Online Shop real name system will be implemented since July 1

According to rules, humans who work in online goods trade and related services should submit application to operators of the online trade platform engaged in commodities trading and related services, with name and addressed. Due to the particularity of online trade, the business sector will be using 3 years? time to build a unified national monitoring platform.

Reporters found that, compared with the previous draft, Shop entry qualifications, management of the online shop did not change much. Registered enterprises or individuals to open an online shop should indicate the business license and other information online, but individual opening an online shop should provide the true identity of the name and address information for site inspection, and issuance of personal identification tag on the page, and building profiles periodically verified and updated.

Approach requires that the website to strengthen management for Online Shop, and there are up to 10 obligations. In addition to the inspection on main body, Shop or the site shall not infringe the registered trademark and corporate name right, if the people show the proof of infringement by Online Shop, Web site should take necessary actions on shops in accordance with the Tort Liability Act.
Web site and Online Shop should sign contract (agreement), specifying the rights and responsiblities for both sides in entry and exit, product and service quality assurance, consumer rights protection. Web sites should set up monitoring system, and report to local business sector once find violations, and stop providing platform services.

SAIC person in charge said that as online transactions was not limited by any geographic locations, the old jurisdiction by geographical is difficult to implement, therefore, national unified monitoring on-line transactions will be implemented of integrated national network. Currently, the business sector is developing web monitor information system and platform building in accordance with the requirements of unified organizing information systems and platform, unified organization and development of supervision software, to promote the development of network monitoring information system and platform, and will be using about 3 years to establish a national, and integrating systems , fully functional, up and down linkage of network monitoring information systems and platform.

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