Data showed that, among top 10 online advertisers, 8 chose sina as their target.
Wan Rui Data showed this year?s world cup online advertising clients cover from telecommunications, IT, auto, speed Consumption industries, in which auto becomes the biggest advertiser. 3 out of top 10 advertisers are auto companies, and these 3 companies all chose to put ads into sina world cup specials.

Sina ceo said yesterday, this year’s world cup coverage clients are up to 50, across 8 industries. This year sina’s input and output ratio exceed any previous sports event, and the data flow of world cup contents and advertising is also the top 1 in china.

Besides, Ai Rui world cup netizen survey data showed, sina-microblog has become the highest percentage product used by net users. 52% of world cup net users expressed viewpoints and interacted through micro-blog. Sina chief editor said in part of the games, sina-microblog sent more than 3,000 comments per second, which once made server down.

Both sides did not disclose the amount of advertising. Historical experience shows that major sporting events tend to attract enterprises with actively advertising, the being of Internet greatly enriched the advertising marketing business. Sina COO Du said the cooperation will be through information, videos, blogs, interactive communities and other forms of expression to achieve the most value for the ANTA marketing implantation.

Since 2009, ANTA and Sina signed with the Chinese Olympic Committee, becoming the partners for Chinese Olympic Committee in 2009-2012. Among them, Anta as “2009-2012 Chinese Olympic Committee sports apparel partner” and “2009-2012 China’s Sports Delegation partner” , provided champion equipments for 10 major international multi-sports including the Chinese delegation at the 2010 Vancouver Winter Olympics, the 2010 Asian Games, the 2012 London Olympics; and Sina as the exclusive Internet service Chinese Olympic partners, obtained the coverage and advertising rights for many sports events including the 2010 Guangzhou Asian Games, 2012 Olympics in London.

This is the first attempt to try interactive marketing, exploring new ways to profit. However, Baidu currently did not disclose the specific details of charges for this product.

According to reports, the lighthouse will be closely working with Baidu tie bar and i tie Bar, to promote delivery, strengthen effects of influence and guide, based on demand of specific user groups.

Turning to the significance of the product launch, Baidu tie bar general manager Shu Xun said, “telling from the global trend, the focus of corporate marketing will be from traditional brand promotion, hot search promotion, step by step to the implementation of customer relationship management – interactive marketing development. “

Earlier, China Mobile’s wireless music Festival “Mi Gu Hui” has already become the first Baidu users to use lighthouse, and in its assistance to gather 180,000 fans in two weeks time.

Wu Hai – the company’s media marketing expert, acted as a general manager, and will launch the first product “Internet big horn”. Insiders said the product will be in the form of pop window in storm software client.

According to Storm introduction, the storm media is media management and advertising operations carried out by relying on storm audio-visual, the current storm media has more than 20 team members, mostly of whom are new recruits staff based in magazine advertisements, television advertisements. Storm side believes that the establishment of media companies means that the Storm completely go onto the road of medialization.

But Storm did not disclose the amount of investment in setting up the company, while the first product launched by storm media – “Internet big horn” will also be in the form of client-side pop-up window, pop contents including images and texts. FENG Xin, Storm’s CEO, said the purpose of setting up the media company “is without affecting the applications and content of the Storm, extensively explore the potential media value of Storm.”

FENG Xin said that the medialization process of storm audio-visual was through three stages. The first phase, since Storm was founded in 2007 to December 2007, it has accumulated tens of millions of users by media player applications; second stage, from June 2008 to early 2009, it launched its online video service; the third stage, from early in mid-2009 till Now, clients gradually accepted the content recommendations and extention of media format of Storm.

It is understood that the storm media took Wu Hai as managing director. Wu Hai entered the advertising industry in 1995. Before joined Storm, he was in General Manager position of Tian Yi Hua Media Group.

Insiders believed that after Tencent and Thunder did pop-up window in the client-side software, the storm’s establishment of media company means that it will intensify in the revenue side. And whether such form is able to attract brand advertisers are still subject to market test.

The company projected Tuesday third-quarter sales will drop as much as 14 percent to $91 million.

China’s economic slowdown in the first half weakened spending by Sina’s customers in the automobile, property and technology industries.

Sina’s second-quarter net income declined 41 percent to $13.3 million, while operating expenses rose to $36.7 million, compared with $29.9 million in the previous three months, Sina said.

Media content and bandwidth costs are still rising faster than revenues, said an analyst.

