After rapid growth in the initial period, the growth of the nuber of shoppers slowed down. By the end of 2006, the total number of shoppers in Chinese online shopping market was 43.1 million, increasing by 32.6% than that of last year. The number is predicted to reach 100 million in 2010.

Learn more about online banking industry in China please read iResearch China Online Shopping Market Research Report 2006.

Mo says that Soufun.com has set up branches in 75 cities across China, and it plans to bring the number to 100 by next year. According to Mo, in the past three years, the business revenue and profit of Soufun.com have both increased by over 100% annually and this growth is expected to continue.

As Soufun.com’s business spans the two popular industries of real estate and Internet, the listing of Soufun.com is believed to bring great impact to both industries. Established in 1999, Soufun.com has received venture capital investment from IDG, Goldman Sachs, Trader Classified Media and Telstra. At present, Telstra is the largest shareholder of Soufun.com.

Source : Chinatechnews

Local media discloses Tom Online’s adjustment is made to coordinate with the future planning of the products on its Tom.com website. It will still reportedly continue to invest in products with great competitiveness and focus on the integration of trans-industry products and services.

Tom Online is a service of Tom Group. Because of the decline of its core telecom value-added service, in September this year, Tom Group spent HK$1.57 billion on having itself privatized and had it withdrawn from Hong Kong and the U.S. markets.

That lack of competitiveness is a reason for Tom Online’s abandoning of the news portal business

Source : Chinatechnews

It is predicted that in the next few years the user size would maintain the steady growth. In 2005 the user number of OPA accounted for 29% of the total number of the netizens in U.S.

Learn more about online banking industry in China please read iResearch China Online Photo Album Market Research Report 2006.

Net revenues for the third quarter of 2007 increased by 17% quarter-over-quarter and by 35% year-over-year to RMB316.0 million. The9 reported total gross revenues of RMB333.3 million, which increased by 17% compared to RMB284.6 million in the second quarter of 2007 and by 36% compared to RMB245.8 million in the third quarter of 2006. The increase in total revenues was a combined result of increased online game services revenues and other revenues, offset slightly by decreased revenues from game operating support, website solutions and advertisement.

Gross profit for the third quarter of 2007 increased by 15% quarter-over- quarter and 23% year-over-year to RMB132.2 million. For the third quarter of 2007, operating expenses were RMB88.5 million, representing a 19% increase from RMB74.5 million in the previous quarter and a 99% increase from RMB44.6 million in the same period of last year.

For the third quarter of 2007, net income was RMB38.2 million, which decreased by 25% from RMB50.6 million in the second quarter of 2007 and by 41% compared to RMB64.3 million in the third quarter of 2006.

For the third quarter of 2007, fully diluted adjusted EBITDA (non-GAAP) per share was RMB3.99, compared to RMB4.42 for the second quarter of 2007 and RMB4.46 in the third quarter of 2006.

Source : Chinatechnews

Net profit for the third quarter of 2007 totaled RMB260.2 million, compared to RMB312.6 million and RMB314.8 million for the preceding quarter and the third quarter of 2006, respectively. Total revenues for the third quarter of 2007 were RMB571.1 million, compared to RMB558.0 million and RMB571.9 million for the preceding quarter and the third quarter of 2006, respectively.

Revenues from online games were RMB468.7 million for the third quarter of 2007, compared to RMB475.1 million and RMB467.9 million for the preceding quarter and the third quarter of 2006, respectively. Revenues from advertising services were RMB85.5 million for the third quarter of 2007, compared to RMB65.3 million and RMB83.4 million for the preceding quarter and the third quarter of 2006, respectively. Revenues from wireless value-added services and others were RMB16.9 million for the third quarter of 2007, compared to RMB17.5 million and RMB20.6 million for the preceding quarter and the third quarter of 2006, respectively.

Gross profit for the third quarter of 2007 was RMB441.9 million, compared to RMB437.8 million and RMB448.1 million for the preceding quarter and the third quarter of 2006, respectively. The quarter-over-quarter increase in gross profit was primarily due to higher advertising services revenue in the third quarter of 2007. The year-over-year decrease in gross profit was mainly due to the decrease in wireless value-added services revenue.

Total operating expenses for the third quarter of 2007 were RMB179.0 million, compared to RMB142.8 million and RMB131.5 million for the preceding quarter and the third quarter of 2006, respectively. Both the quarter-over-quarter and year-over- year increase was primarily driven by increased spending on the advertising and marketing promotion of Westward Journey Online III and Fantasy Westward Journey, and higher staff-related cost as a result of an increase in research and development headcount.

