The two sides will cowork in fields such as Taobao TV shopping, digital products, mobile phones Taobao, word of mouth network services to carry out all-round cooperations, and Hua Shu group will introduce customized TV version Taobao shopping.

According to introduction, the two sides are planning to use Hua Shu digital TV products multi-platform coverage advantages, providing TV digital ecommerce to TV audiences. It was expected that in the first half of 2010, Hua Shu digital TV will launch customized Taobao TV page, and television viewers will just need to use the remote control, to shop on Taobao.

Similarly, as the Great Taobao’s information service website, Kou Bei Net are ready to work with Hua Shu 96345 Hangzhou comprehensive convenience services, sharing and complementing each other in the information resources, portal resources, service resources, advertising resources and other areas to achieve mutual benefits and win-win situation objectives.

This is another large cross-platform development of Great Taobao strategy. On the same day, in Hangzhou Taobao announced a second major strategic commercial distribution, developing “Taobao Partner Program” including logistics, marketing, channels etc.

Cao Qiang, president of Hua Shu media group, said the strong-strong unions of Taobao and Hua Shu, will complement each other in the platform, content and user aspects. TV version Taobao will even become the first innovative model combined with e-commerce and next-generation digital TV technology.

Deputy Director of State Administration of Radio and TV – Wang Lian said earlier that the Internet, wired network, wireless network “3 Net integration” was a trend, and would be the “next-generation radio and television network (NGB)” important component. Analysts believed that Taobao’s entry into the field of television was one of the largest cross-media, cross-industry, cross-platform strategies of Taobao, which means a greater strategy and planning began to deploy.