Baidu Brewing Plans To Enter Online Games Market

Chinese media reports that Baidu is secretly brewing plans to enter the online games market and will soon launch several types of computer games to be operated exclusively by its own departments. Baidu will make use of its own online platform and online game channel to run the games and may source games from other partners.

Baidu’s entry into the games industry will bring a great change to the industry. Other Chinese Internet companies like Tencent and Alibaba have started game divisions probably because of the potential real income to be earned from the sector. While companies like and have struggled over the past couple of years to legally earn good income from wireless channels, their gaming channels have continued to do well. China’s online game market value was RMB12.8 billion in 2007 and it will keep increase by more than 20% in the coming four to five years and will reach RMB40.1 billion by 2011.

Net revenues for the fourth quarter of 2007 increased by 34% quarter-over-quarter and by 50% year-over-year to RMB423.7 million for Chinese online gaming firm The9, while rival Shanda said net revenues increased 51.8% year-over-year for all of 2007.

Source : Chinatechnews


Add your comment

Commenting is allowed only for registered users.

Other articlesgo to homepage

3 great strategies on the Social Medias in China

3 great strategies on the Social Medias in ChinaComments Off

Today there is more than 600 million internet users in China, and they all use the social Medias, every time. It’s essential to be present in the social media when doing business in China. Here are three great strategies on the social Medias in China. 1.      Using O2O O2O is a digital marketing strategy that

Shanda Games Sales May Fall

Shanda Games Sales May Fall(0)

Shanda Games Ltd., China?s second- biggest operator of online games, said sales may fall for a second straight quarter as the company struggles to boost demand for some of its titles, reported Thursday’s Bloomberg.

NetEase Second-Quarter Profit Rises 3.8%

NetEase Second-Quarter Profit Rises 3.8%(0) Inc., China?s third-biggest online games provider, said second-quarter profit rose 3.8 percent after the company added players by introducing new titles and upgrades, reported Wednesday’s Bloomberg.

China Clamps Online Gaming Market

China Clamps Online Gaming Market(0)

Web users in China will have to register their names before playing games online as part of the nation’s first official set of rules governing the booming market, reported Wednesday?s China Daily.

China May Inflation Rises

China May Inflation Rises(0)

China’s inflation rose in May amid signs its rebound from the global slump is slowing, adding to pressure on Beijing to keep growth on track and control politically sensitive prices, reported Friday?s AP.

read more

Contacts and information

Social networks

Most popular categories

Real Time Analytics