According to the relevant source from Ku6, this cooperation is the provision of video support for Taobao, the seller can upload the video of goods to display on Ku6 platform, also embed them into Taobao platform. Tudou, Ku6, Youku, 56 are making related technical preparations. Taobao said the the four video sites in cooperations had the same benefits.

According to the video site that the seller using video technology may be required to pay fees, but the specific amount of charges is still in determinations, and profits will be divided between Taobao and video sites. “But it should not be very expensive, considering the actual consumption level of the seller.” Indicated by Tudou.

56 said, except of video support, they would also provide album video services. “For the majority of net operators, to produce a beautiful video is relatively difficult, even if they are capable of production, it may also be time-consuming and labor-intensive, but taking beautiful photos is very easy.” The service also requires the seller to pay to use.

The partnership is the first time combination for video sites and e-commerce, which has been considered by the industry insiders as an attempt for video sites and TaoBao to look for profit models. But have much attraction the video shopping has to sellers and buyers, still needs market’s ultimate decision