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8 tips on how to develop your online presence in ChinaComments OffChina is one of the world’s largest internet markets
China is far from the manufacturing country we’ve deemed it to be in the past century: nowadays, it’s safe to say China has one of the largest internet markets of the world, and with 54 million users added in 2013 alone, most companies are trying to enter the market thanks to new digital marketing strategies targetting smartphone users and netizens in general. However, in order to succeed, firms have to craft an entirely new marketing method specially adapted to the Middle Kingdom’s culture or user behavior, and that’s easier said than done.
1. Market study
As with any other strategy, you have to search for information on the market you’re trying to enter: research on your target market, audience, as well as your potential rivals. On top of that, make sure you accurately assess your own firm’s internal strengths and weaknesses in order to determine if entering China is a sustainable idea.
2. Speak Chinese in China
In China, not all people speak English, especially on the internet. If you want to reach local consumers, people expect you to communicate in Chinese : translate your content in Chinese, and make sure you’re adapting it to fit the views and concerns of the local customer, which will be different from what was written originally for a western consumer.
3. Secure your .cn domain
Increase your visibility by using a .cn domain that’s easy to remember and that fits your brand image and marketing strategy. If you want to rank higher in search engines relevant in China, like Baidu, make sure you’re optimizing your site according to a precise SEO strategy.
4. Choose a local server
As much as China is one of the largest internet markets of the world, it’s still a country where internet speed is lagging behind other more developed Asian countries (South Korea, Japan … ). Chinese internet speeds have improved drastically in recent years, but even like this it’s better if you host your site locally : offering a fast, user-friendly surfing experience is sure to make consumers remember your site.
5. Remember smartphone users are predominant
Optimizing your site for mobile use isn’t an option if you want to increase your online presence in China: 81% of Chinese internet users access the Internet using a smartphone or a tablet. You’ll have to make sure your site is user friendly on a Smartphone, and if you can, developing an app is even better:iOs, Android, Windows Phone Apps so that any smartphone user can use it. Just one quick point though: as most apps downloaded in China are free of use, don’t make your app paid!
6. Be present on Chinese social networks
Even if Facebook, Twitter or Youtube are officially banned in China, social networking is a big thing here. They have their own Facebook, their own chatting service, and their own video hosting network. You’ll have to be active on Chinese social networks if you want people to get to know your brand.
7. Target your customer
Using a smartphone to access data enables consumers to have personalized offers: for the firm, it means targeting the customer is easier. With customer data such as location, preferences, purchase history, and everything you can think of, developingpersonalized brand experiences becomes much easier! Think relevance, time and customization.
8. Develop a mobile strategy
Now that you have a draft of what you should and shouldn’t do, it’s time to formalize your online strategy and to carefully market it in order to achieve your objectives. Seeking help from a local consulting company can be wise, especially if you haven’t got any local help or view: they’ll help you get an idea of what Chinese consumers want, what they already have, and thus what they need; what you can bring them.
By SEMSEO – SEO – and SJ Grand
2006 China Online Ad Research Report(0)Page5 II. Research MethodsPage5 Profile of iResearch Research on Internet Industry (Industry Research)Page7 Development of Global Online MarketingPage7 Development of Chinese Online Marketing MarketPage7 Development of Chinese Online Advertising MarketPage9 Development of Chinese Online MediaPage9 Chinese Online AdvertisersPage10 1. Development of Global Online AdvertisingPage10 1.1 Development of Online Advertising in the United StatesPage10 1.1.1 US Spending on Online Advertising by Quarters in Past YearsPage12 1.1.2 US Spending on Online Advertising Adopting Different Pricing Methods in 2006Page13 1.1.3 US Spending on Online Advertising in Different Forms in 2006Page15 1.2 Development of Online Advertising in JapanPage15 1.2.1. Japan¡¯s Spending on Online Advertising in Past YearsPage16 1.2.2 Share of Online Marketing in Overall Advertising Market of JapanPage17 2. Analysis of China¡¯s Online Marketing MarketPage17 2.1. Size of China¡¯s Online Marketing MarketPage18 2.2. Size and Share of Segments of Chinese Online Advertising MarketPage20 2.3 Share of Kinds of Advertisements in the Online Advertising MarketPage21 2.4. Share of Major Operators in the Online Advertising MarketPage21 3. Analysis of the Whole Chinese Advertising MarketPage21 3.1 Market Size of Chinese Advertising Market in 2006Page22 Size of China¡¯s Advertising Market in 1988-2006Page24 3.2. Proportion of Online Marketing Spending in Overall Advertising Spending in 2001-2006Page25 4. Development of Chinese Online Advertising Market in 2006Page25 4.1 Spending on Online AdvertisingPage25 4.1.1. Market Size of China¡¯s Online Advertising Market in 2006Page26 4.1.2. Comparison of Spending on Online Advertising by Quarters in the 2001-2006 PeriodPage27 4.2. Online Advertisers in ChinaPage27 4.2.1 Number of Online Advertisers in China during 2001-2006Page29 4.2.2 Number of Online Advertisers by Months in 2006Page30 4.3. Analysis of Segments of China¡¯s Online Advertising MarketPage30 4.3.1. Shares of Each Industry in China¡¯s Spending on Online Advertising in 2006Page31 4.3.2. Comparison of Major Industries’ Spending in the 2001-2006 PeriodPage32 4.4 Analysis of Regional Development of Online AdvertisingPage32 Analysis of Spending on Online Advertising by Regions in 2005-2006Page34 4.5. Analysis of Use of Online Advertising in Different Forms in 2006Page36 4.6 Analysis of Development of RichMedia Online AdvertisingPage36 4.6.1 Development of RichMedia in 2006Page37 4.6.2 Change of Broadcasting Times of HDT RichMedia AD in Past YearsPage38 4.6.3 Change of Click-through-rate (CTR) of HDT RichMedia AD in Past YearsPage39 4.6.4. Change of Broadcasting of Different Forms of HDT RichMedia ADPage40 4.6.5 Change of Number of Advertisers of HDT RichMedia AD in Past YearsPage41 5. Development of Chinese Online Media in 2006Page41 5.1 Online Advertising Revenue of Online