sell,” citing “continuing weakness” in the sector as well as the company’s apparent “scaling down” of operations. The analysts also downgrade 58.com — another online property sales portal — to “hold” rather than “buy” for similar reasons, because it “reflect[s] our concern on the continuing weakness in the property segment.”

However, a blog post on Barron’s Asia notes that the analysts’ report appears to be late in coming, because the property market was already experiencing a freeze before the release of the findings. [2]

“Isn’t Deutsche a bit too late to the game?” asked the blog post, which noted that SouFun had already dropped 60 percent in value and 58.com had experienced a similar 50 percent decrease this year.

The conclusions on the downturn in the market are in contrast to news reports earlier this year which said that SouFun was among several online property companies enjoying a rebound of growth.

For example, Bloomberg Technology reported as recently as March this year that due to a combination of government stimulus funding and a growth in the property market SouFun recovered 25 percent on the Bloomberg China-U.S. Equity Index compared to February this year. [3]

The Deutsche Bank analysis underscores the unpredictability and volatility of the housing market, and suggests that online property companies might need to rethink their strategies for 2017.

 

[1] http://www.scmp.com/business/companies/article/2056007/chinas-online-property-agencies-face-prolonged-downturn-analysts

[2] http://blogs.barrons.com/asiastocks/2016/12/14/chinas-property-market-is-freezing-up-sell-this-stock-now/

[3] https://www.bloomberg.com/news/articles/2016-03-27/online-property-companies-soar-on-china-s-real-estate-recovery

 

4 http://marketingtochina.com/generate-clients-requests-real-estate-field/

10 Things to know about the Chinese fashion brands 10 Things to know about the Chinese fashion brandsComments Off

What was the vision of Chinese about fashion 10 years before ? In the eyes of the Chinese luxury and fashion were only a matter of sign of wealth and status. Today, the Chinese have developed a real taste for luxury and fashion. Their vision has completely changed. Here are 10 things you need to know about fashion in China.

1. A new wave of Fashion in China

The new generation of Chinese young people have developed a taste to differentiate themselves from others and they show it in the way they dress. Chinese consumers today are not afraid to express their ideas on fashion. They dress differently, trying to find their own way and buy more in order to differentiate than to have the same as everyone. They want to wear clothes that represent their personality and attitude. This is why luxury brands and fashion designer must be creative and fully fledged collections to attract such Chinese consumers hungry for unique items.

2. The Chinese want to discover foreign brands

Chinese consumers are hungry for new and willing to try new brands. In 2001, when the UNIQLO brand of “fast fashion” Japanese moved to Shanghai, it was the opening a revolution in the minds of Chinese youth and then they wanted to discover even more fashion brands. Thus, brands such as Zara and H & M have brought a wave of fashion in China and then won the heart of Chinese youth. The Chinese prefer foreign brands to Chinese brands because of the designs. The new Chinese middle class no longer consumes only luxury brands such as LV, Gucci, Chanel, but also took into account other lower-end brands but also trend among young people.

3. The influence of Western fashion trends in China

Western trends and celebrities have a certain prestige that attract many Chinese people. They are inspired by celebrities they see in the fashion magazines, Films, Videos. Most foreign brands are taking Western models to promote their brand in China. Tag Heuer the Swiss watch brand ambassador took several celebrities for its campains such as Patrick Dempsey or the British top model Cara Delevingne.

4. The best ways to stay connected on fashion in China

 

The new generation of young Chinese starts to look for the news about fashion trends. They are looking for various fashion brands through various channels. The Chinese are very connected and use internet to discover a brand. H & M has entered the Chinese mainland in 2009, and the Chinese fashion community then discovered the brand and other foreign brand through internet. There is the phenomenon in China the KOLs, the “Key Opinion Leader” who are people who strongly influence Chinese consumers. Most often these are fashion bloggers who share their ideas about fashion and talk about current trends in fashion in the West to Chinese consumers.

 

5. Fashion and Luxury worth the money Chinese

Chinese consumers are willing to spend a fortune on luxury goods and fashion. There is a saying “something has value if it is rare.” Indeed, the Chinese love the products from limited edition, which are not always available on the Chinese market, the Chinese will therefore travel abroad in order to acquire these rare products.

6. Good advertising is a must for a fashion brand

Chinese consumers are very sensitive to beautiful adverts for the fashion industry. For a luxury brand or fashion, it is important to be seen in many fashion magazines such as Vogue, Elle, Glamour those will be consulted by the Chinese people. A good brand visibility shows great awareness for the brand that will attract the attention of the Chinese consumer.

