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Netease To Offer Free Computer Game, Won’t Develop New Games In 2008(0) The game to be launched is Tian Xia Er, which did not achieve as good success for Netease as its Da Hua Xi You or Meng Huan Xi You games. Ding spoke to local media and said that the game was not successful on the market mainly because they ignored the difference in China’s 40 million game players and emphasized too much on its time-based charging. Ding said that with the change of the market, Netease will launch the game as a free game to players. Speaking of its social responsibility, Ding said that being ‘green’ is a standard that Netease has been adhering to as a game developer and the company will continue to follow this route to wrap China’s traditional cultural value into their game products. Ding disclosed that Netease would not focus on developing games of its own in 2008. Instead, he said that it would co-develop some games with its partners to bring better experience to gamers in China. Source : Chinatechnews |
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9you.com Launches Credit Card With China Merchants Bank(0) China Merchants Bank says that as one of the largest online game operators in China, the value of 9you.com is being recognized by more and more clients. A spokesperson at 9you.com says that 9you will try its hand in many different fields to better present its value as a lifestyle interactive entertainment community. The cooperation with China Merchants Bank should push Chinese game industry’s cooperation with the financial sector, thereby offering more payment solutions to players. Source : Chinatechnews |
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iResearch: Online Game-A New Opportunity for Kingsoft(0)
According to data from iResearch’s ‘Online Game Quarterly Report Q2, 2007′, the market size for online game was 2.65 billion and the biggest 5 companies’ income accounts for 72.6% of the market. Now there’re about 150 companies in online game industry in China, with 5 million revenues a quarter on average. Although the situation is grim, opportunity still exists. Compare with more than 10 million netizens, there’re only 100 million online game users, so online game market has great potential. Since there’re for Kingsoft in the field of application software and Kingsoft has successfully developed and launched JX online series, iResearch believe that developing online game business is the best choice for Kingsoft. Kingsoft doesn’t form a core competitiveness in online game yet According to Kingsoft operation and products, iResearch believes that Kingsoft is strong in innovation and research and development capabilities while weak in operation capability. Kingsoft once said that they would learn from Nintendo to develop popular games and attract users do not play games. With this concept, Kingsoft launched CO online which was easy to operate and became a successful game for new players. But the game lacks of core competitiveness to attract players to stay. Unengaging tasks and boring conversations make the game a common one. Although quality is a flaw for Kingsoft’s development, but the biggest constraints is its operation capability. iResearch advised that strengthen operation team is the first problem to be solved after IPO. IPO provides fund for expanding R&D team Kingsoft said that fund will be used for software personnel recruitment and strategic acquisitions after IPO. Considered of experience and profit, online game will still be the core business after IPO, but the research love knot and lack of operation capability restricted Kingsoft. So iResearch believes that the fund from IPO will be used to game development and the possibility of buying games is rare. To sum up, Kingsoft is transferring to game operation company from a software company. From business and income distribution structure, online game business is important to Kingsoft. To some extent, without online game business, Kingsoft would not IPO successfully. Kingsoft will focus on online game business after IPO. In the fierce competing industry, Kingsoft is not in inferior position in technology. iResearch advises Kingsoft to strengthen its operation team building and marketing service to form 2-3 core products. |
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Perfect World Obtains Certification, Launches Game Expansion Pack(0) Other recently introduced policies that are intended to protect the interests of players include the “Perfect World Password Protection Card”, “Perfect World Retrieval Business”, and the “Perfect World Telephone Password Protection Card”. The company says the ISO 9001 certification is a further validation of the company’s efforts to provide better and more caring customer service for every player of the company’s proprietary games. The company also announced that the “Sanjie Tianshu” Zhu Xian expansion pack has been launched for online game players in China. The expansion pack introduces an expanded online world, dozens of new characters, nearly 1,000 new monsters, 100 new pieces of armor, scores of new magic weapons, and thousands of newly added tasks. Additionally, the upper limit of game levels has been raised and many new scenes have been added. All of these features bring an entirely new experience to game players and offer more opportunities for users to maximize their performance potential. Source : Chinatechnews |
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CDC Games Expands Online Gaming Partnership With Sonokong(0) The expanded partnership includes the licensing, in China, of a new game called Dragonsky, as well as Sonokong’s commitment to continued support of content updates for Shaiya Online, which was ranked as one of the top 10 most anticipated games in China in 2006. The agreement also partners CDC Games and Sonokong to distribute Shaiya in Taiwan through MacroWell, a local publisher. Through the agreement, CDC Games has secured exclusive distribution rights in China for Dragonsky. The game, under development now by Sonov, a studio in Korea which draws on the support of Sonokong, is anticipated for commercial launch by CDC Games in the second quarter of 2008. Source : Chinatechnews |
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2005 China Online Casual Game Research Report(0) Page5¡ª¡ªI. Background |
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2005 China Online Game Research Report(0) Page5 I. Background |