Media in 2006Page41 5.1.1 AD Revenue of Chinese Online Media CarriersPage41 5.1.2 Change of AD Revenue of Chinese Online Media in Past YearsPage43 5.1.3 Number of Advertisers of Major Online Media in 2006Page44 5.1.4 Top 10 Media of 2006 by Online Advertising RevenuePage45 5.2 Share of Portals in Online Advertising MarketPage46 5.3 Online Advertising Revenues of Top 3 Portals during 2001-2006Page47 5.4 Shares of Top 3 Portals in Online Advertising Market during 2001-2006Page48 5.5 Development of Major Types of Media in 2006Page48 5.5.1 Development of Integrated Portals in 2006Page50 5.5.2 Development of News Portals in 2006Page52 5.5.3 Development of Financial Websites in 2006Page54 5.5.4 Development of IT Websites in 2006Page56 6. Online Advertisers and AD Spending in 2006Page56 6.1 Advertisers in IT Industry and AD SpendingPage56 Chart 6-1 Ranking of Advertisers in IT Industry by AD SpendingPage58 Chart 6-2 Ranking of IT Media by AD RevenuePage60 Chart 6-3 Ranking of IT Media by the Number of AdvertisersPage62 Chart 6-4 Ranking of IT Products by AD SpendingPage64 6.2 Advertisers in Real Estate Industry and AD SpendingPage64 Chart 6-5 Ranking of Advertisers in Real Estate Industry by AD SpendingPage66 Chart 6-6 Ranking of Media by Revenue from Real Estate AdvertisingPage68 Chart 6-7 Ranking of Media by Real Estate AdvertisersPage70 Chart 6-8 Ranking of Sub-industries of Real Estate Industry by AD SpendingPage72 6.3 Advertisers in Communications Industry and AD SpendingPage72 Chart 6-9 Ranking of Advertisers of Transportation Industry by AD SpendingPage74 Chart 6-10 Ranking of Media by Spending on Advertising for TransportationPage75 Chart 6-11 Ranking of Media by Number of Advertisers in Transportation IndustryPage77 Chart 6-12 Ranking of Sub-industries of Transportation Industry by AD SpendingPage79 6.4 Advertisers in Communications Industry and AD SpendingPage79 Chart 6-13 Ranking of Communications Advertisers by SpendingPage81 Chart 6-14 Ranking of Media by AD Spending on CommunicationsPage83 Chart 6-15 Ranking of Media by Number of Advertisers in Communications IndustryPage84 Chart 6-16 Ranking of Sub-industries of Communications Industry by AD SpendingPage86 6.5 Advertisers in Web Service Sector and AD SpendingPage86 Chart 6-17 Ranking of Websites by Spending on Online AdvertisingPage88 Chart 6-18 Ranking of Websites by AD SpendingPage90 Chart 6-19 Ranking of Websites by Number of Advertisers in Web Service SectorPage92 Chart 6-20 Ranking of Sub-industries of Web Service Industry by AD SpendingPage94 7. Analysis of Online Advertising Agencies in 2006Page95 Major Online Advertising Agencies in 2005-2006Page97 8. Analysis of Netizens’ Recognition of Online AdvertisingPage97 8.1 Netizens’ Contact with MediaPage97 8.1.1 Share of Users Having Frequent Contact with Various Advertising Media in Recent YearPage98 8.1.2 Types of Advertising Media Users Believe to Be Most Influential on Their Consumption BehaviorPage99 8.1.3 Share of Time Users Spend Looking Through Online Advertisements Every DayPage100 8.1.4 Three Most Impressive Brands for Users in the Past YearPage100 Three Most Impressive Brands for Chinese Users in 2006Page101 8.1.5 Media Channels through which Users First Glimpse at *BrandsPage102 8.1.6 Media Channels through which Users Glimpse at *Brands FrequentlyPage103 8.2 Users’ Contact with Online AdvertisementsPage103 8.2.1 Types of Online Media Users Frequently Look through Online AdvertisementsPage104 8.2.2 Users’ Acceptance of Varieties of Online AdvertisementsPage105 8.2.3 Users’ Attention to Varieties of Online AdvertisementsPage106 8.2.4 Users’ Click of Online Advertisements They are Interested inPage107 8.2.5 Reasons Why Users Click Online AdvertisementsPage108 8.2.6 Reasons Why Users Don’t Click Online AdvertisementsPage110 8.2.8 Users’ Obtaining of Required Information after They Click Online AdvertisementsPage111 8.2.9 Information Users Want to Acquire the Most by Clicking Online AdvertisementsPage112 8.3. Analysis of Preference for Online AdvertisementsPage112 8.3.1 Factors Prompting Users to Focus on Internet AdvertisementsPage113 8.3.2. Picture Advertisements Most Appealing to UsersPage114 8.3.3. Picture Advertisements Most Annoying to UsersPage115 8.3.4. Users’ Attitude towards Influence of Online Advertisements on ConsumptionPage116 8.3.5. Whether Online Advertisements Stimulate Users to PurchasePage117 9.1.1 Share of Online Marketing in Past YearPage119 9.1.3 Reasons why Companies Don’t Conduct Online MarketingPage120 Figure 9-4 Forms of Online Marketing Activities Companies Have ChosenPage121 9.1.5 Companies’ Satisfaction towards Online MarketingPage122 9.2 Analysis of Companies’ Use of Online MarketingPage122 9.2.1 Total Time Companies Broadcast Online Advertisements on Websites of MediaPage123 9.2.2 Companies’ Spending on Online Advertising in Recent One YearPage124 9.2.3 Companies’ Evaluation of Effect of Online AdvertisingPage124 .2.4 Companies’ Budget on Online Advertising in the Following YearPage126 9.2.5 Factors Companies Take into Account when Choosing Online AdvertisingPage128 Industry ProspectPage130 Appendix 1: Types and Quantity of Monitoring MediaPage130 1.1 Portal Monitoring MediaPage130 1.2 IT Advertisement Monitoring MediaPage131 1.3 Financial Website Monitoring MediaPage131 1.4 Local Website Monitoring MediaPage131 1.5 Real Estate Website Monitoring MediaPage132 1.7 Living Service Website Monitoring MediaPage132 1.8 New Website Monitoring MediaPage133 Legal StatementPage133 Company Website/Free InformationPage133 Chinese Research Website: http://www.iresearch.com.cnPage133 Chinese Media Website: http://www.iresearch.cnPage133 English Research Website: http://english.iresearch.com.cnPage133 Paid ServicesPage133 Survey of Chinese Netizens: http://www.iusersurvey.comPage133 Monitoring of Online Advertising: http://www.iadtracker.comPage133 Research of Netizen Behaviors: http://www.iusertracker.comPage133 Network Media Ranking: http://www.iwebchoice.comPage133 Online Ad Recommendation: http://www.iadchoice.com
