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Trends in the Chinese Online Education IndustryComments OffThe Increase of China on the net Training Market place
Income of online training sector in China achieved 84 billion Yuan in 2013, with a 19.9%-growth from 2012, based on the 2013-2014 China On-line Education Report unveiled by iResearch.
The huge Potential of China on the internet Education Market place
The 3 key engines are as follows: elementary on the net instruction, on-line vocational instruction and on the internet bigger education. Larger education’s share has actually been declining a little bit but keeps booming.
Inside the total current market, on-line bigger education’s share has been declining carefully nevertheless it keeps booming. Online education and learning field is predicted to help keep a secure progress as a result of new events these kinds of as information producer, technological know-how company and system builder which happen to be progressively entering into this sector, plus the building of users’ pattern. Online vocational schooling and language studying will primarily add a lot more to on line instruction market due to their users’ powerful desire and large usage power.
The Increase of the internet Education and learning end users
According to iResearch information, online training users achieved 67,2 million in China, that has 13,8%-growth from 2013.
Because of the growth of internet surfers and forming of on the internet studying habit, the online education and learning person range is expected to achieve 1.2 billion by 2017.
On one hand, the continual growing of Chinese internet users supplies a basis and adequate enhancement space for the fast expansion of online training users. Alternatively, domestic on-line education and learning products are acquiring quite quick, ground breaking indicates of study online are coming into current market and providing consumers diversified ordeals, which draws additional customers into their merchandise in return.
source MarketingtoChina Website
Decrease on the internet Greater Training and slack in preschool Education
While it’s lowered slightly within the complete market place, online bigger education’s share however accounts for 50% since the most significant department. Vocational instruction and language learning go on to mature, respectively building up 21.1% and 18.7%. The proportion of start-ups foster elementary education coming to the marketplace is climbing in these years, even though the preschool education department remains reduced and only occupies 0.2% even with probably the most expenditure into it.
Firstly, the Point out Council has canceled or passed-down the best of approval on the internet educated high-degree, which generates development of this current market. On the other hand, for reduced public recognition of on the net increased instruction, iResearch estimates the on the web training customers will not likely register an explosive advancement but instead a slight decrease. Next, there exists an excellent demand for on line vocational instruction and on-line larger schooling, consequently their market will preserve booming. Moreover, the preschool and elementary online education will require furthermore cultivation, on account to your distinguished options of user teams. Capitals and startups pay out certain consideration to them, but their earning cycle may possibly be very long than expected.
It’s important to control visibility over the internet to develop on the net instruction small business. This suggests to be aware of how to endorse the website on the web, the way to increase its visibility, the way to attract potentiel consumers, through the use of Web optimization (Internet search engine Optimisaton), SEM (Internet search engine Promoting), General public Relations and Neighborhood Supervisor.
When Facebook will come back to China ?Comments OffFacebook and Mark Zukerberg visiting China
During April 2016, Mark Zuckerberg came to China in order to meet the leader of Alibaba Jack Ma and the Chinese Communist Party (CCP) Chief Liu Yunshan. They talked about the different progress China made on the Internet field and shared their desire to create a better cyberspace. And by a better « cyberspace » Zuckerberg mean a world where Facebook is not blocked by the Chinese government.
Facebook has been blocked since 2009 in China. The CCP thought it could be used for anti-government movement and protests. However during Mark Zuckerberg’s move in China he successgully posted a picture when he was jogging on Facebook. So the « Great firewall » seems to have some breaches apparently.
During his different speechs Mark Zuckerberg talked in Chinese to the audience. For him it was important to learn Chinese because his wife is a Chinese woman. So in order to communicate with his family’s wife he had to learn. That is why he can speak in Chinese, with a certain accent which some Chinese complain about.
Facebook in China, easier to say than doing it
Chinese Digital era !
China, with 660 millions people who are using internet sound like a delicious meal for Mark Zuckerberg, but he might meet some difficulties.
Except the fact that the Chinese Communist Party always has a word to say about the entrance of Facebook on the network of China, something else will not work. There are already application and website which purpose the same service as Facebook and even more in order to feet to the Chinese market.
The most popular one in China with 650 million active users every month is Wechat. At the beginning it was only an instant message text application. But in few years it began stronger and bigger by helping Chinese in their everyday live. In addition of sending messages it is also possible to book tickets, order a taxi, pay the electricity bills of even do shopping. Against this beast which adapted his services to the Chinese market, it is going to be hard to acquire the same size without adaptation to the market.
