Maybe, there won’t be such a thing as a free “Weixin” (WeChat)

Free or paid Weixin ?

If you plan to save money on texting and video communication domestically or internationally, the first idea jumping into your mind could be “let’s log on Weixin” and touching down the grey button to chat with your friends, because it is totally free and convenient. However when the head of government announced that they are taking into consideration to charge a small fee on Weixin, will you still continue to use it as a daily communication tool or completely delete this fresh green icon from your smart device?

During the Tomb-sweeping Day, the discussion on whether Weixin will be charged became hot. On one hand, China’s Ministry of Industry and Information Technology, the regulatory institution which is in charge of the Internet and telecommunications sectors, is planning to require users to pay some fees to Chinese telecoms. On the other hand, Ma Huateng, CEO of Tencent, made a response to the public saying that Weixin will still provide free services to all users. The huge discrepancy between these two sides irritates and upsets netizens in Chinese cyberspace. With such a measure, whose Interest is harmed?

Due to the large data bandwidth which is highly and frequently used, Chinese telecoms operators such as China Mobile Ltd, China Unicom and China Telecom Corp, are seeking a way to charge users for this app to make up its loss on their international calls segment, message texting, and Internet use. If we take a closer look at the revenues of China Mobile, it can be found out that the growth of voice services still exhibit a rate of 7.8% but its market share is declining from 69% in 2010 to 65.7% in 2012. At the same time, the Internet use has been keeping surging and increased by 187.6% from 2011 and 2012, with a growth rate of 53.6% as for the turnover of the industry.

Amazing growth

Over the same period of time, Weixin, created by Tencent, has become a leader in its sector and is widely used among Chinese Netizens. As opposite to those anxious telecom operators, Tencent places great expectations in the app, which was positioned as the next promising cash cow for the future of Tencent. Let’s look at some figures to be convinced of the importance of Weixin. Since Weixin was launched in January of 2011, it only took 14 months to Tencent to get 100 million users. After this astonishing growth, the pace boomed and went from 100 million users to 200 million users in only 6 months and from 200 million to 300 million users in only  4 months. If we compare the growth in user registration between Weixin from Tencent and Weibo from Sina (equivalent to Twitter and Facebook at the same time), which had to wait for 31 months (2 years and a half) to reach the same level of 300 million users, Weixin outperformed the previous emerging and bright SNS website.

Written by Limo from China Consultant of Daxue Consulting


Other articlesgo to homepage

Wechat Marketing tips

Wechat Marketing tipsComments Off

Maximize your impact by putting your marketing effort on the right APPs is key to your success. The potential of Chinese market is not to be demonstrated anymore and adapting your tactics to the Chinese culture is worth…   As of December 2015, WeChat reached over 650 million active users (more than 88% of those

WeChat: a success story !

WeChat: a success story !Comments Off

WeChat: a success story !   WeChat in English or Weixin   (??) in chinese means litterally « micro message ». This is a smartphone application developed by Tencent in China  and launched in 2011 and quite similar to smartphone applications like Whatsapp, Line, or KakaoTalk. WeChat allows users to chat one-on-one and in-groups. It’s available for iPhone,

Tencent QQ launched QQ group shopping

Tencent QQ launched QQ group shopping(0)

Tencent recently used 2nd level domain, to officialy start group shopping.

Netease IM

Netease IM(0)

Netease insiders confirmed to the Sina, Netease no longer supported the general version of POPO, and the internal network only supported the POPO Enterprise Edition.

NetEase Microsoft MSN

NetEase Microsoft MSN(0)

Chinese online game operator may be looking to buy into the joint venture between Microsoft and a Shanghai investment company to operate MSN in China, reported Wednesday?s Bloomberg.

read more

Contacts and information

Social networks

Most popular categories

Real Time Analytics