China Instant Messaging Research Report 2006(0)Page4 I. Background of 4th iResearch Online Consumption SurveyPage6 II. Research MethodsPage7 III. Background of the Industry ResearchPage7 IV. DefinitionsPage9 V. FindingsPage13 VI. The report detailsPage13 Part 1 Market AnalysisPage13 1. Overview of Instant Messaging MarketPage13 1.1 Analysis on Industry Value Chain of Instant Messaging MarketPage15 1.2 Market Participants of China¡¯s Instant Messaging IndustryPage17 2. Analysis on Global Instant Messaging MarketPage17 2.1 Number of Global IM Accounts will reach 1.6 billion by 2010Page18 2.2 Number of Global IM Users exceed 400 million in 2006Page19 2.3 Market Sectors of Global Instant Messaging IndustryPage22 2.4 Market Share of There Global Instant Messaging ProvidersPage24 3. Overview of China Instant Messaging MarketPage24 3.1 Number of Instant Messenger Users Reached 114 million in 2006.Page25 3.2 Development of Instant Messaging Products in ChinaPage29 3.3 Inevitability of the Development of Instant Messaging ProductsPage31 3.4 Advantages and Disadvantages in the Development of China¡¯s Instant Messaging MarketPage31 3.4.1 Contributing FactorsPage32 3.4.2 Hindering FactorsPage33 4. Analysis on Competition in China¡¯s Instant Messaging MarketPage33 4.1 Market Share of IM OperatorsPage35 4.2 Comparison of Monthly Use between Major IM in ChinaPage37 4.3 Comparison of Daily Use between Major IM in ChinaPage40 Part 2 Analysis of OperatorsPage40 1. Market LeadersPage40 1.1 Tencent QQPage40 1.1.1 Number of Tencent QQ AccountsPage41 1.1.2 Number of Tencent QQ Peak Concurrent UsersPage43 1.1.3 Annual Revenue of TencentPage44 1.2 MSN Messenger (Live Messenger)Page44 1.2.1 Number of MSN Messenger UsersPage45 1.2.2 User Comparison between Tencent QQ and MSN MessengerPage46 2. Instant Messaging Products of Portals and Overseas OperatorsPage46 2.1 Instant Messengers of Three Major PortalsPage48 2.2 3 Overseas Instant Messengers – Yahoo Messenger, Google & SkypePage50 2.3 User Comparison between Yahoo Messenger, Google & SkypePage52 3. New Marketers of the Instant Messaging MarketPage52 3.1 FetionPage54 3.2 PICA Instant Messaging SoftwarePage56 4. Comparison of User Characteristics between IMsPage56 4.1 GenderPage57 4.2 AgePage58 4.3 Education LevelPage59 4.4 Monthly Income LevelPage60 4.5 Internet Access LocationPage61 Part 3 User AnalysisPage61 1. Use of IM by Internet Users in ChinaPage61 1.1 IM Penetration Reached 86% among Internet UsersPage62 1.2 Communication Demand Drives Internet User to IMPage63 1.3 Reasons Stop Internet Users Using Instant MessagingPage64 1.4 Non-IM Users are Likely to Join the Group of IM Users in the FuturePage65 2. Basic Attributes and Online Habits of IM Users in ChinaPage65 2.1 Basic Attributes of IM Users in ChinaPage66 2.2 IM Users¡¯ Major Activities are for Communication and EntertainmentPage67 2.3 The Group of China¡¯s IM Users is a Large Group of Online ConsumersPage68 3. Use of IM by IM Users in ChinaPage68 3.1 Most Frequently Used IM by IM UsersPage69 3.2 Use of IMsPage71 3.3 Use of FunctionsPage73 3.4 Privacy and Communication Cycle are major Consideration for User to Choose an IMsPage74 4. IM Behaviors of IM Users in ChinaPage74 4.1 Frequency of IM Software Use in ChinaPage75 4.2 Spent Length of Time of IM Use per UsePage76 4.3 Number of IMs Adopted by Users SimultaneouslyPage77 5. Use Analysis of Instant Messenger FunctionsPage77 5.1 Use Analysis of Contact List Function of Instant MessengerPage77 5.1.1 An Average Number of 50 Contacts in Users¡¯ IM Contact ListPage78 5.1.2 An Average of 21 New Contacts are added to Users¡¯ IM Contact ListPage79 5.1.3 Small Capacity Contact List will not Keep Users AwayPage80 5.2 Use Analysis of Voice Function of Instant MessengerPage80 5.2.1 Voice Function Penetration Reaches 90%Page81 5.2.2 Major Voice Functional IMsPage82 5.2.3 Voice Communication Quality is a Key to Attract IM UsersPage83 5.2.4 Satisfaction Level of IM Voice FunctionPage84 5.3 Use Analysis of Video Function of Instant MessengerPage84 5.3.1 Video Function Penetration Exceeds 80%Page85 5.3.2 Major Video Functional IMsPage86 5.3.3 Video Connection Speed is a Key to Attract IM UsersPage87 5.3.4 Satisfaction Level of IM Video FunctionPage88 5.4 Use Analysis of Interactive Window of Instant MessengerPage88 5.4.1 Interactive Window of IMs Reached Nearly 65% of IM UsersPage89 5.4.2 News, Entertainment and Life Contents is to Satisfy Users¡¯ DemandPage90 5.4.3 Interactive Window Provides a Accuracy and Timeliness PlatformPage91 5.5 Analysis of IM Charge Value Added ServicesPage91 5.5.1 IM Users Expect Spend approximate 10RMB/Mth on VASPage92 5.5.2 Users are willing to Pay for Mobile Messaging, Mobile Phone ConnectedPage93 6. Analysis on User Loyalty and Brand PreferencePage93 6.1 Tencent QQ Enjoys the Highest Loyalty Level and Skype Has the Biggest Attraction LevelPage95 6.2 IM Users¡¯ Brand PreferencePage96 6.3 Most Recommended IMs of the 2006Page97 Report Conclusion and SuggestionsPage99 Basic Attributes of IM Survey SamplesPage100 Attachment: iResearch Survey Method and ProcedurePage105 Disclaimers:
2006 China Mobile TV Research Report(0)Page4 I£®Overview of the 4th Investigation on Net Consuming behavior of Chinese NetizensPage4 II£® Research MethodsPage5 IV£® DefinitionsPage6 V£®AbstractPage7 VI£®Main BodyPage7 1£®Overview of Mobile TV MarketPage7 1.1. Definitions and FeaturesPage8 1.2. Technology and ApplicationPage10 1.2.1 Implementation Technology Based on Mobile NetworkPage11 1.2.2. Implementation Technology Based on Ground Digital NetworkPage12 1.2.3. Implementation Technology Based on SatellitesPage13 2£® Current Status and Momentum of the Global Mobile TV MarketPage13 2.1. General Development State of the Global Mobile TV ServicePage15 2.2. Development State of Developed CountriesPage15 2.2.1. Development State of Mobile TV of KoreaPage17 2.2.2. Development State of Mobile TV of JapanPage18 2.2.3. Development State of Mobile TV of the U.S.Page19 2.2.4. Development State of Mobile TV of EuropePage20 2.3. Market Size and PerspectivePage21 3£®Current Status and Momentum of mobile TV Market of ChinaPage21 3.1. OverviewPage23 3.2. Promotion FactorsPage24 3.3. Hindering FactorsPage25 3.4. Development Process of this IndustryPage27 3.5. Market Size and Prediction of the Mobile TV Market of ChinaPage29 3.6. Business Development Analysis of China MobilePage29 3.6.1. Business DevelopmentPage31 3.6.2 Analysis of DreamoPage32 3.7. Business Development Analysis of China UnicomPage32 3.7.1. Business DevelopmentPage33 3.7.2. Analysis of Uni-WebPage35 4£®Analysis of the Value ChainPage35 4.1. Analysis of the Overall Industry ChainPage35 4.1.1. Industry Chain Dominated MNOsPage36 4.1.2. Industry Chain Dominated by BNOsPage37 4.2. Analysis of Participants in the Industry ChainPage37 4.2.1. Network OperatorsPage37 4.2.2. Content Providers (CP)Page37 4.2.3. Service Providers (SP)Page38 4.2.4. Technology Providers (TP)Page38 4.2.5. Terminal ProducersPage38 4.2.6. End UsersPage39 4.3. Analysis of Development Trend of the Value ChainPage41 5£®Analysis of the Commercial ModePage41 5.1. Core IssuesPage44 5.2. Analysis of Foreign Typical ModesPage44 5.2.1. TU MediaPage46 5.2.2. SprintPage48 5.3. Probable Modes at the Early Stage in ChinaPage48 5.2.1. ¡°Oriental Pearl + MNO + SP¡± ModePage49 5.2.2. MNO + Exclusive SPPage51 5.4. Future Probable modes in ChinaPage51 5.4.1. Commercial Mode Dominated by MNOsPage52 5.4.2. Mode Dominated By BNOsPage53 5.4.3. Comparison AnalysisPage53 Mode Dominated By MNOsPage53 Mode Dominated By BNOsPage54 6£®Terminal Market AnalysisPage54 6.1. OverviewPage55 6.2. Analysis of Major Terminal ProducersPage55 6.2.1. NokiaPage58 6.2.2. MotorolaPage61 6.2.3. SamsungPage62 6.2.4.LGPage63 6.2.5. Sony EricssonPage64 7£®Analysis of Domestic Major SP/CPPage64 7.1. CCTV.comPage66 7.2. Dragon MobilePage68 7.3. FunVioPage70 7.4. 100 TV.comPage71 7.5. CTTnetPage73 7.6. Stellar-MegamediaPage74 8. Demand Analysis of Chinese UsersPage74 8.1. Analysis of Users¡¯ Attitude and Promotion FactorsPage74 8.1.1. Potential UsersPage75 8.1.2. Mobile phone terminals are users¡¯ first optionsPage76 8.1.3. Key Factors Affecting Terminal ChangePage77 8.1.4. Key Factors Affecting Mobile TV PopularityPage78 8.1.5. Dominant OperatorPage79 8.2. Analysis of Users¡¯ DemandPage79 8.2.1. Program TypesPage80 8.2.2. Charging WaysPage81 8.2.3. Charge LevelPage82 9£® AdvicesPage82 9.1. Advices on Cooperation modes in the Industry ChainPage84 9.2. Advices on Business Development ModesPage85 Legal Statement:
