Few days ago, the world’s largest Chinese search engine Baidu announced the official formation of an independent online video company, fully into the field of original high-definition online video industry. At the same time, China’s leading video-sharing sites youku reached an agreement with the 169v.net in charged of by China Internet Information Center for China Unicom iPhone (mobile Internet) to provide its mobile video users an exclusive branded content.

Baidu officials confirmed yesterday that the former president and COO Gong Yu 12580 has been invited to become the new company CEO. Vice president of Marketing and Business Development at Baidu, Ren Xuyang said, “With China’s Internet development and Internet users become more sophisticated, the market desire video companies with professional operation and high-quality Internet video, and Internet video is an important strategic development direction in the future.”

After multiple rounds of financing, youku are seeking cooperations with more resources with the official qualifications. China Internet Information Center is a key national news website led by the State Council Information Office, regulated by Foreign Office, with qualification of start-up mobile phone networks for the dissemination of audio-visual programs and has a very rich visual and audio content resources.

The newly established video company of Baidu, unlike the market’s leading video-sharing models, designed in close collaboration with the upstream copyright providers, free of charge to the general Internet users, providing a series of rich high-definition video contents such as full genuine movies, television dramas, sports, animation.