NetEase forced the staff to use Enterprise IM which means that Netease’s intention to enter Enterprise IM Tool is gradually clear.

On May 28th, Netease IM tools-POPO launched Enterprise Edition; NetEase POPO in-house staff is starting to bind original account with the Enterprise account. NetEase provides in-house binding of corp account and the original POPO account and transfer of contact list.

Yesterday, stafff found enterprise net did not support common popo login, instead a corporate mail account was required to log, which also means since June 24, staff can only use enterprise version POPO. Enterprise POPO can only be used for internal communication, which creates inconvenience for the jobs that needs connection with outside.

IResearch Consulting announced early in January of the ranking of instant messaging software, in which Netease POPO has dropped out of the top 10 in market. Netease POPO has limited market-share and has not found a suitable model, therefore, turning to enterprise market become strategic.