2006 China E-mail Research Report(0)Page4 I. Background of the Fourth Session Extensive Research of Chinese Netizens’ Network Consumption ActivitiesPage5 II. Ways of ResearchPage7 III. Background of Industrial ResearchPage7 IV. Conceptions and DefinitionsPage8 ¢õ. Report SummaryPage10 VI. Report BodyPage10 1. Definitions and Categories of E-mail BoxPage10 1.1. Definitions of E-mail BoxPage10 1.2. Categories of E-mail BoxPage12 2. Global Developing Situation of E-mail BoxesPage12 2.1. Global Active E-mail Box AccountsPage13 2.2. Proportions of Global Various Mail Box AccountsPage14 2.3. Market Scale and Prediction of Global Paid Enterprise Mail BoxesPage15 3. Overall Developing Situation of China¡¯s E-mail Box MarketPage15 3.1. Analysis about Accelerated Elements of China¡¯s E-mail Box DevelopmentPage16 3.2. Analysis of Developing Stages of China¡¯s E-mail BoxesPage16 3.2.1 Analysis of Developing Stages of China¡¯s Free E-mail BoxesPage17 3.2.2 Analysis of Developing Stages of China¡¯s Charged E-mail BoxesPage18 3.3. Analysis about China¡¯s E-mail Box Market Industrial ChainsPage20 3.4. Present Survey of China¡¯s E-mail Box MarketPage21 3.5. China¡¯s Active E-mail Box AccountsPage22 3.6. Proportions of China¡¯s Various Mail Box AccountsPage23 4. Developing Situation of China¡¯s Free E-mail MarketPage23 4.1. Market Quotients of the Number of Free E-mail UsersPage25 4.2. Gross and Prediction of Active Free E-mail Box AccountsPage26 4.3. Situation about the Number of Active Accounts of Free E-mail Box OperatorsPage27 4.4. Tendency Analysis of Free E-mail Box MarketPage28 5. Developing Situation of China¡¯s Individual Charged Mail Box MarketPage28 5.1. Number and Prediction of Individual Charged Mail Box AccountsPage29 5.2. Market Quotients of the Number of Individual Charged Mail Box UsersPage30 5.3. Situation about the Number of Active Accounts of Individual Charged Mail Box OperatorsPage31 5.4. Market Scale and Prediction of Individual Charged Mail BoxesPage31 China¡¯s individual charged mail box market scale refers to the actual paying expenditure of China¡¯s individual charged mail box users for utilizing charged mail boxes. In light of investigation, research and deep interview, in China¡¯s charged individual mail market in 2006, actual income was about CNY80,000,000, individual charged mail box increased comparatively steadily and annual growth rate was approximate 10%.Page32 5.5. Tendency Analysis of Individual Charged Mail Box MarketPage33 6. Developing Situation of China¡¯s Enterprise Mail Box MarketPage33 6.1. Categories and Characteristics of Enterprise Mail BoxPage34 6.2. Number and Prediction of China¡¯s Enterprise Mail BoxesPage35 6.3. Quantity Situation of China¡¯s Enterprise Mail Box Product Sub AccountsPage36 6.4. Market Scale of China¡¯s Enterprise Mail BoxPage37 6.5. Industry Scale of China¡¯s Enterprise Mail BoxPage38 6.6. Tendency Analysis of China¡¯s Enterprise Mail Box MarketPage39 7. Analysis of China¡¯s E-mail Box Service ProviderPage39 7.1. Property Comparison of Free E-mail Box UsersPage42 7.2. Netease E-mail Box Product StrategyPage43 7.3. Sina E-mail Box Product StrategyPage45 7.4. Yahoo E-mail Box Product StrategyPage46 7.5. 263 E-mail Box Product StrategyPage47 7.6. 21CN E-mail Box Product StrategyPage48 8 Analysis of China¡¯s E-mail Box UsersPage48 8.1. Analysis of Overall Using Characteristics for E-mail BoxesPage48 8.1.1 Number of Netizen¡¯s Regularly Used E-mail BoxesPage49 8.1.2 Logging in Frequency to Mail Box by E-mail Box UserPage50 8.1.3 Main Ways to Receive and Send Letters by Mail Box UsersPage51 8.1.4 Used Client Port Software to Receive and Send Letters by Mail Box UserPage52 8.1.5 Deficiencies of Present E-mail Box in E-mail Users¡¯ ViewsPage53 8.1.6 Mail Box¡¯s Functions Comparatively Concerned by E-mail UsersPage54 8.1.7 Age Distribution of Mail Box User in Registering Mail Box for the First TimePage55 8.1.8 Purpose of Registering the First E-mail Box by Mail Box UserPage56 8.2. Analysis of Free E-mail Box UsersPage56 8.2.1 Free Mail Box Netizens Used and Use Most FrequentlyPage56 8.2.2 Free Mail Box Brand Netizens Use Most FrequentlyPage57 8.2.3 Free Mail Box Product Netizens Use Most FrequentlyPage58 8.2.4 Contrast Araneid Chart of Free Email Address¡¯s Satisfaction DegreePage60 8.2.5 Considering Elements When Free Mail Box Users Choose Mail BoxPage61 8.2.6 The Condition of Free Email Address User Subscribing Their Interested Mail Service on Own InitiativePage62 8.2.8 Distribution Situation of the Ways by Which Netizens Know Free Mail BoxPage63 8.2.9 Situation of Other Service Provided by Free Mail box Provider Netizen UsedPage65 8.2.11 Reasons That Make Free Mail Box Users Choose Charged Mail BoxPage66 8.2.12 Charged Mail Box That Free Mail Box Users Intend to BuyPage67 8.3. Analysis of Individual Charged E-mail Box UsersPage67 8.3.1 Individual Charged Mail Box Netizens Used and Use Most FrequentlyPage68 8.3.2 Individual Charged E-mail Box Netizens Use Most FrequentlyPage68 According to the survey, the individual charged E-mail box netizens use most frequently in 2006 is the one of 163.net, which occupies 23.1 percent of the total. The next is the one of sina web site, whose percent is 22. And the third place is the mail box of 263.com, the percent is 12.1.Page69 8.3.4 Elements That Individual Charged E-mail Box of Excellent Brand Should OwnPage71 8.3.6 Attitude That Individual Charged Mail Box User Have about the Price of Presently Used Mail BoxPage72 8.3.7 Payment Ways that Netizens¡¯ Use Most Frequently for Individual Charged Mail BoxPage74 8.3.8 Considering Elements When Charged Mail Box Users Choose Mail BoxPage75 8.3.9 Mail Box Functions That Individual Charged Mail Box Users Pay Attention toPage76 8.3.10 Proportion That Individual Charged Mail Box User Used to Change Mail BoxPage77 8.3.11 Reasons That Individual Charged Mail Box User Changed Mail BoxPage78 8.3.12 Distribution Situation of the Ways by Which Netizens Know Charged Mail BoxPage78 8.4. Analysis of Enterprise Mail Box UsersPage78 8.4.1 Reasons That Company Uses Enterprise Mail BoxPage80 8.4.2Approaches That Company Obtains Relevant Information about Enterprise Mail BoxPage81 8.4.3 Functions and Services of Enterprise Mail Box That Company Think about to the Largest ExtentPage82 8.4.4 Shortcomings of Enterprise Mail Box That Company Can not Tolerate at AllPage83 8.4.5 Period Distribution Situation That Company Pays for Enterprise Mail BoxPage84 8.4.6 Mail Box Capacity Situation That Company Distribute for EmployeesPage85 8.5. Basic Properties of SamplePage88 Appendix: Ways and Flow of iResearch Investigation and StudyPage92 Law Statements