7. A Chinese group always focused on the social status

Although the behavior of Chinese consumers for luxury goods has changed, it remains all the same a small group that still buys for social status. A group called “Tuhao” in Chinese which refers to people who spend their money on luxury. These purchases to show social status will give luxury brands an important place in the Chinese market.

8. fashion brands and social networks

Chinese consumers are more than 680 million to be connected to the Internet, especially on social networks. It is first necessary for a luxury brand to be well placed in the list of sites on the Chinese search engine Baidu when the consumer goes to research on the brand. Then, to promote the brand can do that through fashion blogs and fashion-based websites to raise awareness of the Chinese consumer. The most effective tool is the Chinese social networks like Weibo and WeChat to communicate with Chinese consumers. Weibo is the first social network in China to allow users to post information on any and receive feedback from audiences. It is therefore crucial for a fashion brand to create an advertising campaign on Weibo. On WeChat, the communication method differs slightly from Weibo. On WeChat, the user will share the contents of the brand to its family circle, which will give users confidence in the brand and the brand it will be easier to target new consumers.

9. The mini video to promote themselves in China

The videos are the new marketing strategy trend: share content through mini-videos is another way to communicate with your Chinese consumer. With Chinese consumers spend their time on their mobile, an advertising campaign through a video is the best way to captivate the audience.

10. Finding the right agency that will help you establish yourself in China

Another way to increase brand awareness is through a PR agency, or markeitng agency to help your business. The agency can help your brand to establish itself in China, or help improve the visibility of your brand to Chinese consumers.

 

For More Information :

When Google will come back to China ? When Google will come back to China ?Comments Off

Google available in China for over an hour ! 

Google had its own Easter miracle. For a very short time, Google’s services were available in China for the first time in over three years. South China Morning Post reported that mainland Chinese IP addresses were able to access Google websites from 11:30 PM Sunday, March 27 to 1:15AM the next day. Google has managed to slip through Chinese censorship by introducing a series of new servers in some Asian areas, which took the Chinese authorities quite some time to identify and block.

Read also: Beijing seeks to tighten reins on websites in China

This was the first time that Google search engine was available in China since it got blocked unexpectedly four years ago, in 2012. This action took place six months after Google announced in a blog post that its search engine was “inconsistent and unreliable” in mainland China. 

 

Google winning it against China?

These hundred and five minutes of Google search engine available in China were the first glimmer of hope of a victory for the Internet search giant in its ongoing battle with China. Google closed its China search engine in 2010 after refusing to censor search results and threatened to leave the whole country a few months before that. The following year, Google said China had hacked its Gmail to stop social revolution of the anti-government group Jasmine Revolution.

In December 2014, the Google Mail service had been totally blocked after users were able to access Gmail messages through third party applications, such as Microsoft Outlook. YouTube, owned by Google, has also been blocked since 2009.

 

The “Great Firewall” still makes victims !  

The overall censorship from Google is part of the “Golden Shield” Project of China, operating for 18 years now and aiming to help the Ministry of Public Security (MPS) to control what Chinese citizens can see online. The blocking of Internet services is known as “the Great Firewall” and claimed many victims other than Google. Indeed, Twitter, Facebook, Instagram and Snapchat are some of the major social networks to not be available in China.

There was no press communication from Google or Chinese officials to the fact that the search engine had been available in China. Having said that, with Google Play Store’s arrival in China which will occur this year, a quick availability could have been a glance at the upcoming future …

It is important to know how to get past this ” Great Firewall”. If you want to launch your website in China, please contact our specialized agents, they will for sure meet your expectations!

Further readings :

 

 

 

 

 

When Facebook will come back to China ? When Facebook will come back to China ?Comments Off

Facebook and Mark Zukerberg visiting China

During April 2016, Mark Zuckerberg came to China in order to meet the leader of Alibaba Jack Ma and the Chinese Communist Party (CCP) Chief Liu Yunshan. They talked about the different progress China made on the Internet field and shared their desire to create a better cyberspace. And by a better « cyberspace » Zuckerberg mean a world where Facebook is not blocked by the Chinese government.

Facebook has been blocked since 2009 in China. The CCP thought it could be used for anti-government movement and protests. However during Mark Zuckerberg’s move in China he successgully posted a picture when he was jogging on Facebook. So the « Great firewall » seems to have some breaches apparently.

During his different speechs Mark Zuckerberg talked in Chinese to the audience. For him it was important to learn Chinese because his wife is a Chinese woman. So in order to communicate with his family’s wife he had to learn. That is why he can speak in Chinese, with a certain accent which some Chinese complain about.