Source : Chinatechnews

Total revenues for third quarter ended September 30, 2007 were US$51.5 million, compared to revenues of US$39.0 million for second quarter ended June 30, 2007, and US$35.4 million for third quarter ended September 30, 2006. Gross margin of 67% in third quarter of 2007 increased from 61% in the previous quarter and 64% in the same period of 2006. Non-GAAP gross margin was 67% in the third quarter of 2007, up from 62% in the previous quarter and 65% in the same period of 2006.

Net income for third quarter of 2007 was US$9.7 million or US$0.25 per fully diluted share. Non-GAAP net income for third quarter of 2007 was US$11.7 million or US$0.30 per fully diluted share. This compares to non-GAAP net income of US$8.1 million or US$0.21 per fully diluted share for second quarter of 2007 and US$8.5 million or US$0.22 per fully diluted share for third quarter of 2006.

Advertising revenues for third quarter of 2007 totaled US$31.5 million, an 11% quarter-on-quarter increase and a 32% year-on-year increase. Advertising revenues, consisting of US$29.8 million in brand advertising and US$1.7 million in sponsored search, accounted for 61% of total revenues in the third quarter of 2007. Brand advertising revenues for third quarter of 2007 increased 12% quarter-on-quarter and 42% year-on-year. Sponsored search revenues for third quarter of 2007 were flat quarter-on-quarter and decreased 39% year-on-year. Advertising gross margin for third quarter of 2007 was 63%, up from 62% for the previous quarter and down from 69% in the third quarter of 2006. Non-GAAP advertising gross margin for third quarter of 2007 was 64%, flat with the previous quarter and down from 71% in the third quarter of 2006. The year-on-year decrease was mainly due to increased content costs, bandwidth and server depreciation expenses.

For the third quarter of 2007, Sohu’s non-advertising revenues, which are derived mainly from online games and wireless value-added services, were US$20.0 million, representing 39% of total revenues. Online games revenues for third quarter of 2007 increased 232% quarter-on-quarter and 473% year-on-year. Wireless revenue increased 4% quarter-on-quarter and decreased 23% year-on- year. Non-advertising gross margin was 72%, compared to 56% in the previous quarter and 54% in third quarter of 2006. Non-GAAP non-advertising gross margin was 72%, compared to 56% in the previous quarter and 54% in third quarter of 2006. Those increases were due to the contribution from TLBB.

For third quarter of 2007, Sohu’s operating expenses totaled US$25.6 million. Non-GAAP operating expenses totaled US$23.9 million, an increase of 43% from the previous quarter and up 58% year-on-year. The increase was primarily due to continued investment in product development and Sohu branding, marketing expenses for TLBB and Sohu 3.0, as well as an increase in bonuses to reward employees for their contribution to good results.

In third quarter 2007, Sohu disposed its equity interest in an associated company, resulted in a gain of $0.6 million.

As of September 30, 2007, subsequent to the redemption of its zero coupon convertible senior notes of $58.5 million in July 2007, Sohu’s balance of cash, cash equivalents and investments in marketable debt securities remained at a comfortable level of US$76.9 million, compared to US$113.1 million and US$129.7 million as of June 30, 2007 and December 31, 2006, respectively.

Sohu estimates total revenues for the fourth quarter 2007 to be between US$53.5million to US$55.5 million, with advertising revenues of US$31 million to US$32 million and non-advertising revenues of US$22.5 million to US$23.5 million. Sohu estimates brand advertising revenues for the fourth quarter of 2007 to be between US$29.5 million to US$30.5 million.

Source : Chinatechnews

According to Dr. Li Yong, a project manager from China Mobile, China Mobile’s mobile phone television service can be used to receive five television stations including BTV1, BTV Financial Channel, CCTV 5 and CCTV News Channel and the company plans to introduce more television stations in the coming months.

Li says that the company’s mobile phone television service is based on the MBBMS technology and users can watch television programs so long as they use a mobile phone with an embedded MBBMS module. At present, the service is run on a trial basis. It is estimated that the fee for the service will be RMB5-10 per month. China Mobile plans to formally launch the service before next year’s Beijing Olympic Games.