And even if Facebook developp crazy stuff specially for the Chinese market it will be hard to highly penetrate the market as Wechat did when it started. At the beginning of Wechat, everything had to be built and now it is not anymore the case.
But Wechat is not the only actor in China. Microblogs like Weibo could be mentioned which is similar to Twitter and there are 200 million active users every month on this one.
The different competitors already developed in China represent the first difficulty for Facebook, the government is the second. The fact that Facebook is not authorized in China is a big deal. It is like because Facebook is not dedicated to the Chinese market like Weibo, Wechat and others are. So Facebook is against the regulation which is installed in China, so it is against the Chinese politic.
Internet penetration rate in China reaches 50% ! https://t.co/DH8YDrDykm #China
— China SEO (@topmarketingweb) 25 avril 2016
The goal of the CCP is also to favorise the development of national champions that is why foreign companies meet a wall of difficultier when it is about being in China.
For example there is Amazon which is implanted in China since 1998. Amazon had to face the government of course but giant Alibaba. And Nowadays Amazon.cn has only 1.3% of the market share.
Ubber is an another which had the same difficulties with the state and competitors. His main opponent is Didi Chuxing which is supported by Tencent and Alibaba like two big brothers who taking care of Didi Chuxing.
However Didi Duxing is not dominating the market yet with its seven million rides every day. About Ubber it is more about one million per day in China. The next goal for Ubber is to reach the billion rides per year.
So if Facebook want to engage himself in China’s market it will be important to have cash but to work on the image on the brand and how to acquire the Chinese users who have all they need with Chinese brands already implanted.
20 facts about the Internet in ChinaComments Off Key things to remember about Chinese Internet
1) 1st World Internet population
Chinese Internet users have exceeded their US counterparts in late February 2008 and since they are the world’s first internet users. With the biggest population of the world, it’s without surprise that China reaches this record.
2) 1st country in terms of Internet censorship
Ironically, China is the country of the world were the censorship is the most used on the internet. The government wants to control the distribution of all the online content and even plans to deploy police officers directly in companies. The country wants to intensify censorship to reach, by 2020, an internet said “clean.”
3) 50.3% of Chinese had access to the internet on the 1st January 2016
The percentage of China’s population with Internet access is now higher than the percentage of people who are not being connected. And it is growing up very quickly, in fact, China had “only” 225 million users in 2012. You should know that for example in Sweden 92% of households have internet access there, in France it is 83% and 61% in Italy. The country with the highest percentage of Internet users is Norway with 96, 30%.
4) There were 688 million Chinese Internet users on the January 1st, 2016
The country dominates the global Internet by being number one (as often on China in the statistics) and far from its competitors. This mad rush is then followed by India (with about 402 million users in 2016) and the USA (with 266 million users)
5) 91% of Internet users have an account on a social network
Chinese social networks (such as Youku, Weibo, WeChat) are highly efficient and allow the Chinese to stay connected with their community, which is very important to them. They are also more adapted to the Chinese market.
At a time were the world is making just 4G, China seriously intensify its efforts to launch a 5G mobile offer quickly. This enthusiasm is partly explained by the fact that the vast majority of Chinese access to the Internet is made via smartphone and tablets.
7) 98% of Internet users have a broadband connection
Chinese users have overwhelmingly a broadband connection, but paradoxically have a very weak average flow of connection. Here are the top 5 countries were the proportion of broadband connection users is the biggest:
3 ) Denmark
4 ) South Korea
8) 3.14 Mbps is the average connection speed in 2013
Be aware that a connection speed of 3.14 Mbps / s is very weak. For comparison, the average for France in 2010 was 17,6mbs and the United States was 4,8mbs. Here is a list of the 10 provinces and municipalities were the average connection to internet was the fastest in China in 2013:
10. Yunnan Province: 3.20Mbps
09. Xinjiang Autonomous Region: 3.24Mbps
08. Hebei Province: 3,28Mbps
07. Zhejiang Province: 3,30Mbps
06. Sichuan Province: 3,31Mbps
05. Tianjin 3,33Mbps
04. Fujian Province: 3,39Mbps
03. Beijing: 3,50Mbps
02. Jiangsu Province: 3,93Mbps
01. Shanghai 4,70Mbps
9) 2, 79 million websites based
China is one of the countries with the most websites despite the famous “great firewall of China”.