2006 China Online Album Research Report(0)Page4 I. BackgroundPage5 II. DefinitionsPage6 III. Research MethodsPage7 IV. AbstractPage9 V. TextPage9 1. Definition and ClassificationPage9 1.1. BackgroundPage9 1.2. Definition and ScopePage11 1.3. Market ClassificationPage12 2. Development Situation of Global OPAPage12 2.1. General Situation of Global OPAPage13 2.2. User Size of OPA in U.S. 2004-2010Page14 2.3. Market Share of Visiting OPA in U.S. 2006Page15 3. Development Situation of OPA Market in ChinaPage15 3.1. Analysis of Promotional Factors of OPA Development in ChinaPage16 3.2. Analysis of Development Stage of OPA Market in ChinaPage18 3.3. Market Share of OPA Users in China 2006Page19 3.4 Gross and Prediction of Active OPA Account in China 2005-2010Page20 3.5. Active Account Number of Some OPA Operators in China 2006Page21 4. Industrial Chain and Business Model of OPA in ChinaPage21 4.1. Industrial Chain of OPA Market in ChinaPage22 4.2. Business Model of OPA Market in ChinaPage25 5. Tendency Analysis of OPA Market in ChinaPage25 5.1. Issues on OPA Market in ChinaPage27 5.2. Development Tendency of OPA Market in ChinaPage29 6. Analysis of OPA Service Provider in ChinaPage29 6.1 Comparison of Basic Functions Between Major OPAs in ChinaPage31 6.2 Users Coverage of OPA Service in July ¨C October 2006Page33 6.3. Netease OPAPage33 6.3.1 Brief Induction to Netease OPAPage33 6.3.2 Product Strategy of Netease OPAPage34 6.3.3 Users Structure of Netease OPAPage35 6.4. Tencent OPAPage35 6.4.1 Brief Induction to Tencent OPAPage35 6.4.2 Product Strategy of Tencent OPAPage36 6.4.3 Users Structure of Tencent OPAPage37 6.5. Yahoo OPAPage37 6.5.1 Brief Induction to Yahoo OPAPage37 6.5.2 Product Strategy of Yahoo OPAPage38 6.5.3 Users Structure of Yahoo OPAPage39 6.6. Yupoo OPAPage39 6.6.1 Brief Induction to Yupoo OPAPage40 6.6.2 Product Strategy of Yupoo OPAPage41 6.7. Hexun OPAPage41 6.7.1 Brief Induction to Hexun OPAPage41 6.7.2 Product Strategy of Hexun OPAPage42 6.8. Sohu OPAPage42 6.8.1 Brief Induction to Sohu OPAPage42 6.8.2 Product Strategy of Sohu OPAPage43 7. Analysis of OPA UsersPage43 7.1 Using Situation of Netizens on OPAPage43 7.1.1. Demand Situation of Netizens on Online Storage and ExhibitionPage44 7.1.2.Proporation of Netizens with Uploading Experience Who Have the Need of Online Storage and Exhibiting ContentPage45 7.1.3 Type of Contents Stored and Exhibited by Netizens with Uploading ExperiencePage46 7.1.4. Using Situation on OPA of Netizens with Experience in Uploading PhotosPage47 7.1.5. Purpose of Netizens to Use OPA for Storing and Exhibiting PhotosPage48 7.1.6 Distribution of OPA Numbers Owned by UsersPage49 7.1.7 Number of Pictures Stored in OPA of UsersPage50 7.1.8 Time of Users for using OPAPage51 7.1.9 Frequency of Users for using OPAPage52 7.1.10 Ways of Online Communication Between OPA UsersPage53 7.1.11 Digital Camera Possession of OPA UsersPage54 7.2. Using Behavior of OPA UsersPage54 7.2.1 Using Preference of OPA UsersPage55 7.2.2 Publicizing Ways of OPA UsersPage56 7.2.3 Distributing Proportion of OPA Exhibiting TargetsPage57 7.2.4 OPA Users Browsing Other AlbumsPage58 7.2.5 Selection Ways of OPA Users Browsing Other AlbumsPage59 7.2.6 Approaches of OPA Users for Uploading PhotosPage60 7.2.7 Way of OPA Users to Upload PhotosPage61 7.2.8 Type of OPA Picture Stored and Exhibited by UsersPage62 7.2.9 Improvements Expected by OPA Users on Album ServicePage63 7.3 Expectation and Selection of OPA Users for AlbumPage63 7.3.1 Expectation Value of OPA Users of Album CapacityPage64 7.3.2 Channels Distribution of OPA Users to understand OPAPage65 7.3.3 Main Factors Under Consideration of OPA Users in Selection of AlbumPage66 7.3.4 Attitude toward Charging for OPA UsePage67 7.4 Preference of OPA Users for Some FunctionsPage67 7.4.1 Tendency of OPA Users for Sharing ActivitiesPage68 7.4.2 Form of Communication on Preference of OPA UsersPage69 7.4.3 Preference of OPA Users for Photo Frame FunctionPage70 7.4.4 Attitude of OPA Users toward Logo of Enterprise ProductPage71 7.4.5 Page Information Activity Favorable for OPA UsersPage72 7.4.6 Demanding Degree of OPA Users on Fractionized Exhibiting Class of PhotosPage73 7.4.7 Worries of OPA Users about Opening Their Photos for PublicPage74 7.4.8 Demanding Degree of OPA Users on Thumb PicturePage75 7.4.9 The Most Intolerable Aspect for OPA UsersPage76 7.5. Using Preference and Satisfaction Status of OPA UsersPage76 7.5.1 OPA Used and the Most Frequently Used by OPA UsersPage77 7.5.2 OPA Favorable and the Most Favorable for OPA UsersPage78 7.5.3 Satisfaction Degree of Users for Using OPAPage79 7.5.4 Spider Map of OPA Satisfaction ContrastPage80 7.6. Analysis of OPA Users FeaturesPage80 7.6.1 Integral Features of Users and Basic Features of Typical Operational UsersPage82 7.6.2 Fractionized Features of Users and Fractionized Features of Typical Operational UsersPage83 Appendix: Method and Flow for Survey of iResearchPage88 Legal Declaration
2006 China Online Shopping Research Report(0)Page9 I. Background for The 4th China Netizens¡¯Online Consumption Behavior ResearchPage11 II. Study methodologyPage12 III. Industry study backgroundPage13 IV. Concept definitionsPage15 V. Report abstractPage17 VI. Main body of the reportPage17 1£®Basic contents of online shoppingPage17 1.1 Background of online shopping reportPage18 1.2 Relevant definitions to online shoppingPage20 2£®Global online shopping marketPage20 2.1. Overview of global online shopping marketPage20 2.1.1 Global netizen populationPage22 2.1.2 Market characteristics of global online shoppingPage24 2.1.3 The size of global online shopping marketPage25 2.2. Online shopping market of USAPage27 2.3 European online shopping marketPage29 2.4. Asian online shopping marketPage31 3 Market development status of China¡¯s online shopping marketPage31 3.1 Development stage of China¡¯s online shopping marketPage32 3.1.1 Introduction period£¨1997-2002£©Page34 3.1.2 Growth period(2003-2010£©Page36 3.1.3 Maturity period£¨2010 