Facebook in China, easier to say than doing it

 

 

Chinese Digital era !

China, with 660 millions people who are using internet sound like a delicious meal for Mark Zuckerberg, but he might meet some difficulties.

Except the fact that the Chinese Communist Party always has a word to say about the entrance of Facebook on the network of China, something else will not work. There are already application and website which purpose the same service as Facebook and even more in order to feet to the Chinese market.

The most popular one in China with 650 million active users every month is Wechat. At the beginning it was only an instant message text application. But in few years it began stronger and bigger by helping Chinese in their everyday live. In addition of sending messages it is also possible to book tickets, order a taxi, pay the electricity bills of even do shopping. Against this beast which adapted his services to the Chinese market, it is going to be hard to acquire the same size without adaptation to the market.

And even if Facebook developp crazy stuff specially for the Chinese market it will be hard to highly penetrate the market as Wechat did when it started. At the beginning of Wechat, everything had to be built and now it is not anymore the case.

But Wechat is not the only actor in China. Microblogs like Weibo could be mentioned which is similar to Twitter and there are 200 million active users every month on this one.

The different competitors already developed in China represent the first difficulty for Facebook, the government is the second. The fact that Facebook is not authorized in China is a big deal. It is like because Facebook is not dedicated to the Chinese market like Weibo, Wechat and others are. So Facebook is against the regulation which is installed in China, so it is against the Chinese politic.

 

The goal of the CCP is also to favorise the development of national champions that is why foreign companies meet a wall of difficultier when it is about being in China.

For example there is Amazon which is implanted in China since 1998. Amazon had to face the government of course but giant Alibaba. And Nowadays Amazon.cn has only 1.3% of the market share.

Ubber is an another which had the same difficulties with the state and competitors. His main opponent is Didi Chuxing which is supported by Tencent and Alibaba like two big brothers who taking care of Didi Chuxing.

However Didi Duxing is not dominating the market yet with its seven million rides every day. About Ubber it is more about one million per day in China. The next goal for Ubber is to reach the billion rides per year.

So if Facebook want to engage himself in China’s market it will be important to have cash but to work on the image on the brand and how to acquire the Chinese users who have all they need with Chinese brands already implanted.

 

TOP 10 CHINESE SMARTPHONE BRANDS TOP 10 CHINESE SMARTPHONE BRANDSComments Off

Over the last years, the smartphone market has grown due to the increase of disposable income and the falling prices of smartphones.

In China, the smart phone market share is dominated by a few companies, however, most of these brands are locals.

Here we will have an overview of the main Chinese smartphone brands meeting success in both their domestic and the global market

Huawei

Huawai is a Chinese telecoms equipment giant founded by Ren Zhengfei in 1987. Nowadays, is one of the largest smartphone manufacturers worldwide since 2013. As a result of its growth, this year its market global share rose to 6.9% from 4.3%…

During the first half of 2014, Huawei shipped a total of 64.21 million devices of which 34.27 million units were smartphone. Due to its popularity, Huawei has experienced a growth of 62% in comparison with the same period of 2013.

 

ZTE:

ZTE is a Chinese company of telecommunications equipment, network solutions and mobile devices, which was founded in 1985. These days is considered as the world’s fourth-largest mobile phone manufacturer.

Xiaomi:

Xiaomi is the world’s third biggest smartphone maker after Samsung and Apple and due to its powerful digital communication equipment has become a worldwide revolution. This Chinese brand was created in 2010 by Lei Jun.No doubt that the little rice (Xiaomi means small rice in Mandarin) has grown big!

In China, Xiaomi sells more devices than Apple and it expected to rise up to 60 million unit sales in 2014, which mean double’s 2013. The first half of 2014, Xiaomi sold up to $5.5 billion, which means more than the whole sales of 2013.

Mi3 is its flagship smartphone and which has been sold in China, Hong Kong, Macao and Taiwan.

 

 

Coolpad:

Coolpad is one of the top smartphone brands in China founded in 1993 by Yulong Computer Telecommunication Scientific Co. This brand has realized a big inversion in R&D in order to develop inexpensive but powerful and sophisticated smartphones.

Lenovo

Lenovo has become the largest computer company in the world with 20% market share of the PC industry. Recently, the brand has began to sell smartphones around the world and now due to the mobiles devices reaches up to 45 percent of the world’s demography. Nowadays, the company sells more smartphones and tablets than computers, becoming the world’s third-largest smartphone manufacturer in terms of market share in the third quarter of 2013.

