According to Taobao Statistics, during the National Day Golden Week this year, Taobao had an average daily transactions volume close to 0.5 billion yuan, compared with data released by Shanghai Commercial Information Center, Taobao had far exceeded the daily 415 million yuan sales of retail outlets in Shanghai this year.

According to the fresh golden week market monitoring report, during National Holiday, Taobao transactions accounted for 1.4% of national retail sales (570 billion yuan). Observers even believed that online shopping not only became a common part of everyday life, but also provided an adequate consumer motivation for the holiday economy.

Taobao gave a briefing that, flags sold every day during the National Day from Taobao reached 2 million, while cakes, crabs became popular Taobao goods associated with the Mid-Autumn Festival. According to statistics, the eve of Mid-Autumn Festival, total moon cakes sold on Taobao were more than 50 million yuan.

Many shops in Taobao played National Day holiday signs. as long as associated with the “National Day”, “parade” and other keywords, it is easy to become Taobao’s best-selling goods. “F-10″ fighter model which participated in the ceremony parade, red flag parade car models, or even T-shirts printed with “the 60th anniversary of National Day” have been snapped up.

Viewing from the distribution channels, Lenovo, HP, Philips and many other major brands promoted “Seconds Kill” activity at Taobao Mall, Lenovo official in charge of the flagship store operations said, compared with the traditional marketing model, people’s interests online were more easily to be transferred, so the traditional network marketing model also needed to keep up with the beats.