The soon-to-be Taobao protection of consumers rights protection platform after Spring Festival, is the first self-organized e-commerce website platform for interests of consumers. Consumers can self-complete the online complaints and always monitor the progress of complaints in order to be held accountable. Meanwhile, the homepage of the platform will set up a exposure platform, regularly expose bad sellers.

For consumer complaints, Taobao requires the seller respond within 48 hours; If sellers fails to respond before deadline, Taobao consumer rights protection officers will intervene within 48 hours. Taobao promises, all transactions disputes will be processed within 30 days. For sellers who uses more than the pledged delivery time, and who has no response to applications for a refund within 48 hours, the system will automatically refund.