and beyond£©Page37 3.2 Analysis to Problems of China Online Shopping Market in 2006Page37 3.2.1 Rights and interests of China¡¯s online shopping consumersPage37 3.2.2 Security issues of online shopping in ChinaPage37 3.2.3. Settlement of payment for online shopping in ChinaPage38 3.2.4. Seller¡¯s reputation of online shopping in ChinaPage38 3.2.5 Legislation of online shoppingPage39 4. Online shopping market scale in ChinaPage39 4.1 Online shopping market scale in China from 2001-2010Page40 4.2 Divided market scale of Chinese online shopping industry from 2003 to 2006Page40 4.3 Online payment scale of Chinese online shopping from 2004 to 2010Page41 4.4 User scale of Chinese online shopping industry from 2001 to 2010Page42 4.5 Divided market user scale in Chinese online shopping industry from 2001 to 2010Page43 4.6 Structure of Chinese online shopping market from 2001 to 2010Page43 4.6.1 Structure of Chinese e-business turnover from 2003 to 2006Page45 4.6.2 Proportion of online shopping turnover in gross retail turnover in China from 2001 to 2010Page46 4.6.3 User structure of Chinese online shopping market from 2001 to 2010Page47 4.6.4 Proportion of online shopping users in total number of the Internet users in China from 2001 to 2010Page48 4.7 Transaction share of Chinese online shopping market in 2006Page48 4.7.1 Market share of Chinese online shopping portals in 2006Page48 22.214.171.124 Absolute market sharePage50 126.96.36.199 Relative market sharePage51 4.7.2 Competitive structure of Chinese online shopping market in 2006Page54 5. Industrial chain of Chinese online shopping industryPage54 5.1 Industrial chain of Chinese online shopping industryPage54 5.1.1 Analysis on Chinese online shopping industrial chainPage54 5.1.2 Industrial chain analysis of two kinds of online shopping modes in ChinaPage55 5.2 Situation of three parties on Chinese industrial chainPage55 5.2.1 Merchants/buyersPage57 5.2.2 Online shopping websitesPage58 188.8.131.52 Classified in terms of transaction partyPage59 184.108.40.206 Classified in terms of commodity scopePage60 5.2.3 End usersPage61 5.3 Payment of online shoppingPage61 AdvantagesPage62 5.4 Logistic deliveryPage62 5.4.1 Logistic delivery of B2C online shoppingPage63 5.4.2 Logistic delivery of C2C online shoppingPage63 5.5 MarketingPage64 6. Competitiveness analysis of Chinese shopping websites in 2006Page64 6.1 Market competitiveness index system of Chinese online shopping marketPage65 6.2 Comparison of competitiveness of two kinds of shopping websites in ChinaPage67 6.2.1 Website indexPage67 6.2.2 Function indexPage67 6.2.3 Service indexPage67 6.2.4 Management indexPage67 6.2.5 Marketing indexPage68 6.3 Competitiveness comparison of typical C2C shopping websitesPage69 6.3.1 Website indexPage70 6.3.2 Function indexPage72 6.3.3 Service indexPage72 6.3.4 Management indexPage73 6.3.5 Marketing indexPage75 7£®Main online shopping websites in China in 2006Page75 7.1 Users’ behaviors of two kinds of shopping websites of online shopping market in China in 2006Page75 7.1.1 Monthly clicks of two kinds of online shopping platforms in China during Sep.-Dec. 2006Page77 7.1.2 Total monthly effective browsing time of users of two kinds of online shopping platforms during Sep. ¨CDec. 2006 in ChinaPage78 7.2 B2C shopping websitePage78 7.2.1 Joyo.comPage80 7.2.2 Dangdang.comPage82 7.3 C2C shopping websitesPage82 7.3.1 Taobao.comPage84 7.3.2 eBay.com.cnPage87 7.3.3. Paipai.comPage89 8. Online shopping market Hotpoint in China in 2006Page89 8.1 Emerging new shopping websitesPage89 8.1.1 Comparison shopping website: shopping + search 1£«1£¾2£¿Page91 8.1.2 Barter shopping website: return to the tradition or innovationPage91 8.1.3 Forum-type shopping website: coming online shopping 2.0 timesPage93 8.2 Increasingly intensive market competition ¨C the next year full of variablesPage94 8.3 Free of charge will not last long, profiting mode to be developedPage96 9£®Analysis to the online shopping platform users in 2006Page96 9.1 General analysis to the online shopping platform users in ChinaPage96 9.1.1 Online shopping times of netizens in 2006Page97 9.1.2 Reasons of Chinese netizens not engaging in online shopping in 2006Page98 9.1.3 Properties of online shopping platform users in 2006Page99 9.1.4 2006 online shopping user structure in ChinaPage100 9.1.5 Channels for online shopping users to know shopping websites in 2006Page101 9.1.6 Communication means of online shopping users in China in 2006Page103 9.1.7 Online shopping transaction payment mode in 2006Page105 9.1.8 Online shopping website types in 2006Page109 9.1.9 Pre-purchasing website types of online shopping websites in 2007Page110 9.2 Analysis to the online shopping buyers in ChinaPage110 9.2.1 Elements affecting online buyers’ decision in 2006Page111 9.2.2 Information on online buyers’ using of the shopping websites in 2006Page112 9.2.3 Buyers’ satisfaction of main online shopping websites of China in 2006Page113 9.2.4 2006 buyers’ consumption sum structure of main online shopping website in ChinaPage113 220.127.116.11 Consumption sum structure of main C2C shopping websites in 2006Page114 18.104.22.168 Structure of buyers’ consumption sum of main B2C websites in 2006 in ChinaPage115 9.2.5 Buyers’ loyalty of online shopping websites in 2006 in ChinaPage116 9.2.6 Varieties of goods bought by buyers from online shopping websites in 2006Page117 9.2.7 Analysis to the online shopping in China ¨Ctake mobile for examplePage117 22.214.171.124 Analysis to the sales potential of mobile websitePage117 126.96.36.199 SWOT analysis to the mobile websitePage118 188.8.131.52 Analysis to the mobile brand manufacturersPage119 184.108.40.206 Analysis to the mobile website sales channelPage120 9.3 Analysis to the online sellersPage120 9.3.1 Elements affecting online sellers’ decision in 2006Page121 9.3.2 Reasons for online sellers to open shops on the shopping website in 2006Page123 9.3.3 Satisfaction of sellers to the online shopping website in 2006Page126 9.3.4 Sellers’ loyalty of online shopping websites in 2006Page127 9.3.5 Goods types sold by online sellers in 2006Page128 Appendix£ºiResearch investigation methods and procedurePage132 Legal statement£º
