Meanwhile, Zhang He said it would generate greater values to allow the video sites medialized.

Starting form this year, online video copyright increasingly caused more concerns. Zhang He revealed that at present the cost of video websites to buy television series was 10000-20000 yuan per episode, while in last year the average cost was about 4000-5000 yuan, but the recent purchased TV series reached 40,000 yuan level.

Concerning the purchasing price increase trend, Zhang He believed no need to worry too much, the market could naturally adjust to the overall industry. About the mentioned 40,000 yuan TV series, Zhang He said it would generate profits from copyright distribution, cooperations with operators, as well as 3G and advertising.

Turning to anti-piracy issue, Zhang He said that pirated video site hurt very much the development of the industry, legal action is excitement nets’ last resort. At the same time Zhang He said that the copyright issues in video industry is too difficult to resolve, “have no much confidence in self-innovation of the industry”.

Besides, Zhang He also said to Sina science and technology that, through the anti-piracy practices to expand the market share is not a true awakening, but playing the “muddy the waters” in the industry. What worried Zhang He most was after the current wave of fighting against Internet piracy video passed, the industry’s piracy would continue to develop.

“Video sharing is a very narrow thing, all people should not all go this way” in the eyes of Zhang the online video industry still has many left blanks. He believes that there are a lot of space in genuine video sites expanding the way to survive. “to medialized the video sites is more valuable” Zhang He cited an example.