Value chain hotel

9:29:30, everyone began to applaud.

9:29:58, Bo Quan pressed down that green button.

9:30 am, the bell rings, declaring the day of trading opened, we continued to applaud until 9:30:30, as CNBC and the New York Stock Exchange Web site was live broadcasting the whole ceremony, and then all of us shook hands and embraced each other congratulations. Down to the trading floor, after waiting for 7 days (NYSE: SVN) the first day opening price was here, after about 10 minutes, the big screen poped out auction results, $ 13.50.

New York local time the morning of November 20, China’s third-largest economy value chain hotel - 7 days Hotels was listed in New York Stock Exchange and became the first Chinese chain services company landing there. Director Zhang Qiong recorded this exciting moment in blog.

“The general opening bell is 10 seconds, Mr. He pressed it for 15 seconds not willing to let it go, people underneath quickly pulled out his hand and said: “If you continue to do this, the stock exchange will not be opened.”" 7 days CEO Zheng Nan-Yan overseas connecting with the “Money Weekly” reporter in the same evening recalled the scene at that time.

7 days hotel price of 13.5 U.S. dollars listed on the first day opening exceeded the issue price of 2.5 U.S. dollars, closed at 12.5 U.S. dollars, increased by 13.64% against contrarian market. The IPO issued a total of 10.1 million copies of ADS, accounting for 20.6% of the company’s total share capital, financing an amount up to 111.1 million U.S. dollars.

41-year-old Zheng Nan-Yan (holding 13.4%) overnight was among the ranks of billionaires, soared to 0.37 billion yuan, and the chairman “reclusive” behind the scenes, 47-year-old He Boquan (holding 35.3%) has surface assets of nearly 1 billion yuan.

Former CEOs of Robust, He Boquan and former vice president of Ctrip, Zheng Nan-Yan, has an admiring story. In 2004, He Boquan met Zheng Nanyan for twice with each meeting less than 3 hours, and the lattter never did hotel industry, and then they invested 60 million yuan to build 7 days. Now He Boquan’s holdings is more than 20 times of the market value.

Public data showed as of the end of September 2009, 7 days has opened 283 branches, the number of branches ranked third in the industry, just behind Ru Jia and Jinjiang Zhi Xing. The network has covered 41 cities, and rooted in Beijing, Guangzhou, Shenzhen and other major cities and many provincial cities. 7 days hotel has maintained a sound momentum of rapid growth, and thus become the fastest-growing economy-scale hotel chain.

“In the U.S. roadshow, we found that investors there were very rational, very mature, very professional. A lot of features, including cash IT management system, a huge membership system, and a leading cost control are subject to their attention. ” Zheng Nan-Yan told reporters.

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