Source : Konaxis

As AdVideo supports geographic, time, video Categories for precise advertising delivery, in July, DYK will choose Beijing, Nanjing, Shanghai, Chengdu, Chongqing, Wuhan six areas for key promotions.

AdVideo was launched on Jan. 1 this year, and it is called “TV ads on the Internet,” which is pre-ad placement with both the traditional television advertising trilingual debauchery, essence of a strong impact, and forcing happinesses, anti-interference, easy to monitor-the characteristics of Internet, so that it can display on the screen the ultimate critical definition brand advertisings.

As a result of displaying in 45 seconds buffering time before the delivery which can not be skipped, it has strong attention, also because of its large client video player box, high-definition ad display format, accurately monitoring the effectiveness of your ads, SNS community-based interactivity and closer to traditional television’s target audiences and watch peak, therefore Feng Xin Video attracted many brands advertisers, among them were both foreign brands such as Coca-Cola, Ford, Sony, Sony Ericsson, Nikon, Ya Book, adidas, Swatch, GE, LG , and dometstic brands such as Xi Zhi Lang, Mei Zhi Yuan, Zhu Ye Qing tea, Alibaba, Taobao, Sohu games, China Merchants Bank.

The company said in a news conference on the same day that WOWtv site (http://cn.wowtv.com) was specifically tailored for the Chinese market. Through this site, Baidu search engine user will be able to enjoy many free of charge and legally provided M2B movies, TV series, as well as video on demand programs. All the programs on this site will have Chinese subtitles.

Binnie, M2B World Asia-Pacific CEO and President said that despite the current economic recession, they still see the opportunity to use the fast-growing online advertising market to expand its broadband services. As a result of marketing budgetary constraints, now a growing number of advertisers started to targeted online advertising.

M2B is subsidiary of AMARU which is a listed company. M2B successfully planned Singapore’s first broadband TV services in July 2006.

There are indications that Google and Microsoft are competing for the provision of advertising services transactions to Twitter. In the first quarter analyst conference call of Google, Schmidt did not disclose the details of the negotiations, but praised highly of Twitter, and expressed its wishes to reach advertising co-operation transactions with Twitter or its competitors, “Twitter proves that the innovation in Silicon Valley did not stop.”

Schmidt pointed out that the problem is how to make use of innovation for income-generating. There are many start-up companies like Twitter, they can be used to release product information, marketing information and other real-time information, and release the text ads or video ads, “I do not know about their strategies, but I think they can use this strategy. We are willing to have co-operations with Twitter and all other similar kind of companies. “

Schmidt said, Twitter’s success is: It indicates that people are willing to communicate, communication can be in many different ways.

Liu Yun, the newly appointed vice president of Google, says that the company did not pay much attention to the advertisement demand of SMEs in the past, but they will engage the market from now on.

Google AdSense works by registering key words as an advertisement and then placing them on the website of each of Google’s partners so that users can view them when using an online search. Google says that more than one million websites across the world have joined its AdSense network and daily clicks total about 35 billion.

With the launch of this new service, Google has fully joined the fierce competition in the China’s Internet advertisement market that features about 500,000 SMEs.

Source : Chinatechnews

Sina’s income from online advertising increased 43.2% YOY to 50.1 million dollars. Meanwhile, online advertising income occupies 70.9%, instead of 47.5% in Q1, 2006, of Sina’s total income, which pushed Sina’s online advertising income increased 41.5% to 169 million dollars in 2007.

Income from wireless value-added business decreased slightly with the impact of change of mobile operators’ polices and increase of marketing cost for IVR.

Looking over Sina’s structure of total income, it’s easy to see that online advertising is the main reason for its growth of total income. According to iResearch, the development of Sina’s online advertising business mainly due to following two reasons:

Increase of advertiser amounts

According to latest data from iAdTracker, an online ads monitoring system from iResearch, Sina’s advertiser amount increased significantly, which directly promotes the performance of Sina’s online advertising business.

iAdTracker data shows that Sina’s advertisers mostly concentrated in real estate, automobile and IT product industries. Advertisers from these three industries accounts for 64.1% of all Sina’s advertisers and in keeping growing. Besides, advertisers from financial service, food and decoration industries are increasing rapidly.

Increase of traffic and user stickiness
iResearch believes that the large amount of loyal and sticky users is one of the main reason for the growth of Sina’s advertiser amount. The latest from iUserTracker shows that main channels’, especially blog’s, financial news’s and IT news’s, viewing duration is increasing steadily. iResearch believes that the increase of viewing duration reflects the increase of user stickiness. Increase of traffic and user stickiness provided a solid foundation for Sina’s online advertising business.