China accepted WTO ruling allowing joint ventures to distribute music online

The United States once sued China because of it put obstacles on import and distribution of books, music, movies and other entertainment products.

Committing to fulfilling WTO ruling means the Chinese have to adjust its import policy on American movies, audio and video products and books. China is allowed to retain import rights of two Chinese state-owned film distributors, and protect the Chinese government to have a degree of right to censor foreign films without increasing the annual quota of 20 foreign films for import. However, China cannot forbid the United States and other foreign enterprises to export to China movies, music, video games and books, and allow the joint venture to distribute music on Internet.

It is known that starting from 2003, Chinese domestic films at the box office have been beating imported films for 6 years. Market participants believe that, by contrast, audio-visual products may suffer more. Yesterday, reporter interviewed Tai He Mai Tian, in which Song Ke said that China’s future policy changes would not seriously affect the Chinese original recording industry, he also believed that this would do good to the show market.

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