New 4G Travel Business Model For eLong.com In China

The new model of 4G refers to Guarantee (promise of service results), Green (eco-friendly transportation), Global (travel resources globalization), and Go-online (booking online).

To ensure customers gain acces to the entire 4G model, eLong.com has also established a series of measures to integrate them into a comprehensive plan. First, aimed at ‘Guarantee’, the company has launched three major measures: for accommodation, it will provide guarantees of rooms and low price; for air ticketing, it will promise service quality; for service times, they primise to operate all day and night, seven days a week.

Aimed at ‘Green’, eLong.com has signed an agreement for eco-friendly service with about 100 hotels to implement the concept of ‘Green Olympics’ proposed by the Beijing Olympic Games.

Third, aimed at ‘Global’, eLong.com will expand its Chinese business travel market in cooperation with its strategic partner Expedia and share their global resources. At present, eLong is making efforts to provide more options for Chinese customers by bringing Chinese services to the international hotels of Expedia, which is expected to reach 10,000 hotels from Expedia in June. In addition, eLong.com also upgraded its international air-ticketing platform. However users to the English-language side of their business still face issues with lack of options for true international travel, providing opportunities for rivals like ChinaTravelNow.com and Xianzai.com to reign supreme in the English-language travel market for China.

Finally, aiming at ‘Go-online’, an odd amalgamation of English grammar, eLong launched a new website on April 11 which it claims offers netizens better access to international travel options in China.

Rival Ctrip.com has repeatedly done better than eLong.com in quarterly reveneue and in opnion surveys in China. However Ctrip.com says it had total revenues of RMB367 million, representing a 47% increase from the same period in 2007 but a 4% decrease from the previous quarter, as it announced results for the quarter ended March 31, 2008.

Source : Chinatechnews

0 comments

Add your comment

Commenting is allowed only for registered users.

Other articlesgo to homepage

	EBay Cross-border Trades(0) San Jose-based eBay, the owner of e-commerce sites and the PayPal payment service, plans to focus on exports and cross-border trades involving China instead of competing in the domestic market, Chief Executive Officer John Donahoe said Friday, reported Bloomberg.

	Alibaba Buy Auctiva(0) China’s largest e-commerce company, Alibaba.com Ltd, made its second U.S. acquisition in as many months and its chief executive said on Tuesday he was working on more deals to fuel global growth, reported Tuesday’s Reuters.

	Alibaba.com Eyeing Acquisitions(0) Chinese online business platform operator Alibaba.com Ltd. expects to announce more strategic partnerships, including acquisitions, in the next few quarters to build its new wholesale e-commerce platform, Chief Executive David Wei said Tuesday, reported Dow Jones.

	QFIIs to Trade Futures(0) China may allow qualified foreign institutional investors to use as much as 10 percent of their investment quotas to trade stock-index futures, the China Securities Journal reported, citing an unidentified person.

	Lekutian Baidu Rakuten joint venture will hold massive merchants recruitment(0) Lekutian, Baidu and Japanese Rakuten jointly created shopping site, quietly announced its schedule for the national merchants recruitment meeting: within the next month it will recruit merchants in Beijing, Guangzhou, Shenzhen, Xiamen, Hangzhou, Shanghai, which means lekutian is accelerating promotion in China.