Source : Chinatechnews

Page6 III. Industrial Research Background
Page7 IV Concepts & Definitions
Page10 £¨1£©Virtual financial service institution, and the banking network is a virtual digital network.
Page10 £¨2£©Customers can use online banking anytime and anywhere with support of Internet.
Page10 £¨3£©Time and space restriction on banking have become history.
Page15 Basic online banking businesses
Page17 2.1 America
Page18 2.2 Europe
Page19 2.3 Japan
Page20 2.4 Analysis of Typical Online Banking Firms
Page22 3.1 Analysis of China¡¯s Online Banking Industrial Policy
Page25 3.2 Analysis of China¡¯s Online Banking Industrial Chain
Page30 3.4 Analysis of Development Features of China¡¯s Online Banking Market
Page30 Analysis of Development Features of China¡¯s Online Banking Market
Page32 3.5 Analysis of Factors Influencing the Development of Chinese Online Banking
Page33 3.5.2 Negative Factors
Page37 4.2 China¡¯s Online Banking Transaction Scale in 2005-2010
Page37 4.2.1 Personal Online Banking
Page39 4.2.2 Corporate Online Banking
Page70 7.1 Basis Business
Page70 Comparison of Basic Online Banking Business of Major Banks in China
Page71 7.2 New Business
Page72 7.3 Investment & Wealth Management
Page72 Comparison of Investment & Wealth Management Business of Major Banks in China
Page73 7.4 Security Mechanism
Page75 7.5 Comprehensive Comparison
Page77 8.1 The Industrial and Commercial Bank of China (ICBC)
Page96 8.3 Bank of Communications (BoComm)
Page104 9.1 Analysis of Chinese Netizens¡¯ Use of Online Banking
Page110 9.2 Analysis of Use of Personal Online Banking
Page116 9.3 Analysis of Netizens¡¯ Use of Corporate Online Banking
Page122 9.4 Analysis of Use of Online Banking in 2007
Page127 9.5 iResearch Suggestions

