8 out of 10 big advertisers of world cup chose sina

Data showed that, among top 10 online advertisers, 8 chose sina as their target.
Wan Rui Data showed this year?s world cup online advertising clients cover from telecommunications, IT, auto, speed Consumption industries, in which auto becomes the biggest advertiser. 3 out of top 10 advertisers are auto companies, and these 3 companies all chose to put ads into sina world cup specials.

Sina ceo said yesterday, this year’s world cup coverage clients are up to 50, across 8 industries. This year sina’s input and output ratio exceed any previous sports event, and the data flow of world cup contents and advertising is also the top 1 in china.

Besides, Ai Rui world cup netizen survey data showed, sina-microblog has become the highest percentage product used by net users. 52% of world cup net users expressed viewpoints and interacted through micro-blog. Sina chief editor said in part of the games, sina-microblog sent more than 3,000 comments per second, which once made server down.

0 comments

Add your comment

Commenting is allowed only for registered users.

Other articlesgo to homepage

The lifestyle of Rich Chinese

The lifestyle of Rich ChineseComments Off

With the rise of Rich Chinese people, who spend a lot of money on luxury and extravagant lifestyle, International Luxury brands are willing to take part in this huge market. In fact, the Millennials, who account for around 30 percent of the sector’s China sales, are a demographic less sensitive to wider economic factors, executives

How to create engaging Video Content: Online Video Marketing in China

How to create engaging Video Content: Online Video Marketing in ChinaComments Off

In an increasingly digitized era, as a marketer, we must not neglect the power of online video. The popularity of this advertising element is no longer to prove in our Western countries with YouTube or either in China with video platforms like Baidu Video or Youku which dominate the market. The young Internet users, spend

Baidu invest in xPerception

Baidu invest in xPerceptionComments Off

Including xPerception is the new step to strengthen the power of Chinese giant Baidu Baidu, the administrator of China’s prevailing on the web index, has gotten US start-up xPerception, established by previous specialists from Software, web and PC benefits firm Magic Leap, as it proceeds in its journey to pull in the best ability in

Facebook Attempts To ‘Friend’ China With Censorship Tool

Facebook Attempts To ‘Friend’ China With Censorship ToolComments Off

Facebook, the social networking site that has long been banned in China, is reportedly devising a tool that will automatically censor certain users’ posts and prevent people in some geographic locations from seeing information that could be controversial in China — steps seen as an attempt by the company to get the ban lifted. Removing

10 Things to know about the Chinese fashion brands

10 Things to know about the Chinese fashion brandsComments Off

What was the vision of Chinese about fashion 10 years before ? In the eyes of the Chinese luxury and fashion were only a matter of sign of wealth and status. Today, the Chinese have developed a real taste for luxury and fashion. Their vision has completely changed. Here are 10 things you need to

read more

Contacts and information

Social networks

Most popular categories

Real Time Analytics