10) 74% of sites are registered under the domain “.cn”
The Chinese have much more confidence in the websites registered under the Chinese domain “.cn”. This is partly what explains the importance to register under this domain for a company wishing to operate in China.
11) 85% of users are under 40 years old
The new generations are becoming more comfortable with the internet and use it in almost every aspect of life. This trend is not specific to China but tends to be reduced in favor of a more widespread use of internet in all population categories.
12) 43% of global cyberattacks come from China in 2014
The PWC research firm estimates that the number of daily cyber attacks at 177.300 worldwide and this number is constantly increasing. China would be the most aggressive countries in terms of cybercrime, followed by Indonesia to be responsible for 15% of global attacks and the US which would be responsible for 13%.
13) 600 million subscribers WeChat
WeChat, Weixin in Chinese, is an instant messaging application popular in China that allows you to communicate in writing or orally but also to build up a profile and view those of other users, whether individuals or corporations. It also allows the QR code reading and calls by video conference.
14) 500 million subscribers Weibo
Weibo is a popular Chinese microblogging website launched in 2009. It is often presented as the “Chinese Twitter”. At its launch, it already had 5 million subscribers in a year, then 200 million subscribers two years later and now it reaches 500 million subscribers.
15) 800 million items listed on TaoBao
TaoBao is a Chinese website selling the online business to customer (B2C) and customer to customer (C2C). Created by Jack Ma, the site is only in Chinese and more than 370 million user haves account.
16) 1st global e-commerce market
The Chinese e-commerce market has a very big potential and weighs over 300 billion euros. Its expansion is favoured by the Chinese government, which wants to counter US giants such as eBay or Amazon. Currently, the e-commerce penetration in China is greater than the United States.
17) Ali Baba, global e-commerce leader
Alibaba is a Chinese e-commerce website founded by Jack Ma. Alibaba employs 18,000 people worldwide and has announced a turnover of 6, 5 billion euros in 2014.
18) 700,000 Chinese on Facebook
The fact is derisory compared to the importance of Chinese social networks here, much more suited to the Chinese people. But the main reasons why the Chinese are not using Facebook at first because you have to use a VPN, to bypass the censorship but it slowed dramatically the connection, and then the fact that there is only a very few Chinese people listed on it. Then the social network becomes meaningless.
19) 740 million web pages on Baidu
Baidu is a Chinese internet company that can search for images and text. This is the most viewed website in China! The website also offers over 80 million images and more than 10 million multimedia files. It is very suitable for Chinese people thanks to its Mandarin search technology.
20) A penetration rate of 46%
China, with 688 million users, is the largest Internet market in the world. And with a penetration rate of 46%, the e-commerce can range in an exponential way.
Here’s How Growth In The Chinese Internet Ad Market Will Impact Baidu
The rise of e-tourism in China
TOP 10 CHINESE SMARTPHONE BRANDSComments OffOver the last years, the smartphone market has grown due to the increase of disposable income and the falling prices of smartphones.
In China, the smart phone market share is dominated by a few companies, however, most of these brands are locals.
Here we will have an overview of the main Chinese smartphone brands meeting success in both their domestic and the global market
Huawai is a Chinese telecoms equipment giant founded by Ren Zhengfei in 1987. Nowadays, is one of the largest smartphone manufacturers worldwide since 2013. As a result of its growth, this year its market global share rose to 6.9% from 4.3%…
During the first half of 2014, Huawei shipped a total of 64.21 million devices of which 34.27 million units were smartphone. Due to its popularity, Huawei has experienced a growth of 62% in comparison with the same period of 2013.
ZTE is a Chinese company of telecommunications equipment, network solutions and mobile devices, which was founded in 1985. These days is considered as the world’s fourth-largest mobile phone manufacturer.
Xiaomi is the world’s third biggest smartphone maker after Samsung and Apple and due to its powerful digital communication equipment has become a worldwide revolution. This Chinese brand was created in 2010 by Lei Jun.No doubt that the little rice (Xiaomi means small rice in Mandarin) has grown big!
In China, Xiaomi sells more devices than Apple and it expected to rise up to 60 million unit sales in 2014, which mean double’s 2013. The first half of 2014, Xiaomi sold up to $5.5 billion, which means more than the whole sales of 2013.
Mi3 is its flagship smartphone and which has been sold in China, Hong Kong, Macao and Taiwan.
Coolpad is one of the top smartphone brands in China founded in 1993 by Yulong Computer Telecommunication Scientific Co. This brand has realized a big inversion in R&D in order to develop inexpensive but powerful and sophisticated smartphones.
