Different from the popular book sales platforms like Zhuo Yue, It provides not only books sales, but also the Book Search, pre-reading, the online shopping price comparison, book reviews and even search for the nearest entities stores and other very useful functions. As a leading books portal, the current site can be described as the first provider with such a full-service books web site.

It was introduced by CEO Zhao Ge, neither traditional store or existing online bookstore could meet the various needs of readers, as the incomplete book types was a serious problem. There was little effective and convenient index among books, publishers, and authors, restricting the users’ personalized and multi-directional readings. This site will include nearly 1.8 million kinds of published books, and this largest library of Chinese books has a comprehensive coverage of the major categories from the mainstream book sites.