2006 China Search Engine Research Report(0)Page5 1. The definition and categorization of search enginesPage5 1.1 The definition of search enginesPage5 1.2 The categorization of search enginesPage5 1.2.1 The categorization by search methodsPage6 1.2.2 The categorization by search contentPage8 1.2.3 The categorization by service providersPage9 1.3 The categorization of China’s search engine ad marketsPage9 1.3.1 Pay per click search enginesPage9 1.3.2 Other adsPage10 1.4 The function of search enginesPage10 1.4.1 The function of search engines to netizensPage10 1.4.2 The function of search engines to companiesPage11 1.4.3 The function of search engines to websitesPage12 2. A summary on global search enginesPage12 2.1. An analysis on the current state of global search enginesPage14 2.2 The state of overseas search engine marketPage14 2.2.1. The search engine market scale in the USPage16 2.2.2. The state of the search engine market in the UKPage18 2.2.3. The state of the search engine market in JapanPage19 2.2.4. Global operators of search engines in different languagesPage20 2.3. The future development trend of global search enginesPage20 2.3.1. Search engines based on SNS socializationPage21 2.3.2. Online marketing is more closely linked with offline marketingPage21 2.3.3. Business models are created based on video contentPage21 2.3.4. Creating portal platforms in the new internet agePage23 3. The development of China’s search engine marketPage23 3.1. The development stages of China’s search engine marketPage23 3.1.1. The development stages of China’s search engine marketPage24 3.1.2. The development process of China’s search engine marketPage26 3.2. The main characteristics of China’s search engine marketPage27 3.3. The scale of China’s search engine marketPage27 3.3.1. The user scale of China’s search engine marketPage30 3.3.2. The income scale of China’s search engine marketPage34 3.4 The amount of daily queries of China’s search enginesPage34 3.4.1. The amount of average daily queries of China’s search enginesPage35 3.4.2. The proportion of all functions of China’s search engine website trafficPage37 4. An analysis on the industry chain and business model of China’s search engine marketPage37 4.1 The industry chain of China’s search engine marketPage37 4.1.1. The initial-stage industry chainPage41 4.1.2. The current industry chainPage44 4.1.3. The main components of the industry chain of the search engine marketPage46 4.2£®The main business models of China¡¯s search engine marketPage46 4.2.1. The differences among the per click ad models of major operatorsPage47 4.2.2. The advantages of search engine ads over other online adsPage47 4.2.3. Marketing via e-commerce platforms and search engine platformsPage49 5. An analysis on China¡¯s search engine operators in 2006Page49 5.1. An income analysisPage49 5.1.1. The market share of China¡¯s search engine operators¡¯ revenues in 2006Page51 5.1.2. The market share situations of China¡¯s search engine operators¡¯ revenues in the past yearsPage52 5.1.3. China¡¯s search engine operators¡¯ revenues in 2006Page53 5.2. An analysis on website trafficPage53 5.2.1. The market share of the query amount of China¡¯s search engines in 2006Page60 5.2.2. The monthly query amount of China’s search engines in 2006Page65 5.2.3. The coverage rate of China¡¯s search engine websites in 2006Page70 5.3. An analysis on the advantages of China¡¯s main search engine operatorsPage70 5.3.1. An analysis on the search services of China¡¯s main search engine operatorsPage72 5.3.2. An analysis on the value-added services of China¡¯s main search engine operatorsPage73 5.3.3. An analysis on the market niches of China¡¯s main search engine operatorsPage74 5.4.1. Operator Positioning of Search Base and Gate BasePage77 5.4.2. User Positioning of Chinasearch Engine OperatorPage77 5.4.3. Advertising Model Positioning of Chinasearch Engine OperatorsPage79 5.5. Market Analysis of China Search Engine OperatorPage79 5.5.1. Rogue Software Causes Decline of Address Bar Search MarketPage79 5.5.2. Operators¡¯ Devotion to Search Core BusinessPage79 5.5.3. Chinese Strategy of Foreign Famous Search Engine OperatorsPage81 6£®Agents Analysis of China Search Engine MarketPage81 6.1£® Function Analysis of China Search Engine AgentPage82 6.2£® Agent Analysis of China Search EnginePage82 6.2.1. Agent Re-distributionPage82 6.2.2. Operator to Sell DirectlyPage84 7£®Problem and Trend Analysis of China Search Engine MarketPage84 7.1. Major Problem of China Search MarketPage86 7.2. Development Trend of Search Engine MarketPage90 8£® Analysis of Chinese Major Search Engine OperatorPage90 8.1. Colligate Search WebsitePage90 8.1.1. BaiduPage98 8.1.2. GooglePage105 8.1.3. Yahoo ChinaPage109 8.2. Gate Website Search ChannelPage109 8.2.1. Sohu Search/ SogouPage112 8.2.2. Sina Search/ IaskPage114 8.2.3. Tencent Search/SOSOPage116 8.3. Vertical Search WebsitePage116 8.3.1. KooxooPage119 8.3.2. QihooPage121 8.4 Analysis on User Difference between Major OperatorsPage121 8.4.1. Sex Difference of Users Between Major Search Engines SitesPage123 8.4.1. Age Difference of Users Between Major Search Engines SitesPage124 8.4.1. Academic Difference of Users Between Major Search Engines SitesPage125 8.4.1. Regional Difference of Users Between Major Search Engines SitesPage126 8.4.1. Personal Income Difference of Users Between Major Search Engines SitesPage127 9. Analysis on Agencies of Major Search Engines in ChinaPage127 9.1. China EnterprisesPage130 9.2. HotsalesPage133 II. Analysis on Netizen Users of search enginesPage133 10. Demand of the Chinese Users in search engine servicePage134 10.1 Reasons for the Chinese netizens to use search enginePage137 10.2 Habit of the Chinese netizens to use search enginePage140 10.3 Way of the Chinese netizens to use search enginePage145 11. Selection of the Chinese users on search engine operatorsPage147 11.1 Favors of the Chinese netizens for search engine brandsPage151 11.2. Selection of the Chinese netizens on search engine websitesPage161 11.3. Selection of the Chinese netizens on address URLPage162 11.4. Selection of the Chinese netizens on search toolbarPage164 12. Other platform searches used by the Chinese usersPage164 12.1 Desktop searches used by the Chinese netizensPage168 12.2 Mobile searches used by the Chinese netizensPage175 13. Relation between the Chinese users of search engines and advertisingsPage175 13.1 Quantity of turnover pages in search results of the Chinese usersPage177 13.2 Factors to promote the Chinese users to click the search resultsPage178 13.3 Cognition of the Chinese users on search results containing advertisingsPage179 13.4 Clicking of the Chinese users on search results containing advertisingsPage180 13.5 Forms of search engine advertising acceptable for the Chinese usersPage181 14. Summary on the Chinese users of search enginesPage184 Legal Declaration