OPPO:

OPPO Electronics Co, is a Chinese technology brand founded in 2004. This brand is considered as one of the most important smartphone manufacturer in China, with a market share around 15.2%. OPPO has launched the Find 7 series with high- quality image-capture functions and rapid charging features. Thanks to its technologic progress, OPPO has a strong presence in the Chinese smartphone market.

Meizu:

Meizu is a well-known Chinese smartphone maker created in 2003. Its designs are focused to provide to the costumer a simple and intuitive mobile experience. While being among the pioneer of the Smartphone industry in China, in 2010 the company has faced legal problems, due the similarity of its devices with the IPhone. Since then, Meizu has developed new designs in order to differentiate them.

Gionee:

Gionee was established in 2002 as one of China’s largest mobile phone manufacturers. The Chinese brand is considered as a high tech enterprise which is focused on the R&D, production and sales of mobile devices. Since 2005, the brand has the mobile phone production license of GSM and CDMA. In comparison with last year, Gionee has increased its market share from 1.5% of 2012 to 4.7% of 2013 in China.

TCL:

Established in 1981, TCL is one of the biggest consumer electronics producers in China. TCL has a global presence and the brand cover many areas in the Smartphone industry like: design, development, manufacturing and product sales (mobile phones, computers and multimedia electronic s amongst others).

In 2010, it was the world’s 25th-largest consumer electronics producer and third-largest television maker.

K-Touch:

K-Touch was created in 2002 and is recognized as one of the most well-known consumer brands in China. This mobile phone manufacturer has its own R&D centre in Beijing and has developed a global top lab for mobile research.

 

Because of its top of the line R&D department, the brand is considered as a local smartphone brand with the most growth potential in China. K-touch is expected to experience the fastest growth in the coming years

K-Touch sells its mobile devices in 22 countries over the world.

We can talk about China as a connected country where people have developed a kind of mobile dependence.

Companies, particularly Chinese brands are tapping this tendency and they are developing modern smartphones to satisfy the Chinese people needs and therefore be an important part of the Chinese market.

The reality is Chinese shoppers prefer homemade brands, due to its high quality and its lower price.

 

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Zhou HongYi , the chairman of Qihoo 360:  Micro-Creative drives change Zhou HongYi , the chairman of Qihoo 360: Micro-Creative drives changeComments Off

Nowadays UE(User Experience) as a dominating mode in new times, is greatly impacting on the management of traditional business. Because e-business extremely develops, consumers for some products feel can quickly convey to every corner of the world. So if you can from the user’s perspective, even a tiny change, such a tiny change, I call it micro-creative.

All starting from the user

The company can concern for strategy, layout and industry chain when developing a new product, however consumers concern what is the value of your product, and your product can solve problem for me. So an enterprise can go into micro-creative, first there is a kind of culture, it is not mystery, it requires the enterprise shape a kind of culture from the user angle and point of view from top to bottom. It requires the entrepreneur, executives, product manager, marketing personnel shall submerge your ego, willing to enter the details of the products, to understand the feeling the user for product. No the culture, no matter how to change, will be an unordered Brownian movement.

Overthrow the market

From the classical cases, when Apple introduced the iPod, because it was so small, without any PC manufacturers felt dangerous, but Apple started to form brand and the user base, it was too late when Microsoft realized. The tiny innovation will be able to merger the market of the industry leaders step by step through meeting the needs of users, improving product experience continuously.

The micro-creative begin from the unpopular field

The micro-creative often begin from the unpopular field, we choose the unpopular field. There will be a kind of survival and growing space without the concern for strong competitors.

Everyone should be micro-creative drivers

Everyone should be micro-creative drivers, CEO is no exception. Micro-creative is a kind of methodology, it stresses the practice.

Dell 100 Billion in China Dell 100 Billion in China(0)

The company will open a second China operations center next year in Chengdu, adding production, sales and support in the western part of the country. It will also add an office and as many as 500 workers at its existing Xiamen site, the company said in a statement.
The $100 billion spending projection is a conservative estimate that includes purchases of components and products procured in China, Dell spokesman David Frink said. The company spent about $23 billion in China in 2009, he said.
Last year?s sales increased in the Asia-Pacific region for Dell at a faster pace than other parts of the world. Still, the company got only 12 percent in its business revenue last year from Asia-Pacific, according to data compiled by Bloomberg.
The manufacturing and customer support center in Chengdu will begin operations in 2011 and may eventually employ 3,000 people, the company said.
Dell said it?s the No. 2 supplier of PCs in China and that it posted a 52 percent revenue increase in its most recent fiscal quarter.

Source : Konaxis

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