Storm formally established media companies

Wu Hai – the company’s media marketing expert, acted as a general manager, and will launch the first product “Internet big horn”. Insiders said the product will be in the form of pop window in storm software client.

According to Storm introduction, the storm media is media management and advertising operations carried out by relying on storm audio-visual, the current storm media has more than 20 team members, mostly of whom are new recruits staff based in magazine advertisements, television advertisements. Storm side believes that the establishment of media companies means that the Storm completely go onto the road of medialization.

But Storm did not disclose the amount of investment in setting up the company, while the first product launched by storm media – “Internet big horn” will also be in the form of client-side pop-up window, pop contents including images and texts. FENG Xin, Storm’s CEO, said the purpose of setting up the media company “is without affecting the applications and content of the Storm, extensively explore the potential media value of Storm.”

FENG Xin said that the medialization process of storm audio-visual was through three stages. The first phase, since Storm was founded in 2007 to December 2007, it has accumulated tens of millions of users by media player applications; second stage, from June 2008 to early 2009, it launched its online video service; the third stage, from early in mid-2009 till Now, clients gradually accepted the content recommendations and extention of media format of Storm.

It is understood that the storm media took Wu Hai as managing director. Wu Hai entered the advertising industry in 1995. Before joined Storm, he was in General Manager position of Tian Yi Hua Media Group.

Insiders believed that after Tencent and Thunder did pop-up window in the client-side software, the storm’s establishment of media company means that it will intensify in the revenue side. And whether such form is able to attract brand advertisers are still subject to market test.


Add your comment

Commenting is allowed only for registered users.

Other articlesgo to homepage

The lifestyle of Rich Chinese

The lifestyle of Rich ChineseComments Off

With the rise of Rich Chinese people, who spend a lot of money on luxury and extravagant lifestyle, International Luxury brands are willing to take part in this huge market. In fact, the Millennials, who account for around 30 percent of the sector’s China sales, are a demographic less sensitive to wider economic factors, executives

How to create engaging Video Content: Online Video Marketing in China

How to create engaging Video Content: Online Video Marketing in ChinaComments Off

In an increasingly digitized era, as a marketer, we must not neglect the power of online video. The popularity of this advertising element is no longer to prove in our Western countries with YouTube or either in China with video platforms like Baidu Video or Youku which dominate the market. The young Internet users, spend

Baidu invest in xPerception

Baidu invest in xPerceptionComments Off

Including xPerception is the new step to strengthen the power of Chinese giant Baidu Baidu, the administrator of China’s prevailing on the web index, has gotten US start-up xPerception, established by previous specialists from Software, web and PC benefits firm Magic Leap, as it proceeds in its journey to pull in the best ability in

Facebook Attempts To ‘Friend’ China With Censorship Tool

Facebook Attempts To ‘Friend’ China With Censorship ToolComments Off

Facebook, the social networking site that has long been banned in China, is reportedly devising a tool that will automatically censor certain users’ posts and prevent people in some geographic locations from seeing information that could be controversial in China — steps seen as an attempt by the company to get the ban lifted. Removing

10 Things to know about the Chinese fashion brands

10 Things to know about the Chinese fashion brandsComments Off

What was the vision of Chinese about fashion 10 years before ? In the eyes of the Chinese luxury and fashion were only a matter of sign of wealth and status. Today, the Chinese have developed a real taste for luxury and fashion. Their vision has completely changed. Here are 10 things you need to

read more

Contacts and information

Social networks

Most popular categories

Real Time Analytics