The Chinese e-commerce market go over $190 billion in 2012

The figures

The CNNIC (China Internet Network Information Center) has recently published the figures for the e-commerce in China in 2012 and they are very massive. In transactions, the CNNIC announce that the Chinese e-commerce market has reach 1,2 trillion RMB that is to say 190 billion of dollars over the course of the year. It’s so huge because it represents more than 1000 billions of RMB.

The organism also remind that there is 242 millions e-shoppers in China for the year 2012. It’s a big number but the population of China is around 1,4 billion people so there is a significant potential of growth in the next years especially if the economy of China is still growing.


What are Chinese buying ?

When you look precisely what is bought on Internet, the most common items are cloths (this include shoes and hat also) with 81,8% of people who bought at least one clothing item. The daily necessities follow with 31,6%. And the third of the podium are the computers and other digital electronics with 29,6%.

Mobile: a growing trend

Another interesting trend is that 40,7% of e-commerce users are using a smartphone to access the e-commerce websites. In addition with this number, 53,6% are using an app connected to an e-commerce platform (Taobao, Tmall etc.). This is a significant increase compare to 2011.

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