In response to this, analysts said, as China’s e-commerce market continued to flourish, merchants using independent web domain names to promote and expand sales has become a trend.

For online merchants, having an independent domain name, it is equivalent to have a separate “house number” that can identify a good store brand, distinguish from other similar e-shops. Moreover, in the Shop promotion process, a simple, unique independent domain name allows users memorize Shops more conveniently and helps bring “repeat” users.

It is known that some domestic well-known C2C e-commerce platforms have succeeded in obtaining CN domain names registration qualifications. The experts said that with China’s Internet market’s continuous expansion, small and medium business online merchants’ demands of independent CN domain names will continue rising, China’s C2C e-commerce market is about to usher in a new stage of development.

Data showed that the growing size of the domestic C2C e-commerce market brought about the homogenization, which makes small and medium business online merchants take the initiative to seek personalized marketing means to achieve “stand out.” And independent domain names are undoubtedly the creation of independent brands, to achieve the best personalized marketing.