Lenovo has become the largest computer company in the world with 20% market share of the PC industry. Recently, the brand has began to sell smartphones around the world and now due to the mobiles devices reaches up to 45 percent of the world’s demography. Nowadays, the company sells more smartphones and tablets than computers, becoming the world’s third-largest smartphone manufacturer in terms of market share in the third quarter of 2013.
OPPO Electronics Co, is a Chinese technology brand founded in 2004. This brand is considered as one of the most important smartphone manufacturer in China, with a market share around 15.2%. OPPO has launched the Find 7 series with high- quality image-capture functions and rapid charging features. Thanks to its technologic progress, OPPO has a strong presence in the Chinese smartphone market.
Meizu is a well-known Chinese smartphone maker created in 2003. Its designs are focused to provide to the costumer a simple and intuitive mobile experience. While being among the pioneer of the Smartphone industry in China, in 2010 the company has faced legal problems, due the similarity of its devices with the IPhone. Since then, Meizu has developed new designs in order to differentiate them.
Gionee was established in 2002 as one of China’s largest mobile phone manufacturers. The Chinese brand is considered as a high tech enterprise which is focused on the R&D, production and sales of mobile devices. Since 2005, the brand has the mobile phone production license of GSM and CDMA. In comparison with last year, Gionee has increased its market share from 1.5% of 2012 to 4.7% of 2013 in China.
Established in 1981, TCL is one of the biggest consumer electronics producers in China. TCL has a global presence and the brand cover many areas in the Smartphone industry like: design, development, manufacturing and product sales (mobile phones, computers and multimedia electronic s amongst others).
In 2010, it was the world’s 25th-largest consumer electronics producer and third-largest television maker.
K-Touch was created in 2002 and is recognized as one of the most well-known consumer brands in China. This mobile phone manufacturer has its own R&D centre in Beijing and has developed a global top lab for mobile research.
Because of its top of the line R&D department, the brand is considered as a local smartphone brand with the most growth potential in China. K-touch is expected to experience the fastest growth in the coming years
K-Touch sells its mobile devices in 22 countries over the world.
We can talk about China as a connected country where people have developed a kind of mobile dependence.
Companies, particularly Chinese brands are tapping this tendency and they are developing modern smartphones to satisfy the Chinese people needs and therefore be an important part of the Chinese market.
The reality is Chinese shoppers prefer homemade brands, due to its high quality and its lower price.
Going mobile is the next step for netizens in China
e-commerce has to adjust to e-mobile
Xiaomi choose the aggressive approach when it comes to digital marketing
Web registration rules(0)The announcement came as Beijing is in talks with Google about whether the US-based search engine will be allowed to continue operating in China after it said it would no longer cooperate in web censorship.
The state-sanctioned Chinese group that assigns domain names suspended registration of individuals on December 14 after government media accused it of failing to check whether their sites provided pornographic content.
Under the new system, individual operators must submit their identity cards and photos of themselves and meet in person with regulators and representatives of service providers, the Ministry of Industry and Information Technology said Tuesday.
Source : Konaxis
Ministry of National Defense hacking to the Chinese military Google(0)A reporter asked, there had been reports on the hack attacks to Google with Chinese government and military background. How do you comment on that?Huang Xueping said that regarding Google incident Foreign Ministry spokesman had repeatedly stated China’s position.
He said that, in fact, China’s information network, especially the military network had been attacked by hackers overseas. Chinese law prohibits any form of Internet hacking attacks. China put a lot emphasis on fighting against cyber crimes, and was dedicated to working with other countries and international organizations to strengthen relevant cooperations.
Domain names written in chinese(0)Chinese regulators have long promoted the use of Chinese-language domain names and forecast that their spread would boost Internet use in the country. But local companies seem less excited than Chinese authorities about the change.
Domains in Chinese script could appeal mainly to users who are elderly or live in rural Chinese areas, said analysts. Those are the main users that may not be used to typing Web addresses in English or in Pinyin, a phonetic spelling system often used online to replace Chinese characters with Latin ones.
Chinese Internet users are widely familiar with Latin-character domains, so big Chinese Internet companies may not need to change them. And users who are not used to typing English can visit a website via a search engine rather than directly typing its Web address, said analyst.