Page4¡ª¡ªI. Background
Page6¡ª¡ªII. Definitions
Page7¡ª¡ªIII. Methodology
Page8¡ª¡ªIV. Summary
Page9¡ª¡ªV. Text
Page9¡ª¡ª1. Definition, Development and Classification
Page9¡ª¡ª1.1 Definition of Digital Magazine
Page10¡ª¡ª1.2 Development of Digital Magazine in China
Page11¡ª¡ª1.3 Classification of Digital Magazine
Page11¡ª¡ª1.3.1 By Content
Page11¡ª¡ª1.3.2 By Content Source
Page11¡ª¡ª1.3.3 By Reading Manner
Page12¡ª¡ª2. Analysis on Industry Value Chain and Cooperation Method
Page12¡ª¡ª2.1. Industry Value Chain
Page13¡ª¡ª2.2. Cooperation Method
Page14¡ª¡ª3. Analysis on Market Situation and Trend of Digital Magazine Market in China
Page14¡ª¡ª3.1 Market Situation and Feature
Page17¡ª¡ª3.2 Influential Factors
Page19¡ª¡ª3.3. Trend of Digital Magazine Development
Page19¡ª¡ª3.3.1 Trend of Content Development
Page20¡ª¡ª3.3.2 Change in Reading Manner
Page21¡ª¡ª4. Analysis on Number of China Digital Magazine Users in China
Page21¡ª¡ª4.1 Number of Internet Users and Broadband Users in China
Page21¡ª¡ª4.1.1 Number of China Internet Users 2001 -2010
Page22¡ª¡ª4.1.2 Number of China Broadband Users 2002-2010
Page23¡ª¡ª4.2 Analysis on Number of China Digital Magazine Users in China 2005-2010
Page23¡ª¡ª4.2.1 Number of China Digital Magazine Users 2005-2010
Page25¡ª¡ª4.2.2 Number of China Active Digital Magazine Users 2005 -2010
Page27¡ª¡ª5. Analysis on Market Size of Digital Magazine in China
Page27¡ª¡ª5.1. Market Size of Digital Magazine Industry in China
Page27¡ª¡ª5.1.1 Industry Market Size
Page29¡ª¡ª5.1.2 Revenues from CP versus Revenues from SP 2005-2010
Page31¡ª¡ª5.1.3 Ads Revenues versus Circulation Revenue 2005-2010
Page33¡ª¡ª5.2. Analysis on Ads Revenue of Digital Magazine in China
Page33¡ª¡ª5.2.1 Ads Revenue of Digital Magazine 2005-2010
Page37¡ª¡ª5.2.2 Features of Ads on Digital Magazine
Page40¡ª¡ª5.2.3 Price System of Ads on Digital Magazine
Page45¡ª¡ª5.3. Total Circulation and Per Capita Circulation of Digital Magazine in China
Page47¡ª¡ª6. Analysis of Digital Magazine SPs
Page47¡ª¡ª6.1. Profile of Major Digital Magazine SPs
Page50¡ª¡ª6.2. Netizen Reach by Major SPs
Page51¡ª¡ª6.3. User Profile and Operational Features of Major SPs
Page51¡ª¡ª6.3.1 User Profile and Operational Features of ZCOM
Page53¡ª¡ª6.3.2 User Profile and Operational Features of Xplus
Page56¡ª¡ª6.3.3 User Profile and Operational Features of Magbox
Page59¡ª¡ª6.3.4 User Profile of Operational Features of VIKA
Page62¡ª¡ª6.4. Strength and Weakness of Major SPs
Page63¡ª¡ª7. Analysis on Digital Magazine Brands
Page63¡ª¡ª7.1 Analysis on Menzine Wo and Love Pretty Me
Page65¡ª¡ª7.2 Analysis on POCOZINE
Page66¡ª¡ª7.3 Analysis on Muzine
Page67¡ª¡ª8. Comparison Analysis between Features of Digital Magazine Users and China Netizens
Page69¡ª¡ª9. Use of Digital Magazine by China Netizens
Page69¡ª¡ª9.1 Awareness of Digital Magazine by China Netizens
Page70¡ª¡ª9.2 Whether Netizens Will Read Digital Magazine in the Coming One Year
Page71¡ª¡ª9.3 Major Reasons for Netizens Not to Read Digital Magazine
Page72¡ª¡ª9.4 Channels for Netizens To Learn About Digital Magazine
Page73¡ª¡ª9.5 Improvement of Digital Magazine Expected by Digital Magazine Users
Page74¡ª¡ª9.6 Reading Manner Adopted by Digital Magazine Users
Page75¡ª¡ª9.7 Reasons for Choosing Different Digital Magazine Reading Manner
Page75¡ª¡ª9.7.1 Main Reasons for Digital Magazine Users to Read Digital Magazine Online
Page76¡ª¡ª9.7.2 Main Reasons for Digital Magazine Users to Read Digital Magazine through Download
Page77¡ª¡ª9.8 Document Size Accepted by Digital Magazine Users in Downloading
Page78¡ª¡ª9.9 Content Often Read by Digital Magazine Users
Page79¡ª¡ª9.10 Top 10 Digital Magazine Brands with Most Users
Page80¡ª¡ª9.11 Top 10 Digital Magazine Brands that China Digital Magazine Users Like and Like Most
Page81¡ª¡ª9.12 Digital Magazine Users’ Satisfaction toward Their Most Frequently Used Digital Magazine
Page81¡ª¡ª9.12.1 Digital Magazine Users’ Satisfaction in Content Capacity toward Their Most Frequently Used Digital Magazine
Page82¡ª¡ª9.12.2 Digital Magazine Users’ Satisfaction in New Issue Publication Speed toward Their Most Frequently Used Digital Magazine
Page83¡ª¡ª9.12.3 Digital Magazine Users’ Satisfaction in Magazine Style toward Their Most Frequently Used Digital Magazine
Page84¡ª¡ª9.12.4 Digital Magazine Users’ Satisfaction in Richness of Multimedia Components toward Their Most Frequently Used Digital Magazine
Page85¡ª¡ª9.12.5 Digital Magazine Users’ Satisfaction in Inside Ads toward Their Most Frequently Used Digital Magazine
Page86¡ª¡ª10. Digital Magazine Users’ Attitude toward Digital Magazine Platform
Page86¡ª¡ª10.1 Digital Magazine Users’ Satisfaction with Major Digital Magazine SPs
Page86¡ª¡ª10.1.1 Digital Magazine Users’ Satisfaction in All Aspects of ZCOM Reader
Page87¡ª¡ª10.1.2 Digital Magazine Users’ Satisfaction in All Aspects of Xplus Reader
Page88¡ª¡ª10.1.3 Digital Magazine Users’ Satisfaction in All Aspects of VIKA Reader
Page89¡ª¡ª10.1.4 Digital Magazine Users’ Satisfaction in All Aspects of Magbox Reader
Page90¡ª¡ª10.2 Main Factors that Influence Digital Magazine Users in Selecting Digital Magazine Platform
Page91¡ª¡ª11. Digital Magazine Users’ Attitude toward Paid Digital Magazine
Page91¡ª¡ª11.1 Whether Digital Magazine Users Will Read Paid Digital Magazine in the Coming One Year
Page92¡ª¡ª11.2 Payment Option Expected by Digital Magazine Users that Willing to Pay For Reading Digital Magazine
Page93¡ª¡ª11.2.1 Monthly Flat Fee Accepted by China Digital Magazine Users
Page94¡ª¡ª11.2.2 Unit Price Accepted by Digital Magazine Users
Page95¡ª¡ª11.3 Payment Method Expected by Digital Magazine Users that Willing to Pay For Reading Digital Magazine
Page96¡ª¡ªMajor Conclusions
Page97¡ª¡ªAppendix: Research Methodology and Procedures
Page99¡ª¡ªDisclaimers