2006 China online banking research report(0)Page6 III. Industrial Research BackgroundPage7 IV Concepts & DefinitionsPage10 £¨1£©Virtual financial service institution, and the banking network is a virtual digital network.Page10 £¨2£©Customers can use online banking anytime and anywhere with support of Internet.Page10 £¨3£©Time and space restriction on banking have become history.Page15 Basic online banking businessesPage17 2.1 AmericaPage18 2.2 EuropePage19 2.3 JapanPage20 2.4 Analysis of Typical Online Banking FirmsPage22 3.1 Analysis of China¡¯s Online Banking Industrial PolicyPage25 3.2 Analysis of China¡¯s Online Banking Industrial ChainPage30 3.4 Analysis of Development Features of China¡¯s Online Banking MarketPage30 Analysis of Development Features of China¡¯s Online Banking MarketPage32 3.5 Analysis of Factors Influencing the Development of Chinese Online BankingPage33 3.5.2 Negative FactorsPage37 4.2 China¡¯s Online Banking Transaction Scale in 2005-2010Page37 4.2.1 Personal Online BankingPage39 4.2.2 Corporate Online BankingPage70 7.1 Basis BusinessPage70 Comparison of Basic Online Banking Business of Major Banks in ChinaPage71 7.2 New BusinessPage72 7.3 Investment & Wealth ManagementPage72 Comparison of Investment & Wealth Management Business of Major Banks in ChinaPage73 7.4 Security MechanismPage75 7.5 Comprehensive ComparisonPage77 8.1 The Industrial and Commercial Bank of China (ICBC)Page96 8.3 Bank of Communications (BoComm)Page104 9.1 Analysis of Chinese Netizens¡¯ Use of Online BankingPage110 9.2 Analysis of Use of Personal Online BankingPage116 9.3 Analysis of Netizens¡¯ Use of Corporate Online BankingPage122 9.4 Analysis of Use of Online Banking in 2007Page127 9.5 iResearch Suggestions
2006 China Online Travel Research Report(0)Page4 Background for 4th Survey on China Netizens¡¯ Online ConsumptionPage5 II. Researching MethodPage6 IV. Concept and DefinitionPage6 V. Summary of This ReportPage8 ¢õI. ReportPage8 1. General Introduction to OTR IndustryPage8 1.1 Definition of OTRPage8 1.2 Types of OTRPage8 1.2.1 Types Based on ServicePage8 1.2.2 Types Based on Travel Service SuppliersPage9 1.2.3 Types Based on Travel TypesPage11 1.3 USA¡¯s Online Travel MarketPage12 1.4 General Introduction to China¡¯s Travel IndustryPage12 1.4.1 Rising IndustryPage12 1.4.2 China Travel Industry¡¯s Rapid Development Surprises the WorldPage12 1.4.3 In 2006, travel market size in China reached to RMB 885.0 billion YuanPage14 2. Analysis on Business Modes and Industry Chain of OTR IndustryPage14 2.1 Business Modes of OTRPage14 2.1.1 Hotel ReservationPage14 2.1.2 Online Air Ticket BookingPage15 2.1.3 Travel ProductsPage16 2.2. Analysis on Industry ChainPage16 2.2.1 Structure of OTR¡¯s Industry ChainPage16 2.2.2 Status and Relationship Analysis on Industry Chain¡¯s SectionsPage18 2.2.3 SWOT Analysis on Industry Chain¡¯s SectionsPage19 2.3 Developing Tendency of OTR MarketPage19 2.3.1 In the OTR market, leisure travel¡¯s share is increasingly expanded.Page20 2.3.2 Hotel reservation service still dominates the OTR market.Page21 2.3.3 Share of Air Ticket Booking is Increased in OTR MarketPage22 2.3.4 Market for Vacation-Travel Reservation Industry Sees Promising PerspectivePage22 2.3.5 Increased Featured Service.Page24 3£® Structure and Size of China¡¯s OTR MarketPage24 3.1 Structure of OTR MarketPage26 3.2 Population Size of OTR Users (China)Page27 3.3 OTR Market SizePage28 3.4 Online Hotel Reservation Market SizePage30 3.5 Online Air Ticket Booking Market SizePage32 3.6 Online Vacation Travel Market SizePage34 4. Analysis on OTR Market Competition EnvironmentPage35 4.1 New Business Modes in OTR MarketPage35 4.1.1 Travel Search Engine: Prove direct access to travel resources.Page36 4.1.2 Direct Hotel Reservation: Lineal industry chain.Page36 4.1.3 Electronic Commerce in Travel Service: B2B and B2C PlatformsPage38 4.2. Online air-ticket direct selling provided by air carries makes OTR market structure change.Page38 4.2.1 Air-ticket direct selling is the developing tendency.Page38 4.2.2 Online air ticket reservation market will remain stable in a short term.Page39 4.3 Business indicator comparison between different ranking groups for China mainland-based OTR service suppliers.Page40 4.4 Market share of major enterprises engaged in OTR market.Page42 4.5 Analysis on Comprehensive Competitiveness of OTR EnterprisesPage47 5. Analysis on Representative WebsitesPage47 5.1 Ctrip.comPage50 5.2 eLong.comPage50 5.2.1 e Brief Introduction to eLong.comPage52 5.2.2 SWOT Analysis on eLong.comPage53 5.2.3 Better Feedback from eLong.com¡¯s Consumers in Experiencing Reservation Service than C-trip.com¡¯sPage54 5.2.4 eLong.com has the same profit pattern with C-trip.comPage57 5.3 mangocity.comPage57 5.3.1 Brief Introduction to mangocity.comPage59 5.3.2 SWOT Analysis on mangocity.comPage60 5.4 china-sss.comPage60 5.4.1 Brief Introduction to china-sss.comPage61 5.4.2 SWOT Analysis on china-sss.comPage62 5.5 etpass.comPage62 5.5.1 Brief Introduction to etpass.travel.comPage64 5.5.2 SWOT Analysis on etpass.comPage65 5.6 qunar.com-a travel search enginePage65 5.6.1 Brief Introduction to qunar.comPage67 5.6.2 SWOT Analysis on qunar.comPage68 5.6.3 Features of Qunar.comPage69 5.6.4 Development of qunar.com in 2006Page70 6. Analysis on OTR UsersPage70 6.1 Fundamental Property of OTR UsersPage72 6.2 Behavior Analysis on OTR UsersPage72 6.2.1 Receiving and sending email is what most of the OTR users prefer to do.Page74 6.2.2 OTR users enjoy high consumption capability.Page75 6.3 Analysis on Netizens¡¯ Vacation Travel ReservationPage75 6.3.1 More than 80% of OTR Users Go out for Travel PurposePage76 6.3.2 OTR Users Go on Business Trip FrequentlyPage77 6.3.3 Vacation Products Priced at 1000-<4000 RMB Yuan Are the Most FavoredPage78 6.3.4 Vacation Products on C-trip.com are Most Welcome with High Consumer SatisfactionPage79 6.4 Analysis on Travelers Making Online Hotel ReservationsPage79 6.4.1 Online Hotel Reservations is a Means Most Often Adopted by OTR UsersPage80 6.4.2 Room Price Becomes the Essential Factor for Online Hotel ReservationPage81 6.4.3 C-trip.com and eLong.com Occupy 80% of the Hotel Reservation MarketPage82 6.4.4 Hotel Reservation Service on C-trip.com is the Most Favored by ConsumersPage83 6.4.5 Consumers Who Make Hotel Reservation Online Hope Room Price Could Become CheaperPage84 6.5 Analysis on Online Air Ticket Booking Service UsersPage84 6.5.1 Online Air Tickets Booking is a Means Most Often Adopted by OTR users.Page85 6.5.2 Price and Flight Time are Main Factors for Consumers to Make Decisions.Page86 6.5.3C-trip.com and eLong.com Occupy 70% of the Ticket Booking MarketPage87 6.5.4 Air-ticket Booking Service on C-trip is Most Favored by ConsumersPage88 6.5.5 Consumers Who Book Tickets Online Hope Ticket Price Could Become CheaperPage89 6.6 Satisfaction of Consumers for the Services Provided by OTR WebsitesPage89 6.6.1 Analysis on Insufficiency in OTR ServicesPage90 6.6.2 User Satisfaction Degree on C-trip.com¡¯ Reservation ServicePage92 6.6.3 User Satisfaction Degree on eLong.com¡¯s Reservation ServicePage93 6.7 Online Payment is Seldomly Adopted in OTRPage95 6.8 Web Ads are the Major Soruce for Travelers to Get to Know OTR WebsitesPage96 SummaryPage97 Legal Statement
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