The ICANN decision has not yet taken effect, but Chinese regulators have already allowed local companies to register domain names that have Chinese characters throughout their names, including at the country-code level. Those domains can only be visited within China, or by computers using Chinese DNS (Domain Name System) servers.
A Chinese domain name might not make sense for some Web sites. Many Chinese companies use numbers in their domain names that are widely associated with their brands. Local portal NetEase keeps its Web site at 163.com.
Source : Konaxis
CNNIC said ‘.China’ domain names will be used fastest in the first quarter of next year(0)Relevant responsible person at CNNIC said today that, in accordance with procedures projectioned, the fastest time for general use was the first quarter of next year. “China” domain will be universally used.
October 30, the 36th ICANN annual meeting in Seoul approved the “national top-level domain Internationalized Domain Names (IDN ccTLD) fast-track implementation plan,” which showed that it had been a foregone conclusion that “.China” and other international domain names were written into the global root Domain Name System to achieve world-wide barrier-free access, and enter the substantive stage of global deployment.
Today is the fist opening day for ICANN to open its Internationalized Domain Names national top-level domain registration.
According to the application process, ICANN will firstly review the applications, which would include the integrity and stability of the DNS and so on, this process takes about one and a half to 2 months; later it also needs 1-2 months to complete the Internet deputy members Authority (IANA) authorization process.
Accordingly, the relevant CNNIC person in charge expected, in accordance with the above-mentioned processes,the fastest time was the first quarter of 2010. “.China” domain name will be written to the global root domain name system to achieve world-wide barrier-free access.
In addition, it has been introduced in the browser address bar ‘.’ And ‘。’are completely equivalent, without need to switch input methods, and the future Traditional Chinese and Simplified Chinese will also be equivalent, which can be easily used by the global Chinese Internet users.
Data showed that at present more than 90% of the national ministries, provincial government agencies; more than 95% of the media news Web sites; more than 90% of the national 211 key universities; More than half of Chinese 100 strong enterprises and more than 40% of China’s top 500 strong enterprises have been registered to “.China” domain names.
81% spent free time surfing the Internet(0)Recently, the China Youth Daily through survey sites found out that a survey on 12158 people showed that more than half of the people (54.2%) wanted to spend spare time quietly; 31.1% of people wanted their leisure time can be “slowed” down. Among people surveyed, “80th” accounted for 62.6%, “70th” accounted for 21.4%.
Of course, these people are in minority, more people’s spare time is not like this. In this survey, 81.4% of the people preferred leisure time spent online, 55.9% chose to watch television.
The survey showed that 51.9% thought that the computer would gradually replace the TV; In addition, when chosing only one between computer and TV, 94.1% of the people chose the computer.
Some people joked that with the popularity of the Internet, people who spotted a dozen or so hours of television sitting in the sofa, like potatoes, motionless, would be fewer and fewer, instead there would be “mouse potato” life.
Chinese domain names(0)CNNIC expects that within two years, majority of the country?s Web sites will have domain names that end in the two Chinese characters for “China,” rather than the .cn top-level domain. It also expects those domain names to become the most widely visited by Chinese Internet users.
Then, the agency targets standardizing the use of Chinese-language domains worldwide. China and other countries have asked the Internet Corporation for Assigned Names and Numbers (ICANN), the Internet’s governance body, to pass an implementation plan for certain country-level domains in local languages during the organization’s meeting in October.
If the plan passes, then global root servers by next year should support the Chinese-language version of the country’s top-level domain, said Zhang.
Chinese-language domains would boost Internet penetration in China and be easier for local users to remember than versions written in English, she said.
Although some Web sites in China already support Chinese versions of both their top- and second-level domains, the English-language domains seems to be the most widely used especially in advertisements.
CNNIC now gives registrants who apply for a domain name ending in .cn the same domain with Chinese characters as its top level as well. Registrants also have the option to choose between the traditional and simplified Chinese versions of their top-level domain, said Zhang.
Simplified Chinese is the script for the language used in China and Singapore, while Taiwan and Hong Kong use more complex traditional characters. The disadvantage of the simplified version of a top=level domain is that an attacker could attempt to steal visitor information by registering the traditional version and drawing users to it instead.
China has the most number of internet users in any country. As of the end of June, there were 338 million registered Internet users according to CNNIC.
Source : Konaxis
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Trends in the Chinese Online Education IndustryComments Off3 great strategies on the Social Medias in ChinaComments OffChina’s new phoenomen: get Smartphones at all costsComments OffTencent Buys Google Social Networking(0)read more