According to Taobao introduction, Taobao world can be a direct reflection of what is happening to consuming fashion on Taobao, covering trends, money saving, consumer experiences in terms of content, and online users participated in the collection of production, deeply fitting online shoppers’ reading habits.

Taobao achieved a transaction of 80.9 billion in the first half of this year, accounting for 1.4% of total retail sales of country’s consumer goods in same period, rose by 0.4 % than last year. Online shopping has increasingly become an important component of social consumer life. “Do not know good or bad, but as a history, it is definitely worth collection.” A Taobao online user purchasing this magazine left such a message.