It can be seen from its newly revised dianping.com shanghai station, the original homepage which had only the contents of food was replaced with the navigation of “Guide to Living in Shanghai” , and below was broken down into 9 channels: food, entertainment, shopping, beauty, marriage, parent-child, sports fitness, cars, and hotels. Billboards on homepage, Top Categories, Top Search, Wonderful Comments were changed from the food to 9 channels related contents. At the same time, its 3 years’ operated contents of the community was displayed in popular tribal form on homepage.

According to the site related sources, the dianping.com revision was only in its headquarters of Shanghai and later revisions would be completed for major cities such as Beijing .

Zhang Tao, CEO of the dianping.com said that the revision was strongly driven by the majority of consumers, hoping through this revision they would provide a more convenient, economic, practical consumption guide service for people living in urban cities.

According to Zhang, dianping.com’s main business service was to provide accurate online advertising for life services clients, before primarily co-operations with catering business clients, and in the past one year, non-catering businesses clients co-operations developed very rapidly.